FIFA Museum
- Company typePrivate
- Founded2016
- HeadquartersZürich, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingServices
FIFA Museum firmographics
Firmographics- Name
- FIFA Museum
- Legal name
- FIFA Museum AG
- Website
- https://fifamuseum.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
FIFA Museum industry classification
Industry- Product category
- Cultural Museum
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)
- akta.pro secondary industries
- Museum, Zoo & Attraction Gift Shops (CRALAJAG), Sports Events & Match Tickets (THAJAFAE)
Keywords
Where FIFA Museum is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices7 records
Markets served
FIFA Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Museum Admission: Visitors pay for entry tickets to the FIFA Museum in Zurich and other locations. Tickets can be purchased online or at the door. Various ticket categories exist including standard entry and special exhibition add-ons.
- Retail/Merchandise Sales: The museum operates retail shops selling FIFA and World Cup merchandise, adidas products, football literature, and souvenirs. The shop is open to both museum visitors and the general public.
- Food and Beverage: The 'Extra Time' bistro offers lunch dishes, refreshments, cakes, and muffins. Also offers takeaway service. Located on the second floor of the museum.
- Corporate Events and Venue Hire: Revenue from hiring event rooms for 20 to 800 people, conferences, seminars, team events, Christmas celebrations, and World Cup packages. Includes catering, entertainment, and venue rental.
- Children's Birthday Parties: Three party packages available: World Cup Final (CHF 470 for 6-10 children), Football Treasure Hunt, and Build Your Own Trophy. All include museum entry, activities, food, and gifts.
- International Exhibitions: Revenue from ticketed exhibitions at international locations such as Hong Kong (HKD 180 standard, HKD 140 concession), Miami, Vancouver, and New York.
- Digital Content: Digital exhibition platform and video content including 'The Away Game' presenter-led discussion show, 'The Magic 10' digital exhibition. Content generates engagement and reaches 1.3+ million YouTube views.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Children's Birthday Party - World Cup Final |
| Unit Pricing | Pay-as-you-go | World Cup Fever Skills Zone add-on |
| Unit Pricing | Pay-as-you-go | FIFA Museum Hong Kong - Standard Entry |
| Subscription | Multi-year contract | Conference Flat Rates |
| Unit Pricing | Pay-as-you-go | Public Viewing - World Cup Matches |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels6 records
FIFA Museum product offering
Product offeringCore offering
The FIFA Museum operates a multi-location cultural institution that preserves and showcases the heritage of international football through permanent and travelling exhibitions, interactive installations, and digital content. It sells paid museum admission tickets, an on-site retail shop, the Extra Time bistro, children's birthday party packages, and corporate event hosting for 20–800 guests, supplemented by FIFA World Cup 2026-themed public viewings and Skills Zone experiences.
Product overview
The FIFA Museum is a multi-location global cultural institution comprising permanent museum locations in Zurich, Miami, and Hong Kong, along with travelling exhibitions at venues like Science World Vancouver. The portfolio includes core museum experiences (permanent exhibitions with exhibits and interactive stations), digital products (The Magic 10 digital exhibition, FIFA Museum+ with The Away Game talk show), and supplementary services (Museum Shop, Extra Time Bistro, corporate and private event hosting, birthday parties, and public viewings). Major recent launches include Innovation in Action (technology exhibition), World Cup Fever Skills Zone (interactive football challenges), and Legacies of Champions (New York exhibition). The museum also maintains partnerships with commercial sponsors including adidas, Coca-Cola, Hyundai/Kia, Aramco, Lenovo, Qatar Airways, and Visa.
Differentiator
Problem solved
Functional benefit
Brands
- The Magic 10: Digital exhibition celebrating ten legendary number 10 footballers to mark the museum's 10th anniversary
- The Away Game
- Football Fever
- Innovation in Action
- World Cup Fever
- Unidad - The World's Game
Products and services
- FIFA Museum Zurich Permanent flagship museum located at Seestrasse 27, 8002 Zurich at Tessinerplatz, celebrating the rich heritage and history of football with exhibits, audiovisual experiences, and interactive stations open to individual visitors, families, and tourists.
- FIFA Museum Miami - Unidad: The World's Game Immersive and interactive exhibition at the iconic Freedom Tower in Miami, presented in partnership with Miami Dade College (MDC), celebrating football's cultural narrative in North America.
- FIFA Museum Vancouver - Soccer & Technology from the FIFA Museum Travelling exhibition at Science World in Vancouver, presented in partnership with the Province of British Columbia, exploring the technology and science behind modern football across five themed sections.
- FIFA Museum Hong Kong Special six-month exhibition at Times Square in Causeway Bay, presented in collaboration with Asia Partners, showcasing football's rich heritage with original objects, trophies, multimedia installations, and a cinema space.
- The Magic 10: Legends of the Beautiful Game (Digital Exhibition) Online digital exhibition exploring the legacy of football's most iconic number 10 players across FIFA World Cup and FIFA Women's World Cup history, hosted at digital.fifamuseum.com.
- FIFA Museum+ The Away Game Presenter-led discussion video series celebrating football culture through impactful stories and conversations with international guests including football legends such as Jürgen Klinsmann and Carli Lloyd, distributed on YouTube and FIFA Museum digital channels.
- Museum Shop On-site retail store on the second floor of FIFA Museum Zurich offering FIFA and World Cup merchandise, adidas collection, and football literature; open to both museum visitors and the general public without museum entry.
- Extra Time Bistro Bistro on the second floor of FIFA Museum Zurich offering lunch dishes, refreshments, cakes, muffins, and table football, with takeaway service, open Tuesday to Sunday from 11:30 to 17:00.
- Children's Birthday Parties Football-themed children's birthday party packages including The World Cup Final (CHF 470 for 6–10 children aged 7+), Football Treasure Hunt (6–10 children aged 8+), and Build Your Own Trophy (6–10 children aged 5+), each including museum entry, activities, food, and gifts.
- Corporate Events and Venue Hire Event hosting services at FIFA Museum Zurich including hire of event rooms for 20 to 800 people, corporate packages, Christmas celebrations, FIFA World Cup packages, and conference flat rates including catering, technical setup, and museum entry.
- Innovation in Action: Football Technologies On and Off the Pitch Special exhibition in Zurich exploring how technology supports football across five themed areas (Broadcasting & Media, Intelligent Data, Refereeing & Fair Play, Staging the Game, Innovation Lab), developed in collaboration with FIFA Innovation Team.
- World Cup Fever: Skills Zone Interactive exhibition experience centred on core football skills allowing visitors to test speed, agility, coordination, and precision through challenges inspired by elite footballers, available as a CHF 8 add-on to the regular museum ticket.
- World Cup Fever: Public Viewings Public screening of selected FIFA World Cup 2026 matches at FIFA Museum Zurich, offering fans the opportunity to watch matches together in a unique football setting with reserved seating.
- Legacies of Champions (Rockefeller Center Exhibition) Special exhibition at Rockefeller Center in New York City showcasing nearly a century of football history with original objects from every tournament since 1930, iconic moments, jerseys from all 48 FIFA World Cup 2026 teams, and immersive cinematic installations, presented by Hyundai Motor Company.
- FIFA Club World Cup Trophy Display Permanent display in the Foundations room of FIFA Museum Zurich featuring the FIFA Club World Cup Trophy, designed by FIFA in collaboration with Tiffany & Co. in gold vermeil with engravings in 13 languages and Braille.
Quantifiable outcome
- 430,594 visitors worldwide in 2025 - a record year
- +2 more outcomes
Companies that use FIFA Museum
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
FIFA Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
FIFA Museum partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- adidascoreadidas is the global leader in football equipment and official supplier of match balls for all FIFA World Cup matches since 1970. The partnership includes boots, balls, and apparel technologies. adidas sponsors top clubs and athletes including Leo Messi, and has led major developments in football equipment for over 70 years.
- Coca-ColacoreCoca-Cola is one of the longest-standing corporate partners of FIFA with association since 1974 and official sponsorship since 1978. Since 2006, Coca-Cola has exclusively activated the FIFA World Cup Trophy Tour. Partnership continues through 2030 covering all FIFA tournaments including Youth, Women's, and Men's.
- Hyundai | KiacoreHyundai and Kia serve as Official Automotive Partners and Official Ground Transportation Provider for FIFA competitions. Partnership began in 1999, with comprehensive rights for all FIFA competitions through 2022 and continued support. Hyundai Motor is exclusive presenting partner for FIFA Museum exhibitions in host countries.
- AramcocoreAramco is FIFA's exclusive global Energy Principal Partner until 2027, with sponsorship rights for FIFA World Cup 26™ and other highly anticipated events.
- Qatar AirwayscoreFIFA and Qatar Airways partnership solidified until 2030. Qatar Airways is recognized as World's 5-star Airline. Partnership includes staging mega tournaments and unique fan travel packages. Qatar Airways operated nearly 14,000 flights during FIFA World Cup Qatar 2022.
- VisacoreVisa is Official Payment Technology Partner of FIFA since 2007 with exclusive rights in payment services category. Visa is preferred payment service for FIFA stores and online purchases. Cardholders benefit from exclusive tournament ticket pre-sales.
- Zurich TourismminorZurich Tourism is responsible for destination marketing and brand awareness for Zurich and surrounding region as a tourist destination. Has over 70 employees.
- Switzerland TourismminorSwitzerland forms the basis for the brand of Switzerland as a vacation and travel destination with digital and modern brand world representing nature, hospitality and reliability.
- Zurich Museums AssociationminorZurich Museums Association represents interests of all participating museums in Zurich, providing joint advertising and public relations.
- RailAway AGminorRailAway AG, a subsidiary of Swiss Federal Railways (SBB), is one of Switzerland's leading leisure companies for day trips and short breaks.
- Miami Dade College (MDC)corePartnership with Miami Dade College for 'Unidad - The World's Game' exhibition at the Freedom Tower in Miami, celebrating football's cultural narrative in the Americas.
- Asia PartnerscoreAsia Partners collaborated with FIFA Museum for 'FIFA Museum Hong Kong' exhibition at Times Square, Causeway Bay. The partnership brings the magic of football to East Asia ahead of FIFA World Cup 2026.
- Science World (Vancouver)coreScience World in Vancouver hosts 'Soccer & Technology from the FIFA Museum' travelling exhibition opening May 15, 2026. A deep dive into the systems and innovations that support the modern game.
- Province of British ColumbiacoreProvince of British Columbia is presenting partner for 'Soccer & Technology from the FIFA Museum' at Science World. Made significant investment to support Science World's On the Road: The Science of Sport travelling show.
- Hyundai Motor CompanycoreHyundai Motor Company is exclusive presenting partner for FIFA Museum exhibitions held in host countries. Partnership includes 'Legacies of Champions' exhibition at Rockefeller Center, New York during FIFA World Cup 2026, featuring advanced robotics from Boston Dynamics.
- Rockefeller CenterminorRockefeller Center (50 Rockefeller Plaza, New York) is the venue for 'Legacies of Champions' exhibition during FIFA World Cup 2026, with free admission and advance reservations.
Scale indicators6 records
Recent moves10 records
Expansion highlights4 records
FIFA Museum competitors and assessment
Company assessmentDirect peers
- FC Barcelona Museum (Camp Nou Experience): Permanent football-heritage museum inside Camp Nou showcasing trophies, memorabilia, and club history. Directly comparable to FIFA Museum as a destination attraction for international football tourists, with similar retail and tour-style revenue mix.
- Real Madrid Tour (Santiago Bernabéu): Recently renovated stadium museum and tour at the Bernabéu featuring interactive exhibits, trophy room, and panoramic stadium views. Comparable in offering premium football-heritage experiences to international tourists with bundled stadium/retail/tour monetization.
- Manchester United Museum & Stadium Tour: Club-based football museum and stadium tour at Old Trafford, attracting international visitors. Comparable product/market overlap (trophy displays, interactive exhibits, retail) and serves a similar global football fan tourist segment.
- National Football Museum (Manchester): The UK's national museum of football covering the history of the sport. Closest direct peer in mission: a publicly accessible football-heritage institution with permanent galleries, interactive exhibits, educational programming, and admissions-based revenue.
- The Sports Museum (TD Garden, Boston): Multi-sport heritage museum located inside a major sports arena, with interactive exhibits celebrating sports history. Comparable as a sports-specific museum that combines heritage storytelling with interactive/VR experiences and event-driven attendance spikes.
- Olympic Museum (Lausanne): Permanent Olympic-sport museum in Lausanne, Switzerland. Closest geographic and institutional peer: a global sport-heritage museum operated by an international federation, with permanent and temporary exhibitions, interactive experiences, and corporate event hosting.
Broad incumbents
- Madame Tussauds: Global chain of specialty entertainment museums with wax figures. Comparable as a multi-location, high-footfall specialty museum operator with international tourism marketing, branded retail, and event-driven exhibition refreshes, though focused on entertainment rather than sports heritage.
Regional players
- Pro Football Hall of Fame: American football heritage museum and Hall of Fame in Canton, Ohio. Comparable as a sport-specific heritage museum with permanent collections, HOF induction events driving attendance spikes, and retail/merchandise revenue, though serving a different sport and North American football market.
Others
- Science World (Vancouver): Vancouver science centre that is currently the host venue for the FIFA Museum's 'Soccer & Technology' travelling exhibition. Relevant as a venue partner and comparable in operating interactive, education-focused exhibits and corporate/educational event hosting.
Emerging players
- Rock and Roll Hall of Fame: Specialty music heritage museum in Cleveland with rotating exhibits and immersive installations. Comparable operating model (permanent collection, travelling exhibitions, digital content, event venue, ICONIC architectural venue driving tourism) though serving music rather than sports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
FIFA Museum social profiles
Digital presenceFIFA Museum compliance and trust
Trust signalCompliance2 records
FIFA Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIFA Museum leadership team
Management profileNumber of profiles
Profiles1 record
FIFA Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIFA Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIFA Museum
What does FIFA Museum do?
The FIFA Museum operates a multi-location cultural institution that preserves and showcases the heritage of international football through permanent and travelling exhibitions, interactive installations, and digital content. It sells paid museum admission tickets, an on-site retail shop, the Extra Time bistro, children's birthday party packages, and corporate event hosting for 20–800 guests, supplemented by FIFA World Cup 2026-themed public viewings and Skills Zone experiences.
Is FIFA Museum a public or private company?
FIFA Museum is a private company. It is classified as corporate owned and is currently operating.
When was FIFA Museum founded?
FIFA Museum was founded in 2016. It employs 51 to 100 people.
Where is FIFA Museum based?
FIFA Museum is headquartered in Zürich, Switzerland, in the Europe region.
How does FIFA Museum make money?
Seven revenue lines are on record. Museum Admission is the primary driver. The others are retail/Merchandise Sales, food and Beverage, corporate Events and Venue Hire, children's Birthday Parties, international Exhibitions and digital Content.
Who are FIFA Museum's main competitors?
Direct peers on record are FC Barcelona Museum (Camp Nou Experience), Real Madrid Tour (Santiago Bernabéu), Manchester United Museum & Stadium Tour, National Football Museum (Manchester), The Sports Museum (TD Garden, Boston) and Olympic Museum (Lausanne). Madame Tussauds is listed as a broad incumbent. Pro Football Hall of Fame is listed as a regional player. Science World (Vancouver) is listed as an others. Rock and Roll Hall of Fame is listed as an emerging player.
Does FIFA Museum have an API?
No public API is recorded for FIFA Museum.
What industry is FIFA Museum in?
FIFA Museum's product category is Cultural Museum. Its primary akta.pro industry code is THAJADAF, Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film), with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 7121 and its SIC code is 7900.