What Energy Alabama does

Energy Alabama is a 501(c)(3) nonprofit membership-based organization founded on June 17, 2014, in Huntsville, Alabama, that advocates for clean energy adoption and utility accountability across the state. The organization operates on two pillars: education and advocacy. The education pillar delivers K-12 lesson plans, the Solar STEM kit-based learning project co-developed with NASA Marshall Space Flight Center and Custom Manufacturing and Engineering, the Energy In Action high school program, sustainable energy field trips, and adult education through the Osher Lifelong Learning Institute. The advocacy pillar engages in utility and public service commission proceedings, municipal energy policy, and ratepayer protection, with documented wins including a $100 million refund for Alabama Power customers, defeating a 2016-2017 fixed rate increase, and securing renewable and energy efficiency targets for the City of Huntsville.

The organization's core digital products are the Alabama Power Bill Calculator (a visual breakdown of how monthly payments are allocated), the Alabama Power Money Tracker (a campaign finance search tool tied to Alabama Power-related sources), and a Knowledge Center that aggregates educational resources, legal and regulatory documents, FAQs, and a glossary. These tools are built as web applications, not as proprietary technology platforms, and sit alongside an online merchandise store.

The business model is a nonprofit membership model with five revenue streams: individual memberships at $5-$100/month, corporate memberships at $250-$3,000/year, grants and foundation support, an online store, and third-party referral programs (Atmos Financial, Walmart Spark for Good, Kroger Community Rewards). The organization deliberately refuses utility funding to preserve its independence as a ratepayer advocate. It serves individual Alabama residents, K-12 schools and educators, students, corporate partners, and local governments and municipal utilities.

Name

Energy Alabama

Legal name

Energy Alabama

Website

https://energyalabama.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Energy Alabama is a 501(c)(3) nonprofit founded in 2014 that advances clean energy adoption in Alabama through K-12 education programs, policy advocacy, and utility transparency tools, serving individual members, students, corporate partners, K-12 schools, and municipal utilities.

Ownership category

akta.pro rank

Product category

Clean Energy Advocacy and Education

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

Keywords

• Clean energy advocacy
• Sustainable energy education
• Utility regulation reform
• Nonprofit advocacy
• Renewable energy policy

Headquarters

HQ city

Huntsville, Alabama

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Memberships: Monthly and annual membership fees from individual supporters at various tier levels ($5-$100/month). Members receive benefits including stickers, event invitations, t-shirts, and recognition.
2. Corporate Memberships: Annual corporate partnerships at Supporter ($250), Advocate ($500), Leader ($1,500), Visionary ($3,000), and Non-profit Partner ($50) levels with corresponding benefits.
3. Grants and Foundations: Funding from grants and foundation support for education and advocacy programs. The organization states revenue comes from members, grants, foundations, and donors, and does not accept funding from utilities.
4. Online Store: Sale of merchandise including t-shirts, hoodies, mugs, and other branded items through the online shop.
5. Third-party Referral Programs: Partnership with Atmos Financial (donates $20 per new account), Walmart Spark for Good (round-up program), and Kroger Community Rewards (percentage of purchases donated).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Energy Alabama is a nonprofit membership-based organization that has advocated for clean energy in Alabama since 2014. Its work rests on two pillars: Education (K-12 sustainable energy lesson plans, the Solar STEM kit program, field trips, and teacher professional development) and Advocacy (policy engagement with the Alabama Public Service Commission, TVA, and municipal utilities to advance renewable energy and ratepayer protections). The organization also produces standalone public-facing tools — the Alabama Power Bill Calculator, the Alabama Power Money Tracker, and the Knowledge Center — and sustains operations through individual, corporate, and student memberships plus an online merchandise shop.

Product overview

Energy Alabama is a nonprofit membership-based organization offering education and advocacy-focused products and services. Its core digital products include the Alabama Power Money Tracker (campaign finance tracking tool) and Alabama Power Bill Calculator (utility bill analysis tool), both accessible through its Knowledge Center. The organization provides education programs including Lesson Plans for K-5, Energy In Action high school program, and adult education courses. Additional offerings include Solar STEM kit-based learning projects and the Energy Sustainability for Tomorrow tiny home initiative. The membership program includes Individual, Corporate, and Student tiers providing varying levels of access, recognition, and networking benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership

Quantifiable outcome

• ~12,000 Alabama students taught about sustainable energy
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Atmos FinancialminorGTM or Marketing Partner · 24 January 2022Atmos Financial is a pro-clean energy banking platform. They donate $20 to Energy Alabama for every new account opened through their partnership. When users set up regular donations to Energy Alabama, Atmos doubles their savings rate. Atmos funds clean energy projects instead of fossil fuels.
• Kroger Community RewardsminorGTM or Marketing PartnerKroger Community Rewards program allows shoppers to support Energy Alabama every time they check out. Kroger donates a percentage of purchases to Energy Alabama based on shopping activity when customers link their Kroger Plus card.
• Walmart Spark for GoodminorGTM or Marketing PartnerWalmart Spark for Good program allows shoppers to round up purchase totals, with the difference going directly to Energy Alabama. Small amounts from rounding up purchases accumulate to meaningful donations.
• NASA Marshall Space Flight CentercoreStrategic or Co-development PartnerEducator professional development agreement with NASA Marshall Space Flight Center. Provides professional development opportunities for Alabama teachers on energy and STEM topics.
• Custom Manufacturing and Engineering (CME)coreStrategic or Co-development PartnerJoint development of Solar STEM kit-based collaborative learning project aligned with College and Career Ready Standards. Students use Solar STEM kits to investigate sustainable-energy-related concepts including sun tracking, shading effects, and energy production modeling.
• Tennessee Valley Authority (TVA)coreStrategic or Co-development PartnerEnergy Alabama served on TVA's 2019 Integrated Resource Plan Working Group, Energy Efficiency Information Exchange Council, and Utility of the Future Information Exchange Council. Worked to secure major concessions to boost renewables in the Tennessee Valley. Advocated for energy efficiency targets.
• Alabama State Department of EducationcoreStrategic or Co-development PartnerServe on the Alabama Green Schools Committee with the Alabama Department of Education to advance sustainable energy education in K-12 schools statewide.
• Southern Alliance for Clean EnergyminorStrategic or Co-development PartnerCollaborative partner referenced in energy efficiency reports. Energy Alabama participates in research and reporting on energy efficiency in the Southeast through this partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Conservation Alabama: Alabama-focused conservation advocacy organization with policy and education programming. Operates in the same state and similar policy advocacy space as Energy Alabama, with overlapping K-12 education and grassroots engagement work.
• Greater-Birmingham Alliance to Stop Pollution (GASP): Alabama-based air quality and environmental advocacy nonprofit. Operates in the same state and shares overlapping leadership (Energy Alabama's administrative assistant is also a GASP organizer); comparable grassroots advocacy orientation.

Broad incumbents

• Natural Resources Defense Council (NRDC): Major national environmental advocacy organization engaged in clean energy and utility regulation policy. Comparable advocacy mission and federal-level policy engagement, but with national scope, much larger staff, and litigation capabilities Energy Alabama lacks.
• Earthjustice: National environmental law organization litigating clean energy and utility regulatory matters. Comparable focus on utility regulation and clean energy advocacy, but via legal action rather than community organizing and education.
• Sierra Club: Largest U.S. grassroots environmental organization with state chapters, clean energy advocacy campaigns, and large membership base. Comparable advocacy focus but operates nationally with vastly greater scale and resources.
• RMI (Rocky Mountain Institute): Independent energy think tank focused on accelerating the clean energy transition through research, analysis, and policy engagement. Comparable clean energy mission with policy and education programming, though operates primarily through research and consulting rather than grassroots membership.
• Southern Environmental Law Center: Major regional environmental legal advocacy organization covering the Southeast. Comparable clean energy and utility accountability focus, but operates through litigation and legal advocacy with a much larger staff and budget than Energy Alabama.

Direct peers

• Environment America: National federation of state-level environmental advocacy organizations running state chapters with clean energy campaigns, policy advocacy, and grassroots membership models. Closely analogous in mission and operational model to Energy Alabama.
• Solar United Neighbors: Nonprofit focused on rooftop solar adoption through education, community organizing, and policy advocacy. Comparable member-based model, K-12/community education programming, and state-level clean energy advocacy approach.
• Southern Alliance for Clean Energy: Regional clean energy advocacy nonprofit covering the Southeast, including Tennessee Valley area. Energy Alabama explicitly partners with SACE on energy efficiency reports, and SACE operates a comparable education + advocacy mission across a larger multi-state footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/energy-alabama

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Alabama