Epicenter For The Arts

What Epicenter For The Arts does

Epicenter for the Arts is a 501c3 non-profit performing arts education organization founded in 1990 by Michelle Brogan and based in Southlake, Texas, in the Dallas-Fort Worth metroplex. The company provides Christ-centered training in dance (Ballet, Jazz, Contemporary, Hip Hop, Tap, Acro, Aerial Silks, Lyrical, Modern), music (private piano lessons), and acting (Triple Threat program) to students ages 2 through college age. The organization is composed of a small core team of approximately 6 employees and operates a 15,000+ square foot facility housing training studios, performance spaces, and venue rental facilities.

The business model is primarily a recurring monthly subscription tuition structure with tiered pricing ranging from $55/month for 30-minute weekly classes to $340/month for 7+ hours weekly, structured around an August-May academic calendar. Supplementary revenue streams include summer camps and intensives ($60-$350 per program), performing company membership fees for groups like Epi Company and the Ballet Company, private music lessons at $40-$70 per session, and venue rentals at The Green Space and The Pink Room (hourly rates of $100-$135). The organization also accepts tax-deductible donations as a registered 501c3, including a recent $115,000 capital campaign to support facility expansion. Ancillary subsidiaries include Dance Revolution (national touring ministry), Ingredients (9-month professional training internship), and Earthshakers (competition team).

The go-to-market approach is direct-to-consumer and community-driven, relying on word-of-mouth from families, prominent testimonials, and a sustained eight-year streak of community-voted Best Dance Studio awards (2019-2026). Distribution occurs through on-site classes, the Studio Director online registration portal, and phone registration. The organization's brand promise combines technical excellence with faith-based content curation, addressing parental concerns about modesty, music choices, and character development in performing arts instruction. Revenue and financial performance are not publicly disclosed.

Name

Epicenter For The Arts

Legal name

Epicenter for the Arts

Website

https://epiarts.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Epicenter for the Arts is a 501c3 non-profit performing arts education studio in Southlake, Texas, offering Christ-centered dance, music, and acting instruction for students ages 2 through college age via a tiered monthly subscription model.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (611610), Other Performing Arts Companies (71119), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts Education & Community Arts Programs (BPAGAHAC)

akta.pro secondary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Performing arts education
• Dance instruction
• Music lessons
• Acting classes
• Youth arts programs

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Dance & Performing Arts Class Tuition: Monthly tuition for dance classes structured by hours per week. Tuition is due the first of each month, August through May. Tiered pricing from 30 minutes/week ($55/month) up to 7.5+ hours/week ($340/month). Registration fees of $50 first student, $35 second student, $85 family cap.
2. Music Lessons: Private piano lessons at $40 per 30 minutes, $55 per 45 minutes, or $70 per 60 minutes. Also includes vocal coaching and other music instruction.
3. Summer Camps & Intensives: Revenue from summer programming including mini camps ($90 each), technique intensives (Ballet Intensive $350, Movement Initiative $350, Tricks & Turns $110), specialty camps (Acro $60, Silks $60, Hip Hop workshop $105), and Triple Threat Camp.
4. Performing Companies: Company membership fees for Epi Company groups (Epi Mini, Epi Junior, Epi Teen, Prodigy Pro, Epi Pro), Protege/Pre-Prima/Prima Ballet Company, Ingredients professional training program (9-month internship), and Rev Crew. Contact office for company-specific pricing.
5. Venue Rentals (The Spaces): Hourly rental of The Green Space (1300 sq ft, $135/hour for 3 or fewer hours) and The Pink Room (900 sq ft, $100/hour for 3 or fewer hours). Also offers full-day and multi-hour packages. Includes add-ons such as bounce house ($70/hr), dance instructor ($95/hr), photographer ($125/hr).
6. Donations: Epicenter for the Arts is a 501c3 non-profit organization. Accepts one-time and monthly donations. Fundraising campaign 'To Build A Home' sought $115,000 to support the new 15,000+ sq ft facility expansion.
7. Parties & Events: Hosts birthday parties and event rentals at the studio facilities. Includes packages for themed events (Disney Princess Royal Ball, etc.).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Epicenter For The Arts is a 501c3 non-profit performing arts studio based in Southlake, Texas that delivers Christ-centered performing arts training to the community. The studio offers dance classes, music lessons, acting classes, performing companies, summer camps, and venue rentals, operating since 1990 with six employees.

Product overview

Epicenter for the Arts is a Christ-centered performing arts training complex offering a unified portfolio of programs. The core offerings include Dance Classes (Ballet, Jazz, Contemporary, Hip Hop, Tap, Acro, Aerial Silks, and more for ages 2+), Music Classes (private Piano lessons), and Acting Classes (Triple Threat program). Supporting the core curriculum are performing companies (Epi Company and Ballet Company with multiple levels), professional training programs (Ingredients), and touring performances (Dance Revolution, Rev Crew). The company also offers seasonal programs including Summer Mini Camps, Summer Intensives, and Technique Classes, as well as rental spaces (The Green Space and The Pink Room) for events and photography.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes
• Music Lessons
• Acting Classes
• Performing Companies

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Texas Ballet Theater School: DFW-area professional ballet company with an attached school offering pre-professional and recreational training. Comparable as a regional dance education competitor in the same metroplex market.

Direct peers

• Ad Deum Dance Company: Houston, Texas-based faith-based dance company that integrates worship and ministry into professional-level performance. Closest analog to Epicenter's combination of faith-based training, performing company, and touring model.
• Ballet Magnificat: Jackson, Mississippi-based Christian ballet ministry operating professional companies, a school, and national/international tours. Directly comparable Christ-centered performing arts model with school + company + tour structure.

Emerging players

• STEEZY: Online dance education platform offering on-demand classes across multiple styles. Competes for the same student attention budget as in-person studios, but with a digital-first delivery model that contrasts Epicenter's in-person Christ-centered approach.

Broad incumbents

• Joffrey Ballet School: Pre-professional ballet and contemporary dance training program with locations in NYC and other major cities. Comparable as a serious pre-professional performing arts training institution, but operates at a higher credentialing tier than Epicenter's programs.
• Arthur Murray International: Established national dance studio franchise offering group and private lessons across hundreds of locations. Comparable as a broad dance education operator but does not specialize in faith-based or pre-professional training.
• Fred Astaire Dance Studios: National dance studio franchise with hundreds of locations offering ballroom and social dance instruction. Comparable multi-location dance education operator, but focused on adult social dance rather than youth performing arts.
• Broadway Dance Center: Iconic NYC-based open-class dance studio offering drop-in classes across dozens of styles. Comparable as a broad multi-style dance education institution serving serious students, but not faith-based and not regional to DFW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=xWX0U6wjsL8
• Instagraminstagram.com/thegreenspace_southlake
• LinkedInlinkedin.com/company/epicenter-for-the-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epicenter For The Arts