Matur og Drykkur

What Matur og Drykkur does

Matur og Drykkur is an independent, single-location fine dining restaurant in Reykjavík, Iceland, operating a women-led kitchen under chef Helga Haraldsdóttir. The restaurant offers exclusively a seasonal dinner tasting menu priced at 24,500 ISK per person, with an optional premium wine pairing add-on at 22,600 ISK. The concept draws on traditional Icelandic recipes from old cookbooks and manuscripts, reinterpreted with contemporary techniques and built around locally sourced ingredients, wild herbs, and seaweed. The menu changes seasonally and the venue does not accommodate vegan, gluten-free, or lactose-free diets. No delivery, takeaway, or online ordering is offered; revenue is generated entirely from in-person dining and gift card sales.

The business is founder-owned, privately held, and bootstrapped, with no disclosed venture capital, private equity, or institutional ownership. It operates dinner service only, Wednesday through Sunday from 18:00 to 23:00, and has been continuously recognised by the Michelin Guide since 2017, with Michelin Selected status for 2025. Marketing is limited to the company website, Facebook, and Instagram, while reservations are processed via the third-party DineOut platform and direct email/phone contact. The staff headcount is reported at six employees, supporting a single small-format fine dining room at Mýrargata 31, 101 Reykjavík.

The technology footprint is minimal: a Wix-hosted website, standard social media accounts, and the DineOut booking integration. There is no proprietary software, mobile application, AI/ML capability, or data product. Customer engagement is direct-to-consumer, with gift cards available as the only non-on-premises revenue stream beyond the core prix fixe experience.

Name

Matur og Drykkur

Website

https://en.maturogdrykkur.is

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Matur og Drykkur is an independent, women-led fine dining restaurant in Reykjavík, Iceland, serving a seasonal Icelandic tasting menu at dinner service to discerning local diners and international culinary travelers, supported by Michelin recognition since 2017.

Ownership category

akta.pro rank

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fine Dining Tasting Menu: One-time transaction revenue from prix fixe tasting menu dining experiences. Operates exclusively for dinner service Wednesday through Sunday, offering a seasonal menu that celebrates Icelandic ingredients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Matur og Drykkur is a women-led fine dining restaurant in Reykjavík offering an exclusive seasonal dinner tasting menu priced at 24,500 KR per person, featuring locally sourced Icelandic ingredients, wild herbs, and seaweed reinterpreted from traditional Icelandic recipes. The experience can be enhanced with a Premium Wine Pairing add-on at 22,600 KR per person. The restaurant also sells customized gourmet gift cards available online and on-site.

Product overview

Matur og Drykkur is a women-led traditional Icelandic restaurant in Reykjavík offering a single unified product: an exclusive seasonal dinner tasting menu experience. The core offering is the Seasonal Tasting Menu (24,500 KR), enhanced by an optional Premium Wine Pairing add-on (22,600 KR). The restaurant also offers Gift Cards as a supplementary product. All offerings draw inspiration from traditional Icelandic recipes reinterpreted with modern techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Seasonal Tasting Menu An exclusive seasonal dinner experience featuring locally sourced Icelandic ingredients, wild herbs, and seaweed, transformed into bold and refined dishes. The menu changes based on seasonal availability and is priced at 24,500 KR per person. Service operates Wednesdays to Sundays, 18:00-23:00, and is targeted at discerning diners seeking elevated, place-based Icelandic culinary experiences.
• Premium Wine Pairing A curated wine pairing experience complementing the seasonal tasting menu, priced at 22,600 KR per person. Available as an add-on to complement the chef's menu with selected wines.
• Gift Cards Customized gourmet gift cards that can be purchased online via the DineOut platform or on-site at the restaurant, offering recipients a taste experience at Matur og Drykkur.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Grillið: Long-standing fine-dining restaurant inside Hotel Borg in Reykjavík, focused on modern Icelandic cuisine and premium tasting experiences. Comparable as another established Reykjavík destination fine-dining restaurant pursuing international culinary recognition.
• Marchanti: Reykjavík restaurant offering a seasonal tasting menu centred on Icelandic ingredients. Comparable as a peer tasting-menu concept operating in the same local premium-dining market.
• Sumac Restaurant: Reykjavík restaurant serving contemporary Icelandic cuisine with an emphasis on local sourcing. Comparable as a Reykjavík-based contemporary Icelandic fine-dining operator targeting the same culinary-tourism audience.
• Kol Restaurant: Reykjavík fine-dining restaurant focused on modern Icelandic cooking using seasonal local produce. Comparable as another Reykjavík chef-led tasting-format restaurant competing for premium covers.
• Dill Restaurant: Iceland's first Michelin-starred restaurant in Reykjavík, offering a Nordic fine-dining tasting menu built on local Icelandic ingredients. Directly comparable as a fellow Reykjavík-based chef-driven tasting-menu concept competing for the same premium-dining segment.

Broad incumbents

• Geranium: Three-Michelin-star Copenhagen fine-dining restaurant offering a tasting menu rooted in Nordic terroir and seasonality. Comparable as an established New Nordic fine-dining benchmark that frames the segment in which Matur og Drykkur competes.
• Frantzén: Stockholm-based multi-Michelin-starred tasting-menu restaurant known for modern Nordic fine dining. Comparable as a higher-scale Nordic tasting-menu incumbent that shares the same terroir-driven culinary philosophy.
• Noma: Copenhagen-based, multi-Michelin-starred restaurant widely regarded as a benchmark for New Nordic cuisine built on local foraging and seasonality. Comparable as the category-defining incumbent whose format and philosophy Matur og Drykkur operates within at a smaller scale.
• Maaemo: Three-Michelin-star Oslo restaurant dedicated to contemporary Nordic cuisine using Norwegian ingredients. Comparable as a leading Nordic tasting-menu operator in a neighbouring market, often cited alongside Iceland's top fine-dining venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maturogdrykkur
• Instagraminstagram.com/maturogdrykkur
• LinkedInlinkedin.com/company/matur-og-drykkur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matur og Drykkur