Comunidade Shalom

What Comunidade Shalom does

Instituto Eneagrama Shalom (IESh) is an educational institute operating under Comunidade Shalom, a Brazilian Catholic religious community, and is led by Domingos Cunha — a priest of Comunidade Shalom originally from Portugal who began teaching the Enneagram in 1993. The organization is headquartered in Fortaleza, Ceará, with a second coordination office in Portugal, and runs a network of more than 50 trained Enneagram facilitators across both countries, reaching more than 5,000 people annually through courses, formations, retreats, and books.

IESh's core product is a structured Enneagram curriculum built around Domingos Cunha's proprietary methodology, which frames the Enneagram as a triple map of Instincts, Personality, and Essence oriented toward Spiritual Consciousness. The portfolio comprises a three-stage Introductory Cycle (Quem sou eu?, Caminhos de Crescimento, Encontro com a Essência), structured facilitator formations (FESh, FORESh, PQV), and experiential workshops and immersive retreats such as Praia do Eneagrama, Trem Bão d'Eneagrama, Jornada de Eneagrama no Egito, and the therapeutic innovation Laboratório da Consciência (which combines Enneagram with Family Constellations). The institute also publishes books through Paulus Editora and Editora Karuá, operates an EAD learning platform with a freemium Subscriber Area, and maintains a conversational AI chatbot called IA IESH for website-based Enneagram assistance.

The business model combines one-time payments for events, workshops, and formations; unit-priced book sales ranging from R$25 to R$200; recurring subscription revenue from the Subscriber Area; and freemium digital content distributed across Facebook, Instagram, YouTube, and Spotify. Distribution is predominantly direct-to-consumer, with WhatsApp-mediated enrollment handled by regional coordinators and online delivery via Zoom and the EAD platform. IESh functions as a non-profit educational initiative under Comunidade Shalom — it has no external investors, no venture funding, and no public listing, and operates primarily through course fees, book sales, and community-embedded demand.

Name

Comunidade Shalom

Legal name

Eneagrama Shalom

Website

https://eneagramashalom.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Eneagrama Shalom (IESh) is a Brazilian-Portuguese educational institute under Comunidade Shalom that teaches the Enneagram as a tool for self-knowledge, personal transformation, and spiritual development. It serves individual seekers, youth, and corporate clients across Brazil and Portugal through courses, facilitator formations, retreats, published books, and digital content.

Ownership category

akta.pro rank

Product category

Spiritual Education and Personal Development

NAICS

All Other Schools and Instruction (61169), Religious Organizations (8131)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAAAHAD

Mindfulness, Meditation & Stress Management Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYBPAGAJAD

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

Keywords

• Enneagram education
• Personality framework
• Spiritual formation
• Christian spirituality
• Personal development

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Book Sales: Sale of books authored by Domingos Cunha and collaborators including 'Quem é você?' (R$45), 'Que imagem de deus é você?', 'Crescendo com o eneagrama na espiritualidade' (R$80), 'Eneagrama sua dose diária' (R$50), 'Eneagrama Sementes', 'Eneagrama da Transformação' (R$200 collection), and 'Meditação cristã' (R$25).
2. Subscriber Area Content: Subscription-based access to exclusive content including meditation courses, emotional states, breathing patterns, parablets, light touches, and online sharing sessions with Domingos Cunha.
3. Courses and Formations: Revenue from structured formations including FESh (Formação Eneagrama Shalom), FORESh (Formação Renascimento e Eneagrama Shalom), PQV Facilitator Formation, and individual workshop fees. 76-hour modules charged per enrollment.
4. Events and Retreats: Fees for immersive experiences such as 'Trem Bão d'Eneagrama', 'A Praia do Eneagrama', 'Jornada de Eneagrama no Egito', workshops, and retreats. Egypt journey includes flights, Nile cruise, monastery retreat, and all accommodations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Comunidade Shalom, through its Instituto Eneagrama Shalom (IESh), teaches the Enneagram personality framework integrated with Christian spirituality. The organization delivers courses, workshops, books, retreats, and online content for personal development and spiritual growth, supported by a network of more than 50 facilitators operating in Brazil and Portugal.

Product overview

The Instituto Eneagrama Shalom (IESh) is a unified educational platform centered on the Enneagram as a tool for personal transformation and spiritual growth. The portfolio consists of a structured three-stage Introductory Cycle (Quem sou eu?, Caminhos de Crescimento, Encontro com a Essência) providing progressive self-knowledge, complemented by experiential workshops (Praia do Eneagrama, Trem Bão d'Eneagrama, Laboratório da Consciência, Eneagrama da Casa Redonda), and professional training programs (FESh, FORESh, PQV Facilitators). Additional offerings include themed modules on leadership, relationships, breathing patterns, and meditation, plus an AI chatbot (IA IESH) for conversational access. The platform also provides a subscriber area with exclusive content and publishes books by founder Domingos Cunha. The ecosystem serves both individual development and professional certification pathways.

Differentiator

Problem solved

Functional benefit

Brands

• FESh - Formação Eneagrama Shalom: Training program to capacitate people in Enneagram content and pedagogical skills for ethical use in specific areas of activity.
• FORESh - Formação Renascimento e Eneagrama Shalom
• PQV - Projeto Para Quê Viver?
• Laboratório da Consciência

Products and services

• Enneagram Formation Courses
• Workshops and Retreats
• Enneagram Books and Materials
• Online Content and Subscriptions

Quantifiable outcome

• More than 5,000 people reached annually through courses and experiences
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Arquidiocese de FlorianópolisminorStrategic or Co-development Partner · 1 April 2017Partnership for the authorization and support of the Brazilian Camino de Santiago de Compostela route in Floripa. The Archbishopric submitted the route tracing to the Cabildro Metropolitano in Spain and received official authorization from the Cathedral of Santiago de Compostela, recognizing 'todos los caminos llevan a Santiago de Compostela'.
• Catedral de Santiago de Compostela (Spain)minorOthers · 1 April 2017Official authorization body for the Brazilian Camino de Santiago de Compostela route. Certified the 23km Floripa route as qualifying for the official Compostela credential.
• ALUBRAT (Associação Luso-Brasileira de Transpessoal)minorStrategic or Co-development PartnerCarlinhos Villar teaches Enneagram in the postgraduate program in Transpersonal Psychology at ALUBRAT in Brasília. ALUBRAT serves as an academic partner for professional Enneagram education.
• IEA Brasil (Associação Brasileira de Eneagrama)coreOthersDomingos Cunha is a founding member and former President, currently on the Advisory Council. IEA Brasil is the primary professional association for Enneagram in Brazil and represents ethical standards in the field.
• Espaço Flores do CerradominorOthersEvent venue partner in Brasília DF for immersive Enneagram experiences such as '9 janelas da alma' retreats. Provides accommodation and nature-integrated environment.
• Paulus EditoracoreOthersPrimary publishing partner for Domingos Cunha's Enneagram books including the five-volume series and most recent 'Eneagrama da Transformação' four-volume collection.
• Editora KaruáminorOthersPublisher of 'Eneagrama Sementes', the most recent publication by Domingos Cunha and collaborators.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Headspace: Leading digital mindfulness and meditation platform with subscription content, employers-as-clients, and an AI coach. Broad incumbent in the same consumer mindfulness/meditation education category IESh occupies, though without an Enneagram-specific methodology.
• Insight Timer: Large open meditation and personal-growth content marketplace with courses, live events, and teacher monetization. Provides an alternative distribution channel for the kind of guided meditation and formation content IESh produces through Domingos Cunha.
• Calm: Major digital meditation and wellness subscription app competing for the same individual wellness subscriber that IESh targets through its Área de Assinantes. Representative of scaled, well-capitalized digital competition in IESh's adjacent market.

Regional players

• Centro de Valorização e Integração Humana (Gente Re-Gente): Brazilian personal-development organization that already certifies Enneagram trainers and has a formal training-to-trainer pathway referenced by IESh team member Teresinha Gomes. Comparable as a domestic competitor in the Brazilian Enneagram formation market.
• Associação Luso-Brasileira de Transpessoal (ALUBRAT): Brazilian academic partner that already hosts an Enneagram postgraduate program taught by IESh facilitator Carlinhos Villar. Operates in the same Lusophone transpersonal-education niche and serves as both collaborator and potential competitor for credentialed Enneagram study.

Direct peers

• Riso-Hudson Enneagram Institute: The world's most prominent Enneagram training organization founded by Don Richard Riso and Russ Hudson, offering certifications, courses, and books. Directly comparable to IESh as a competitor for paying Enneagram students globally, though without IESh's explicit Catholic spiritual framing.
• International Enneagram Association: The peak professional body for the Enneagram, of which IEA Brasil (where IESh founder Domingos Cunha served as founding president) is the Brazilian chapter. Competes for the same teacher-training and certification market and sets ethical standards IESh must adhere to.
• Helen Palmer Enneagram Professional Training Programs: Helen Palmer's longstanding Enneagram teacher training school offering certified facilitator pathways. Comparable to IESh as a paid certification body for Enneagram facilitators, with a more secular / meditation-focused tradition versus IESh's Christian-spiritual base.
• The Narrative Enneagram (Jerome Wagner / Deep Coaching): Jerome Wagner's school offering Enneagram teacher training and certification, with a narrative-tradition pedagogical approach. Directly comparable to IESh in certifying facilitators, monetizing formations, and serving both personal-growth and professional audiences.
• Enneagram Worldwide: Mario Sikora-led Enneagram training school offering certifications, business applications, and teacher training. Comparable to IESh in targeting both personal-development seekers and corporate clients using the Enneagram, and operating a global facilitator network analogous to IESh's 50+ teachers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubem.youtube.com/c/EneagramaShalomIESh
• Facebookfacebook.com/eneagramashalom
• Instagraminstagram.com/iesh_eneagrama
• LinkedInlinkedin.com/company/comunidade-shalom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comunidade Shalom