EMPET

What EMPET does

EMPET AS is a privately held Norwegian veterinary clinic chain founded in 1985 and headquartered in Lillestrøm. The company operates a nationwide network of 53-54 clinics with over 750 employees, treating more than 200,000 animals annually. Its service portfolio spans general veterinary care (consultations, vaccinations, surgery, dental, preventive medicine), specialist referral services in surgery, internal medicine, cardiology, dentistry, dermatology, ophthalmology, oncology, and orthopedics, plus dedicated equine clinics (EMPET HEST Bjerke and EMPET Romerike Hesteklinikk) and a category-unique dental clinic (Dyretannklinikken) that is the only Norwegian clinic staffed by Diplomates in Veterinary Dentistry.

Underlying clinical technology includes six CT machines distributed across Ålesund, Haugesund, Nydalen, Lillestrøm, Gjøvik, and Vetsentrum, Cone Beam CT at Dyretannklinikken, digital X-ray at 29 clinics, ultrasound diagnostics, and dedicated blood banks at the Skedsmo and Nydalen emergency hospitals. Twenty-four-hour emergency veterinary services operate at five locations: Oslo (Nydalen), Skedsmo, Porsgrunn, Ålesund, and Steinkjer. Booking is handled through the ProVet platform (my.provet.com) alongside phone and walk-in channels.

EMPET generates revenue primarily through professional service fees for veterinary consultations and treatments, with each clinic setting its own prices under a local pricing policy. Customer payment is supported by direct settlement with pet insurance companies (for which a fee is charged) and Klarna invoice/installment plans at selected clinics. The customer base is overwhelmingly B2C pet owners, supplemented by a B2B referral channel from primary-care veterinarians across Norway. Distribution is exclusively domestic, and the chain has expanded through a combination of organic growth and selective acquisitions of independent clinics (e.g., Indre Østfold Dyreklinikk/EMPET Askim in 2022, Holstad Veterinærkontor).

Name

EMPET

Legal name

EMPET AS

Website

https://empet.no

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

EMPET AS is a privately held Norwegian veterinary clinic chain operating 53-54 clinics nationwide with over 750 employees, providing general, specialist, emergency, and equine veterinary services to more than 200,000 pet owners annually.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940), Veterinary Services (54194), Horses and Other Equine Production (11292)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Veterinary Emergency & Critical Care Hospitals (HLAMACAA), Veterinary Surgery Centers (Soft Tissue/Orthopedic/Neuro) (HLAMACAC), Companion Animal Veterinary Clinics & Hospitals (AFAEANAA), Equine Veterinary Services (AFAEANAC)

Keywords

• Veterinary clinic services
• Animal healthcare
• Emergency veterinary care
• Veterinary diagnostics
• Equine veterinary services

Headquarters

HQ city

Lillestrøm

HQ country

Norway

HQ region

Europe

Offices38 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary consultation and treatment fees: EMPET generates revenue through one-time fees for veterinary consultations, examinations, vaccinations, dental procedures, surgeries, imaging, and other medical services rendered at its clinics. Each clinic sets its own prices under local pricing policy. Additional costs may apply for medications, further diagnostics, medical equipment, laboratory sampling, and imaging.
2. Direct insurance settlement: EMPET clinics offer direct settlement with pet insurance companies. When a pet is insured and the owner requests direct settlement, the clinic handles the insurance claim. A fee is normally charged for this direct settlement service.
3. Klarna invoice and installment payments: Selected EMPET clinics offer Klarna invoice (14-day payment term, no extra cost) and Klarna Account installment plans in partnership with Klarna, enabling customers to spread payments over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

EMPET operates a nationwide chain of 54 veterinary clinics across Norway providing general practice, specialist referral, and 24/7 emergency veterinary services for companion animals (dogs and cats) and horses. Core services include examinations, vaccinations, surgery, dental care, advanced diagnostics (CT, X-ray, ultrasound), blood bank and transfusion services, and specialist consultations in surgery, internal medicine, cardiology, dentistry, dermatology, ophthalmology, orthopedics, and oncology.

Product overview

EMPET is a nationwide Norwegian veterinary clinic chain operating 53-54 clinics with over 750 employees, providing comprehensive animal healthcare services. The core offering is the veterinary clinic network offering examinations, vaccinations, surgery, dental care, and emergency services. Key specialized services include: the EMPET Nydalen Dyresykehus (24-hour animal hospital with emergency care and blood bank), Dyretannklinikken (specialized dental clinic with Cone Beam CT), 24/7 emergency services in Oslo, Skedsmo, Porsgrunn, Ålesund, and Steinkjer, CT imaging at 6 locations, advanced surgery including TPLO/TTA at 6 clinics, internal medicine diagnostics, and equine veterinary services through EMPET HEST. Patients can book appointments via the ProVet online platform.

Differentiator

Problem solved

Functional benefit

Brands

• Dyretannklinikken: A division of EMPET and one of Norway's leading specialist dental care providers for animals, the only clinic in Norway with veterinarians who are Diplomates in Veterinary Dentistry

Products and services

• EMPET Dyreklinikk Veterinary Clinic Network
• 24/7 Veterinary Emergency Services (Dyrlegevakt)
• Health Examinations and Vaccination Services
• Surgical Treatment Services
• Dental Cleaning (Tannrens)
• Dyretannklinikken (Animal Dental Clinic)
• Specialist Veterinary Referral Services
• CT Imaging Services
• EMPET Nydalen Dyresykehus (Animal Hospital)
• Internal Medicine Diagnostics (Indremedisinsk utredning)
• Equine Veterinary Services (EMPET Hest)
• Blood Bank and Transfusion Services
• Online Appointment Booking (ProVet)

Quantifiable outcome

• Over 200,000 animals treated annually across the clinic network
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Meta (Facebook and Instagram)minorGTM or Marketing PartnerEMPET uses Meta's advertising platforms (Facebook and Instagram) for social media marketing, confirmed through the cookie policy on empet.no.
• Google AdsminorGTM or Marketing PartnerEMPET uses Google Ads for paid search advertising campaigns, confirmed through the cookie policy on empet.no.
• KlarnacoreOthersEMPET offers Klarna invoice (14-day payment term, no extra cost) and Klarna Account installment payments at 12 selected clinics. Klarna is a financial services company providing buy now, pay later solutions. EMPET also practices local pricing meaning each clinic independently sets prices.
• Pet Insurance CompaniescoreOthersEMPET offers direct settlement with pet insurance companies. When a pet is insured, the owner can request direct settlement. A fee is normally charged for direct settlement. Different insurance companies have different processing times. Pet owners can also submit receipts and journal records for post-claim reimbursement.
• Dyretannklinikken (EMPET Dental Clinic)coreOthersDyretannklinikken is a specialized dental clinic within the EMPET network and one of Norway's leading dental health centers for animals. It is the only clinic in Norway with veterinarians who are Diplomates in Veterinary Dentistry. It uses Cone Beam CT for detailed head and oral cavity examinations. It accepts referrals for advanced dental treatment and surgery.
• Dyrebeskyttelsen (Animal Protection Norway)minorStrategic or Co-development PartnerEMPET Holstad and Dyrebeskyttelsen conducted a joint campaign for free neutering of 46 cats, demonstrating community engagement and animal welfare collaboration.
• Mattilsynet (Norwegian Food Safety Authority) and Politiet (Police)minorOthersEMPET shares pet owner information with public authorities (Mattilsynet and Politiet) to the extent required by law.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AniCura: AniCura is a pan-Nordic/European veterinary chain (acquired by Mars Petcare) operating specialty and referral animal hospitals across Sweden, Norway, Denmark and beyond. Directly comparable to EMPET as a multi-clinic Nordic veterinary group with specialist referral capabilities and a similar geographic mix.
• IVC Evidensia: IVC Evidensia is Europe's largest veterinary care provider (owned by Mars Petcare) operating thousands of clinics and referral hospitals across the continent. Highly comparable to EMPET in scale-driven, multi-specialty veterinary services with B2B referral flows.
• VetPartners: VetPartners is one of the largest veterinary groups in Europe, operating hundreds of clinics and referral hospitals (primarily UK/Ireland). Comparable to EMPET as a multi-site, multi-specialty chain pursuing roll-up consolidation of independent clinics.
• Linnaeus Veterinary Limited: Linnaeus is a UK veterinary group combining primary care practices with a network of referral and specialty hospitals. Comparable to EMPET in operating a hybrid model of general clinics feeding into advanced diagnostic and specialty centers.
• CVS Group: CVS Group is a UK-listed integrated veterinary services provider running companion animal practices, referral hospitals, and labs. Comparable to EMPET in operating a mixed primary-care-plus-specialty network with diagnostic infrastructure.
• Evidensia (Nordic region): Evidensia operates veterinary clinics and animal hospitals in Sweden and the broader Nordics. Direct Nordic competitor to EMPET in primary care, emergency, and specialty veterinary services for companion animals.

Peers

• Mars Petcare (incl. Mars Veterinary Health):

Broad incumbents

• Pets at Home (Vets4Pets/Companion Care): Pets at Home is the UK's leading pet-care retailer that also operates a national network of veterinary practices (Vets4Pets/Companion Care). Comparable to EMPET in scaled companion-animal veterinary delivery, though anchored to a retail platform EMPET does not have.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/empetas

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMPET