EMPET
EMPET AS is a privately held Norwegian veterinary clinic chain operating 53-54 clinics nationwide with over 750 employees, providing general, specialist, emergency, and equine veterinary services to more than 200,000 pet owners annually.
- Company typePrivate
- Founded1985
- HeadquartersLillestrøm, Norway
- Headcount101–250
- GTM typeB2C
- OfferingServices
What EMPET does
EMPET AS is a privately held Norwegian veterinary clinic chain founded in 1985 and headquartered in Lillestrøm. The company operates a nationwide network of 53-54 clinics with over 750 employees, treating more than 200,000 animals annually. Its service portfolio spans general veterinary care (consultations, vaccinations, surgery, dental, preventive medicine), specialist referral services in surgery, internal medicine, cardiology, dentistry, dermatology, ophthalmology, oncology, and orthopedics, plus dedicated equine clinics (EMPET HEST Bjerke and EMPET Romerike Hesteklinikk) and a category-unique dental clinic (Dyretannklinikken) that is the only Norwegian clinic staffed by Diplomates in Veterinary Dentistry.
Underlying clinical technology includes six CT machines distributed across Ålesund, Haugesund, Nydalen, Lillestrøm, Gjøvik, and Vetsentrum, Cone Beam CT at Dyretannklinikken, digital X-ray at 29 clinics, ultrasound diagnostics, and dedicated blood banks at the Skedsmo and Nydalen emergency hospitals. Twenty-four-hour emergency veterinary services operate at five locations: Oslo (Nydalen), Skedsmo, Porsgrunn, Ålesund, and Steinkjer. Booking is handled through the ProVet platform (my.provet.com) alongside phone and walk-in channels.
EMPET generates revenue primarily through professional service fees for veterinary consultations and treatments, with each clinic setting its own prices under a local pricing policy. Customer payment is supported by direct settlement with pet insurance companies (for which a fee is charged) and Klarna invoice/installment plans at selected clinics. The customer base is overwhelmingly B2C pet owners, supplemented by a B2B referral channel from primary-care veterinarians across Norway. Distribution is exclusively domestic, and the chain has expanded through a combination of organic growth and selective acquisitions of independent clinics (e.g., Indre Østfold Dyreklinikk/EMPET Askim in 2022, Holstad Veterinærkontor).
EMPET firmographics
Firmographics- Name
- EMPET
- Legal name
- EMPET AS
- Website
- https://empet.no
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EMPET AS is a privately held Norwegian veterinary clinic chain operating 53-54 clinics nationwide with over 750 employees, providing general, specialist, emergency, and equine veterinary services to more than 200,000 pet owners annually.
- Ownership category
- akta.pro rank
EMPET industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (541940), Veterinary Services (54194), Horses and Other Equine Production (11292)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
- akta.pro secondary industries
- Veterinary Emergency & Critical Care Hospitals (HLAMACAA), Veterinary Surgery Centers (Soft Tissue/Orthopedic/Neuro) (HLAMACAC), Companion Animal Veterinary Clinics & Hospitals (AFAEANAA), Equine Veterinary Services (AFAEANAC)
Keywords
Where EMPET is headquartered
LocationHeadquarters
- HQ city
- Lillestrøm
- HQ country
- Norway
- HQ region
- Europe
Offices38 records
Markets served
EMPET business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Veterinary consultation and treatment fees: EMPET generates revenue through one-time fees for veterinary consultations, examinations, vaccinations, dental procedures, surgeries, imaging, and other medical services rendered at its clinics. Each clinic sets its own prices under local pricing policy. Additional costs may apply for medications, further diagnostics, medical equipment, laboratory sampling, and imaging.
- Direct insurance settlement: EMPET clinics offer direct settlement with pet insurance companies. When a pet is insured and the owner requests direct settlement, the clinic handles the insurance claim. A fee is normally charged for this direct settlement service.
- Klarna invoice and installment payments: Selected EMPET clinics offer Klarna invoice (14-day payment term, no extra cost) and Klarna Account installment plans in partnership with Klarna, enabling customers to spread payments over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Local pricing varies by clinic, treatment type, time of day, specialist expertise, medical equipment access, staffing and availability. |
| Unit Pricing | Pay-as-you-go | Dental cleaning campaign pricing (January-February) including examination, X-ray and scaling. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
EMPET product offering
Product offeringCore offering
EMPET operates a nationwide chain of 54 veterinary clinics across Norway providing general practice, specialist referral, and 24/7 emergency veterinary services for companion animals (dogs and cats) and horses. Core services include examinations, vaccinations, surgery, dental care, advanced diagnostics (CT, X-ray, ultrasound), blood bank and transfusion services, and specialist consultations in surgery, internal medicine, cardiology, dentistry, dermatology, ophthalmology, orthopedics, and oncology.
Product overview
EMPET is a nationwide Norwegian veterinary clinic chain operating 53-54 clinics with over 750 employees, providing comprehensive animal healthcare services. The core offering is the veterinary clinic network offering examinations, vaccinations, surgery, dental care, and emergency services. Key specialized services include: the EMPET Nydalen Dyresykehus (24-hour animal hospital with emergency care and blood bank), Dyretannklinikken (specialized dental clinic with Cone Beam CT), 24/7 emergency services in Oslo, Skedsmo, Porsgrunn, Ålesund, and Steinkjer, CT imaging at 6 locations, advanced surgery including TPLO/TTA at 6 clinics, internal medicine diagnostics, and equine veterinary services through EMPET HEST. Patients can book appointments via the ProVet online platform.
Differentiator
Problem solved
Functional benefit
Brands
- Dyretannklinikken: A division of EMPET and one of Norway's leading specialist dental care providers for animals, the only clinic in Norway with veterinarians who are Diplomates in Veterinary Dentistry
Products and services
- EMPET Dyreklinikk Veterinary Clinic Network
- 24/7 Veterinary Emergency Services (Dyrlegevakt)
- Health Examinations and Vaccination Services
- Surgical Treatment Services
- Dental Cleaning (Tannrens)
- Dyretannklinikken (Animal Dental Clinic)
- Specialist Veterinary Referral Services
- CT Imaging Services
- EMPET Nydalen Dyresykehus (Animal Hospital)
- Internal Medicine Diagnostics (Indremedisinsk utredning)
- Equine Veterinary Services (EMPET Hest)
- Blood Bank and Transfusion Services
- Online Appointment Booking (ProVet)
Quantifiable outcome
- Over 200,000 animals treated annually across the clinic network
- +3 more outcomes
Companies that use EMPET
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
EMPET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
EMPET partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Meta (Facebook and Instagram)minorEMPET uses Meta's advertising platforms (Facebook and Instagram) for social media marketing, confirmed through the cookie policy on empet.no.
- Google AdsminorEMPET uses Google Ads for paid search advertising campaigns, confirmed through the cookie policy on empet.no.
- KlarnacoreEMPET offers Klarna invoice (14-day payment term, no extra cost) and Klarna Account installment payments at 12 selected clinics. Klarna is a financial services company providing buy now, pay later solutions. EMPET also practices local pricing meaning each clinic independently sets prices.
- Pet Insurance CompaniescoreEMPET offers direct settlement with pet insurance companies. When a pet is insured, the owner can request direct settlement. A fee is normally charged for direct settlement. Different insurance companies have different processing times. Pet owners can also submit receipts and journal records for post-claim reimbursement.
- Dyretannklinikken (EMPET Dental Clinic)coreDyretannklinikken is a specialized dental clinic within the EMPET network and one of Norway's leading dental health centers for animals. It is the only clinic in Norway with veterinarians who are Diplomates in Veterinary Dentistry. It uses Cone Beam CT for detailed head and oral cavity examinations. It accepts referrals for advanced dental treatment and surgery.
- Dyrebeskyttelsen (Animal Protection Norway)minorEMPET Holstad and Dyrebeskyttelsen conducted a joint campaign for free neutering of 46 cats, demonstrating community engagement and animal welfare collaboration.
- Mattilsynet (Norwegian Food Safety Authority) and Politiet (Police)minorEMPET shares pet owner information with public authorities (Mattilsynet and Politiet) to the extent required by law.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
EMPET competitors and assessment
Company assessmentDirect peers
- AniCura: AniCura is a pan-Nordic/European veterinary chain (acquired by Mars Petcare) operating specialty and referral animal hospitals across Sweden, Norway, Denmark and beyond. Directly comparable to EMPET as a multi-clinic Nordic veterinary group with specialist referral capabilities and a similar geographic mix.
- IVC Evidensia: IVC Evidensia is Europe's largest veterinary care provider (owned by Mars Petcare) operating thousands of clinics and referral hospitals across the continent. Highly comparable to EMPET in scale-driven, multi-specialty veterinary services with B2B referral flows.
- VetPartners: VetPartners is one of the largest veterinary groups in Europe, operating hundreds of clinics and referral hospitals (primarily UK/Ireland). Comparable to EMPET as a multi-site, multi-specialty chain pursuing roll-up consolidation of independent clinics.
- Linnaeus Veterinary Limited: Linnaeus is a UK veterinary group combining primary care practices with a network of referral and specialty hospitals. Comparable to EMPET in operating a hybrid model of general clinics feeding into advanced diagnostic and specialty centers.
- CVS Group: CVS Group is a UK-listed integrated veterinary services provider running companion animal practices, referral hospitals, and labs. Comparable to EMPET in operating a mixed primary-care-plus-specialty network with diagnostic infrastructure.
- Evidensia (Nordic region): Evidensia operates veterinary clinics and animal hospitals in Sweden and the broader Nordics. Direct Nordic competitor to EMPET in primary care, emergency, and specialty veterinary services for companion animals.
Peers
Broad incumbents
- Pets at Home (Vets4Pets/Companion Care): Pets at Home is the UK's leading pet-care retailer that also operates a national network of veterinary practices (Vets4Pets/Companion Care). Comparable to EMPET in scaled companion-animal veterinary delivery, though anchored to a retail platform EMPET does not have.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
EMPET social profiles
Digital presenceEMPET financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMPET leadership team
Management profileNumber of profiles
Profiles8 records
EMPET subsidiaries and ownership
Company hierarchySubsidiaries5 records
EMPET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMPET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMPET
What does EMPET do?
EMPET operates a nationwide chain of 54 veterinary clinics across Norway providing general practice, specialist referral, and 24/7 emergency veterinary services for companion animals (dogs and cats) and horses. Core services include examinations, vaccinations, surgery, dental care, advanced diagnostics (CT, X-ray, ultrasound), blood bank and transfusion services, and specialist consultations in surgery, internal medicine, cardiology, dentistry, dermatology, ophthalmology, orthopedics, and oncology.
Is EMPET a public or private company?
EMPET is a private company. It is classified as unknown and is currently operating.
When was EMPET founded?
EMPET was founded in 1985. It employs 101 to 250 people.
Where is EMPET based?
EMPET is headquartered in Lillestrøm, Norway, in the Europe region.
How does EMPET make money?
Three revenue lines are on record. Veterinary consultation and treatment fees are the primary driver. The others are direct insurance settlement and klarna invoice and installment payments.
Who are EMPET's main competitors?
Direct peers on record are AniCura, IVC Evidensia, VetPartners, Linnaeus Veterinary Limited, CVS Group and Evidensia (Nordic region). Mars Petcare (incl. Mars Veterinary Health) is listed as a peer. Pets at Home (Vets4Pets/Companion Care) is listed as a broad incumbent.
Does EMPET have an API?
No public API is recorded for EMPET.
What industry is EMPET in?
EMPET's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care), with a secondary code of HLAMACAA, Veterinary Emergency & Critical Care Hospitals. Its NAICS code is 541940 and its SIC code is 8000.