The Saigon Times
The Saigon Times is a Vietnamese English-language business news publication founded in 1991, serving domestic and international business readers with coverage of Vietnam's economy, FDI, M&A, and markets via a freemium digital subscription model operated by a 39-person team in Ho Chi Minh City.
- Company typePrivate
- Founded1991
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
The Saigon Times firmographics
Firmographics- Name
- The Saigon Times
- Legal name
- Saigon Times Group
- Website
- https://english.thesaigontimes.vn
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Saigon Times is a Vietnamese English-language business news publication founded in 1991, serving domestic and international business readers with coverage of Vietnam's economy, FDI, M&A, and markets via a freemium digital subscription model operated by a 39-person team in Ho Chi Minh City.
- Ownership category
- akta.pro rank
The Saigon Times industry classification
Industry- Product category
- Business News Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
- akta.pro secondary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where The Saigon Times is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
The Saigon Times business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Premium Digital Subscriptions: Monthly and annual subscription tiers providing unlimited access to all content including news articles, magazine features, podcasts, and video content. Auto-renewal at VND 899,000 every 365 days for annual subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic free tier with limited access |
| Subscription | Annual | Premium subscription for unlimited access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Saigon Times product offering
Product offeringCore offering
The Saigon Times is a Vietnamese media organization that publishes English-language and Vietnamese-language business news covering Vietnam's economy, trade, investment, FDI, M&A activity, commodity/financial/securities markets, and local and foreign business communities. It delivers content through its website (english.thesaigontimes.vn), the Saigon Times Weekly magazine, and the Vietnamese-language flagship Thời báo Kinh tế Sài Gòn, available via a freemium model with free basic access and a Premium subscription tier ($5/month or VND 23,900 monthly; VND 899,000 annually with auto-renewal). The platform includes news articles, podcasts, videos, and long-form magazine journalism.
Product overview
The Saigon Times is a leading Vietnamese media organization operated by the Saigon Times Group, offering a unified news platform across multiple publications. The core product is The Saigon Times Online (english.thesaigontimes.vn), an English-language business news website. Supporting publications include The Saigon Times Weekly magazine for long-form journalism and the Vietnamese-language Thời báo Kinh tế Sài Gòn (Saigon Times Economic News). The organization offers subscription-based access with a free Basic tier and a Premium tier at $5/month, providing unlimited access to news, podcasts, videos and magazine articles on Vietnam's economy, trade, investment, FDI, and business communities.
Differentiator
Problem solved
Functional benefit
Brands
- Saigon Times CSR: Corporate social responsibility initiatives and programs organized by The Saigon Times
- Saigon Times Club
Products and services
- The Saigon Times Online (English) Leading English-language Vietnamese business news website providing news on economy, business, markets, and current affairs for Vietnamese and foreign readers. Available via freemium model with free Basic tier and Premium subscription ($5/month or VND 23,900 monthly; VND 899,000 annually with auto-renewal).
- The Saigon Times Weekly Weekly magazine publication covering long-form business journalism, economic analysis, and feature stories on Vietnam's economy and society.
- Thời báo Kinh tế Sài Gòn (Vietnamese) Vietnamese-language flagship publication of the Saigon Times Group focused on economy, business and markets. Scheduled to end publication on June 30, 2026.
Companies that use The Saigon Times
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Saigon Times technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Saigon Times partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights2 records
The Saigon Times competitors and assessment
Company assessmentDirect peers
- VnExpress: Vietnam's largest digital news outlet covering domestic business, economy, and markets. Competes for the same Vietnamese and foreign reader base seeking business and economic news on Vietnam.
- DealStreetAsia: Asia-focused business news platform covering startups, PE/VC, M&A, and FDI across Southeast Asia including Vietnam. Directly comparable in M&A and FDI coverage for the Vietnam market.
- Vietnam Investment Review (VIR): English-language Vietnamese business newspaper focused on investment, FDI, M&A, and economic policy. Directly competes with The Saigon Times' English business journalism niche.
- Tuoi Tre News: English edition of a major Vietnamese newspaper covering politics, business, and society. Competes for foreign readers and international investors seeking English-language Vietnam news.
Regional players
- South China Morning Post: English-language regional news outlet with strong business coverage of Southeast Asia including Vietnam. Comparable audience of international investors and business professionals, though based in Hong Kong.
Broad incumbents
- Reuters: Global newswire that previously held content purchase agreements with The Saigon Times. A broader incumbent that sources Vietnam business news from local publishers and competes for international business reader attention.
- Vietnam News Agency: Official state news agency producing English-language coverage of Vietnam's economy, business, and policy. A broader incumbent with wider scope than The Saigon Times' business specialization.
- Nikkei Asia: English-language Asian business news from Nikkei, covering regional economic, trade, and investment topics including Vietnam. A broader incumbent serving overlapping international business readers.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Saigon Times social profiles
Digital presenceThe Saigon Times compliance and trust
Trust signalCompliance1 record
The Saigon Times financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Saigon Times leadership team
Management profileNumber of profiles
Profiles2 records
The Saigon Times funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Saigon Times M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Saigon Times
What does The Saigon Times do?
The Saigon Times is a Vietnamese media organization that publishes English-language and Vietnamese-language business news covering Vietnam's economy, trade, investment, FDI, M&A activity, commodity/financial/securities markets, and local and foreign business communities. It delivers content through its website (english.thesaigontimes.vn), the Saigon Times Weekly magazine, and the Vietnamese-language flagship Thời báo Kinh tế Sài Gòn, available via a freemium model with free basic access and a Premium subscription tier ($5/month or VND 23,900 monthly; VND 899,000 annually with auto-renewal). The platform includes news articles, podcasts, videos, and long-form magazine journalism.
Is The Saigon Times a public or private company?
The Saigon Times is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Saigon Times founded?
The Saigon Times was founded in 1991. It employs 11 to 50 people.
Where is The Saigon Times based?
The Saigon Times is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does The Saigon Times make money?
One revenue line is on record: premium Digital Subscriptions.
Who are The Saigon Times's main competitors?
Direct peers on record are VnExpress, DealStreetAsia, Vietnam Investment Review (VIR) and Tuoi Tre News. South China Morning Post is listed as a regional player. Broad incumbents are Reuters, Vietnam News Agency and Nikkei Asia.
Does The Saigon Times have an API?
No public API is recorded for The Saigon Times.
What industry is The Saigon Times in?
The Saigon Times's product category is Business News Publishing. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital), with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513110 and its SIC code is 2711.