EmmaCura

What EmmaCura does

EmmaCura is a privately held German healthcare operator headquartered in Göttingen, delivering a full continuum of nursing and care services across Southern Lower Saxony with a satellite operation in Potsdam (Brandenburg). The company is structured as a GmbH & Co. KG with two operating entities — EmmaCura GmbH & Co. KG and EmmaCura LebensArt GmbH — and is family-led by Managing Directors Kathrin Bara and Thomas Bara. The service portfolio spans five integrated lines: Ambulante Pflege (outpatient home care across Göttingen, Hann. Münden, Dransfeld, and Reinhardshagen), Stationäre Pflege at Haus Mühlengrund in Rosdorf (capacity for up to 82 residents), IntensivCare (1:1 outpatient intensive care including ventilation and tracheostomy support, delivered in Göttingen/Hann. Münden and Potsdam), Intensiv-WG (a 12-resident intensive-care shared living community in Göttingen), and Haus Weitblick (integrative assisted living in Rosdorf for up to 25 people with disabilities or special assistance needs, with the White Club community space). Certifications include TOPAS and DIGAB (the latter gating home ventilation/intensive care services), and care quality is reviewed annually by the Medizinischer Dienst der Krankenkassen (MDK).

The underlying technology stack is operational rather than differentiated: digital care documentation with mobile devices deployed to nursing staff, Strato-hosted website infrastructure, and standard marketing analytics (Google Analytics, Google Tag Manager, Meta Pixel, WP Statistics). The documented value proposition rests on a continuum-of-care model that lets patients transition between ambulatory, stationary, intensive, and integrative-living settings without changing provider, combined with employer-branding investment (kununu Top Company 2023-2024, kununu Top 15 Sustainability 2023-2024, Top Arbeitgeber Südniedersachsen 2022) to address Germany's structural nursing shortage.

The revenue model is recurring, anchored in statutory German care insurance (Pflegekasse) and health insurance reimbursement, supplemented by private Eigenanteil payments from residents for accommodation, meals, and investment costs. Pricing is tiered by Pflegegrad (care grade 1-5) and service line, with monthly subscription billing for residential and intensive services and pay-as-you-go usage-based billing for ambulatory care. Go-to-market is sales-led (direct outreach, free consultations, facility tours, insurance-application support) reinforced by community-led local presence (BG Göttingen basketball sponsorship, healthcare provider referrals, local SEO). The company is family-controlled with no institutional investors, no disclosed funding rounds, and no revenue disclosures in the public record.

Name

EmmaCura

Legal name

EmmaCura GmbH & Co. KG

Website

https://emmacura.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EmmaCura is a family-owned German nursing and care operator headquartered in Göttingen, delivering an integrated continuum of ambulatory, stationary, intensive, and assisted-living services across Southern Lower Saxony and Potsdam. It serves elderly patients, intensive-care patients, and people with disabilities through wholly owned facilities and home-visit nursing.

Ownership category

akta.pro rank

Product category

Nursing and Elderly Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Assisted Living Facilities for the Elderly (623312), Home Health Care Services (621610)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Hospital-at-Home / Acute Care at Home Programs (HLAFAEAH), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

Keywords

• Residential nursing care
• Outpatient care services
• Intensive home care
• Assisted living facilities
• Elderly care services

Headquarters

HQ city

Göttingen

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Stationäre Pflege (Residential Care): Long-term care services at Haus Mühlengrund facility with up to 82 residents. Revenue from care insurance (Pflegekasse), health insurance, and private pay for accommodation, food, and investment costs.
2. Ambulante Pflege (Ambulatory Care): Home care services delivered at patients' residences. Covered by care insurance (Pflegesachleistungen) and health insurance. Costs above care budget covered privately.
3. IntensivCare (Intensive Home Care): 24-hour intensive care services including 1:1 care ratio. Covered by health insurance and care insurance for eligible patients with medical needs.
4. Integratives Wohnen (Assisted Living): Residential living for people with disabilities or assistance needs. Monthly rental income from tenants plus care services. Haus Weitblick with 25 units across 5 living groups.
5. Intensiv-WG (Intensive Shared Living): Shared living community for 12 intensive care patients in Göttingen. Care services covered by insurance; accommodation and services funded through rent and care agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

EmmaCura provides a comprehensive portfolio of nursing and care services in Southern Lower Saxony, Germany, including outpatient home care (Ambulante Pflege), residential care at Haus Mühlengrund (up to 82 residents), 1:1 intensive home care (IntensivCare), intensive care shared living (Intensiv-WG for 12 patients), and integrative assisted living at Haus Weitblick (up to 25 residents with disabilities or assistance needs). Services are delivered by qualified nursing staff at patients' homes or company-operated facilities, with funding sourced from care insurance (Pflegekasse), health insurance, and private payments.

Product overview

EmmaCura is a unified nursing and care services portfolio consisting of two legal entities (EmmaCura GmbH & Co. KG and EmmaCura LebensArt GmbH) operating across Southern Lower Saxony. The core offerings include Ambulante Pflege (outpatient/home care) for self-determined living, Haus Mühlengrund (stationary care for up to 82 seniors), IntensivCare (1:1 intensive home care), Intensiv-WG (intensive care shared living for 12 residents), Haus Weitblick (integrative living for 25 residents with 5 apartments), and White Club (community club space). These services are interconnected: outpatient care enables home-based living, intensive care provides 24/7 medical support, the WG offers an alternative to home intensive care, stationary care provides permanent residence, and integrative living serves residents with special needs with access to the broader EmmaCura ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Haus Mühlengrund: Stationary care facility in Rosdorf offering up to 82 senior residents long-term care, respite care, and short-term care services
• Haus Weitblick
• Intensiv-WG (Intensivpflege-WG)
• White Club

Products and services

• Haus Mühlengrund (Stationary Care) Stationary residential care facility in Rosdorf accommodating up to 82 senior residents. Provides long-term care (Pflegegrad 2-5), respite care (Verhinderungspflege), and short-term care (Kurzzeitpflege) with comprehensive amenities including medical care, therapy services, meals, accommodation, and recreational activities. Costs partially covered by care insurance with private share for accommodation, meals, and investment costs.
• Ambulante Pflege (Outpatient Care) Mobile nursing and caregiving services delivered at clients' homes across Göttingen, Hann. Münden, Dransfeld, and Reinhardshagen regions. Includes medical treatment care (Behandlungspflege), personal hygiene assistance, senior care, household support, consultation visits, and emergency call systems. Covered by Pflegesachleistungen from care insurance per Pflegegrad budget; services exceeding budget are privately paid. Available from Pflegegrad 1 for Betreuungsleistungen.
• IntensivCare (Intensive Home Care) Ambulatory intensive care service providing up to 24-hour, 1:1 nursing care for clients with severe medical conditions in their familiar environment. Services include invasive and non-invasive ventilation, tracheotomy care, PEG/PEJ feeding, vital sign monitoring, and accompaniment to school/kindergarten. Service area covers Göttingen, Hann. Münden, and Potsdam regions within 30-50km radius. Covered by health insurance (häusliche Krankenpflege) and care insurance.
• Intensiv-WG (Intensive Care Shared Living) Shared living community (Wohngemeinschaft) in Göttingen for 12 intensive care patients, featuring barrier-free private rooms (26-38 m²), communal areas exceeding 100 m², and 24/7 professional intensive care staffing. Care services covered by insurance; accommodation and services funded through rent and care agreements.
• Haus Weitblick (Integrative Assisted Living) Integrative living facility in Rosdorf with 5 shared apartments housing up to 25 residents (currently 14), offering specialized housing for people with disabilities or assistance needs based on pedagogical principles. Provides barrier-free living, psychosocial support, integration support, and meaningful daily activities with close operational ties to Haus Mühlengrund.
• White Club Exclusive club space in the basement of Haus Weitblick for leisure activities, celebrations, and community gatherings for residents with special assistance needs. Functions as a recreational facility integrated into the assisted living service.

Quantifiable outcome

• Quality verified annually by Medizinischer Dienst der Krankenkassen (MDK)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BG GöttingenminorGTM or Marketing PartnerEmmaCura is the official sponsor of BG Göttingen basketball team. This partnership reflects the company's commitment to regional community engagement and shared values of passion, teamwork, and perseverance.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Pro Seniore Residenzen: Large operator of assisted-living and residential care facilities in Germany, similar mix of stationary and service Wohnen offerings, and a useful benchmark for assisted-living capacity economics relevant to Haus Weitblick.
• Domicil Seniorenresidenzen: Mid-sized German Pflegeheim operator with similar stationary-care focus (curative, residential care for older adults). Comparable operating profile to EmmaCura's Haus Mühlengrund on clinical, regulatory, and reimbursement dimensions.
• Kursana (Dussmann Group): Operates assisted-living and Pflegeheim facilities across Germany under the Dussmann Group. Comparable in service model (assisted living, residential care) and regional/multi-site rollout pattern to EmmaCura's combined Haus Weitblick / Haus Mühlengrund portfolio.
• Alloheim (Alloheim-Gruppe): One of Germany's largest operators of Pflegeheime and assisted living (over 240 facilities) and a market reference point for Stationäre Pflege. EmmaCura competes for nursing talent, MDK standing, and referral pipelines against Alloheim at a much smaller scale.
• Clariane (formerly Korian Deutschland): Pan-European senior care incumbent (Korian-branded in Germany) operating hundreds of Pflegeheime and assisted-living sites. Sets the competitive benchmark for quality, scale, and labor competition in German residential and intensive care that regional players like EmmaCura benchmark against.
• Pflegedienst Bethel Berlin / Diakonie Pflege: Large non-profit and confessional network of ambulatory, stationary, and intensive-care providers across Germany. Benchmarks how mission-driven, multi-service operators like EmmaCura position against broader institutional incumbents in southern Lower Saxony.

Direct peers

• Bonitas Holding (GIP & Bonitas): German group combining ambulante Pflegedienste and außerklinische Intensivpflege with shared-living concepts (GIP). Closely mirrors EmmaCura's mix of home care, intensive 1:1 care, and WG living, with a similar family-operator and multi-region footprint.
• Renafan Group: One of Germany's largest providers of 1:1 außerklinische Intensivpflege and ambulatory care, operating WGs and home-ventilation services — directly comparable to EmmaCura's IntensivCare and Intensiv-WG offerings in scale, service line, and DIGAB-style intensive home-care positioning.

Others

• Helios Klinikum / Asklepios: Large hospital operators that discharge patients requiring post-acute and intensive home care (EmmaCura's IntensivCare, Intensiv-WG, and Stationäre Pflege are core referral destinations). They are ecosystem partners/competitors-for-referrals rather than directly competing models.

Regional players

• muk IT GmbH / Cura Ambulante Pflege: Network of regional German Ambulante Pflegedienste offering in-home Pflegeleistungen and support services. Closely comparable to EmmaCura's Ambulante Pflege stream and a benchmark for outpatient care unit economics and Pflegekassen billing patterns in Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/emmacura
• LinkedInlinkedin.com/company/emmacura

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EmmaCura