What Masterfood does

Masterfood is a privately held Israeli importer and distributor of meat and fish products, founded in 1950 as an ice production facility and now widely regarded as one of Israel's leading companies in the category. The company operates a nationwide cold-chain distribution network built around 24 state-of-the-art cooling vehicles with advanced control systems, delivering to more than 300 points of sale daily and serving over 1,200 customers across institutional clients, retail chains, private supermarkets, hotels, butcher shops, fishmongers, and catering companies.

The core product offering consists of three lines: imported meat (primarily from Argentina and Uruguay, with recent expansion to Europe), imported fish (sourced from Norway, Cyprus, Turkey, the Netherlands, and several African countries via air, land and sea shipments), and locally farmed fish (Israeli Tilapia, Grey Mullet, Striped Seabass, Carp) processed at HACCP-compliant plants in Maanit and Geva. Cold storage is provided through sister company Kar-Pri, which operates Israel's most advanced cold storage facilities. The company maintains ISO9001 quality management certification, HACCP food safety certification, and kosher certification from the Chief Rabbinate of Israel across its product range.

Masterfood generates revenue through B2B product sales via a sales-led go-to-market model, combining a dedicated field sales team with a 24/7 telephone sales operation. Pricing is quote-based and not publicly disclosed. Distribution is exclusively domestic (Israel), with sourcing spanning South America, Europe, and Africa. The company is privately held with no disclosed funding rounds, acquisitions, or investor information, and operates with a lean 67-person headcount relative to its operational footprint.

Name

Masterfood

Legal name

MasterFood

Website

https://en.masterfood.co.il

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Masterfood is an Israeli importer and distributor of meat and fish products, sourcing globally and serving 1,200+ institutional, retail, hospitality, and food-service customers in Israel via a 24-vehicle cold-chain fleet.

Ownership category

akta.pro rank

Product category

Meat and Seafood Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (31171), Animal Slaughtering and Processing (3116), Food Manufacturing (311)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000), Meat Packing Plants (2011)

akta.pro primary industry

Meat, Poultry & Seafood Wholesale Distribution (CRAOAAAD)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Meat, Poultry & Seafood Wholesale (AFAIABAF), Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD)

Keywords

• Meat import distribution
• Fish import distribution
• Cold chain logistics
• Food wholesale supply
• Kosher certified meat

Headquarters

HQ city

Holon

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Meat and Fish Distribution: MasterFood imports and distributes high quality meat and fish products to various customers including institutional clients, retail chains, supermarkets, hotels, butcher shops, fishmongers, and catering companies. Revenue is generated through product sales via direct distribution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MasterFood imports and distributes high-quality meat and fish products to commercial customers throughout Israel. The company sources meat from leading producers in Argentina, Uruguay, and Europe, imports fish from Norway, Cyprus, Turkey, the Netherlands, and African countries, and processes locally farmed fish (Tilapia, Grey Mullet, Striped Seabass, Carp) at HACCP-compliant plants in Maanit and Geva. Products are distributed nationwide via 24 refrigerated vehicles with advanced control systems, serving over 1,200 customers and 300+ daily points of sale including institutional clients, retail chains, supermarkets, hotels, butcher shops, fishmongers, and catering companies.

Product overview

Masterfood is a food import and distribution company offering three core product categories: Meat Products (imported from South America and Europe), Imported Fish (from global sources including Norway, Turkey, and African countries), and Local Fish (from Israeli farms). Products are distributed through a nationwide network of 300+ daily points of sale using 24 refrigerated vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Meat Products (Imported) High quality imported meat products sourced primarily from leading cattle producers in South America (Argentina, Uruguay) and Europe, serving institutional clients, retail chains, supermarkets, hotels, butcher shops, and catering companies in Israel.
• Imported Fish Wide variety of imported fish including Salmon, Tuna, Trout, European Seabass, Hake, Dover Sole, Plaice, Sea Bass, Sea Bream, Nile Perch, Yellowtail, and St. Peter's fish, sourced from Norway, Cyprus, Turkey, the Netherlands, and several African countries.
• Local Fish Locally farmed fish including Israeli Tilapia, Grey Mullet, Striped Seabass, and Carp, sourced from local growers via long-term breeding agreements and processed at HACCP-compliant facilities in Maanit and Geva.

Quantifiable outcome

• Serves over 1,200 customers across Israel
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Kar-PricoreOthersSister company that owns and operates Israel's most advanced cold storage facilities. MasterFood's products are stored by Kar-Pri, ensuring perfect quality control throughout the storage process.
• Local Fish GrowerscoreStrategic or Co-development PartnerLong-term breeding agreements with local growers specializing in farming fish such as Israeli Tilapia, Grey Mullet, Striped Seabass and Carp. Fish arrive from ponds directly into MasterFood's processing plants.
• Global Cattle Production LeaderscoreStrategic or Co-development PartnerLong-lasting relationships with leading global producers in South America (Argentina, Uruguay) and Europe who maintain strict regulation and comply with highest international quality standards.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Strauss Group: Major Israeli food and beverage company with branded and B2B food operations. Comparable as a broad domestic food incumbent with institutional distribution capabilities, though Strauss's portfolio extends well beyond meat and fish.
• Sysco: World's largest broadline foodservice distributor with extensive meat and seafood operations. Comparable in B2B protein distribution to hotels, restaurants, and institutional clients, though Sysco operates at vastly greater scale and across all food categories.
• Thai Union Group: Global seafood processor and distributor with multi-species sourcing and foodservice/retail channels. Comparable in global seafood sourcing, processing capability, and B2B distribution scale, though materially larger than MasterFood.
• Osem (Nestlé Israel): Nestlé-owned Israeli food manufacturer with broad distribution across retail and food service. Comparable in B2B distribution scale and kosher positioning within Israel, though Osem's portfolio centers on packaged grocery rather than fresh meat and fish.
• Tnuva: Israel's largest dairy and food conglomerate with a broad protein portfolio including meat. Comparable as a domestic incumbent in Israeli food distribution with overlapping B2B and retail channels, though significantly larger and more diversified than MasterFood.

Direct peers

• Highliner Foods: North American seafood importer, processor, and distributor serving retail and food service. Comparable as a vertically integrated seafood distributor with branded products and foodservice relationships, though operating in a different geography than MasterFood.

Regional players

• Zemach Meat Industries: Israeli meat processor and distributor serving retail and food service channels. Comparable in meat processing, kosher certification, and B2B distribution to hotels, restaurants, and institutional buyers within Israel.
• Negev Feedlot: Israeli meat producer and processor with domestic supply chain. Comparable as an Israeli protein industry participant, though Negev is more upstream-focused on cattle production than MasterFood's import-and-distribute model.
• Anglo Meat: Smaller Israeli meat importer and distributor. Comparable as a direct competitor in the Israeli B2B meat import and distribution segment, though with a more limited product range and distribution footprint than MasterFood.
• Tiv Taam: Israeli specialty seafood and meat retailer/distributor. Comparable in fish/seafood distribution focus and kosher positioning, though Tiv Taam is more retail-front-facing than MasterFood's B2B distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/masterfood-d

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterfood