Enchanted Cafe

Name

Enchanted Cafe

Legal name

Enchanted Cafe

Website

https://enchantedcafe.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Enchanted Cafe is a privately held, halal-certified family-friendly cafe founded in 2017 in Singapore, serving Muslim consumers, families, and event organizers with dine-in, takeaway, delivery, corporate bulk purchase, and event catering services, with a premium Newby tea retail vertical and a first overseas pop-up in Malaysia launching August 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: Revenue from dine-in, takeaway, and delivery of halal comfort food, creative drinks, and dessert treats including smoothie bowls, signature cold brews, and savory mains/brunches.
2. Corporate and Bulk Purchase: B2B revenue stream for corporate bulk buying of food and beverages for events, offices, and functions.
3. Event Catering and Activations: F&B catering services for brand experiences, pop-ups, exhibitions, movie premieres, fashion events, and corporate launches. Services include custom-branded cold brews, interactive dessert experiences, and full-service event catering.
4. Tea and Merchandise Sales: Sale of premium Newby teas including loose leaf teas, tea bags, and zodiac tea caddies adorned with Swarovski crystals.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Enchanted Cafe is a halal-certified, family-friendly cafe in Singapore that sells halal comfort food, creative drinks (including signature cold brews), and premium Newby specialty teas through dine-in, takeaway, and WhatsApp-based delivery. The business extends into B2B offerings including corporate bulk purchase and full-service event catering/activations for exhibitions, brand launches, and pop-ups. It also retails premium Newby tea products, including zodiac-themed caddies adorned with Swarovski crystals.

Product overview

Enchanted Cafe is a halal-certified family-friendly café in Singapore operating since 2017, offering dine-in, takeaway, and delivery services. The core product encompasses the café experience at The Fairytales Garden (88 Rangoon Road, Singapore) plus delivery operations. Product portfolio includes signature cold brews, the premium Zodiac Tea Caddy Collection featuring 12 Swarovski crystal-adorned Newby tea caddies ($82 each), and Newby specialty teas sold as loose-leaf caddies (High Mountain Oolong at $217, Exotic Earl Grey at $239) and 25-bag packs ($31.50-$43.60). The company also offers corporate bulk purchasing and event activations/catering services. International expansion includes a KL Quill City Mall pop-up launching August 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• The Fairytales Garden (Dine-In Cafe) Primary dine-in cafe experience at the flagship location, serving halal comfort food, creative drinks, smoothie bowls, savoury mains, and brunches in a family-friendly, fairytale-themed environment with an iconic tree installation. Designed for families, friends, and social groups seeking a magical halal dining atmosphere.
• Corporate & Bulk Purchase B2B bulk food and beverage purchase service for offices, corporate events, functions, and team events. Targets business customers needing reliable halal F&B supply at scale.
• Event Activations & Catering Full-service F&B catering for brand experiences, pop-ups, exhibitions, movie premieres, fashion events, and corporate launches. Includes custom-branded cold brews, interactive dessert experiences, and themed menu design.
• Signature Cold Brews House-made signature cold brew coffee offerings available in dine-in, takeaway, delivery, and event activation formats, including the Game on, Sip on! Cold Brew Set PROMO at $32.34-$35.34.
• Zodiac Tea Caddy Collection Premium Newby tea collection featuring 12 zodiac-themed miniature caddies adorned with Swarovski crystals, priced at $82 each, including Aries African Blend, Leo Assam, Scorpio Jasmine, Virgo Gunpowder, Capricorn Himalaya, Aquarius Darjeeling, Cancer Fujian Oolong, Sagittarius, Taurus English Breakfast, Gemini Indian Breakfast, Libra Earl Grey, and Pisces Sencha.
• Premium Newby Loose-Leaf Tea Caddies Premium loose-leaf Newby teas sold in caddies, including High Mountain Oolong Caddy 100g from Taiwan's Nantou County (Si Ji Chun bush leaves, $217, originally $310) and Exotic Earl Grey 75g (rose and safflower petals with bergamot, $239).
• Newby Specialty Tea Bags Premium Newby specialty teas in 25-bag packs priced at $31.50-$43.60, including English Breakfast (India/Sri Lanka/Kenya blend, $31.50), Jasmine Blossom (green tea, $41), Masala Chai (Assam with cinnamon/cardamom/clove/ginger, $31.50), Green Lemon (Japanese-style steamed green tea with dried lemon, $41), Chamomile (caffeine-free tisane, $31.50), Strawberry & Mango (Ceylon blend, $41), Assam (India's Assam region, $31.50), Darjeeling (Himalayan foothills, $31.50), and Earl Grey (black tea with bergamot, $31.50).
• Takeaway and WhatsApp Delivery Service Takeaway and delivery service for halal comfort food, cold brews, and specialty teas. Orders placed via WhatsApp (+65 8846 8000) or the e-commerce storefront with an estimated 3-hour delivery time. Free delivery on orders of $60 or more.

Quantifiable outcome

• Served over 8,000 visitors at 3-day expo event
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• DF Experience (Dezign Format Group)coreStrategic or Co-development Partner · 15 August 2025Strategic partnership for first overseas pop-up at Quill City Mall, Kuala Lumpur, starting August 2025. DF Experience is part of Dezign Format Group and is renowned for developing world-class IP in entertainment, science, music, and arts. This collaboration marks a major milestone in Enchanted Cafe's international brand expansion.
• 3DPAminorGTM or Marketing Partner · 1 January 2024Creative collaboration at Comic Con Singapore 2024 to produce limited-edition 3D-printed mobile charms attached to ice cream spoons, creating interactive mementos for customers.
• BurppleminorChannel Partner/ Reseller/ Distributor · 1 January 2023Official participation as a Burpple F&B Merchant in Burpple & Seed Career Event, positioning Enchanted Cafe within Burpple's F&B Merchant Network.
• NewbycoreOEM/ Whitelabel/ Licensing PartnerPartnership with Newby, the world's most awarded luxury tea brand from London, to offer premium teas including High Mountain Oolong, Exotic Earl Grey, and zodiac tea caddies. Newby is the world's most awarded luxury tea brand.
• Excel HardwareminorGTM or Marketing PartnerPartnership for Excel Hardware Sales Event, delivering full F&B experience for their large-scale retail sales event with on-site hospitality service.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The Coffee Bean & Tea Leaf: Established cafe chain specializing in coffee and tea with strong Southeast Asian presence. Competes with Enchanted Cafe in the specialty coffee/tea retail occasion across Singapore and Malaysia.
• Toast Box: Singapore-headquartered traditional coffee and toast chain with regional expansion. Competes in the casual cafe space with broad menu and family-friendly positioning similar to Enchanted Cafe.
• Starbucks: Global coffee chain with broad menu including cold brews, tea, and dessert items. Operates as a broad incumbent in the same Singapore specialty coffee and tea space where Enchanted Cafe competes for the same daily-visit occasions.

Direct peers

• Common Man Coffee Roasters: Singapore specialty cafe with dine-in service and a focus on creative food and specialty coffee. Comparable in the dine-in cafe experience, menu innovation, and Singapore location-based competition.
• The Dark Gallery: Singapore-based dessert cafe chain specializing in artisanal desserts, specialty coffee, and tea. Directly comparable to Enchanted Cafe in product mix (dessert-first cafe with premium beverages) and target customers (cafe-hopping Singapore consumers).
• Kith Café: Multi-location Singapore cafe serving brunch, coffee, and casual meals in a family-friendly atmosphere. Similar segment overlap with Enchanted Cafe's family-friendly positioning and Singapore cafe market.
• Afterglow by Anglow: Singapore dessert and specialty coffee cafe offering brunch and creative drinks. Similar boutique cafe positioning, Instagram-friendly aesthetic, and dine-in/takeaway service model to Enchanted Cafe.
• Caféïne Roastery: Singapore specialty coffee and brunch cafe. Comparable boutique cafe positioning with similar menu focus (coffee, brunch, light meals) and target demographic of cafe-hopping consumers.

Regional players

• KOI Thé: Asian bubble tea and beverage chain with strong presence across Singapore, Malaysia, and other regional markets. Relevant as a regional player in the same tea/beverage retail space Enchanted Cafe is entering through its KL expansion.

Others

• Burpple: Singapore-based F&B discovery and merchant platform. Relevant as an existing channel partner for Enchanted Cafe and a comparable ecosystem player connecting Singapore F&B merchants to consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EnchantedCafeSg
• Instagraminstagram.com/enchantedcafe
• LinkedInlinkedin.com/company/enchantedcafe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enchanted Cafe