Energy Right

What Energy Right does

Energy Right is a 501(c)(3) nonprofit organization founded in 2021 and headquartered in Richmond, Virginia, that advances responsible utility-scale clean energy development through education, advocacy, and community engagement. The organization serves local county governments, rural landowners and farmers, state legislators, and the general public, primarily in Virginia and Louisiana (via the America First Energy Project). It promotes an "all-of-the-above" energy philosophy organized around three stated pillars: property rights, energy security, and economic development.

The organization's core offerings are educational rather than technological. Its product surface consists of three content hubs — Clean Energy 101, Solar 101, and Battery Storage 101 — covering technical, economic, land-use, and policy dimensions of utility-scale solar and battery energy storage systems (BESS). Supplementary products include the America First Energy Podcast (distributed on YouTube, Spotify, Amazon, and Apple Podcasts), the VELCRO landowner coalition, the Conservative Energy Caucus at the Virginia General Assembly, and model ordinance standards that localities can adopt. Energy Right does not develop proprietary technology; its core capability is curating and disseminating policy guidance, myth-busting content, and educational materials for non-technical audiences.

Energy Right operates a field-driven, community-led go-to-market motion. A team of approximately eight paid staff members plus a five-person board engages directly with county planning commissions, boards of supervisors, and state legislators through workshops, public meetings, and an annual legislative reception. The organization is funded through donations and grants typical of a 501(c)(3), with no equity financing, parent company, or funding rounds disclosed. Tangible traction includes named county ordinance adoptions across at least five jurisdictions (Halifax, Giles, Scott, Sussex, Brunswick), with Halifax County alone permitting over 800 MW of solar and generating approximately $1.8 million in annual tax revenue, plus a January 2025 statewide poll showing 72% of likely Virginia voters favor solar development.

Name

Energy Right

Legal name

Energy Right

Website

https://energyrightus.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Energy Right is a 501(c)(3) nonprofit that provides educational resources, model ordinances, and community engagement services to help Virginia and Louisiana county governments, landowners, and policymakers navigate responsible utility-scale solar and battery storage development.

Ownership category

akta.pro rank

Product category

Clean Energy Advocacy and Education

NAICS

Solar Electric Power Generation (221114), Electric Power Generation (22111)

akta.pro primary industry

Renewable Energy & Clean Tech Access (Off-grid, Energy Poverty Solutions) (BPAGALAE)

akta.pro secondary industry

Energy Justice, Equity & Ratepayer Impact Analysis (EUAMANAN)

Keywords

• Clean energy education
• Energy policy advocacy
• Solar ordinance guidance
• Landowner rights coalition
• Renewable energy resources

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Nonprofit Operations: Energy Right operates as a 501(c)(3) nonprofit organization (EIN: 88-3345386). The organization appears to be funded through donations and potentially grants to support their educational mission of advancing responsible clean energy development with a focus on property rights and conservative ideals.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Energy Right is a 501(c)(3) nonprofit that educates communities and policymakers about responsible clean energy development, focusing on utility-scale solar and battery storage. It delivers free educational content (Clean Energy 101, Solar 101, Battery Storage 101), ordinance standards, community engagement events, the America First Energy Podcast, and the VELCRO landowner coalition to advance an all-of-the-above energy strategy centered on property rights.

Product overview

Energy Right is a 501(c)(3) nonprofit organization operating as an educational platform rather than a technology product company. The organization's core offerings consist of the Energy Right Website serving as the central hub, the Clean Energy 101 Hub providing educational resources on solar and battery storage technologies, the America First Energy Podcast for policy discussions, and the VELCRO coalition for landowner engagement. Regional initiatives in Virginia and Louisiana offer localized policy advocacy, ordinance guidelines, and community outreach. These offerings work together to advance Energy Right's mission of ensuring energy is developed the right way with a focus on property rights, conservative ideals, and a market-based approach to clean energy.

Differentiator

Problem solved

Functional benefit

Products and services

• Clean Energy 101 Hub Educational hub providing fact-based resources on emerging clean energy technologies (solar, nuclear, battery storage) for community members, local governments, and policymakers, structured around Energy Right's property-rights philosophy.
• Solar 101 Educational resource explaining utility-scale solar technology, including land use impacts, economics, policy considerations, ordinance standards, and myth-busting content for local governments and the public.
• Battery Storage 101 Educational resource explaining Battery Energy Storage Systems (BESS), including technical details, safety requirements, ordinance standards, and myth-busting content for local governments and the public.
• America First Energy Podcast Podcast series hosted by the Energy Right team engaging lawmakers, industry experts, and local communities on energy policy, clean energy development, and America's energy future; distributed on YouTube, Spotify, Amazon, and Apple Podcasts.
• VELCRO (Virginia Energy Landowners Coalition for Rights and Opportunity) Coalition of Virginia landowners focused on property rights and solar development advocacy, providing networking, community events, and public forums for landowners interested in responsible energy development.
• Virginia Initiative Virginia-focused program providing ordinance guidelines, policy advocacy, legislative engagement, and community outreach across Virginia's counties to advance responsible solar and battery storage development.
• America First Energy Project Louisiana Louisiana-specific initiative advocating for an all-of-the-above energy strategy, working with parishes on policy guidelines, community engagement, and clean energy development aligned with local character and needs.

Quantifiable outcome

• 72% of Virginia likely voters favor solar energy development
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Co/efficientcoreStrategic or Co-development PartnerEnergy Right partnered with Co/efficient, a leading national polling firm, to conduct their January 2025 statewide Virginia poll on clean energy support and Governor Youngkin's approval ratings. The collaboration provided credible, independent polling data to shape Energy Right's advocacy efforts.
• American Solar Grazers AssociationminorStrategic or Co-development PartnerReferenced in Solar 101 educational content, highlighting Marcus and Jess Gray of Gray's Lambscaping, a Virginia-based company using sheep grazing for vegetation management at local solar facilities. Energy Right uses this as an example of agrivoltaic best practices.
• University of Virginia Weldon Cooper Center for Public ServiceminorStrategic or Co-development PartnerThe Virginia Solar and Storage Database, created by UVA's Weldon Cooper Center, is referenced as a resource for communities to track solar and battery storage projects statewide. Energy Right directs stakeholders to this database for project information.
• Mid-Atlantic Renewable Energy Coalition (MAREC)minorStrategic or Co-development PartnerMAREC represents 47 renewable energy developers in Virginia. Energy Right collaborates on addressing local barriers to solar development and shares perspectives on streamlining permitting while supporting local control.
• Virginia Department of EnergyminorStrategic or Co-development PartnerVA Department of Energy Director Glenn Davis appeared as a guest on the America First Energy Podcast to discuss Virginia's energy landscape and policy priorities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conservatives for Clean Energy: A conservative clean energy advocacy organization operating across multiple U.S. states. Directly comparable to Energy Right in mission (pro-conservative, all-of-the-above energy strategy) and stakeholder approach (legislators, landowners, communities).
• Conservative Energy Network: A network of state-level conservative clean energy organizations. Directly comparable to Energy Right in political positioning and educational mission, functioning as a peer coalition of similar state affiliates.
• Cleanenergy.org (Conservatives for Clean Energy Virginia): A state-level conservative clean energy advocacy organization. Comparable to Energy Right in mission, conservative-leaning voter base, and emphasis on property rights, but operates in different states and predates Energy Right.

Emerging players

• Heartland Institute: A conservative and libertarian public policy think tank that frequently engages on energy and climate policy. Comparable to Energy Right in audience and political posture, though broader in policy scope (climate skepticism) and based in policy research rather than local ordinance work.
• Americans for Prosperity Foundation: A conservative advocacy organization active on energy, tax, and regulatory policy at the state and federal level. Comparable to Energy Right in grassroots conservative engagement and state-level policy advocacy, but with a much broader issue portfolio.
• American Legislative Exchange Council (ALEC): A conservative-leaning network of state legislators that drafts model energy and environmental legislation. Comparable to Energy Right in shaping state-level conservative energy policy, but works through legislators directly rather than community/landowner engagement.

Broad incumbents

• American Clean Power Association (ACP): National trade association representing wind, solar, storage, and transmission companies. Comparable to Energy Right in advancing clean energy deployment and policy engagement, but operates at industry-incumbent scale and from a broader clean-energy posture.
• Solar Energy Industries Association (SEIA): The leading national trade association for the U.S. solar industry. Comparable to Energy Right because both promote solar deployment and engage in policy advocacy, but SEIA is a broad, industry-funded incumbent versus Energy Right's nonprofit, conservative-leaning educational niche.

Regional players

• Virginia Conservation Network: A Virginia-based coalition of conservation organizations engaging on state-level environmental and energy policy. Comparable to Energy Right in Virginia-specific policy advocacy footprint, but from a conservation rather than property-rights perspective.

Others

• The Nature Conservancy: A major environmental nonprofit with significant land, energy, and policy programs. Comparable as a large nonprofit operating at the intersection of energy and conservation, but with a progressive-leaning policy posture versus Energy Right's conservative framing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmericaFirstEP
• YouTubeyoutube.com/@energyright
• Facebookfacebook.com/EnergyRight
• LinkedInlinkedin.com/company/energyrightus
• Instagraminstagram.com/energyrightus

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Right