Emporium Hotel

Name

Emporium Hotel

Legal name

Emporium Hotel South Bank

Website

https://emporiumhotel.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Conference Retreat Hotels (THAGALAG)

Keywords

• Boutique hotel accommodation
• Luxury hotel suites
• Hotel dining venues
• Conference event services
• Wedding venue hospitality

Headquarters

HQ city

South Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Revenue from 143 superbly appointed suites including Vista King/Twin, Vista Family, Urban Vista, River City, Premium River City, Poolside Cabana, Exquisite Suite, Emporium Suite, Frangipani Suite, and Accessible Suite room types
2. Bars & Dining: Multiple dining venues including The Magic Table, Firma Italian, The Terrace (rooftop), The Reserve Wine Bar, Belle Époque (high tea, private dining), breakfast service, and in-suite dining
3. Events & Celebrations: Conference and events services, weddings, corporate catering through the Celebrate & Meet division
4. Spa Services: The Healing Stone Day Spa offering pampering services
5. Retail & Merchandise: Gift shop and gift vouchers, The Reserve Cellar wine shop operating through e-commerce storefront
6. Packages & Experiences: Curated packages including Staycation Special, Romance Package, Pure Pamper, plus external experiences like Straddie Sky & Sip Adventure, Reef & Retreat day tours, Lone Pine Platinum Wildlife Tour, Helicopter Experience, and E-Bikes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Emporium Hotel South Bank is a 5-star boutique hotel operating 143 luxuriously appointed suites in Brisbane's South Bank cultural precinct. The property offers multiple on-site dining venues, a full-service day spa, a rooftop infinity pool, and purpose-built conference, wedding, and corporate catering facilities. It also sells curated experience packages (such as island tours, helicopter flights, and wildlife encounters) and operates a gift shop and specialty wine store.

Product overview

Emporium Hotel South Bank is a 5-star boutique hotel offering 143 luxuriously appointed suites alongside diverse dining options, curated experiences, and event spaces. The property features ten distinct suite categories (Vista King/Twin, Vista Family, Urban Vista, River City, Premium River City, Poolside Cabana, Exquisite, Emporium Suite, Frangipani, and Accessible), multiple restaurants and bars (The Magic Table, Firma Italian, The Terrace, The Reserve Wine Bar, Belle Époque), spa and wellness facilities (The Healing Stone Day Spa, rooftop pool, gym, sauna & steam room), and comprehensive event services including conferences, weddings, and corporate catering. The hotel also offers curated experience packages (Straddie Sky & Sip, Reef & Retreat, Lone Pine Wildlife Tour, Helicopter Experience, E-Bikes) and retail offerings through its gift shop, gift vouchers, and The Reserve Cellar wine store. In-room automation and entertainment technology are featured throughout the suites.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Suite Accommodation

Quantifiable outcome

• Save up to 15% on multi-night stays with Staycation Special package

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• The Magic TableminorOthersFeatured dining partner restaurant accessible through the hotel's website navigation. Located at a separate venue, The Magic Table is highlighted as a culinary destination for hotel guests.
• Firma ItalianminorOthersItalian dining partner restaurant featured in hotel's bars and dining section. Provides Italian cuisine options for guests through external venue relationship.
• Lady Elliot Island Eco ResortminorOthersPartner for Reef & Retreat day tour experience offered as part of hotel's curated experiences. Hotel packages include day trips to this eco resort destination.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• W Brisbane: Luxury full-service hotel in Brisbane's CBD competing for the same corporate and leisure premium-stay guest. Operates with the distribution and loyalty power of Marriott Bonvoy.
• Ovolo Hotels: Boutique hotel brand with a similar design-forward, experience-led positioning across Australian and Hong Kong markets. Directly comparable in boutique luxury ethos and F&B-centric model.
• The Calile Hotel: Brisbane-based boutique luxury hotel with a similar design-led, experiential positioning and a comparable F&B stack. The most direct head-to-head competitor in Brisbane's boutique luxury tier.
• Crystalbrook Collection: Australian luxury hotel group with boutique-style properties in Cairns, Brisbane, and Sydney. Comparable in scale, contemporary luxury positioning, and curated F&B programming.

Broad incumbents

• The Star Brisbane: Integrated resort and casino complex in Brisbane featuring hotels, dining, and event venues. Overlaps in luxury accommodation, F&B, and event/wedding segments but with gaming and entertainment anchor.
• QT Hotels & Resorts: Australian boutique-style hotel brand with design-driven positioning. Closest chain-affiliated analogue to Emporium's boutique luxury positioning, with multi-property distribution.
• Treasury Brisbane: Hotel and casino complex in Brisbane competing for premium leisure, dining, and event demand. Broader entertainment-anchored offering less focused on boutique luxury.
• The Westin Brisbane: Marriott-operated luxury hotel in central Brisbane. Overlaps in the corporate and upscale leisure segment but operates as a broad full-service incumbent rather than a boutique property.
• The Ritz-Carlton, Brisbane: International ultra-luxury flag expected to enter the Brisbane market. Represents the most credible competitive threat at the very top of the luxury tier once operational.
• Sofitel Brisbane Central: International luxury-brand hotel in Brisbane competing for premium leisure and corporate demand. Wider distribution and Accor loyalty reach offset by less boutique positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/emporium-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emporium Hotel