EMX
EMX L.L.C. is the Courier, Express, and Parcels arm of UAE government-owned 7X, providing domestic UAE delivery, international priority shipping, freight forwarding, warehousing, temperature-controlled and dangerous goods logistics, and card issuance services to government, banking, e-commerce, and corporate clients.
- Company typePrivate
- Founded-
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What EMX does
EMX L.L.C. is the Courier, Express, and Parcels (CEP) arm of 7X, a UAE government-owned holding company formerly known as Emirates Post Group PJSC. Headquartered in Dubai (Al Garhoud), EMX operates as a limited liability company providing integrated logistics services across the United Arab Emirates with international reach into the GCC (Saudi Arabia, Kuwait, Bahrain, Qatar, Oman) and selected global corridors. Its service portfolio spans domestic door-to-door delivery, International Priority shipping, multimodal freight forwarding (air, sea, road), warehousing with WMS/OMS integration, temperature-controlled delivery (15–25°C for 8–9 hours), same-day delivery, Class 9 dangerous goods handling (notably for perfumes), card issuance and personalization, and mail room management for large organizations.
The underlying technology stack combines a multi-platform mobile application (iOS, Android, Huawei AppGallery), a corporate web portal (ship.emx.ae), Customer Happiness Centers, a public REST API for enterprise pickup/delivery and pricing, and EDI support with planned e-commerce plugins for Shopify, Amazon, WooCommerce, and Magento. Warehousing facilities are HACCP-certified and DG-compliant, with temperature-controlled zones and proximity to four major UAE airports, supporting retail, e-commerce, pharmaceutical, cosmetics, and food-grade fulfillment. Distribution is direct, with a proprietary last-mile fleet and strategic infrastructure investments, including a recent electric bike partnership with EMPALA, an MoU with UAEV for EV charging infrastructure, and the AutoLogiX joint venture with ZelosTech for Level 4 autonomous vehicles.
EMX earns revenue primarily through transaction-based pricing, including per-shipment fees for domestic and international parcels, freight forwarding, value-added services, and indexed fuel surcharges (domestic indexed to ADNOC fuel prices; international indexed to Platts Global Jet Fuel). Warehousing operates under managed-services pricing with WMS/OMS integration, and card issuance is sold via unit pricing with multi-year contracts and minimum order quantities of approximately 1,000 units for standard cards. Customer segments are deliberately diversified across government entities, banking and financial institutions, e-commerce platforms, large corporate clients, and individual consumers, with a vertical-segmentation approach via dedicated sales ([email protected]) for enterprise accounts and self-serve digital channels for consumer volume. Revenue is not publicly disclosed and the company has no external venture or private equity investment, as it is wholly owned by 7X.
EMX firmographics
Firmographics- Name
- EMX
- Legal name
- EMX L.L.C.
- Website
- https://emx.ae
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EMX L.L.C. is the Courier, Express, and Parcels arm of UAE government-owned 7X, providing domestic UAE delivery, international priority shipping, freight forwarding, warehousing, temperature-controlled and dangerous goods logistics, and card issuance services to government, banking, e-commerce, and corporate clients.
- Ownership category
- akta.pro rank
Where EMX is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
EMX business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Domestic Courier and Parcel Delivery: Door-to-door delivery services within the UAE for documents and packages, including express, economy, and standard shipping options with fuel surcharges applied.
- International Freight Forwarding: Multi-modal logistics (air, sea, road) for cross-border shipments to GCC countries and global destinations, including customs clearance services.
- Warehousing and Fulfillment: Storage and order fulfillment services with temperature-controlled areas, inventory management, and last-mile delivery integration for e-commerce and retail businesses.
- Card Services: Card issuance, personalization, and fulfillment services for financial institutions, government entities, and corporations, including SIM cards, access cards, and identity cards.
- Fuel Surcharges: Variable fuel surcharges applied to shipping services, adjusted monthly based on jet fuel and ADNOC fuel indices.
- Value-Added Services: Insurance coverage, proof of delivery, temperature-controlled packaging, dangerous goods handling, and customs documentation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard shipment liability coverage |
| Unit Pricing | Multi-year contract | Card issuance services |
| Usage-based | Monthly | International fuel surcharge |
| Usage-based | Monthly | Domestic fuel surcharge |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
EMX product offering
Product offeringCore offering
EMX is the Courier, Express, and Parcels (CEP) arm of 7X (Emirates Post Group PJSC) that delivers domestic door-to-door courier services within the UAE and international shipments across GCC countries and global corridors. It offers freight forwarding (air, sea, road), warehousing and fulfillment with WMS/OMS systems, temperature-controlled delivery, same-day delivery, dangerous goods handling, card issuance and personalization, mail room management, and developer-facing API/EDI integration for enterprise customers.
Product overview
EMX is the Courier, Express, and Parcels (CEP) arm of 7X (Emirates Post Group), operating as a unified logistics platform that combines core delivery services with a modular suite of value-added solutions. The core portfolio includes domestic door-to-door delivery, International Priority (covering GCC and selected international corridors), Express, and Freight Forwarding (multimodal air/sea/ground). Supporting these are add-on modules including Temperature-Controlled Delivery, Same Day Delivery, Perfume Shipping (Hazardous Goods Class 9), Card Services Solutions, Warehousing & Logistics with WMS/OMS integration, Mail Room Services, and the EMX Mobile App. Enterprise and developer needs are served through the Integration Solutions platform providing REST APIs and EDI for pickup/delivery, pricing, and location data, with native plugins for Shopify, Amazon, WooCommerce, and Magento. Recent additions include electric bike last-mile delivery and Level 4 autonomous vehicle logistics through partnerships with EMPALA and ZelosTech.
Differentiator
Problem solved
Functional benefit
Brands
- EMX: EMX is the Courier, Express, and Parcels (CEP) arm of 7X delivering bespoke logistics services and last-mile delivery solutions.
Products and services
- Domestic Door-to-Door Delivery Reliable domestic parcel and document delivery services within the UAE, providing door-to-door coverage for personal, corporate, and e-commerce shipments across all emirates.
- Express Delivery Fast domestic and international express delivery service for time-sensitive shipments.
- International Priority Premium international shipping service covering GCC countries (Saudi Arabia, Kuwait, Bahrain, Qatar, Oman) and selected international routes with 2-4 day delivery, customs clearance support, and comprehensive tracking from origin to destination.
- Freight Forwarding Multi-modal logistics solutions (air, sea, ground) for cross-border shipments to GCC countries and international destinations, with customs clearance support and shipment weights ranging from 30kg to 30 tons.
- Warehousing & Logistics Integrated storage, fulfillment, and distribution services including temperature-controlled zones (22-26°C), WMS/OMS integration, HACCP-certified and DG-compliant facilities, and same-day order processing for e-commerce and retail businesses.
- Temperature-Controlled Delivery Refrigerated delivery service maintaining 15-25°C for 8-9 hours using insulated thermal containers, designed for heat-sensitive products such as perfumes, cosmetics, pharmaceuticals, and food items across all UAE emirates.
- Perfume Shipping Hazardous goods (Class 9, UN ID 8000) certified shipping service for perfumes across the UAE and GCC, with temperature-controlled vehicles, trained personnel, and SDS documentation support.
- Same Day Delivery Intra-city rapid delivery within a 2-hour time window across the UAE, designed for food, retail, and e-commerce B2C shipments with real-time tracking.
- Card Services Solutions End-to-end card issuance service covering card supply, personalization (embossing, laser engraving, thermal printing, Braille), encoding (EMV chip, magnetic stripe, RFID), printing, packaging, and final delivery for financial and non-financial card programs. Minimum order quantities: approximately 1,000 standard plastic cards or 100 metal/specialized cards.
- Mail Room Services Managed mail services for large organizations including government entities, banks, and corporate institutions, covering incoming, outgoing, and inter-department mail management.
- Value Added Services Supplementary services enhancing core shipping needs including insurance, proof of delivery, special handling, customs documentation, and dangerous goods handling.
- Integration Solutions (API & EDI) Developer-facing integration platform providing REST APIs for pickup and delivery, pricing, location data, and customer notifications; plus EDI for enterprise bulk shipment processing and e-commerce plugins for Shopify, Amazon, WooCommerce, and Magento.
- EMX Mobile App Smartphone application for iOS, Android, and Huawei AppGallery enabling shipment booking, real-time tracking, price calculation, and delivery management for domestic and international shipments.
Quantifiable outcome
- Most international shipments delivered within 2-4 business days for GCC routes
- +2 more outcomes
Companies that use EMX
Customer profileSegments5 records
Ideal customer profiles5 records
EMX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
EMX partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EMPALAcoreEMX partnered with EMPALA, facilitated by the UAE Ministry of Energy and Infrastructure, to deploy electric bikes for last-mile delivery operations. The initiative supports sustainable logistics and the transition toward low-emission delivery solutions in the UAE.
- ZelosTechcore7X and ZelosTech launched AutoLogiX, a joint venture deploying Level 4 autonomous vehicles to enhance logistics operations in the UAE. The initiative aims to improve efficiency, safety, and sustainability in EMX's logistics network.
- UAEVcore7X signed an MoU with UAEV to develop and expand electric vehicle charging infrastructure across the UAE, supporting sustainable mobility, fleet electrification, and the transition toward a low-emission logistics ecosystem.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
EMX competitors and assessment
Company assessmentBroad incumbents
- DB Schenker: Global freight forwarder and contract logistics provider with UAE/GCC operations. Comparable for EMX's freight forwarding and warehousing segments serving enterprise and government clients.
- DHL Express: Global CEP leader with extensive UAE/GCC operations competing directly with EMX on international express and time-sensitive shipments. Comparable for international priority and cross-border parcel services, though DHL operates a much broader global network.
- Emirates Post (7X Group): Parent holding company of EMX (formerly Emirates Post Group PJSC) and the broader UAE government postal/logistics conglomerate. Operates the wider postal and logistics portfolio of which EMX's CEP arm is a part, sharing infrastructure and government relationships.
- FedEx: Global integrator with significant UAE presence providing international priority, freight, and e-commerce solutions. Competes with EMX on cross-border express and enterprise logistics contracts within the UAE and GCC.
- UPS: Global parcel and logistics integrator serving UAE enterprise and e-commerce customers. Comparable for international express, supply chain solutions, and last-mile operations in the Gulf.
Direct peers
- Aramex: UAE-headquartered courier and logistics company with strong GCC and international parcel, freight, and e-commerce fulfillment capabilities. Aramex is the closest publicly comparable Middle East CEP peer to EMX and directly competes across domestic, international, and e-commerce logistics verticals.
Regional players
- Naqel Express: Saudi Arabia-based courier and logistics provider with parcel, freight, and e-commerce capabilities across the GCC. Comparable for regional CEP operations and government/enterprise contracts in the Gulf.
- SMSA Express: Saudi Arabia's leading domestic courier with growing cross-border Gulf operations. Strong comparable for GCC CEP, e-commerce fulfillment, and same-day delivery, though primarily focused on the Saudi market rather than the UAE.
Emerging players
- iMile: UAE-headquartered last-mile delivery and e-commerce logistics specialist scaling across the Middle East, North Africa, and Latin America. Comparable as a tech-forward emerging CEP competitor focused on e-commerce fulfillment in EMX's core market.
Others
- IDEMIA: Global leader in card issuance, personalization, and EMV chip technology. Comparable to EMX's Card Services Solutions line, where both compete for bank and government card programs across the GCC.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EMX social profiles
Digital presenceEMX compliance and trust
Trust signalCompliance3 records
EMX financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMX leadership team
Management profileNumber of profiles
Profiles1 record
EMX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMX
What does EMX do?
EMX is the Courier, Express, and Parcels (CEP) arm of 7X (Emirates Post Group PJSC) that delivers domestic door-to-door courier services within the UAE and international shipments across GCC countries and global corridors. It offers freight forwarding (air, sea, road), warehousing and fulfillment with WMS/OMS systems, temperature-controlled delivery, same-day delivery, dangerous goods handling, card issuance and personalization, mail room management, and developer-facing API/EDI integration for enterprise customers.
Is EMX a public or private company?
EMX is a private company. It is classified as state government owned and is currently operating.
When was EMX founded?
EMX was founded in -1. It employs 51 to 100 people.
Where is EMX based?
EMX is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does EMX make money?
Six revenue lines are on record. Domestic Courier and Parcel Delivery is the primary driver. The others are international Freight Forwarding, warehousing and Fulfillment, card Services, fuel Surcharges and value-Added Services.
Who are EMX's main competitors?
Broad incumbents on record are DB Schenker, DHL Express, Emirates Post (7X Group), FedEx and UPS. Aramex is listed as a direct peer. Regional players are Naqel Express and SMSA Express. iMile is listed as an emerging player. IDEMIA is listed as an others.
Does EMX have an API?
Yes. EMX provides a public API for enterprise and B2C customers covering pickup and delivery integration (booking creation, label printing, shipment tracking, delivery instructions, custom descriptions), pricing/rate calculation, location data (countries, cities, emirates, regions), and customer notification endpoints. Available via direct APIs or Electronic Data Interchange (EDI) for bulk processing of shipments. JSON-based. E-commerce plugins are being developed for Shopify, Amazon, WooCommerce, and Magento platforms. Developer documentation is at developers.emx.ae/pickup&delivery.html.