The Magic
The Magic is a Monterrey, Mexico–based creative agency serving B2B brands across three service lines: AGENCY (branding, digital strategy, social media, paid media), PRODUCTIONS (video, motion graphics, 3D, post-production), and EXPERIENCES (AR/VR/XR, brand activations, exhibition design), delivered via project-based engagements.
- Company typePrivate
- Founded2019
- HeadquartersMonterrey, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Magic does
The Magic is a privately held, founder-led creative agency headquartered in Monterrey, Mexico, that operates across three integrated service lines. The AGENCY line covers branding and identity, 360° digital strategy, social media management, campaigns and creative concepts, website and landing page development, and paid media management. The PRODUCTIONS line provides video and photography production, motion graphics and 3D, commercial spots and branded content, and post-production (editing, color, audio). The EXPERIENCES line delivers AR/VR/XR activations, brand activations, stand and exhibition design, and artistic and technological installations.
Underlying capabilities are based on standard creative production tooling — motion graphics, 3D visualization, video/photo production, web development, and emerging XR platforms — rather than proprietary technology or software products. The company positions itself as a full-stack creative partner that combines strategy, artistic design, and engineering execution for B2B brands and businesses.
The business model is project-based professional services delivered through direct client engagement. GTM is sales-led: prospective clients reach out via a website contact form, email ([email protected]), phone (+52 81 3434 5454), or WhatsApp. Pricing is not publicly disclosed and is determined per project. The company maintains a bilingual (Spanish/English) website, an active thought-leadership blog, and states a global ambition ("From the heart of Monterrey, The Magic expands to the world"), though no foreign offices or named international clients are disclosed.
The Magic firmographics
Firmographics- Name
- The Magic
- Legal name
- The Magic
- Website
- https://themagic.mx
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Magic is a Monterrey, Mexico–based creative agency serving B2B brands across three service lines: AGENCY (branding, digital strategy, social media, paid media), PRODUCTIONS (video, motion graphics, 3D, post-production), and EXPERIENCES (AR/VR/XR, brand activations, exhibition design), delivered via project-based engagements.
- Ownership category
- akta.pro rank
The Magic industry classification
Industry- Product category
- Creative & Advertising Services
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where The Magic is headquartered
LocationHeadquarters
- HQ city
- Monterrey
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
The Magic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Professional services revenue generated through client engagements for branding, digital strategy, content creation, and experiential design projects. Services are delivered through project-based engagements and ongoing retainer relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Magic product offering
Product offeringCore offering
The Magic is a creative agency offering three integrated service lines: AGENCY (branding & identity, 360° digital strategy, social media management, campaigns & creative concepts, websites/landing pages, and paid media), PRODUCTIONS (video & photography production, motion graphics & 3D, commercial spots, and post-production), and EXPERIENCES (AR/VR/XR activations, brand activations, stand & exhibition design, and artistic & tech installations). Services are delivered to B2B clients on a project or retainer basis, anchored by a Monterrey, Mexico-based creative team serving brands globally.
Product overview
The Magic is a creative agency based in Monterrey, Mexico, offering three integrated service lines: AGENCY (branding, digital strategy, social media, campaigns, websites, and paid media), PRODUCTIONS (video/photography, motion graphics, 3D, and post-production), and EXPERIENCES (AR/VR/XR, brand activations, exhibition design, and tech installations). The company positions itself as a full-service creative partner that combines creativity, strategy, and technology to help brands create impact through experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- AGENCY
Companies that use The Magic
Customer profileSegments1 record
Ideal customer profiles1 record
The Magic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Magic partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Magic competitors and assessment
Company assessmentDirect peers
- LPK: US-based independent creative agency focused on branding, digital, and experiential design for B2B and consumer brands. Comparable to The Magic in mid-market boutique positioning and integrated brand-plus-experiential capabilities.
- Jack Morton Worldwide: Global experiential brand and event agency producing activations, exhibitions, and brand experiences for enterprise clients. Comparable to The Magic on the experiential/activations side of its offering.
- Faces Mexico: Mexico-based creative agency delivering branding, campaigns, and digital content for regional and international brands. Comparable to The Magic in domestic Mexican positioning and full-service creative offering across strategy and execution.
- Sparks: Global experiential agency specializing in brand activations, exhibitions, and immersive experiences. Comparable to The Magic's EXPERIENCES service line covering AR/VR/XR, stand design, and installations.
- Anagrama: Mexico-based branding and creative agency offering strategy, identity, and digital experiences to B2B brands. Closest direct comparable to The Magic given overlapping Mexican origin, boutique scale, and integrated branding-plus-digital service model.
Broad incumbents
- Sid Lee: Independent creative agency operating across advertising, digital, design, and branded experiences. Comparable to The Magic on the integrated creative-plus-experiential offering, but at significantly larger geographic and scale footprint.
- R/GA: Global creative technology agency delivering brand, product, and marketing innovation at scale. Comparable to The Magic as a broader-scope incumbent that bundles strategy, content, and digital experience work that overlaps The Magic's full-service remit.
- Wieden+Kennedy: Independent global creative agency known for integrated campaigns across film, digital, and experiential. Comparable to The Magic as a creative-led incumbent that competes for the same premium-brand campaign and experiential engagements.
- Pentagram: Independent global design consultancy operating across branding, identity, and digital design. Comparable to The Magic's branding/identity and digital design capabilities, though Pentagram operates as a partnership of senior designers at scale.
- Huge: Global digital experience agency offering strategy, design, marketing, and technology services. Comparable to The Magic on the integrated digital strategy + digital product + experience side, but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
The Magic social profiles
Digital presenceThe Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Magic leadership team
Management profileNumber of profiles
Profiles1 record
The Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Magic
What does The Magic do?
The Magic is a creative agency offering three integrated service lines: AGENCY (branding & identity, 360° digital strategy, social media management, campaigns & creative concepts, websites/landing pages, and paid media), PRODUCTIONS (video & photography production, motion graphics & 3D, commercial spots, and post-production), and EXPERIENCES (AR/VR/XR activations, brand activations, stand & exhibition design, and artistic & tech installations). Services are delivered to B2B clients on a project or retainer basis, anchored by a Monterrey, Mexico-based creative team serving brands globally.
Is The Magic a public or private company?
The Magic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Magic founded?
The Magic was founded in 2019. It employs 1 to 10 people.
Where is The Magic based?
The Magic is headquartered in Monterrey, Mexico, in the Latin America region.
How does The Magic make money?
One revenue line is on record: creative Agency Services.
Who are The Magic's main competitors?
Direct peers on record are LPK, Jack Morton Worldwide, Faces Mexico, Sparks and Anagrama. Broad incumbents are Sid Lee, R/GA, Wieden+Kennedy, Pentagram and Huge.
Does The Magic have an API?
No public API is recorded for The Magic.
What industry is The Magic in?
The Magic's product category is Creative & Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54143 and its SIC code is 7311.