Getty Music LLC

What Getty Music LLC does

Getty Music LLC is a privately held, family-owned music company headquartered in Nashville, Tennessee with operational roots in Northern Ireland, founded and led by Keith and Kristyn Getty. The company operates as an umbrella of five integrated business lines: a publishing arm representing catalogs of 15 writers, a record label representing seven musical brands and artists, a touring company, an annual conference business (Sing!), and a nonprofit foundation. Its catalog includes more than 50 of the top 500 CCLI-reported songs in U.S. and U.K. churches, anchored by the flagship hymn "In Christ Alone" (2001), which has ranked as the second or third most popular hymn of all time in BBC Songs of Praise surveys and is sung by an estimated 100 million people annually.

The product portfolio spans hymns and songs (e.g., "His Mercy is More," "Christ Our Hope in Life and Death," "He Will Hold Me Fast"), albums (including the GRAMMY-nominated "Confessio - Irish American Roots" and the #1 Billboard Kids Album "Evensong"), The Sing! Hymnal co-developed with Crossway, sheet music and Trax backing tracks sold via a direct-to-consumer e-commerce store, and live concert and conference experiences. Distribution occurs via CCLI licensing (global), Capitol Christian Music Publishing (U.S.), ThankYou Music (UK), major streaming platforms, a proprietary e-commerce storefront, and an annual Sing! Conference in Nashville that draws roughly 10,000 pastors, leaders, artists, and musicians alongside global streams in 11 languages.

The business generates revenue through six streams: publishing royalties and licensing, album and recording sales, live concert ticket sales, Sing! Conference registration fees, e-commerce sales of sheet music and resources, and (via the foundation) donations and program partnerships. The company employs 11-50 people and operates as a small distribution-focused business with high reach through partner-led distribution. Notable recognition includes a GRAMMY nomination, multiple GMA Dove Awards, Keith Getty's OBE from Queen Elizabeth II in 2018, and three honorary doctorates. No external institutional investors or parent-company ownership is disclosed; the company is closely held by its founders.

Name

Getty Music LLC

Legal name

Getty Music LLC

Website

https://gettymusic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Getty Music LLC is a Nashville-based, family-owned music company that creates and distributes modern hymns, recordings, live concerts, and worship resources through publishing, a record label, touring, and the annual Sing! Conference, serving churches, families, and worship leaders globally.

Ownership category

akta.pro rank

Product category

Worship Music Publishing

NAICS

Music Publishers (512230), Musical Groups and Artists (71113), Sound Recording Industries (5122)

akta.pro primary industry

Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)

Keywords

• Hymn publishing
• Worship music
• Church music licensing
• Congregational singing
• Sheet music distribution

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Music Publishing: Publishing company representing catalogs of 15 writers including songs such as 'His Mercy is More,' 'Christ Our Hope in Life and Death,' 'He Will Hold Me Fast,' 'Christus Victor,' and 'Come Behold the Wondrous Mystery.' Revenue from licensing and royalties.
2. Record Label: Getty Music label represents seven musical brands and artists including Matt Papa, Matt Boswell, Bryan Fowler, Jordan Kauflin, Sing!, Sing! Hymnal products, and Keith and Kristyn Getty. Revenue from album sales and streaming.
3. Touring and Concerts: Touring company with concerts at major venues globally. Revenue from ticket sales for live performances.
4. Sheet Music and Product Sales: E-commerce store selling sheet music, backing tracks (Trax), and other music resources. All sales are final with no returns.
5. Sing! Conference: Annual conference for pastors, leaders, artists, and musicians with theology and worship training paired with congregational singing events.
6. The Sing! Hymnal: In partnership with Crossway, comprehensive hymnal featuring classic and contemporary hymns, readings, and liturgical resources for public and private worship.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Getty Music is a family of global music companies that creates, publishes, records, distributes, and performs modern hymns and worship songs, plus the supporting sheet music, backing tracks (Trax), hymnals, albums, conference events, and concert tours used by churches and individual believers for congregational and family worship.

Product overview

Getty Music is a family of global music companies founded by Keith and Kristyn Getty, encompassing a publishing company, record label, touring company, event company (Sing! Conference), and foundation. The organization's portfolio includes Getty Music Publishing (representing 15 writers' catalogs), the Getty Music Label (representing seven musical brands), the annual Sing! Conference, The Sing! Hymnal (developed with Crossway), and the Getty Music Foundation. Their catalog includes over 50 of the top 500 CCLI-reported songs, with their most prominent hymn 'In Christ Alone' being sung by an estimated 100 million people annually. Products are distributed through the Getty Music Store e-commerce platform and various streaming services.

Differentiator

Problem solved

Functional benefit

Products and services

• The Sing! Hymnal Comprehensive hymnal curating classic and modern hymns with readings and liturgical resources, developed in partnership with Crossway for public and private worship.
• Sing! Hymnal Piano Sketches (ICA) Piano album of arrangements of the In Christ Alone hymn, released for streaming and download via the artist's publishing channels.
• Sing! From Generation to Generation Album by Keith and Kristyn Getty continuing their modern hymn ministry, released via streaming platforms.
• Sing! The Great Commission World Tour Live Album Live album captured during the inaugural Sing! World Tour across Belfast, Singapore, Sydney, and Nashville.
• Evensong - Hymns and Lullabies At The Close Of Day Children's album featuring the Getty Girls (the Gettys' four daughters) with lullabies and hymns aimed at family devotional use.
• Hymns from Home Recording of the online family hymn-sings held during COVID-19, earned a GMA Dove Award.
• Sing! Conference Annual conference in Nashville pairing theology and worship training with arena-filling evenings of congregational singing, broadcast via global streams in 11 languages.
• Getty Music Publishing Catalog Licensable song catalog of 15 writers including songs such as "His Mercy is More," "Christ Our Hope in Life and Death," "He Will Hold Me Fast," "Christus Victor," and "Come Behold the Wondrous Mystery," made available through CCLI licensing to churches.
• Live Concert Tour Performances Bookable live concert performances by the Getty Music touring company, with sold-out shows at Carnegie Hall, Kennedy Center, Royal Albert Hall, Sydney Opera House, and arenas on three continents.

Quantifiable outcome

• 100 million+ people sing Getty hymns annually
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• CrosswaycoreStrategic or Co-development PartnerGetty Music partnered with Crossway to develop The Sing! Hymnal, a comprehensive hymnal featuring classic and contemporary hymns, readings, and liturgical resources for public and private worship. This is the first in a series of publishing partnerships between the two organizations aimed at raising a higher level of singing, artistry, and biblical literacy among Christians.
• Stuart TownendcoreStrategic or Co-development PartnerStuart Townend co-wrote 'In Christ Alone' with Keith Getty, creating one of the most popular hymns of all time. The hymn has been ranked second/third most popular hymn of all time in BBC Songs of Praise surveys.
• CCLI (Christian Copyright Licensing International)coreChannel Partner/ Reseller/ DistributorThe entire Getty Music Publishing, Getty Music Hymns and Songs, and ThankYou Music catalogs are available to anyone with a CCLI license, covering photocopying, online streaming, and language translations.
• Capitol Christian Music PublishingcoreChannel Partner/ Reseller/ DistributorFor licensing inquiries in the United States and elsewhere, customers are directed to Capitol Christian Music Publishing for permission to use, copy, or record songs where Getty Music or ThankYou Music appears in the copyright notice.
• ThankYou MusiccoreChannel Partner/ Reseller/ DistributorUK-based licensing partner for ThankYou Music catalog, handling permission requests for songs in the United Kingdom.
• The Voice of the MartyrsminorGTM or Marketing PartnerGetty Music may share name, email address, and other contact information with not-for-profit organizations like The Voice of the Martyrs who share values and adhere to strict data privacy policy.

Scale indicators10 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Sovereign Grace Music: Publisher of gospel-centered hymns and worship songs distributed through Sovereign Grace Churches and beyond. Comparable for blending modern and traditional hymnody for church congregational use.
• Integrity Music: One of the largest Christian music publishers globally, representing worship catalogs and songs sung in churches. Directly comparable as a publisher and label serving the same church worship market, with overlapping distribution channels including CCLI licensing.
• Bethel Music: Worship label and publisher affiliated with Bethel Church, producing widely-used contemporary worship recordings. Comparable as a label-publishing hybrid generating songs sung in evangelical congregations worldwide.
• Maranatha! Music: Long-established Christian music publisher known for Praise and Worship series. Comparable as a sheet-music and congregational song publisher with broad church adoption.
• Capitol Christian Music Group: Major Christian music publishing and label arm of Universal Music Group. Functions as Getty Music's U.S. licensing partner but is itself a peer publishing house representing competing worship catalogs for the same congregational use cases.
• Passion (sixstepsrecords/passion City Church): Worship movement combining conferences (Passion Conference), record label, and publishing. Directly comparable to Getty Music's combined label/conference/publishing model, serving the same worship leader audience.
• Hillsong Music: Christian worship record label and publisher producing contemporary worship songs for global churches. Comparable as a worship-movement label with its own artist roster, conferences, and congregational repertoire competing for CCLI placement.

Others

• Christian Copyright Licensing International (CCLI): Licensing body that distributes royalties to churches for Getty Music's catalog. While not a direct competitor, it is an essential ecosystem enabler and a comparable infrastructure-level player in the congregational worship economy.

Emerging players

• Elevation Worship: Contemporary worship label and artist brand out of Elevation Church. Comparable as a competing source of congregational songs on CCLI charts and streaming platforms.

Broad incumbents

• Hope Publishing Company: Long-established hymnal and church music publisher serving mainline Protestant churches. Comparable in publishing model and hymnal distribution but more mainline/traditional in repertoire focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gettymusic
• LinkedInlinkedin.com/company/getty-music-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getty Music LLC