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ENCHILADA Franchise

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uuid004cp4b

Namestring
ENCHILADA Franchise
Legal namestring
ENCHILADA Management GmbH
Websiteurl
enchilada.de
Company typeenum
Private
Founded yearstring
-
Descriptiontext

ENCHILADA Franchise operates a national chain of 22 casual Mexican-themed full-service restaurants across Germany under the "Enchilada Fresh Mexican Kitchen & Bar" brand. The chain is operated by ENCHILADA Management GmbH (headquartered in Gräfelfing, Bavaria) under the franchise system of parent company CONCEPT FAMILY Franchise AG, with individual restaurants incorporated as separate GmbH franchise entities. Each location offers dine-in service featuring a standardized menu of Mexican classics — tacos (€3.90), burritos (€16-17.50), fajitas (€18.90-27.90), quesadillas (from €5.90) — alongside a cocktail and margarita bar with a daily Happy Hour (17:00-19:00 plus Fri-Sat from 22:30). The chain covers seven German federal states including Bayern, Baden-Württemberg, Nordrhein-Westfalen, Hessen, Niedersachsen, Sachsen, and Bremen.

The business generates revenue through three core streams: dine-in restaurant sales at the 22 locations, food delivery and takeout orders (fulfilled via direct phone, Lina Order, and aggregators Lieferando, Wolt, UberEats, Gourmet Express, SIDES), and gift cards (digital and physical, sold through Lina Voucher). Customer acquisition relies on a multi-channel marketing mix including a central website, Facebook, Instagram, TikTok, Spotify presence, email newsletters via Brevo, QR-code promotions, and affiliate partnerships with delivery platforms. The underlying technology stack is standard restaurant POS plus integrations for ordering (Lina Order, Gastro MIS GmbH), reservations (OpenTable, resmio, GastroBook), payments (PayPal), marketing automation (Brevo, Meta Pixel, Google Analytics), and recruiting (Talention).

The go-to-market motion is direct-to-consumer with a horizontal segmentation approach targeting casual diners seeking social occasions, cocktails, and Happy Hour promotions, plus delivery/to-go customers. Brand differentiators include the daily Happy Hour, an extensive margarita and frozen-drink menu, vegan/vegetarian options, and a free Community Membership program offering birthday freebies (free cocktail and main course), welcome shots, and exclusive discounts. The chain also sells branded merchandise via the Enchilicious Styles shop and runs seasonal campaigns such as Mexican Summer 2026 with travel-giveaway sweepstakes. ENCHILADA Management GmbH employs 45 staff at the central franchise management level; the chain is privately held with no institutional investment or public ownership signals in the source data.

Short descriptiontext

ENCHILADA Franchise operates 22 casual Mexican-themed full-service restaurants across Germany, offering dine-in service, cocktails and margaritas with daily Happy Hour, plus delivery, gift cards, and a community membership program, managed by ENCHILADA Management GmbH under CONCEPT FAMILY Franchise AG.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersGräfelfing, Germany
HQ citystring
Gräfelfing
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices22 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
Mexican restaurant franchise, casual dining chain, cocktail bar restaurants, food delivery service, franchise restaurant operations
Industry1 code
1Mexican & Tex-Mex Fast Casual
CodeTHAFABACPrimaryYes
NAICS code1 code
  • Full-Service Restaurants722511
SIC code1 code
  • Retail-Eating & Drinking Places5810
Product category
Casual Dining Restaurants
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Restaurant Dining
TypeTransaction Fee
Description

Revenue from dine-in customers at 22 restaurant locations across Germany, offering Mexican food, cocktails, and margaritas with daily Happy Hour promotions.

enchilada.de
2Delivery & ToGo Orders
TypeTransaction Fee
Description

Online ordering for delivery and takeout through own ordering platform and third-party delivery services (Lieferando, Wolt, UberEats).

enchilada.de
3Gift Cards
TypeOne Time License
Description

Sale of restaurant gift cards for gifting occasions, available for purchase online and in-restaurant.

enchilada.de
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Pricing details1 tier
1Standard menu pricing with Happy Hour discounts
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Cocktails: 6-9.50€, Frozen Margaritas: 8.20€, Jumbos: 8.50-12.90€, Tacos: 3.90€ each, Burritos: 16-17.50€, Fajitas: 18.90-27.90€, Quesadillas: 5.90€, Happy Hour: Cocktails + Jumbos at special prices (17:00-19:00 daily, 22:30+ Fri-Sat)

amadeusgo.de
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

ENCHILADA Franchise operates a chain of 22 Mexican dine-in restaurants across Germany under the "Fresh Mexican Kitchen & Bar" concept, offering Mexican food (tacos, burritos, fajitas, enchiladas, quesadillas), cocktails, margaritas, and a daily Happy Hour. The franchise is managed by ENCHILADA Management GmbH under the parent CONCEPT FAMILY Franchise AG, with individual restaurant locations operated as separate GmbH franchisees. The chain also offers food delivery and takeout, online table reservations, and gift cards.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

ENCHILADA is a German-based Mexican restaurant franchise operating 20 locations across Germany under the Fresh Mexican Kitchen & Bar concept. The portfolio consists of full-service dine-in restaurants offering Mexican cuisine (tacos, burritos, fajitas, enchiladas, quesadillas) alongside a full bar with cocktails, margaritas, and a daily Happy Hour. Core service products include food delivery and takeaway (via Lina Order, Lieferando, Wolt, UberEats, and direct phone), table reservations (via OpenTable, resmio, GastroBook), and gift cards (via Lina Voucher). Supporting offerings include a merchandise shop, community membership program with birthday perks, franchise partnership opportunities, and a job recruitment portal. The franchise is operated by ENCHILADA Management GmbH under the CONCEPT FAMILY Franchise AG parent company.

Product and service5 records
1Mexican Kitchen Dine-In Restaurant
CategoryDine-In Restaurant Service
2Food Delivery and Takeout
CategoryFood Delivery Service
3Table Reservations
CategoryReservation Service
4Gift Cards (Gutscheine)
CategoryGift Vouchers
5Franchise Partnership Program
CategoryFranchise Offering
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership9 partners
1ENCHILADA Management GmbH
Strategic tierCoreTypeOthers
Description

Parent franchise management company based in Gräfelfing responsible for overall brand operations, franchise support, marketing coordination, and franchisee management for the Enchilada restaurant chain.

enchilada.de
2OpenTable
Strategic tierCoreTypeTechnology or Integration
Description

Restaurant reservation platform used for online table reservations, guest management, and customer relationship management across Enchilada locations.

3Gastro MIS GmbH (Lina Order)
Strategic tierCoreTypeTechnology or Integration
Description

Provides online ordering and voucher management systems (Lina Order, Lina Voucher) for food delivery, takeout orders, and gift card sales.

4Lieferando (yd. yourdelivery GmbH)
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Leading food delivery platform in Germany for online food ordering and delivery services.

5Wolt
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Food delivery platform for online ordering and delivery in supported cities.

6UberEats
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Global food delivery platform for restaurant delivery services.

7Meta Platforms (Facebook/Instagram)
Strategic tierCoreTypeGTM or Marketing Partner
Description

Social media platforms used for brand presence, community engagement, and targeted advertising.

8Family & Friends Marketing GmbH
Strategic tierCoreTypeGTM or Marketing Partner
Description

Marketing agency handling website content administration and marketing support for the franchise.

9CONCEPT FAMILY Franchise AG
Strategic tierCoreTypeOthers
Description

Franchise parent company providing franchise system, recruitment software access, and operational framework. Veranstalter for promotions including Mexican Summer sweepstakes.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration15 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ENCHILADA Franchise

Casual Dining Restaurantsenchilada.de

ENCHILADA Franchise operates 22 casual Mexican-themed full-service restaurants across Germany, offering dine-in service, cocktails and margaritas with daily Happy Hour, plus delivery, gift cards, and a community membership program, managed by ENCHILADA Management GmbH under CONCEPT FAMILY Franchise AG.

What ENCHILADA Franchise does

ENCHILADA Franchise operates a national chain of 22 casual Mexican-themed full-service restaurants across Germany under the "Enchilada Fresh Mexican Kitchen & Bar" brand. The chain is operated by ENCHILADA Management GmbH (headquartered in Gräfelfing, Bavaria) under the franchise system of parent company CONCEPT FAMILY Franchise AG, with individual restaurants incorporated as separate GmbH franchise entities. Each location offers dine-in service featuring a standardized menu of Mexican classics — tacos (€3.90), burritos (€16-17.50), fajitas (€18.90-27.90), quesadillas (from €5.90) — alongside a cocktail and margarita bar with a daily Happy Hour (17:00-19:00 plus Fri-Sat from 22:30). The chain covers seven German federal states including Bayern, Baden-Württemberg, Nordrhein-Westfalen, Hessen, Niedersachsen, Sachsen, and Bremen.

The business generates revenue through three core streams: dine-in restaurant sales at the 22 locations, food delivery and takeout orders (fulfilled via direct phone, Lina Order, and aggregators Lieferando, Wolt, UberEats, Gourmet Express, SIDES), and gift cards (digital and physical, sold through Lina Voucher). Customer acquisition relies on a multi-channel marketing mix including a central website, Facebook, Instagram, TikTok, Spotify presence, email newsletters via Brevo, QR-code promotions, and affiliate partnerships with delivery platforms. The underlying technology stack is standard restaurant POS plus integrations for ordering (Lina Order, Gastro MIS GmbH), reservations (OpenTable, resmio, GastroBook), payments (PayPal), marketing automation (Brevo, Meta Pixel, Google Analytics), and recruiting (Talention).

The go-to-market motion is direct-to-consumer with a horizontal segmentation approach targeting casual diners seeking social occasions, cocktails, and Happy Hour promotions, plus delivery/to-go customers. Brand differentiators include the daily Happy Hour, an extensive margarita and frozen-drink menu, vegan/vegetarian options, and a free Community Membership program offering birthday freebies (free cocktail and main course), welcome shots, and exclusive discounts. The chain also sells branded merchandise via the Enchilicious Styles shop and runs seasonal campaigns such as Mexican Summer 2026 with travel-giveaway sweepstakes. ENCHILADA Management GmbH employs 45 staff at the central franchise management level; the chain is privately held with no institutional investment or public ownership signals in the source data.

ENCHILADA Franchise firmographics

Firmographics
Name
ENCHILADA Franchise
Legal name
ENCHILADA Management GmbH
Website
https://enchilada.de
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
ENCHILADA Franchise operates 22 casual Mexican-themed full-service restaurants across Germany, offering dine-in service, cocktails and margaritas with daily Happy Hour, plus delivery, gift cards, and a community membership program, managed by ENCHILADA Management GmbH under CONCEPT FAMILY Franchise AG.
Ownership category
akta.pro rank

ENCHILADA Franchise industry classification

Industry
Product category
Casual Dining Restaurants
NAICS
Full-Service Restaurants (722511)
SIC
Retail-Eating & Drinking Places (5810)
akta.pro primary industry
Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

  • Mexican restaurant franchise
  • Casual dining chain
  • Cocktail bar restaurants
  • Food delivery service
  • Franchise restaurant operations

Where ENCHILADA Franchise is headquartered

Location

Headquarters

HQ city
Gräfelfing
HQ country
Germany
HQ region
Europe

Offices22 records

Markets served

ENCHILADA Franchise business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Restaurant Dining: Revenue from dine-in customers at 22 restaurant locations across Germany, offering Mexican food, cocktails, and margaritas with daily Happy Hour promotions.
  2. Delivery & ToGo Orders: Online ordering for delivery and takeout through own ordering platform and third-party delivery services (Lieferando, Wolt, UberEats).
  3. Gift Cards: Sale of restaurant gift cards for gifting occasions, available for purchase online and in-restaurant.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard menu pricing with Happy Hour discounts

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

ENCHILADA Franchise product offering

Product offering

Core offering

ENCHILADA Franchise operates a chain of 22 Mexican dine-in restaurants across Germany under the "Fresh Mexican Kitchen & Bar" concept, offering Mexican food (tacos, burritos, fajitas, enchiladas, quesadillas), cocktails, margaritas, and a daily Happy Hour. The franchise is managed by ENCHILADA Management GmbH under the parent CONCEPT FAMILY Franchise AG, with individual restaurant locations operated as separate GmbH franchisees. The chain also offers food delivery and takeout, online table reservations, and gift cards.

Product overview

ENCHILADA is a German-based Mexican restaurant franchise operating 20 locations across Germany under the Fresh Mexican Kitchen & Bar concept. The portfolio consists of full-service dine-in restaurants offering Mexican cuisine (tacos, burritos, fajitas, enchiladas, quesadillas) alongside a full bar with cocktails, margaritas, and a daily Happy Hour. Core service products include food delivery and takeaway (via Lina Order, Lieferando, Wolt, UberEats, and direct phone), table reservations (via OpenTable, resmio, GastroBook), and gift cards (via Lina Voucher). Supporting offerings include a merchandise shop, community membership program with birthday perks, franchise partnership opportunities, and a job recruitment portal. The franchise is operated by ENCHILADA Management GmbH under the CONCEPT FAMILY Franchise AG parent company.

Differentiator

Problem solved

Functional benefit

Products and services

  • Mexican Kitchen Dine-In Restaurant
  • Food Delivery and Takeout
  • Table Reservations
  • Gift Cards (Gutscheine)
  • Franchise Partnership Program

Companies that use ENCHILADA Franchise

Customer profile

Segments2 records

Ideal customer profiles3 records

ENCHILADA Franchise technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration15 records

ENCHILADA Franchise partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core and minor.

  • ENCHILADA Management GmbHcoreOthersParent franchise management company based in Gräfelfing responsible for overall brand operations, franchise support, marketing coordination, and franchisee management for the Enchilada restaurant chain.
  • OpenTablecoreTechnology or IntegrationRestaurant reservation platform used for online table reservations, guest management, and customer relationship management across Enchilada locations.
  • Gastro MIS GmbH (Lina Order)coreTechnology or IntegrationProvides online ordering and voucher management systems (Lina Order, Lina Voucher) for food delivery, takeout orders, and gift card sales.
  • Lieferando (yd. yourdelivery GmbH)coreChannel Partner/ Reseller/ DistributorLeading food delivery platform in Germany for online food ordering and delivery services.
  • WoltminorChannel Partner/ Reseller/ DistributorFood delivery platform for online ordering and delivery in supported cities.
  • UberEatsminorChannel Partner/ Reseller/ DistributorGlobal food delivery platform for restaurant delivery services.
  • Meta Platforms (Facebook/Instagram)coreGTM or Marketing PartnerSocial media platforms used for brand presence, community engagement, and targeted advertising.
  • Family & Friends Marketing GmbHcoreGTM or Marketing PartnerMarketing agency handling website content administration and marketing support for the franchise.
  • CONCEPT FAMILY Franchise AGcoreOthersFranchise parent company providing franchise system, recruitment software access, and operational framework. Veranstalter for promotions including Mexican Summer sweepstakes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

ENCHILADA Franchise competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

ENCHILADA Franchise social profiles

Digital presence

ENCHILADA Franchise financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ENCHILADA Franchise leadership team

Management profile

Number of profiles

ENCHILADA Franchise subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

ENCHILADA Franchise funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ENCHILADA Franchise M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENCHILADA Franchise

What does ENCHILADA Franchise do?

ENCHILADA Franchise operates a chain of 22 Mexican dine-in restaurants across Germany under the "Fresh Mexican Kitchen & Bar" concept, offering Mexican food (tacos, burritos, fajitas, enchiladas, quesadillas), cocktails, margaritas, and a daily Happy Hour. The franchise is managed by ENCHILADA Management GmbH under the parent CONCEPT FAMILY Franchise AG, with individual restaurant locations operated as separate GmbH franchisees. The chain also offers food delivery and takeout, online table reservations, and gift cards.

Is ENCHILADA Franchise a public or private company?

ENCHILADA Franchise is a private company. It is classified as corporate owned and is currently operating.

When was ENCHILADA Franchise founded?

ENCHILADA Franchise was founded in -1. It employs 11 to 50 people.

Where is ENCHILADA Franchise based?

ENCHILADA Franchise is headquartered in Gräfelfing, Germany, in the Europe region.

How does ENCHILADA Franchise make money?

Three revenue lines are on record. Restaurant Dining is the primary driver. The others are delivery & ToGo Orders and gift Cards.

Does ENCHILADA Franchise have an API?

No public API is recorded for ENCHILADA Franchise.

What industry is ENCHILADA Franchise in?

ENCHILADA Franchise's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722511 and its SIC code is 5810.

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