Hotel estelar santa mar

What Hotel estelar santa mar does

ESTELAR Santamar Hotel & Convention Center is a beachfront hospitality property located in the Pozos Colorados area of Santa Marta, Colombia, operating under the Estelar Hotels chain. The property combines leisure accommodation with a large-scale events business, offering guest rooms with white-sand beach access alongside 15 meeting and event rooms — anchored by the Simon Bolivar Great Salon, which has a 1,200-attendee auditorium capacity and is positioned as the most important convention venue in Santa Marta. The hotel is PET Friendly certified and provides on-site amenities including business center, parking, and beauty salon services.

Revenue is generated across four streams: accommodation (room bookings starting from COP 536,000 per night, taxes additional, with published discounts of 25–34% through promotions and the Huésped Siempre Estelar loyalty program), food and beverage (Origen restaurant featuring Caribbean cuisine, a Santamar snack bar, a poolside Santamar bar, and a pizzeria), events and conventions (quote-based venue rental, catering, and services for corporate meetings, weddings, and conferences), and loyalty membership economics that drive repeat direct bookings. Go-to-market is primarily direct-to-consumer via the official website with integrated booking, supplemented by telephone and email reservations, with social media and email newsletters used for top- and mid-funnel demand capture.

The property is privately held within the Estelar Hotels chain, registered in Colombia under RNT number 1262, with ethical-line references connecting the corporate group to Corficolombiana and Grupo Aval. There is no disclosed revenue, no funding history, no proprietary technology platform, and no AI/ML capabilities evidenced in the source material. The customer base is split between individual leisure travelers (including families and pet owners) and corporate event clients, with no named large-volume accounts disclosed.

Name

Hotel estelar santa mar

Legal name

ESTELAR Santamar Hotel & Convention Center

Website

https://en.estelarsantamar.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ESTELAR Santamar Hotel & Convention Center is a beachfront hotel and convention venue in Santa Marta, Colombia, serving leisure travelers and corporate event clients with rooms, four dining outlets, and 15 event rooms up to 1,200 attendees.

Ownership category

akta.pro rank

Product category

Hotel and Convention Center

NAICS

Other Traveler Accommodation (72119), Restaurants and Other Eating Places (72251), Caterers (722320)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Integrated Convention & Expo Complex Hotels (THAGALAE), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Banqueting / In-House Catering (THAFAIAD)

Keywords

• Beachfront hotel accommodation
• Convention event hosting
• Caribbean resort dining
• Leisure travel services
• Hotel loyalty program

Headquarters

HQ city

Santa Marta

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Accommodation Services: Room bookings across multiple room types, with pricing varying by season, occupancy, and booking lead time. Base rates start from COP536,000 per night with taxes additional.
2. Food and Beverage: On-site dining through Origen restaurant featuring local Caribbean cuisine, Santamar snack bar, poolside bar, and pizzeria. Revenue generated from food and beverage consumption by hotel guests and external visitors.
3. Events and Conventions: Convention and event hosting services across 15 event rooms including the Simon Bolivar Great Salon (capacity 1200), Simon Bolivar 1/2/3 rooms, and multiple smaller meeting spaces. Revenue from venue rental, catering, and associated event services for corporate meetings, weddings, and conferences.
4. Loyalty Program Membership: Huésped Siempre Estelar loyalty program offering exclusive discounts (up to 34% off) and benefits to members, driving customer retention and repeat bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ESTELAR Santamar is a beachfront hotel and convention center in the Pozos Colorados area of Santa Marta, Colombia, offering guest accommodations, on-site Caribbean dining, and 15 event rooms (including the 1,200-capacity Simon Bolivar Great Salon) for corporate conferences, weddings, and conventions. The property is PET Friendly, features semi-private white-sand beach access, and is operated as part of the Estelar Hotels chain with the Huésped Siempre Estelar loyalty program.

Product overview

ESTELAR Santamar Hotel & Convention Center is a single unified hotel property offering accommodation, dining, and event services. The core offering comprises hotel rooms with beach access, 15 event/meeting rooms as a convention center (the most important in Santa Marta), and 2 restaurants plus beach/pool bars. Additional services include a business center, parking, beauty salon, and the Huésped Siempre Estelar loyalty program. The property is PET Friendly and located in Pozos Colorados, Santa Marta, Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• Huésped Siempre ESTELAR: Loyalty program offering discounts and benefits for repeat guests.

Products and services

• Hotel Rooms and Accommodation

Quantifiable outcome

• Save over 30% by booking 3+ nights through membership
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Hilton Santa Marta: International-brand hotel in Santa Marta offering accommodation and event spaces. Comparable as a direct competitor for both leisure and corporate event demand in the same destination.
• Park Inn by Radisson Santa Marta: Business and leisure hotel in Santa Marta with meeting rooms. Comparable as a multi-segment competitor in the same Santa Marta destination targeting corporate and leisure travelers.
• Irotama Resort: Beachfront resort located in Santa Marta, Colombia, offering rooms, multi-restaurant F&B, and event venues. Directly comparable in geography, beachfront positioning, and leisure-plus-events operating model.
• Zuana Beach Resort: Beachfront all-inclusive resort in Santa Marta with multiple F&B venues and convention/event facilities. Directly comparable in Caribbean Colombian market, beachfront resort positioning, and event hosting capability.
• Marriott Santa Marta Tamaca Beach Resort: International-brand beachfront resort in Santa Marta with multiple F&B outlets and meeting space. Comparable in targeting the same leisure and corporate traveler segments with a similar amenity profile.

Broad incumbents

• Estelar Hotels (parent chain): Parent Colombian hotel chain operating multiple properties nationwide with a shared loyalty program (Huésped Siempre Estelar). Comparable as the operating umbrella and sister-property network whose economics and strategy govern the subject property.
• Tequendama Hotels: Colombian hotel chain with multiple urban and resort properties, including large convention venues. Comparable as a domestic Colombian chain competing in the same MICE and leisure segments.
• Decameron Hotels Colombia: Colombian hotel chain operating multiple beachfront all-inclusive resorts across the country. Comparable as a larger Colombian hospitality operator with overlapping leisure-resort and event offerings.
• GHL Hotels (now Sonesta Colombia): Colombian hotel chain operating business and resort hotels across the country. Comparable as a domestic chain competitor in Colombian corporate and leisure travel markets.

Emerging players

• NH Hotels Colombia: International hotel brand expanding across Colombian cities with business-oriented properties. Comparable as a competitor pursuing corporate and event business in the same Colombian travel market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-estelar-santa-mar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel estelar santa mar