SERVICIO NACIONAL DE EMPLEO

What SERVICIO NACIONAL DE EMPLEO does

Empleo.com (legal entity Servicio Nacional de Empleo) is a Colombian-focused online job board that connects employers with job seekers through a single web platform at empleo.com. The platform is built on the white-label Job Boardly infrastructure operated by Australia's Glacier Systems Pty Ltd and hosted on AWS and Railway, which eliminates any in-house engineering burden and allows the company to operate the marketplace with a reported headcount of 9 employees. Employers self-register, post job listings, and manage applications; job seekers create free profiles, search by city, job type, and salary, subscribe to email job alerts, and apply directly through the site. The product surface is intentionally narrow: a listing database, location- and category-based search, email notifications, and a dedicated remote-work vertical ('Trabajos a distancia'). SEO is the primary demand-generation mechanism, supported by 20+ city-specific landing pages across Colombian municipalities ranging from Medellín and Bogotá down to smaller towns such as Caucasia, Segovia, and Maceo.

The business model is a transactional, employer-paid posting model rather than a subscription or enterprise SaaS arrangement. The publicly disclosed price is $255,683 COP per single job posting (approximately $65 USD), with the option for employers to purchase promoted or sponsored placements for greater visibility. Job seeker access is free. Notable enterprise logos visible on the platform include EPM, Accenture, SGS, Veolia, AbbVie, Wood Group, Avery Dennison, Redcol Holding, Adsmurai, and Simera, indicating that listings span utilities, professional services, energy, pharmaceuticals, education, and engineering. Distribution partnerships include Interfell (via Simera), which uses Empleo.com to publish remote LATAM roles, broadening listing supply beyond direct Colombian employers.

Operationally, Empleo.com is a single-product, single-geography private company domiciled in Colombia with no disclosed funding rounds, parent company, management team, or financial disclosures. Its competitive position rests on geographic SEO depth within Colombia, an asset-light cost structure derived from outsourced technology, and aggregation breadth across industries. The principal structural limitations are the absence of disclosed switching costs, no proprietary technology differentiation beyond the white-label stack, no AI/ML capabilities described, and an undiversified geographic footprint limited to one country.

Name

SERVICIO NACIONAL DE EMPLEO

Legal name

Empleo.com

Website

https://empleo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Empleo.com is a Colombian job board that connects employers and job seekers via a self-serve web platform built on the white-label Job Boardly infrastructure, monetizing through per-listing employer fees (~$65 USD per post) while serving candidates free of charge.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Employer job posting fees: Employers pay a fee to publish job listings on the platform. The publicly listed price is $255,683 COP per job posting as shown on the 'Publicar un empleo' CTA. This is a one-time per-listing fee model.
2. Optional employer account features: Employers can create accounts, manage job postings, and recruit candidates through the platform. Additional paid services such as promoted/sponsored listings may be offered on top of standard posting fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Empleo.com is a Colombian online job board that connects employers with job seekers across the country. Employers self-register to publish job listings for a per-posting fee of $255,683 COP, while job seekers create free profiles, search openings by city, category, and job type, and submit applications directly through the platform. The site also offers free email job alerts, a curated remote-work section, and dedicated city-level landing pages covering dozens of Colombian municipalities.

Product overview

Empleo.com is a single-product job board platform that enables employers to post job listings and job seekers to create profiles, search for opportunities, and submit applications. The platform operates as a hosted web service without modular components or add-on features.

Differentiator

Problem solved

Functional benefit

Products and services

• Empleo.com Job Board Platform
• Promoted / Sponsored Job Listings
• Email Job Alerts

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Job Boardly (Glacier Systems Pty Ltd)coreTechnology or IntegrationEmpleo.com is built and operated using the Job Boardly platform, provided by Glacier Systems Pty Ltd (an Australian company). Job Boardly provides the entire technical infrastructure for the job board including posting management, candidate profiles, application processing, and data hosting. The platform is primarily hosted in the United States via Amazon Web Services and Railway.
• Amazon Web Services (AWS)coreTechnology or IntegrationEmpleo.com's Job Boardly infrastructure is primarily hosted in the United States via Amazon Web Services (AWS), providing cloud hosting and infrastructure for the platform.
• DataRepminorImplementation/ SI/ Consulting PartnerDataRep acts as the EU/EEA and UK representative for Job Boardly (Glacier Systems Pty Ltd) under GDPR Article 27 and UK GDPR, and as the EU legal representative under the EU Digital Services Act (DSA). This is a compliance/legal representation arrangement supporting the platform provider, not directly the job board itself.
• Interfell (via Simera)minorChannel Partner/ Reseller/ DistributorInterfell uses the Empleo.com platform to advertise remote job opportunities (e.g., Sales Executive, Cold Calling Specialist, Customer Support roles) targeting Colombia and the US, leveraging the platform's remote work section to reach candidates.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Bumeran: Major LATAM job board operating across multiple Spanish-speaking countries with a per-posting employer model. Highly comparable to Empleo.com in offering, target customer, and self-serve monetization, and represents the same regional category.
• El Empleo: Established Colombian-focused job board owned by multinational media groups. Directly comparable to Empleo.com in geography, business model, and target audience, and is one of the closest substitute platforms for Colombian job seekers.
• Computrabajo: Leading job board across LATAM, including Colombia. Operates the same marketplace model (free for candidates, paid postings for employers) and competes head-to-head with Empleo.com for Colombian employer demand and candidate traffic.

Broad incumbents

• LinkedIn: Global professional network with a deeply integrated jobs marketplace and recruiter tooling. A broad incumbent that overlaps with Empleo.com on professional-level Colombian hiring, particularly for the enterprise customers in Empleo.com's roster.
• ZipRecruiter: Large online employment marketplace using AI-driven matching between employers and candidates. Operates a comparable self-serve employer model and competes with niche job boards like Empleo.com for SMB and enterprise recruiter spend.
• Indeed: Global job search engine and incumbent in online recruitment with massive organic traffic and broad employer tooling. Competes with Empleo.com for Colombian candidate searches and employer budgets as part of a much wider portfolio.
• Glassdoor: Global jobs and employer-reviews platform increasingly competing for recruiter budgets worldwide. Overlaps with Empleo.com on the job-posting side and increasingly on candidate-side discovery in Latin America.

Regional players

• Multitrabajos: Chilean job board operating in a similar marketplace model with the same employer-pays-per-posting structure. Regionally adjacent rather than directly competitive with Empleo.com, but illustrative of the LATAM white-label job-board category.
• Jobrapido: Global job search engine aggregator with strong presence in LATAM. Provides comparable candidate-acquisition reach and SEO-driven traffic in Spanish-speaking markets, serving as an indirect substitute for Empleo.com's job-seeker audience.
• OCC Mundial: Mexico-focused job board with employer-paid postings and broad candidate reach. Operates a near-identical business model to Empleo.com but in a different geography; useful as a regional comparable for LATAM job-board economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/servicio-nacional-de-empleo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERVICIO NACIONAL DE EMPLEO