Empoword Journalism

Digital Media Publicationempowordjournalism.com

Company typePrivate
Founded2020
HeadquartersUnited Kingdom, United Kingdom
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What Empoword Journalism does

Empoword Journalism (EJ) is a UK-headquartered, non-profit digital media publication that provides a publishing platform for female and non-binary journalists. Founded in May 2020 during the first COVID-19 lockdown as the Women in Journalism Project—originating from a Sky News workshop led by Kay Burley—the organization rebranded to Empoword Journalism in 2021 and has since grown to a volunteer editorial team of over 40 editors and a contributor base exceeding 1,000 writers, alongside nearly 10,000 social media followers across Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok, and Spotify.

The core product is a WordPress-based website publishing articles across multiple editorial sections including Current Affairs, Features & Lifestyle, Opinion, Entertainment, Sport, Breaking News, and a Journalism Hub section for industry commentary. Supporting products include the 'Pop Babble' podcast on Spotify and Apple Podcasts, a YouTube channel hosting contributor onboarding tutorials, an email newsletter, and platform-specific social media accounts each managed by designated volunteer editors. The technology stack is intentionally lean: standard WordPress CMS for content management and publication, with no proprietary features, no API, and no mobile applications.

The business model is entirely non-commercial. Empoword Journalism is run by unpaid volunteers, generates no revenue, and charges no fees to either contributors or readers. The organization has not raised external funding, has no parent company, and has disclosed no sponsorships or institutional partnerships beyond distribution arrangements with WordPress, Facebook/Meta, Spotify, Apple Podcasts, and YouTube. Customer segments consist of two groups: female and non-binary journalists seeking experience and portfolio-building (primary), and general readers seeking diverse journalism perspectives (secondary). The organization has been recognized with the 2021 SPA Best Newcomer Publication award and two consecutive years of high commendation for Best Overall Digital Media. The website now displays an archival notice indicating it is preserved as a static historical record.

Empoword Journalism firmographics

Firmographics

Name: Empoword Journalism
Legal name: Empoword Journalism
Website: https://empowordjournalism.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Empoword Journalism industry classification

Industry

Product category: Digital Media Publication
NAICS: Periodical Publishers (513120)
SIC: Miscellaneous Publishing (2741)
akta.pro primary industry: Investigative & Nonprofit News Organizations (MPAJADAF)
akta.pro secondary industries: Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH), Community-Integrated Publishing Platforms (MPACAIAI)

Keywords

Online journalism platform
Digital news publication
Volunteer-led media
Independent journalism
Community journalism

Where Empoword Journalism is headquartered

Location

Headquarters

HQ city: United Kingdom
HQ country: United Kingdom
HQ region: Europe

Markets served

Empoword Journalism business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Operations, Infrastructure, Marketing or Sales, Others

Revenue model

Non-profit/volunteer model: Empoword Journalism is a non-profit organisation run entirely by volunteers. Contributors and editors are not paid. The organisation does not generate revenue and is supported through volunteer effort.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free platform access for all contributors

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Empoword Journalism product offering

Product offering

Core offering

Empoword Journalism is a non-profit, volunteer-run online news publication that provides a platform for female and non-binary journalists to publish articles across editorial sections including Current Affairs, Features, Lifestyle, Opinion, Entertainment, Sport, Breaking News, and Journalism Hub. The organisation offers free publishing opportunities, editorial feedback, and social media promotion to its community of over 1,000 contributors and 40+ editors, distributing original journalism content via its WordPress-based website, social media channels, the Pop Babble podcast, and a YouTube channel.

Product overview

Empoword Journalism is a digital media publication led by women, offering a platform for female and non-binary journalists. The core product is the Empoword Journalism Website, which publishes articles across multiple editorial sections including Current Affairs, Features & Lifestyle, Opinion, Entertainment, Sport, Breaking News, and Journalism Hub. Supporting products include the 'Pop Babble' podcast distributed via Spotify and Apple Podcasts, a YouTube channel for video content, a private contributors' Facebook group for community engagement, email newsletters, and social media content distribution across Instagram, Twitter/X, LinkedIn, TikTok, and Facebook.

Differentiator

Problem solved

Functional benefit

Brands

Pop Babble: The organisation's podcast.

Products and services

Empoword Journalism Website The primary online publication platform featuring articles across multiple editorial sections including Current Affairs, Features, Lifestyle, Opinion, Entertainment, Sport, Breaking News, and Journalism Hub. Articles are freely accessible to readers without registration, and contributors publish via WordPress accounts.
Pop Babble Podcast A podcast produced by Empoword Journalism featuring discussions on pop culture and relevant topics, distributed via Spotify and Apple Podcasts.
Email Newsletter Email newsletter distributed to subscribers featuring content updates and the latest articles published by Empoword Journalism.
YouTube Channel Video content platform where contributors can post videos and where Empoword Journalism hosts explainer content on uploading articles to WordPress and platform usage guides for new contributors.

Companies that use Empoword Journalism

Customer profile

Segments2 records

Ideal customer profiles2 records

Empoword Journalism technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Empoword Journalism partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Facebook (Meta)coreChannel Partner/ Reseller/ DistributorFacebook serves as the primary community platform for Empoword Journalism's contributor network. The private Facebook group is used for content call-outs, writer recruitment, Q&A, and community engagement among over 1,000 contributors.
SpotifyminorChannel Partner/ Reseller/ DistributorSpotify hosts Empoword Journalism's podcast 'Pop Babble' for audio content distribution to podcast audiences.
Apple PodcastsminorChannel Partner/ Reseller/ DistributorApple Podcasts serves as an additional podcast distribution channel for the 'Pop Babble' show.
YouTubeminorChannel Partner/ Reseller/ DistributorYouTube channel hosts video content including explainer videos on uploading content to WordPress, editorial process guides, and contributor onboarding materials.
WordPresscoreTechnology or IntegrationWordPress serves as the content management system and publishing platform for all Empoword Journalism articles. Contributors create accounts and upload content through WordPress.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Empoword Journalism competitors and assessment

Company assessment

Direct peers

Her Campus: College women's media network powered by student contributors across hundreds of university chapters. Comparable to Empoword in its student-led contributor base, women's focus, and community-built content model.
The 19th News: Nonprofit, independent newsroom reporting on gender and politics in the US. Comparable as a nonprofit, mission-driven digital news organisation focused on women and underrepresented groups with structured editorial coverage.
The Fuller Project: Nonprofit newsroom reporting on issues affecting women globally, founded by former VICE editor. Closely comparable as a nonprofit, women-focused investigative journalism outlet with a digital-first, contributor-driven model.
gal-dem: Independent publication and community dedicated to writing by women and non-binary people of colour. Closely comparable to Empoword in mission (marginalised voices in journalism), community-led contributor model, and digital-first distribution.
The Tempest: Digital media platform for underrepresented voices, especially women and people of colour, with a contributor network. Comparable to Empoword in inclusive-journalism mission and digital publication model.

Broad incumbents

i-D: Independent digital fashion and culture magazine with a youth-focused editorial voice. Comparable in indie/alternative editorial positioning and multi-platform social distribution targeted at younger audiences.
Jezebel: Established digital publication covering news, opinion, and culture from a feminist perspective. Comparable in editorial focus (women-centred news, opinion, lifestyle) but operates at much larger scale with paid editorial staff.
Dazed: Independent digital magazine covering fashion, culture, and ideas with a youth-led editorial perspective. Comparable in independent editorial positioning, multi-section structure (features, opinion, culture), and digital-first distribution.
HuffPost: Large digital news and opinion publisher with a contributor-friendly model across multiple verticals. Comparable in multi-section editorial structure and contributor-driven publishing, but at much greater scale and brand recognition.
VICE: Global digital media company focused on news, culture, and underrepresented stories targeted at younger audiences. Comparable in audience demographic and multi-platform digital distribution, but operates at vastly greater scale and with paid staff.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Empoword Journalism financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Empoword Journalism leadership team

Management profile

Number of profiles

Profiles8 records

Empoword Journalism funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Empoword Journalism M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empoword Journalism

What does Empoword Journalism do?

Is Empoword Journalism a public or private company?

Empoword Journalism is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Empoword Journalism founded?

Empoword Journalism was founded in 2020. It employs 51 to 100 people.

Where is Empoword Journalism based?

Empoword Journalism is headquartered in United Kingdom, United Kingdom, in the Europe region.

How does Empoword Journalism make money?

One revenue line is on record: non-profit/volunteer model.

Who are Empoword Journalism's main competitors?

Direct peers on record are Her Campus, The 19th News, The Fuller Project, gal-dem and The Tempest. Broad incumbents are i-D, Jezebel, Dazed, HuffPost and VICE.

Does Empoword Journalism have an API?

No public API is recorded for Empoword Journalism.

What industry is Empoword Journalism in?

Empoword Journalism's product category is Digital Media Publication. Its primary akta.pro industry code is MPAJADAF, Investigative & Nonprofit News Organizations, with a secondary code of MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 513120 and its SIC code is 2741.