Children Baby Maternity Expo (CBME)

What Children Baby Maternity Expo (CBME) does

Children Baby Maternity Expo (CBME) is a trade exhibition platform serving the global baby, child, and maternity products industry. The core asset is the annual CBME China exhibition, now in its 26th edition and scheduled for 15-17 July 2026 at the National Exhibition and Convention Center (NECC) in Shanghai. CBME operates as the marketplace where 4,500+ brands from 30+ countries meet trade buyers, distributors, and OEM/ODM partners across categories including maternity and baby essentials, strollers/car seats/furniture, toys and education, children's wear, and food and health. The China event is supplemented by wholly-owned regional CBME events in Vietnam and Turkey, organized under the CBME Global umbrella by parent company Informa Markets.

The platform's technology layer consists of a conventional event management system: an online registration portal for visitor admission (RMB 100 fee, effectively waived upon online signup), an inquiry-based online booth application form for exhibitors, and the E-Hub product preview portal (e-hub.cbmexpochina.com) that enables year-round digital product browsing. Adjacent digital/physical programs include the Hosted Buyer Program for curated matchmaking, the Annual Product Selection Calendar (Product Selection Day on the 26th of each month with seasonal themes), the Smart Manufacturing Zone for OEM/ODM connections, the CBME Supply Chain curated supplier directory, and the New Star Program for sub-5-year-old brands. International reach is delivered through 9 country pavilions (North America, Japan, UK, France, Australia, Germany, Korea, Singapore, Hong Kong).

The business model is event-driven and B2B, monetizing through three primary streams: (1) exhibition booth rental revenue from brands and manufacturers, priced on an inquiry basis by hall location and size, (2) visitor admission fees (effectively de minimis given the fee waiver mechanism, functioning more as a registration filter than a revenue line), and (3) sponsorship and marketing services including product spotlights, sales brochures, and featured placements. Distribution combines direct online channels (self-serve registration, enterprise booth sales) with channel/reseller-style elements (Hosted Buyer Program, international pavilions, media partnerships with industry publications). CBME is a private brand within the Informa Markets portfolio, with no public revenue disclosure.

Name

Children Baby Maternity Expo (CBME)

Legal name

CBME China

Website

https://en.cbmexpo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CBME is a B2B trade exhibition platform for the global baby, child, and maternity products industry, anchored by its annual flagship event in Shanghai serving 4,500+ brands from 30+ countries. Operated by Informa Markets, it also runs regional events in Vietnam and Turkey.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Baby products trade fair
• Maternity industry exhibition
• B2B sourcing platform
• Children's wear expo
• OEM ODM matchmaking

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Booth Sales: Revenue generated from exhibitors (brands, manufacturers, suppliers) booking booth space at the annual CBME China event held at NECC Shanghai. Booth applications are submitted through an online form.
2. Visitor Admission Fees: Revenue from trade buyers attending the exhibition. Standard admission is RMB 100, which can be waived upon online registration.
3. Sponsorship and Marketing Services: Opportunities for brands to gain visibility through product spotlights, sales brochures, and featured placements on the CBME platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

CBME operates an annual B2B trade exhibition and year-round digital sourcing platform for the child, baby, and maternity products industry, held at NECC Shanghai. The event aggregates 4,500+ brands from 30+ countries across nine international pavilions, offering exhibitors booth space and trade buyers one-stop access to manufacturers, OEM/ODM suppliers, and product categories including toys, children's wear, food and health, strollers, and maternity essentials. Supporting programs include the Hosted Buyer Program for personalized matchmaking, the Smart Manufacturing Zone, and the E-Hub digital product portal.

Product overview

CBME is a one-stop trade fair and sourcing platform for the global baby, child, and maternity products industry. The core offering is the annual CBME China Exhibition held at NECC Shanghai, complemented by several add-on programs including the Hosted Buyer Program for personalized matchmaking, CBME Awards for industry recognition, New Star Program for emerging brands, Smart Manufacturing Zone for supply chain connections, and the Annual Product Selection Calendar for year-round sourcing. The Product Preview (E-Hub) digital platform enables online product browsing. The exhibition covers comprehensive product categories including maternal and baby essentials, strollers/car seats/furniture, toys and education, children's wear, and food and health products, serving brands, manufacturers, and white-label goods suppliers.

Differentiator

Problem solved

Functional benefit

Brands

• CBME Awards: Annual awards program recognizing outstanding products, brands, and innovations in the baby and maternity industry
• New Star Program
• Smart Manufacturing Zone
• Hosted Buyer Program
• Product Selection Day

Products and services

• CBME China Exhibition Annual B2B trade fair for the child, baby, and maternity products industry held at NECC Shanghai. Brings together 4,500+ brands from 30+ countries with international pavilions covering maternity essentials, toys, children's wear, food and health, and strollers/car seats/furniture. Exhibitors book booth space; trade buyers register for admission.
• CBME Toy & Education Expo
• CBME Children's Wear Expo Specialized sub-exhibition within CBME China dedicated to children's wear and apparel, providing a focused sourcing environment for clothing brands and buyers.
• CBME Food & Health Expo Specialized sub-exhibition within CBME China dedicated to food and health products for the maternal and infant market, including nutrition and health-focused brands.
• CBME Vietnam Regional trade exhibition for baby and maternity products in Vietnam, part of the CBME Global network operated by Informa Markets to serve Southeast Asian markets.
• CBME Turkey Regional trade exhibition for baby and maternity products in Turkey, part of the CBME Global network operated by Informa Markets to serve European and Middle Eastern markets.
• E-Hub Product Sourcing Portal (Product Preview) Year-round digital platform for product discovery and sourcing connecting buyers with brands, manufacturers, and white-label suppliers participating in CBME events. Provides online browsing and sourcing functionality beyond the annual three-day exhibition.
• Hosted Buyer Program Tailored business matchmaking service where buyers specify their sourcing needs and are connected with leading companies from China and around the world to form strategic B2B partnerships.
• Smart Manufacturing Zone Specialized zone within CBME China that connects cutting-edge manufacturers with high-intent buyers, creating a precision-matched ecosystem focused on flexible supply chains and intelligent-driven manufacturing for premium factory access.
• CBME Supply Chain Selected OEM/ODM suppliers for maternal and infant products, crib and furniture, and raw materials for children's clothing, enabling private label and custom manufacturing partnerships for buyers seeking manufacturing partners.

Quantifiable outcome

• 4,500+ brands from 30+ countries participating
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Little Steps AsiaminorGTM or Marketing PartnerMedia partner providing event coverage and content promotion for CBME China 2026
• Nursery TodayminorGTM or Marketing PartnerUK-based nursery industry media partner covering CBME China 2026
• Sassy MamaminorGTM or Marketing PartnerMedia partner for CBME China 2026 targeting parenting audiences in Asia
• TheAsianparentminorGTM or Marketing PartnerRegional parenting media partner for CBME China 2026
• China ToysminorGTM or Marketing PartnerIndustry media partner covering toys segment at CBME China
• Global ArttoysminorGTM or Marketing PartnerArt toys industry media partner for CBME China
• Global IPminorGTM or Marketing PartnerIntellectual property media partner for CBME China
• CBME Global (Informa Markets)coreStrategic or Co-development PartnerGlobal umbrella organization for CBME events worldwide including CBME China, CBME Turkey, CBME Vietnam, and other regional baby and maternity expos
• Informa MarketscoreOthersParent company and organizer of CBME China; global events, exhibitions, and conferences operator

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bubble London: UK-based B2B children's fashion and lifestyle trade show. Comparable to CBME in its focus on the baby and children's product categories, serving European brands and buyers seeking international distribution.
• Playtime tradeshow: International B2B trade show for children's fashion and lifestyle brands held across multiple cities (Paris, New York, Tokyo, etc.). Comparable to CBME Children's Wear Expo in serving curated premium children's brands and specialty boutique buyers.
• China Kids Expo (CKE): China's leading B2B trade expo for toys, maternity, baby, and children's products, organized by China Toy & Juvenile Products Association. The most direct in-market competitor to CBME China, splitting the same exhibitor and buyer base domestically.
• Pitti Bimbo: Pitti Immagine's children's fashion and lifestyle trade fair held in Florence. Directly comparable to CBME Children's Wear Expo segment, serving premium international children's wear brands and specialty buyers.
• Hong Kong Baby Products Fair (HKTDC): Hong Kong Trade Development Council's annual baby products trade show. Operates in the same Asia region as CBME China and serves similar exhibitor and buyer profiles, making it a direct regional competitor for international pavilions and cross-border sourcing.
• Kind + Jugend: Koelnmesse's annual B2B trade fair for baby, toddler, and children's products held in Cologne. Direct competitor to CBME China as the leading global industry-specific baby/maternity B2B trade show, attracting international brands and buyers.
• ABC Kids Expo (now Inspired Home Expo segment): North American B2B trade show for baby and children's products. Comparable to CBME as a major industry-specific baby products trade fair, though serving a different geographic audience.

Broad incumbents

• Cosmoprof Asia: Informa Markets' flagship beauty industry B2B trade show in Asia. Sibling event under the same parent company, demonstrating Informa's broader B2B events portfolio and operational playbook that supports CBME.

Others

• Vietnam Plas / Print Pack (VINAPEX): Anh Ngoc Vinh (Vinexad) and similar B2B trade shows in Southeast Asia. Adjacent to CBME as a regional B2B sourcing event for consumer goods, including potential OEM/ODM partners that may also exhibit at CBME China.

Regional players

• Mega Show (AsiaWorld-Expo): Large B2B sourcing trade fairs held in Hong Kong covering multiple consumer product categories. Overlaps with CBME China as an Asia-based B2B sourcing event for international buyers, though broader in category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CBMEXPO
• LinkedInlinkedin.com/company/cbmexpochina
• Instagraminstagram.com/cbme_expo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children Baby Maternity Expo (CBME)