&iedereen

What &iedereen does

&iedereen is a Dutch social enterprise founded in 2024 and headquartered in Hoofddorp, operating as a subsidiary of the DYO group. The company connects job seekers with a distance to the labor market (including welfare recipients, refugees, people with disabilities, and those lacking qualifications) to employers and public-sector buyers seeking to fulfill social return obligations or obtain PSO certification. Its service portfolio spans four modules: detachment and placement (minimum 6-month contracts as a stepping stone to permanent employment), PSO certification advisory, SROI administration and monitoring, and vocational training pathways delivered in partnership with VAPRO (process industry), STOC (healthcare and childcare), and Bouwmensen (construction). It achieved PSO-Trede 3 and PSO 30+ certification in its founding year, with over 70% of its own workforce drawn from the PSO target group.

The business model is a hybrid of managed services and professional services, monetized through multi-year contracts across four tiers (Basic, Standard, Premium, Professional) that vary in intensity of onboarding, guidance, and training support. Go-to-market is sales-led and consultant-driven: each of five regional PSO advisors covers a specific Dutch labor market region and sector vertical (e.g., Logistics/Production/Construction in Rotterdam, Catering/Hospitality in Utrecht, Thuiszorg/Kinderopvang in Den Haag). Distribution combines direct enterprise engagement with channel relationships through UWV and municipalities, and content marketing via website and whitepapers. There is no proprietary technology platform; service delivery relies on human-centered matching, on-the-job coaching, and certified PSO advisory.

Anchor clients include Louwman Group (first contract partner), Smeets Bouw & Onderhoud, Vebego, and Catering op Maat, alongside public-sector relationships with UWV and several municipalities. Public pricing is not disclosed, and no revenue, funding rounds, or external investment are reported; the company currently operates with a small team of 5-6 consultants under Director Cees Verkuyl.

Name

&iedereen

Legal name

&iedereen

Website

https://eniedereen.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

&iedereen is a Dutch social enterprise (founded 2024, DYO group subsidiary) that places job seekers with distance to the labor market with Dutch employers, while providing PSO certification advisory, SROI administration, and vocational training through partnerships with VAPRO, STOC, and Bouwmensen.

Ownership category

akta.pro rank

Product category

Social Employment Services

NAICS

Employment Placement Agencies (561311), Vocational Rehabilitation Services (6243), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Social Services (8300)

akta.pro primary industry

Job Placement, Matching & Career Navigation Services (EDAAAOAL)

akta.pro secondary industries

Employment & Job Readiness Support Services (BPAGAEAJ), Job Readiness Training & Soft Skills Development (EDAKANAD), Integrated Education & Training (IET) / Contextualized ABE (Workforce-Linked) (EDAAAAAK)

Keywords

• Social employment services
• PSO certification advisory
• SROI administration
• Inclusive workforce mediation
• Vocational training placement

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Detachment and Placement Services: Provides motivated candidates to employers through detachment agreements of minimum 6 months. Candidates receive employment contracts while receiving on-the-job training and job coaching. Preferred model leads to permanent employment after the initial period. All three forms possible: temporary staffing, detachment, and permanent placement.
2. PSO Certification Consulting: Guides companies through PSO (Prestatieladder Socialer Ondernemen) certification process, from orientation to application. Certified PSO advisors provide expertise on social entrepreneurship and help integrate PSO into company strategy.
3. SROI Administration and Monitoring: Supports companies in fulfilling Social Return on Investment obligations. Services include advice on tender writing, creating SROI project plans, guiding job seekers from target groups, and administering, monitoring and securing SROI obligations.
4. Training and Education Pathways: Develops and facilitates training trajectories in partnership with specialized educators (VAPRO for process industry, STOC for healthcare and childcare). Provides modular vocational training combined with detachment agreements, enabling candidates to work while learning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

&iedereen provides employment mediation and placement services that connect job seekers with a distance to the labor market (welfare recipients, refugees, people with disabilities, those lacking qualifications) to employers through detachment agreements of at least six months. The company also delivers PSO and PSO 30+ certification advisory, SROI obligation administration and monitoring, and sector-specific vocational training pathways developed with VAPRO (process industry) and STOC (healthcare/childcare), ultimately aiming to convert placements into permanent employment.

Product overview

&iedereen is a unified employment mediation service (not a platform-plus-modules architecture) focused on connecting job seekers with distance to the labor market to employers. The core service encompasses placement, personal guidance, and training, supported by complementary modules for PSO certification advisory, SROI administration, and vocational training programs developed with partners VAPRO (process industry) and STOC (healthcare/childcare). All services aim at inclusive employment with minimum 6-month contracts as stepping stones to permanent positions.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Employment Mediation & Guidance Service Employment mediation and guidance service that connects job seekers with a distance to the labor market (welfare recipients, refugees, people with disabilities, those lacking qualifications) to employers with social employment questions. Includes placement, on-the-job accompaniment, training support, and a four-tier service model (Basic, Standard, Premium, Professional) with at least 6-month detachment contracts as stepping stones to permanent positions.
• PSO Certification Advisory Advisory service that guides companies through the PSO (Prestatieladder Socialer Ondernemen) certification process, from orientation to application, including PSO 30+ certification for organizations with at least 30% of their workforce from PSO target groups. Certified PSO advisors provide expertise on social entrepreneurship and help integrate PSO into company strategy.
• SROI Administration & Monitoring Complete administration and monitoring of Social Return on Investment (SROI) obligations, including advice on tender writing, creation of SROI project plans, guidance of job seekers from target groups, and administration, monitoring, and securing of SROI obligations for compliance with government procurement requirements.
• VAPRO Training Programs (Process Industry) Vocational training programs developed in partnership with VAPRO for process industry workers, including modular VAPRO Basic Operator training and Basic Production Worker training, combined with a minimum 6-month detachment agreement enabling candidates to work while learning. Targets people without qualifications or those receiving benefits/WIA.
• STOC Training Programs (Healthcare and Childcare) Training programs developed with STOC for healthcare and childcare sectors, including Support for Living and Nutrition (Ondersteuning bij wonen en voeding), Home Support (Ondersteuning thuis), and Childcare Support (Ondersteuning in de kinderopvang) certifications, combined with minimum 6-month detachment agreements for target-group candidates.

Quantifiable outcome

• 70%+ of workers belong to PSO target group, demonstrating genuine social impact
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• VAPROcoreStrategic or Co-development Partner · 10 September 2024Sister company and training partner for process industry. Jointly developed training trajectories for production workers and process operators targeting people without qualifications or receiving benefits/WIA. VAPRO provides on-the-job training while &iedereen provides job coaching.
• STOCcoreStrategic or Co-development Partner · 10 September 2024Sister company and healthcare training partner. Developed training trajectories for healthcare and childcare targeting job seekers without qualifications or receiving benefits. Offers courses: Ondersteuning bij wonen en voeding, Ondersteuning thuis, Ondersteuning in de kinderopvang.
• Louwman GroupflagshipStrategic or Co-development Partner · 15 March 2024First contract partner of &iedereen; automotive company strengthening commitment to inclusivity. Placements in Customer Services with training trajectories supporting Louwman's MVO policy and SDG commitments (8, 10, 11). Louwman holds PSO certification trede 2.
• BouwmensencoreStrategic or Co-development PartnerTraining partner for construction sector. Collaborated to create practical training for construction workers in partnership with Smeets Bouw & Onderhoud. Developed practice-oriented education combined with work placement.
• UWVcoreStrategic or Co-development PartnerPublic employment service. Works together in guiding job seekers toward employment. Skills and developability of job seekers are leading in the collaboration. Sustainability of employment is the driving force.
• Stichting StudiezalencoreStrategic or Co-development PartnerAmsterdam-based foundation partnership. Intensive collaboration in Amsterdam for connecting job seekers with employment opportunities. Part of growing network of partnerships.
• KandidatennetwerkcoreStrategic or Co-development PartnerNational candidate network partnership. Collaboration across the Netherlands for accessing job seekers from target groups. Part of strategy to strengthen network nationwide.
• Smeets Groep BVcoreStrategic or Co-development PartnerConstruction company case study partner. Successfully placed five candidates through collaboration with Bouwmensen and &iedereen. P&O Manager Miranda Heemels testimonial confirms positive outcomes.
• Catering op MaatminorStrategic or Co-development PartnerCatering company with positive experience. Team Leader Tania Sjaris-Ong testimonial: &iedereen finds suitable candidates quickly, listens well to requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASA Talent: Mid-sized Dutch staffing and recruitment company serving multiple sectors. Comparable as a regional employment placement peer with similar customer base of Dutch employers and involvement in SROI/PSO compliance.
• Randstad: Global staffing leader with significant Dutch operations including inclusive employment and diversity programs. Comparable as a broad employment services provider that also addresses target-group placement and SROI obligations.
• Tempo-Team: Major Dutch staffing agency providing temporary and permanent placement services. Comparable as a direct employment placement peer with operations spanning many sectors and similar target customer base of Dutch employers.
• Olympia: Large Dutch staffing and employment services firm. Relevant because &iedereen team members use @olympia.nl email addresses, suggesting Olympia is a sibling entity in the same DYO group with overlapping employment services activities.
• Start People: Dutch staffing provider with explicit focus on inclusive employment and distance-to-labor-market candidates. Comparable as a broad incumbent competitor with government and municipal partnerships similar to &iedereen's.

Others

• PSO Nederland: The certifying body for PSO (Prestatieladder Socialer Ondernemen) certification in the Netherlands. Relevant as the framework-issuer whose certification &iedereen holds, and which &iedereen advises employers on obtaining.
• Vebego: Large Dutch facilities and services company with extensive social employment programs and PSO certification. Relevant as both a customer-logo display partner and as a comparable employer that integrates PSO target groups into its workforce.
• Louwman Group: Large Dutch automotive group and &iedereen's first contract partner. Comparable as a corporate buyer of inclusive employment services with PSO certification that &iedereen places candidates into.

Direct peers

• Sociale Werkplaats (SW-bedrijven): Dutch sheltered workshops and social employment organizations that provide employment to people with distance to the labor market. Comparable as direct social enterprise peers operating in the same inclusive-employment space with PSO-equivalent certifications.

Regional players

• UWV: Dutch public employment service (Employee Insurance Agency). Comparable as a public-sector entity that channels job seekers, including those with distance to labor market, toward employers, and is a formal partner of &iedereen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eniedereen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about &iedereen