Empowerment Trust

What Empowerment Trust does

Empowerment Trust (formerly Vital Victories, founded 1993 in New Zealand) is a charitable trust and the New Zealand Centre of Kidpower Teenpower Fullpower International. The organisation delivers trauma-informed, culturally aware, evidence-based primary prevention education against bullying, abuse and violence across all age groups — from early childhood (0-5) through children (5-12), teenagers, adults, and people with disabilities. Its product portfolio centres on the Kidpower/Teenpower/Fullpower programme family, including the Kidpower Confident Kids Programme, Kidpower for Young Children, Teenpower Violence Prevention Toolkit, Building Blocks Healthy Relationships for Teens, and the Fullpower Healthy Relationships Programme (adapted for people with intellectual disabilities). All programmes are built on two proprietary, trademarked frameworks: the Kidpower Positive Practice Teaching Method (a skills-first, trauma-informed approach where participants rehearse protective behaviours before knowledge is delivered) and the Inside-Outside Model of Engagement (a culturally responsive facilitation model that bridges school/work environments with family and cultural values).

The business model mixes grant-funded professional services with low-ticket resource sales and fee-based training. The largest revenue stream is government and charitable-trust funding from ACC, TEC, Oranga Tamariki, Foundation North, Rata Foundation, the Lottery Grants Board, and the Lion Foundation, which underwrites programmes such as the ACC Mates & Dates healthy-relationships curriculum delivered across 45 secondary schools. Secondary revenue comes from one-time resource sales (posters, flip cards, guides, songs, USBs priced NZD $10-$2,800) and fee-based workshops, webinars, and corporate training (e.g., NZD $30 webinars). Programmes are delivered across New Zealand by contracted facilitators operating from regional teams in Motueka (HQ, Nelson-Tasman), Auckland, and Christchurch, with online learning courses hosted on the Kidpower International platform at learn.kidpower.org. The go-to-market is community-led: mobilisation through schools, early childhood centres, community organisations and corporate clients, supplemented by the website, Facebook, email newsletter, testimonials, and referral pathways through partner organisations such as Safeguarding Children NZ, NZ Police, and TOAH NNEST.

Name

Empowerment Trust

Legal name

Empowerment Trust

Website

https://empowermenttrust.nz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Empowerment Trust is a New Zealand charitable trust (NZ Centre of Kidpower International) delivering trauma-informed, evidence-based violence prevention and healthy-relationships education across all ages and abilities via contracted facilitators and licensed resources.

Ownership category

akta.pro rank

Product category

Violence Prevention Education

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Educational Support Services (611710), Educational Services (611)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

akta.pro secondary industries

Peer Mediation, Conflict Resolution & Prosocial Playground Programs (Early Years) (EDACAOAJ), Positive Discipline & Behavior Support Programs (EDACALAD), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Child Protection & Child Rights (BPAGABAG), Emotion Literacy & Social Skills Groups (0–5) (EDACAOAF), Accessibility & Assistive Learning Tools for Early Childhood (AAC, sensory supports) (EDACANAL)

Keywords

• Violence prevention education
• Safety skills training
• Healthy relationships programmes
• Social-emotional learning
• Primary prevention services

Headquarters

HQ city

Motueka

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Government and Trust Funding: Primary revenue stream from government agencies (ACC, TEC, Oranga Tamariki) and charitable trusts (Foundation North, Rata Foundation, ACC, Lottery Grants Board, Lion Foundation) who fund programmes and operations.
2. Resource Sales: Sale of educational resources including programmes, guides, posters, flip cards, and songs in both digital and hardcopy formats. One-time license purchases with GST included.
3. Training Workshops and Webinars: Fee-based workshops and webinars for professional development, corporate training, and community education. Pricing varies by programme type.
4. Donations: Charitable donations from individuals and organisations supporting the mission of violence prevention education.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Empowerment Trust is the New Zealand Centre of Kidpower Teenpower Fullpower International. It delivers trauma-informed, culturally aware, evidence-based primary prevention education that teaches people of all ages and abilities the skills to prevent bullying, abuse, sexual violence, and family violence. Offerings include age-stratified programmes (Kidpower for young children and children, Teenpower for youth, Fullpower for teens and adults with intellectual disabilities), supported by facilitator-delivered workshops, online courses, and a catalogue of hardcopy and digital resources (posters, flip cards, songs, toolkits).

Product overview

Empowerment Trust offers a comprehensive suite of violence prevention and healthy relationships education programmes delivered through multiple modalities (in-person workshops, online learning, and printed resources). The core product portfolio centres on the Kidpower/Teenpower/Fullpower programme family, which provides age-appropriate safety skills training from early childhood through adulthood. The Kidpower Confident Kids Programme (ages 5-12) and Kidpower for Young Children Programme (ages 0-7) build foundational safety skills through interactive workshops, while the Teenpower Violence Prevention Toolkit addresses adolescent risk. The Fullpower Healthy Relationships Programme specifically serves teens and adults with intellectual disabilities. Supporting resources include Kidpower Safety Signals (visual teaching tools), Kidpower Songs (audio learning), and the Building Blocks resource kit for teens. All programmes are delivered using the proprietary Kidpower Positive Practice Teaching Method™ and Inside-Outside Model of Engagement. The organisation also provides online learning courses through Kidpower International's platform and free downloadable resources including consent checklists and skill cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Fullpower Healthy Relationships Programme An evidence-based violence-prevention and healthy-relationships programme for teens and adults with intellectual disabilities. Includes workbooks with comic-style stories, facilitator guides, posters, and the Start Here Booklet. Priced at NZD 250 for the full set and NZD 65 for the User's Set of three booklets.
• Building Blocks: Healthy Relationships for Teens Resource Kit Resource kit for teens covering healthy relationships, consent, communication, gender and identity, online activity/harm, pornography and support options. Includes facilitator manual, activities and discussion cards. Priced at NZD 2,800 for the kit.
• Kidpower Confident Kids Programme Programme for children aged 5-12 years featuring five skill sets and 25 activities to build essential safety skills, common language and respectful culture. Includes role-play scripts, games and six colour posters. Priced at NZD 95 for the guide with six A3 posters, or NZD 52 for the six A3 colour posters only.
• Kidpower for Young Children Programme Programme for young children aged 0-7 years and their adults that builds a consistent common language and strategies for conflict resolution and boundary setting. Includes professional development for teachers, children workshops using puppets and songs, and whānau workshops. Digital resources introductory price NZD 45 (usual NZD 165); hardcopy version NZD 105.
• Kidpower Safety Signals Visual teaching and coaching tool covering safety skills such as Get Help Power, Walk Away Power and Stop Power. Designed to be understood worldwide and used by people of all abilities. Posters digital (20 sets) NZD 48; posters hardcopy (22 A4 posters) NZD 30; flipcards digital (20 sets) NZD 12; flipcards on lanyard NZD 18.
• Kidpower Songs Educational songs for children covering safety skills including Move Away, Safe Touch, Private Parts, Check First and Kidpower Train. Available on USB Stick (NZD 42) or as WAV files (NZD 10).
• Teenpower Violence Prevention Toolkit Programme containing 20 Skill Cards for young people to learn, develop and practice experiential, evidence- and success-based violence prevention strategies. Addresses peer pressure and bystander syndrome. Hardcopy Toolkit priced at NZD 195.
• Online Learning Courses (Fullpower Healthy Relationships Online and Starting Strong) Self-paced online courses hosted on Kidpower International's learn.kidpower.org platform, including Fullpower Healthy Relationships Online (for teens and adults with intellectual disabilities) and Starting Strong (for educators teaching children 3-7 years).
• Parentpower Bullying Prevention Webinar Fee-based professional development webinar for parents and caregivers focused on bullying prevention. Priced at NZD 30 per attendee.
• Training Workshops and Webinars (corporate, community, professional development) Fee-based workshops and webinars for professional development, corporate staff training and community education, delivered face-to-face or online across New Zealand by contracted facilitators. Pricing varies by programme type.
• Facilitator-delivered Primary Prevention Programmes (in-person and online) Face-to-face and online delivery of the Kidpower, Teenpower and Fullpower programmes by contracted facilitators across New Zealand to schools, early childhood centres, community organisations, disability services and corporate clients. Includes the ACC-funded Mates & Dates healthy-relationships programme in 45 secondary schools.

Quantifiable outcome

• 89% of programme participants reported understanding the importance of consent; 96% had better idea how to help friends in harmful situations (Mates & Dates post-survey)
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Safeguarding Children NZcoreStrategic or Co-development PartnerCollaborative partnership providing holistic approach to child safety. Working together to create Child Safe Communities through organisational systems, processes, staff training, and prevention of sexual harm. Includes dedicated Child Protection Week collaboration.
• Kidpower InternationalcoreOEM/ Whitelabel/ Licensing PartnerNZ Centre of Kidpower Teenpower Fullpower International. Receives foundational knowledge, ongoing support, programme development guidance, and certification standards. Global network serving millions in 20+ countries since 1989.
• NZ PolicecoreStrategic or Co-development PartnerOfficial endorsement after investigation and evaluation of services. Previously collaborated on programme development including Confident Kids programme with Youth Education Services team in 2003. Police School Community Service connection.
• Fullpower Healthy Relationships AmbassadorsminorStrategic or Co-development PartnerPeople with intellectual disabilities trained as Ambassadors to co-facilitate sessions, teach relationship skills, and facilitate discussions for peers - community mobilisation model.
• Skillswise and Community ConnectionsminorStrategic or Co-development PartnerCollaboration on Fullpower Ambassador programme where people living with intellectual disabilities deliver healthy relationships education to their peers.
• TOAH NNESTminorStrategic or Co-development PartnerTe Ohaakii a Hine - National Network for Ending Sexual Violence Together. Part of networks and forums for promoting prevention of violence.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Barnardos New Zealand: Large NZ child welfare organisation delivering a broad range of child protection, education and family support services. Comparable in child safety and education mission but broader in scope and scale than Empowerment Trust's specialist focus.
• Kidpower International: US-based founding organisation of the Kidpower methodology. Empowerment Trust operates as the NZ Centre under licence, so it is the most direct upstream counterparty and functional parent in methodology, training and online learning platform hosting.
• Save the Children New Zealand: International NGO operating in NZ, focused on child rights, safety and education. Comparable as a child safety/wellbeing educator but with a broader global footprint and advocacy mandate.

Direct peers

• Bravehearts: Australian not-for-profit delivering child sexual assault prevention education and counselling. Highly comparable as a primary prevention education charity focused on child safety, healthy relationships and protective skills.
• Skylight Trust: NZ not-for-profit supporting children, young people and families through trauma, grief and change. Comparable in serving similar at-risk populations with a primary prevention and resilience-building orientation.
• Kidsline: New Zealand helpline and support service for children and young people up to age 18. Comparable as a NZ-based child-and-youth safety/wellbeing service provider, although delivery channel is phone counselling rather than education programmes.
• Netsafe: New Zealand's designated online safety organisation providing education and support for safe online behaviour. Comparable as a NZ-based safety education provider, particularly relevant for Empowerment Trust's online safety curriculum for youth.
• Women's Refuge New Zealand: NZ's largest domestic violence organisation providing crisis support and prevention programmes. Comparable as a NZ organisation tackling family/sexual violence prevention, with overlapping education and advocacy functions.
• Family Planning New Zealand: NZ provider of sexual and reproductive health education, including relationships and consent education. Overlaps with Empowerment Trust on healthy relationships, consent and school-based relationships education.
• Rape Prevention Education (RPE): NZ provider of primary prevention education for sexual violence, operating in schools and communities. Closely comparable in mission (primary prevention of sexual violence) and target audience (schools, community groups).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/empowermenttrustNZ
• LinkedInlinkedin.com/company/empowerment-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empowerment Trust