What Tidjee does

Tidjee SAS is a France-based boutique management consulting firm founded in 2016 in Mouvaux by Julien Lecourt and Tiago Duperray, both previously senior consultants at Ernst & Young (Lecourt additionally at Kea&Partners for Duperray). The firm delivers advisory services across six practice areas: financial performance, transformation, innovation financing (notably CIR, CII, JEI and European subsidies), people and organisation, strategic piloting, and operational excellence. Its client base is concentrated in France and includes CAC40-level enterprises and innovative technology companies, with named references including MAIF (large-scale agile transformation and the Ag'êle serious game), OVH (BU redesign and strategic reporting), Mirion Technologies (seven-year R&D-financing engagement) and Oversoc.

The firm operates a sales-led, partner-driven go-to-market in which the two co-founders personally lead every engagement, supplemented by a curated network of external experts. Pricing is quote-based with no public tiers; engagements are typically multi-year and project- or retainer-based. Marketing relies on content (blog, LinkedIn, Twitter), client testimonials, founder teaching at Centrale Lille, and direct scheduling via Calendly. There is no external funding, no disclosed revenue and no disclosed headcount beyond the two founding partners; share capital is €25,000.

Underpinning the consulting practice, Tidjee operates a 'Studio' that has launched three proprietary products: Akktion (a French-language collaborative platform for sharing management tools, launched December 2020), Ag'êle (a serious game for agility training co-built with Game Partners for MAIF, launched May 2022), and Botners (a free online trademark prior-art search platform built on proprietary INPI-database algorithms, launched May 2022). These products are positioned as both differentiated deliverables for clients and as top-of-funnel marketing assets, but their standalone commercial scale remains unproven beyond one confirmed enterprise sale (Ag'êle to MAIF).

Name

Tidjee

Legal name

Tidjee SAS

Website

https://tidjee.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Tidjee is a French boutique consulting firm, founded in 2016 by two ex-EY partners in Mouvaux, advising CAC40 and tech clients on transformation, innovation financing (CIR/CII/JEI) and strategic piloting, with a side Studio producing proprietary tools like the Ag'êle serious game and the Botners trademark search platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Mouvaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Management Consulting Engagements: Tidjee generates revenue through bespoke consulting engagements across its service lines: transformation, financial performance, innovation financing, organization, and strategic management. Engagements are project-based or retainer-based with enterprise and mid-market clients. Pricing is quote-based, not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tidjee is a boutique consulting firm that advises French enterprise clients, mid-market companies, and entrepreneurs on transformation, financial performance, innovation financing (CIR, CII, JEI, subsidies), strategic piloting, people and organization, and operational excellence. The firm is led by its two founding partners and complemented by a Studio that develops proprietary tools, including the Ag'èlé agility serious game, the Botners trademark prior-art search platform, and the Akktion management-tools sharing platform.

Product overview

Tidjee is a consulting firm founded in 2016 with two main activity areas: consulting services and a studio for product development. The consulting arm covers transformation, innovation financing (CIR, CII, JEI), strategic management, financial performance, organization & operational excellence, and leadership support. The Studio develops proprietary tools including Botners (automated trademark search), Ag'île (agility serious game), and Akktion (management tools sharing platform).

Differentiator

Problem solved

Functional benefit

Products and services

• Botners Online software that automates trademark priority searches against the INPI database, performing simple, fuzzy (approximate), and phonetic matching, as well as domain-name availability verification. Designed for entrepreneurs and businesses checking trademark availability in France.
• Ag'èlé A serious game for discovering the basics of agility in business and team performance. Players take the role of a management team stranded on an island and learn agile fundamentals through survival scenarios. Targets agile practitioners and is sold to enterprise clients such as MAIF.
• Akktion First French collaborative platform for sharing the best management tools, enabling users to learn tools in 5-minute segments, share use cases, and engage in community exchanges around management practices.
• Innovation Financing Consulting (CIR, CII, JEI, subsidies) Boutique advisory service helping French enterprises, CAC40 groups, and innovative tech companies optimize and secure public R&D and innovation financing, including CIR (Crédit d'Impôt Recherche), CII, CICo, JEI, JEU, and subsidies. End-to-end support from eligibility assessment to administration control.
• Transformation & Agile-at-Scale Consulting Advisory service supporting enterprises through strategic, organizational, and cultural transformations, including agile-at-scale implementation, BU redesign, COMEX reporting, and the deployment of new operational models.
• Financial Performance Consulting Advisory service focused on cost control, margin development, financial modeling, and performance measurement and management for enterprise clients and entrepreneurs.
• Executive Leadership Advisory ('Accompagnement Dirigeant') Dedicated one-to-one advisory service for founders, CEOs, and executives, addressing personal strategic clarity, growth planning, financial piloting, and acquisition or succession decisions.

Quantifiable outcome

• MAIF deployed the Ag'île serious game to over 2,000 employees with 12 trained facilitators within the first year of adoption (end March 2022)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MAIFcoreOthers · 1 March 2022MAIF commissioned and acquired the Ag'île serious game from Tidjee/Game Partners, deploying it to over 2,000 employees by end of March 2022, training 12 internal facilitators. Tidjee also provided large-scale agile transformation advisory to MAIF, including squad/tribe organization and at-scale agile implementation.
• Game PartnerscoreStrategic or Co-development PartnerGame Partners co-constructed the Ag'île serious game with Tidjee for MAIF. Game Partners brought expertise in game design while Tidjee contributed agile transformation knowledge and client context. The resulting product was sold to MAIF (10 boxes) and represents a key studio innovation.
• Entrepreneurs dans la VilleminorOthersJulien Lecourt serves as mentor and jury member for the 'Entrepreneurs dans la Ville' association, supporting aspiring entrepreneurs. This is a personal commitment by the co-founder rather than a formal corporate partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Bpifrance: French public investment bank that administers many of the same R&D and innovation financing programs (CIR, JEI, subsidies) that Tidjee advises clients on. Functions as an ecosystem participant rather than a direct competitor, but shapes the addressable market for Tidjee's innovation financing practice.

Broad incumbents

• Wavestone: Major French-origin consulting firm with broad transformation, digital, and innovation financing practices. Larger and more diversified than Tidjee, but competes for similar French enterprise transformation mandates.
• Sia Partners: Paris-headquartered global management consulting firm with strong transformation and innovation practices. Broader portfolio but overlaps with Tidjee's transformation and operational excellence service lines.

Direct peers

• Advention: Paris-based boutique strategy consulting firm serving mid-cap and large French corporates on strategic transformations, growth, and operational improvements. Comparable size and client profile to Tidjee.
• Axys Consultants: French boutique consulting firm focused on transformation, operational excellence, and industrial performance. Comparable size and direct competition for French mid-market and enterprise transformation engagements.
• SQORUS: French consulting firm focused on HR transformation, organizational change, and digital transformation. Overlaps with Tidjee's People & Organization and transformation service lines for French enterprise clients.
• Eight Advisory: French independent advisory firm specializing in transaction, restructuring, and transformation services. Comparable boutique positioning serving French enterprise clients with similar multi-disciplinary advisory offerings.
• mc2i Groupe: French pure-player consulting firm specializing in transformation, HR, and digital/IT strategy. A direct competitor in the French transformation consulting market with similar target clients and service lines.
• Leyton: International consulting firm specializing in innovation financing and R&D tax credit optimization (CIR, CII equivalents across Europe). The most direct competitor to Tidjee's innovation financing service line, with overlapping expertise and target clients.
• Kea&Partners: French boutique strategy and transformation consulting firm and former employer of Tidjee co-founder Tiago Duperray. Operates in the same transformation, organization, and operational excellence space, serving similar mid-market and enterprise French clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TidjeeGroup
• LinkedInlinkedin.com/company/tidjee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tidjee