PT New Hope Farm Indonesia 新希望农牧印尼股份有限公司

What PT New Hope Farm Indonesia 新希望农牧印尼股份有限公司 does

New Hope Liuhe Co., Ltd. (SZ.000876), operating in Indonesia through PT New Hope Farm Indonesia, is China's largest entity of New Hope Group and an integrated agricultural and food industry company that operates across the full value chain — animal nutrition/feed, livestock and poultry breeding, healthy farming, and meat food processing and food safety. Its two anchor businesses are feed (25.96 million tons sold annually, ranking second in the world) and pig breeding and slaughtering (16.52 million pigs marketed in 2024, ranking third among China's listed pig enterprises). The company reaches customers through more than 600 wholly-owned subsidiaries and franchisee channels across China and 15 countries (Vietnam, the Philippines, Indonesia, Singapore, Egypt), supported by a 400 810 8567 service hotline.

The technology stack combines proprietary breeding IP with digital systems: the Xinxiwang 10K pig genomic selection chip for screening genetic loci, the HUGE HOPE breeding management software (with a HugeBLUP engine for 6-trait one-step ssGBLUP computation and machine vision/deep learning for phenotype detection), the Hongtong digital nutrition system linking R&D and market validation, and the Zhongxin White-Feathered Meat Duck variety co-developed with CAAS. The R&D base includes CMA- and CNAS-accredited labs spanning more than 100,000 square meters, and 178 patents were granted in 2023 alone.

The business model is predominantly transactional B2B/B2SMB feed and livestock sales through the subsidiary network, combined with food-grade meat products sold to downstream processors, retail, and foodservice. Pricing is quote-based and not publicly disclosed. The company also runs the Green-Collar New Farmer Training Program (since March 2018) with academic, government, and NGO partners — a community-led GTM layer that has trained 84,000+ farmers and produced 10,000+ academy graduates, functioning as both a CSR initiative and a customer-acquisition funnel. 2024 sales revenue totaled 103.062 billion yuan, and the group was ranked 426th on the 2025 Fortune Global 500 list.

Name

PT New Hope Farm Indonesia 新希望农牧印尼股份有限公司

Legal name

New Hope Liuhe Co., Ltd

Website

https://en.newhopeliuhe.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

New Hope Liuhe Co., Ltd. (SZ.000876) is China's largest New Hope Group entity, operating an integrated feed, pig breeding, poultry, and meat food business with 25.96M tons of feed sold annually and 16.5M pigs marketed in 2024, serving farmers, food processors, and consumers across China and 15 countries.

Ownership category

akta.pro rank

Product category

Animal Feed and Livestock Production

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Poultry Processing (311615), Animal (except Poultry) Slaughtering (311611), Animal Slaughtering and Processing (3116)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Poultry Slaughtering And Processing (2015), Wholesale-Farm Product Raw Materials (5150), Food And Kindred Products (2000)

akta.pro primary industry

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

akta.pro secondary industries

Meat, Poultry & Seafood Wholesale (AFAIABAF), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Feeder Pig Production & Sales (AFAEAEAH)

Keywords

• Animal feed production
• Livestock breeding services
• Pig farming operations
• Poultry breeding genetics
• Integrated agriculture supply

Headquarters

HQ city

Chengdu

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Feed Sales: New Hope Liuhe is the second largest feed company in the world with annual feed sales volume of 25.96 million tons. Feed is a core revenue stream sold through the company's extensive distribution network across China and overseas markets.
2. Pig Breeding and Slaughtering: The company breeds and sends pigs to market, with 16.5249 million pigs sent to market in 2024, ranking third among listed pig enterprises in China. Revenue generated through sale of pig livestock and pork products across the industry chain.
3. Poultry and Other Livestock: The company operates across poultry and other livestock segments as part of its integrated agriculture and animal husbandry model, providing safe and traceable meat products from farm to table.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PT New Hope Farm Indonesia operates as part of an integrated agricultural and animal husbandry enterprise producing animal feed products, breeding and slaughtering pigs and poultry, and processing meat products. The company sells comprehensive livestock and poultry feed (with the parent group achieving 25.96 million tons of annual feed sales, ranking second in the world), provides pig breeding stock and slaughtering services (16.5249 million pigs marketed in 2024 by parent), and supports the full industry chain from feed to food safety management. The Indonesian subsidiary is based in Kabupaten Cirebon and contributes to the group's operations across 15 countries.

Product overview

New Hope Liuhe operates as an integrated agricultural and animal husbandry company offering a comprehensive portfolio of products and services across the food value chain. The company focuses on two major industries: feed products (25.96 million tons annual sales, ranking second globally) and pig breeding and slaughtering (16.5249 million pigs marketed in 2024, ranking third among Chinese listed companies). Core technology products include the 'HUGE HOPE' pig breeding and production management software system with proprietary HugeBLUP breeding value computing engine and machine vision capabilities, the 'Xinxiwang 10K Pig Chip' for genomic selection, and the 'Hongtong Digital Nutrition System' bridging R&D and market validation. The company also developed the 'Zhongxin White-Feathered Meat Duck' variety through partnership with CAAS, breaking foreign breeding monopolies. Supporting services include the '100,000 Green Collar New Farmer Training Program' with over 84,000 trained offline, providing technical training, farming support, and market matchmaking to farmers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Green-Collar New Farmer Training: Training program for new-type professional farmers including '100,000 new farmer training' initiative
• HUGE HOPE
• Xinxiwang 10K 'pig chip'
• Zhongxin White-feathered Meat Duck

Products and services

• Animal Feed Products Comprehensive feed products for livestock and poultry, sold through the company's extensive distribution network of over 600 wholly-owned subsidiaries across China and 15 overseas countries. Customers include farmer households, commercial farms, and farming enterprises requiring feed for pig, poultry, and other livestock operations.
• Pig Breeding and Slaughtering Services Full-scale pig breeding and slaughtering operations including genetic stock, commercial pig production, and slaughtering services. Collaborates with nearly 4,000 farming households nationwide, achieving annual output of 17.68 million pigs. Customers include farming enterprises, food processors, and retailers.
• Zhongxin White-Feathered Meat Duck Variety

Quantifiable outcome

• Annual feed sales of 25.96 million tons, ranking second in the world
• +6 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Institute of Animal Sciences, Chinese Academy of Agricultural Sciences (CAAS)coreStrategic or Co-development PartnerMultiyear cooperative selective breeding partnership to develop the Zhongxin white-feathered meat duck multiline cross system with autonomous intellectual property and pure Chinese bloodline. Also provides scientific researchers and experts from five industrial research institutes of New Hope for training programs.
• Yong Hao FoundationcoreStrategic or Co-development PartnerOne of the four organizations supporting the 'Green-collar New Farmer Training' Project Team. Contributes to the rural revitalization strategy and farmer training initiatives.
• National Rural Industry Integration and Development AlliancecoreStrategic or Co-development PartnerStrategic partner supporting the 'Green-collar New Farmer Training Program' and the 'Green-collar Non-profit Lecture Series'. Also a partner in the Grain Conservation Technology Innovation Consortium.
• Shandong Vocational Animal Science and Veterinary CollegecoreStrategic or Co-development PartnerEstablished New Hope Green-Collar Academy in partnership with this college for school-company cooperation, offering modern apprenticeship 'New Hope Liuhe class' and jointly building the New Hope Green-Collar College Base. Over 10,000 college students have graduated.
• Jiangsu Vocational College of Agriculture and ForestrycoreStrategic or Co-development PartnerAcademic partner for establishing the New Hope Green-Collar Academy through school-company cooperation, providing training programs and modern apprenticeship classes.
• Jiangmen PolytechniccoreStrategic or Co-development PartnerAcademic partner for establishing the New Hope Green-Collar Academy through school-company cooperation.
• Chengdu Agricultural CollegecoreStrategic or Co-development PartnerAcademic partner for establishing the New Hope Green-Collar Academy through school-company cooperation.
• Qingdao Agriculture CommissionminorStrategic or Co-development PartnerGovernment partner for joint training in new-type professional farmer training programs, exploiting multi-stakeholder strengths to allow trainees to become standardized technical personnel for rural construction.
• Shandong General Animal Husbandry and Veterinarian StationminorStrategic or Co-development PartnerGovernment partner for joint training of new-type professional farmers, contributing to rural construction and rural revitalization strategy.
• Pingdu Agriculture Broadcasting TV SchoolminorStrategic or Co-development PartnerEducational institution partner for joint training of new-type professional farmers, supporting the rural revitalization strategy.
• Mabian Yi Autonomous County GovernmentminorStrategic or Co-development PartnerLocal government partner for joint training of new-type professional farmers, supporting rural revitalization in the Mabian Yi Autonomous County area.
• Xinjin County People's GovernmentminorStrategic or Co-development PartnerLocal government partner for establishing New Hope Green-Collar Academy through school-company cooperation.
• Central Agriculture Broadcasting TV SchoolminorStrategic or Co-development PartnerPartner contributing expert and scholarly resources to the 'Green-collar New Farmer Training Program', providing faculty from the school for farmer training.
• Farmers' Daily, China Economic Network, crnew.net, China Country Magazine Publishing, Kuaishou Short VideominorGTM or Marketing PartnerMedia partners for the 'Green-collar Non-profit Lecture Series', building a Huangpu Military Academy in agro-related fields and training green-collar practitioners online for free. Weekly lectures by industry gurus and farming experts.
• State Power Investment Corporation Limited (SPIC)coreStrategic or Co-development PartnerLong-term partnership for energy conservation and carbon reduction. Partnered to advance a 3 million-kilowatt zero-carbon comprehensive smart energy project and promote biological carbon sequestration yielding triple benefits in ecology, environment, and economy.
• Volkswagen GroupminorStrategic or Co-development PartnerLong-term partnership in emission reduction and carbon reduction areas, promoting biological carbon sequestration and contributing to the company's sustainability and ESG goals.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• JBS S.A. World's largest meat processor with poultry, pork, and beef operations across the Americas and Australia. Comparable to the slaughtering and processed meat portion of New Hope Liuhe's value chain.
• Tyson Foods: US-listed protein company covering poultry, beef, and pork. Comparable to New Hope Liuhe's downstream meat processing and branded protein business, but operates with very different feed and farming economics in North America.
• Smithfield Foods: Largest pork producer in the US, vertically integrated from feed to processed pork. Direct comparable on the integrated pig production and pork processing model, though operating in a very different regulatory and feed cost environment.
• Cargill: Global feed, grain trading, and animal nutrition leader. Comparable on the feed and animal nutrition side of the business, but operates at much larger scale and across broader value chains including crop inputs and food ingredients.
• COFCO Group: China's largest state-owned food and agribusiness group. Overlaps with New Hope Liuhe in feed manufacturing, meat processing, and grain sourcing, but operates a much broader portfolio including oils, sugar, and trading.

Emerging players

• ForFarmers: European feed manufacturer serving livestock farmers across multiple countries. Comparable to New Hope Liuhe's pure feed manufacturing arm, though geographically focused on Europe rather than China and Southeast Asia.
• De Heus Animal Nutrition: Netherlands-headquartered animal feed company with strong presence across Asia, Africa, and Eastern Europe. Direct peer to New Hope Liuhe's feed business in the overseas markets where New Hope is expanding, including Vietnam and Indonesia.

Direct peers

• Muyuan Foods: China's largest pig producer with a fully integrated feed-to-pork model. Competes head-to-head with New Hope Liuhe in pig farming, feed, and slaughtering, and is widely viewed as the lower-cost integrated competitor that is reshaping industry economics.
• Charoen Pokphand (CP Group): Thai conglomerate that is one of the world's largest animal feed producers and integrated poultry/pig operators across Asia. Most direct global comparable to New Hope Liuhe's combined feed + livestock + food model and is also present across Southeast Asia.
• Wens Foodstuff Group: Major Chinese integrated poultry and pig producer with a 'company + farmer' model structurally similar to New Hope Liuhe's household contracting approach. Competes directly in pig breeding, feed, and slaughtering in China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pt-new-hope-farm-indonesia-%E6%96%B0%E5%B8%8C%E6%9C%9B%E5%86%9C%E7%89%A7%E5%8D%B0%E5%B0%BC%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT New Hope Farm Indonesia 新希望农牧印尼股份有限公司