eMuseu do Esporte

What eMuseu do Esporte does

eMuseu do Esporte is a Brazilian digital sports museum platform operated by GAMA DESENVOLVIMENTO E TREINAMENTO LTDA. M.E., a micro-enterprise founded in 2016 during the Rio Olympic Games by Prof. Dr. Lamartine DaCosta and Profa. Dra. Bianca Gama, and hosted at UERJ's technology incubator in Rio de Janeiro. The platform preserves and showcases Brazilian sports heritage through 40+ digital collections, 18 Olympic and Paralympic athlete holograms, 3D virtual galleries accessible via web browser or VR headset, 360° panoramic tours, AR mobile games, and AI-powered avatar creation. A full accessibility layer includes audio description, Libras (Brazilian Sign Language), Braille, and subtitles across 20+ accessible collections. The platform also operates a mobile truck exhibition program (carretas) with 13+ deployments across multiple Brazilian states, bringing physical sports heritage experiences to communities outside major metropolitan centers.

The platform serves a diverse stakeholder base including the Brazilian Olympic Committee (COB), the Brazilian Paralympic Committee, clubs such as Chapecoense, Grêmio, Vasco, Fortaleza, and Juventude, state sports federations, athletes, and the general public. Users can register accounts and contribute their own collections, giving the platform a collaborative dimension. Distribution occurs through the self-serve website, a Facebook community of 103,935+ likes, Instagram, YouTube, email newsletters, and the traveling truck exhibitions.

Revenue is generated entirely through Brazilian tax incentive mechanisms — specifically ICMS Rio de Janeiro, Lei Paulista de Incentivo ao Esporte, and Lei Rouanet — combined with corporate sponsorships from Enel, Vale, Eletrobrás, and OTIS. The platform is offered free of charge to end users, with no admission fees for virtual or physical exhibitions. This project-based funding structure, combined with the micro-enterprise legal classification, constrains the scale of operations but aligns the business with Brazilian sports and cultural policy objectives.

Name

eMuseu do Esporte

Legal name

GAMA DESENVOLVIMENTO E TREINAMENTO LTDA. M.E.

Website

https://emuseudoesporte.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

eMuseu do Esporte is a Brazilian digital sports museum platform, founded in 2016, that preserves and showcases sports heritage through 3D virtual galleries, VR/AR experiences, holographic athlete displays, and mobile truck exhibitions. It serves sports federations, clubs, athletes, and the public, funded by tax incentives and corporate sponsors.

Ownership category

akta.pro rank

Product category

Digital Sports Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Virtual sports museum
• Digital heritage preservation
• Immersive exhibitions
• Accessible cultural content
• Mobile museum exhibitions

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sponsorship via Tax Incentive Laws: The organization is registered under three Brazilian tax incentive laws: ICMS (Rio de Janeiro State), Lei Paulista de Incentivo ao Esporte (São Paulo State), and Lei Rouanet (Federal). Companies can sponsor the museum by directing a portion of their tax obligations to sports culture projects, allowing businesses of various sizes to participate.
2. Corporate Sponsorship: Direct sponsorship from companies like Enel and Vale who support the traveling truck exhibitions (carretas) and specific collections. Companies receive brand visibility and association with sports heritage and accessibility initiatives.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The eMuseu do Esporte is a collaborative virtual museum platform for Brazilian sports heritage preservation, offering free access to 3D galleries, immersive virtual exhibitions, and digital collections from clubs, federations, and athletes. It supplements the digital platform with traveling mobile exhibition trucks (Carretas) equipped with VR simulators, holographic athlete displays, AR games, and AI avatar tools, distributed nationwide through corporate sponsorships channeled via Brazilian sports tax incentive laws.

Product overview

eMuseu do Esporte operates a collaborative virtual sports museum platform centered on the eMuseu do Esporte core platform, complemented by the Carreta do eMuseu (mobile exhibition truck) that brings immersive experiences to physical locations. The platform encompasses multiple integrated products: Coleções (digital sports collections from clubs, federations, and athletes), Exposições 3D and Galerias 3D (immersive 3D exhibition spaces), Coleções Acessíveis (accessible versions with audio description and Libras), Livros (digital publications), VideoCast (video content), and Apoie um Atleta (athlete support initiative). The ecosystem is managed through a Hub de Museus Virtuais (Virtual Museums Hub) model, enabling collectors, fans, athletes, and organizations to contribute content.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 13+ mobile truck exhibitions conducted across multiple Brazilian states
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• Comitê Olímpico do Brasil (COB)coreStrategic or Co-development Partner · 1 June 2025Strategic partnership for Olympic heritage preservation and promotion. COB and eMuseu co-hosted Olympic Day 2025 celebrations at the Rio Olympic Park with interactive mobile exhibition featuring VR experiences, AR games, and holographic athlete displays. The collaboration aims to promote Olympic Values and reach new generations through technology.
• OTISminorGTM or Marketing Partner · 1 June 2025Corporate sponsor of Carreta SP 2024 truck exhibition, supporting mobile sports heritage exhibitions in São Paulo state.
• EletrobrásminorGTM or Marketing Partner · 1 June 2025Federal energy company sponsoring Carreta RJ 2024 truck exhibition, enabling sports heritage experiences in Rio de Janeiro communities.
• ValemajorGTM or Marketing Partner · 1 January 2024Corporate sponsor of traveling truck exhibitions (Carreta Vale) bringing sports heritage experiences to communities. Vale's sponsorship enables mobile exhibitions to reach broader audiences across different regions of Brazil.
• EnelmajorGTM or Marketing Partner · 1 January 2024Energy company sponsoring the Lobby 3D ENEL gallery and contributing to the eMuseu do Esporte's digital exhibition infrastructure. The partnership provides brand visibility and supports accessibility-focused exhibitions.
• CELAFISCS (Centro de Estudos do Laboratory de Aptidão Física de São Caetano do Sul)minorStrategic or Co-development Partner · 1 January 2024Academic partner collaborating on sports science publications and educational content, including the 'Desafio do Agito' (Movement for Inclusion) initiative promoting physical activity.
• UERJ (Universidade do Estado do Rio de Janeiro)coreStrategic or Co-development Partner · 1 January 2016Institutional host providing incubator services through the Technological Incubator of Social Enterprises and Social Cooperativas (ITECS). UERJ provided the foundational support and academic environment for developing the museum project, aligning with the university's social impact mission.
• ITECS (Incubadora Tecnológica de Empreendimentos Sociais e Cooperativas)coreImplementation/ SI/ Consulting Partner · 1 January 2016Technology incubator that houses and supports the eMuseu do Esporte project, providing business development and technical support services for social enterprises.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Museu do Futebol: Brazil's flagship football heritage museum in São Paulo, operated as a cultural institution preserving the history of Brazilian soccer. Directly comparable as a Brazilian sports museum targeting mass public engagement, though predominantly physical vs. eMuseu's digital-first model.
• Olympic Museum (Lausanne): The IOC's official Olympic heritage museum in Lausanne, Switzerland. Comparable as an Olympic/sports museum preserving athletic heritage with interactive exhibits, and the international benchmark eMuseu's founders visited when shaping the concept.
• Olympic and Sports Museum Joan Antoni Samaranch: Barcelona's Olympic and sports museum explicitly cited in eMuseu's founding research. Directly comparable as a sports-heritage institution with interactive/immersive exhibits designed for broad public audiences.
• Hall da Fama do Futebol Brasileiro: Brazilian football Hall of Fame focused on preserving the history of Brazilian soccer legends and milestones. Comparable as a Brazilian sports-heritage institution targeting national audience engagement, overlapping with eMuseu's Pelé and club collections.
• Naismith Memorial Basketball Hall of Fame: U.S. basketball heritage museum that combines traditional exhibits with immersive digital experiences. Comparable as a single-sport heritage institution investing in interactive tech, similar to eMuseu's Brazilian basketball confederation gallery.
• FIFA Museum: FIFA's football heritage museum in Zurich, combining interactive exhibits, memorabilia, and digital experiences to engage global football fans. Comparable as a federation-backed sports museum investing in digital engagement.
• National Sports Museum (Melbourne): Australia's national sports museum at the Melbourne Cricket Ground, covering multiple sports with interactive and digital exhibits. Comparable as a multi-sport heritage institution with an emphasis on visitor experience and technology.
• The Sports Museum (Boston): U.S. multi-sport heritage museum inside TD Garden in Boston, featuring interactive exhibits across major American sports. Comparable as a multi-sport museum using technology-driven storytelling to engage fans.

Broad incumbents

• Madame Tussauds: Global chain of celebrity and athlete wax-figure exhibitions, including dedicated sports zones. Comparable as a sports celebrity/heritage experience business using lifelike displays (analogous to eMuseu's holographic athletes) and immersive exhibits, though with a much broader entertainment footprint.
• Google Arts & Culture: Large-scale digital platform offering virtual tours, 3D exhibits, and high-resolution collections from museums worldwide. Comparable as a digital heritage platform, but operates at vastly greater scale and across all cultural categories rather than specializing in sports.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEq9-Mdx3raO2XKpWnl9sIA
• Facebookfacebook.com/about
• Instagraminstagram.com/emuseudoesporte
• LinkedInlinkedin.com/company/emuseu-do-esporte

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eMuseu do Esporte