EMU MUSIC LTD

What EMU MUSIC LTD does

EMU MUSIC LTD is a non-profit Christian music ministry operating across Australia, New Zealand, the United Kingdom, Malaysia, and Germany. The organization produces original Christian songs, albums, sheet music, lyric videos, and curated worship resources sold through digital downloads (priced at $2–$11), physical merchandise, and licensing arrangements through CCLI, APRA, and POS (PRS). It serves church music leaders, worship teams, and congregations as its primary customer base, with secondary reach into children's and youth ministry through dedicated Emu Youth and Garage Hymnal content lines.

Its core technology stack centers on the HymnBook app, a direct-to-musician digital platform delivering hymn and worship resources, supplemented by downloadable lyric videos and digital sheet music distribution. The organization maintains a UK charitable entity (Registered Charity Number 1124923, company limited by guarantee, Oxford) and an Australian incorporated association (Emu Music Australia Inc., ABN 25 287 613 279, Newtown NSW), giving it a dual-jurisdiction non-profit structure. Education is delivered through an Advanced Diploma partnership with Moore College, alongside the Ministry Associate Scheme internship pipeline, providing recurring training revenue and a funnel for future ministry contributors.

Revenue mechanics combine one-time product sales, conference ticket income (Word In Song conferences priced at $12–$36), professional services via Music Ministry Consultation/Coaching, training fees, licensing royalties, and — as a registered charity — donations. Distribution is multi-channel, blending an event/conference circuit, regional distributors, digital downloads, and the HymnBook app, with a German subsidiary (Emu Musik) extending reach into non-Anglophone markets. Recent strategic activity centers on a 25th Anniversary Album, a 2025–2026 release pipeline ("Just As He Said" EP, "This Is The Christ" single), and conference expansion to Kuala Lumpur, Melbourne, Auckland, and Launceston in 2026.

Name

EMU MUSIC LTD

Legal name

Emu Music Ltd

Website

https://emumusic.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

EMU MUSIC LTD is a non-profit Christian music ministry producing original songs, albums, sheet music, and the HymnBook app for church music leaders, worship teams, and congregations across Australia, New Zealand, the UK, Malaysia, and Germany.

Ownership category

akta.pro rank

Product category

Christian Music Ministry

NAICS

Fine Arts Schools (61161), All Other Schools and Instruction (61169), Religious Organizations (8131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Songwriting, Composition & Arranging (EDAMANAG)

akta.pro secondary industries

Music Theory, Ear Training & Musicianship (EDAMANAF), Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ), Bible Colleges (Undergraduate Ministry & Biblical Studies) (EDAHAKAB)

Keywords

• Church music ministry
• Congregational songs
• Worship resources
• Christian music publishing
• Music ministry training

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Supply Chain

Revenue model

1. Physical Products: Sales of CDs, DVDs, books, children's musical books, and merchandise (tote bags, socks, caps, drink bottles, guitar picks, lyric cards). One-time purchases.
2. Digital Downloads: Sales of digital albums, audio tracks, sheet music PDFs, and e-books delivered via email. Pricing from $2-11 USD for individual items.
3. Conference & Event Tickets: Ticket sales for Word In Song Conferences and concerts across Australia, New Zealand, Malaysia, and UK. Conference tickets $12-36 USD, with group discounts available.
4. Education & Training: Partnership with Moore College for Advanced Diploma in Bible, Mission and Ministry (Music Ministry stream). Tuition fees for ministry training programs.
5. Church Workshops: In-house training workshops for church music teams, including workshops and coaching services for church music ministries.
6. Licensing & Copyright: Copyright licensing for songs through CCLI, APRA (Australia), and PRS (UK) for public performances and streaming.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Emu Music writes, produces, and distributes gospel-centered congregational songs, sheet music, albums, and educational resources for churches and church musicians. It also delivers music ministry training through annual Word In Song conferences, in-house workshops, online courses, consulting, coaching, and an internship program (Ministry Associate Scheme), complemented by a digital hymn app (HymnBook) and sub-brands for kids, youth, and broader song collections.

Product overview

Emu Music is a church music ministry organization offering a comprehensive portfolio of products and services centered on biblical, gospel-centered congregational singing. Their core offerings include original congregational songs and sheet music available as digital downloads and physical CDs, alongside the HymnBook app for digital access. The company serves different audience segments through sub-brands: Emu Youth provides youth-focused music with devotional companions, Kids products include children's CDs and musical books, and Garage Hymnal offers additional song collections. Merchandise items (tote bags, apparel, accessories) support the ministry financially. On the training side, Emu operates the Word In Song Conference (annual events in multiple countries), the Word In Song Workshop (in-house church training), and an Online Course. Through a partnership with Moore Theological College, they offer formal education pathways including the Advanced Diploma of Bible, Mission and Ministry (Music Ministry stream) and MA units. Additional services include Music Ministry Consultation, Coaching, the Ministry Associate Scheme (internship), and Downloadable Lyric Videos for churches. The organization also hosts live concert events and publishes books on music ministry theology and practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Albums, Songs & Sheet Music

Quantifiable outcome

• Churches equipped to lead congregational singing with biblical grounding and practical skills
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and regional.

• Scots' Church MelbournecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Church venue partnership for hosting Word In Song Melbourne 2026 conference and A Night In With Emu concert on 16-17 October 2026.
• KVBC (Kuala Lumpur)regionalChannel Partner/ Reseller/ Distributor · 1 January 2026Registration partner for Word In Song Conference Kuala Lumpur 2026, Malaysia at St Mary's Cathedral.
• Mt Roskill Baptist Church, AucklandregionalChannel Partner/ Reseller/ Distributor · 1 January 2026Venue partnership for Word In Song Auckland 2026 conference and concert on 28-29 August 2026.
• Riverbank Christian Church, LauncestonregionalChannel Partner/ Reseller/ Distributor · 1 January 2026Venue partnership for Word In Song Launceston 2026 conference and Praise Night on 18-19 September 2026.
• Moore Theological CollegecoreStrategic or Co-development PartnerEducational partnership providing training in church music through the Advanced Diploma of Bible, Mission and Ministry (Music Ministry stream) for undergraduate students, and MA unit: Leadership of Music Ministry: Theology & Practise for postgraduates. Course includes Music Ministry Leadership intensive, Church Music and Worship, and Overview of Church History units.
• Gloriakollektiv.deregionalChannel Partner/ Reseller/ DistributorGerman language distribution partner for Emu Music songs and resources serving German-speaking churches.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CityAlight: CityAlight is an Australian worship band and ministry associated with Holy Trinity Adelaide that produces congregational worship songs with a gospel-centered, biblically faithful emphasis. It is highly comparable as a contemporaneous Australian peer to Emu Music in theology, song style, and church training.
• Getty Music (Keith & Kristyn Getty): Getty Music specializes in theologically rich hymn-style congregational songs for churches, with sheet music and training events as core offerings. It is highly comparable to Emu Music in targeting biblically literate congregations and offering both written compositions and worship leader training.
• PraiseCharts: PraiseCharts provides downloadable sheet music, chord charts, and worship team resources for churches across many publishers' catalogs. It is comparable to Emu Music's sheet-music and worship-resource digital products business, though multi-publisher rather than single-artist.
• Sovereign Grace Music: Sovereign Grace Music publishes gospel-centered congregational songs and provides training resources for church music ministry, with a similar theological distinctiveness around biblically faithful lyrics. It is the closest direct peer to Emu Music in terms of biblical-foundation positioning and publishing-plus-training model.

Broad incumbents

• Bethel Music: Bethel Music is a major US worship music label and conference ministry that produces congregational songs and trains worship leaders worldwide. It is broadly comparable as a worship-music publisher and live training provider, though substantially larger and more US-centric than Emu Music.
• Integrity Music: Integrity Music is a long-established Christian music publisher with a deep catalog of worship songs distributed through Capitol Christian Music Group. It is comparable as a worship music publishing house with global distribution, though much larger and with broader Christian genre coverage than Emu Music.
• Hillsong Music Australia: Hillsong Music publishes contemporary worship albums and resources alongside conference/training events, with global distribution across churches. It overlaps with Emu Music on worship songwriting, training conferences, and streaming/catalog distribution, but is a much larger organization with broader secular and contemporary positioning.

Others

• Moore Theological College: Moore Theological College is both a partner of Emu Music and a peer in theological music ministry education, offering the Advanced Diploma and MA units that Emu Music content supports. It is included as a peer-adjacent because it operates in the same theological training and credentialing ecosystem.
• Christian Copyright Licensing International (CCLI): CCLI is both a partner and adjacent entity that administers Christian music copyright licensing for churches worldwide. It is included as a peer because it sits inside Emu Music's value chain (Emu's songs are licensed through CCLI) and represents the broader worship music licensing ecosystem.

Emerging players

• WorshipTogether: WorshipTogether curates worship songs and provides downloadable resources for church worship leaders. It overlaps with Emu Music's digital sheet music and song-leading video offerings, though it is more of an aggregator than an original publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/emumusic
• YouTubeyoutube.com/emumusicmedia
• Facebookfacebook.com/emumusic
• Instagraminstagram.com/emu_music
• LinkedInlinkedin.com/company/emu-music-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMU MUSIC LTD