Enoturismo Chile

What Enoturismo Chile does

Enoturismo Chile (Asociación Enoturismo Chile) is a Santiago-based non-profit association founded in 2017 and sponsored by Corfo, the Chilean economic development agency. Operating with a lean team of 6 employees, it functions as the national platform for Chilean wine tourism, aggregating 219 wineries with permanent enotourism offerings (representing 61% of Chile's wineries), more than 200 wine tourism experiences, and 16 certified vendimia (harvest) festivals across 21 wine valleys spanning from Atacama to Patagonia. Cumulative attendance at national vendimia festivals reached 1.3 million visitors in 2026.

The association's core products are a curated wine tourism directory (the Wine Tourism Atlas), certifications such as the Sello de Calidad Turística, the Catastro Nacional (a national vineyard/winery census), and a Supplier Catalog that intermediates services between wineries and third-party vendors. In 2026 it expanded into education with the English for Wine Tourism Level I training program. Its technical infrastructure includes a GEO/AI-driven content layer implemented in partnership with Spanish AI vendor Growtur to optimize discoverability in generative search engines.

The business model is explicitly non-commercial: the association does not sell experiences, does not take commissions on bookings, and does not charge wineries for directory listing. Operating capital is sourced from Corfo and project-based public grants, supplemented by co-marketing alliances with Marca Chile (the nation-brand agency). Its strategic function is industry coordination and promotion rather than direct revenue capture, which positions it as a public-good intermediary in the Chilean wine value chain rather than a venture-scale entity.

Name

Enoturismo Chile

Legal name

Asociación Enoturismo Chile

Website

https://enoturismochile.cl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Chilean non-profit association operating the national wine tourism platform, aggregating 219 wineries, 200+ experiences, and 16 certified harvest festivals across 21 wine valleys, backed by government agency Corfo.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Non-commercial platform operations: Enoturismo Chile operates as a non-profit association (Asociación Enoturismo Chile) and does not commercialize experiences, manage reservations, or intermediate payments. The organization is funded through Corfo (a Chilean government development agency) and functions as a promotional and coordination platform for the Chilean wine tourism sector.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Enoturismo Chile operates as a non-profit national platform that aggregates and promotes Chilean wine tourism offerings. Wineries self-register to publish tours, tastings, gastronomic experiences, and harvest festivals across Chile's 21 wine valleys, while the organization also administers the Sello Fiestas de la Vendimia quality certification, runs training programs, coordinates industry directories, and publishes enogastronomy content. Reservations and payments are not intermediated; the platform is funded by Corfo and acts as a promotional and coordination hub for the Chilean wine tourism sector.

Product overview

Enoturismo Chile operates as a comprehensive national wine tourism platform and promotional entity, offering a portfolio of interconnected services: a directory of 219 wineries open to tourism, a catalog of nearly 200 wine tourism experiences (tours, tastings, gastronomic pairings), an events calendar with vendimia festivals and cultural events, an interactive harvest map, an enogastronomy section with regional recipes and wine pairings, professional training programs including an English for Wine Tourism course, the annual Premios Enoturismo awards with Sello Fiestas de la Vendimia certification, a downloadable resources library, and a new Supplier Catalog connecting wineries with specialized service providers. The platform serves as the official vitrina (showcase) for Chilean wine tourism, supported by CORFO and coordinated through a network of wine associations across Chile's wine valleys.

Differentiator

Problem solved

Functional benefit

Products and services

• Viñas Abiertas al Turismo Directory of Chilean wineries open to tourism, featuring detailed listings with services, schedules, pricing, photos, and booking information for visitor planning. Currently lists 219 wineries representing 61% of Chile's wineries.
• Experiencias Enoturísticas Searchable catalog of approximately 200 wine tourism experiences including tours, tastings, gastronomic pairings, and special events at wineries across Chile's wine valleys.
• Agenda de Eventos Events calendar featuring wine festivals, vendimia celebrations, tastings, and time-limited exclusive events throughout Chile's wine regions.
• Mapa de Vendimias Interactive harvest map showing vendimia (grape harvest) dates and locations across Chile's wine valleys.
• Enogastronomía Food and wine pairing section featuring regional recipes, wine pairing recommendations, and gastronomic experiences organized by Chilean wine valley regions.
• Capacitaciones Training and professional development programs for wine tourism professionals, including language courses such as Inglés para el Enoturismo Nivel I and specialized workshops.
• Premios Enoturismo Annual awards program recognizing excellence in wine tourism, including the Sello Fiestas de la Vendimia (Harvest Festival Seal) certification for festivals meeting quality, safety, sustainability, and territorial identity standards.
• Catálogo de Proveedores para el Enoturismo Online directory of validated suppliers and service providers for wineries and wine tourism businesses, covering areas like commercialization, digitalization, sustainability, and experience production.
• Sello Fiestas de la Vendimia Quality certification seal for wine harvest festivals, recognizing festivals that meet national standards for quality, safety, sustainability, and territorial identity.
• Catastro Nacional de Enoturismo National wine tourism census providing comprehensive industry data, now in its 5th edition (2026), tracking wineries with permanent wine tourism offerings, experiences, festivals, and sector trends.

Quantifiable outcome

• 180.8% growth in wineries with permanent enotourism offerings from 2013 to 2024 (78 to 219)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Partnerships

Two partnerships are on record, tiered strategic.

• GrowturstrategicTechnology or Integration · 1 January 2026Strategic alliance with Spanish company Growtur specializing in artificial intelligence for tourism. The partnership focuses on GEO (Generative Engine Optimization), AI agents, and content optimization for visibility in conversational search engines like ChatGPT, Gemini, Perplexity, and Copilot. First joint action was a free online workshop on 'How to position your wine tourism product with AI help.'
• Marca ChilestrategicGTM or Marketing PartnerCollaboration with Marca Chile (Chile's country brand initiative) to position Chile as a wine tourism destination. The partnership integrates wine, territory, and gastronomy into the national brand experience, promoting Chile not just as a wine producer but as an unforgettable destination.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Cellar Tours: Cellar Tours is a wine tourism company specializing in guided tours and tailored experiences in major wine regions. Comparable to Enoturismo Chile as both focus on connecting wine tourists with curated winery experiences, tastings, and cultural immersion in wine-producing regions.
• Winerist: Winerist is a wine tourism marketplace offering bookable wine experiences, vineyard tours, and culinary pairings across multiple countries. It is a direct peer to Enoturismo Chile as both serve as discovery and booking platforms for wine tourism experiences, though Winerist operates globally and handles transactions directly.
• Wine Australia: Wine Australia is a national body promoting Australian wine and wine tourism globally. Comparable to Enoturismo Chile as both are quasi-governmental, national-level organizations promoting their country's wine tourism ecosystem through marketing, research, and international outreach.
• WinePaths: WinePaths is a global wine tourism agency and platform that curates vineyard visits, tastings, and culinary experiences across multiple wine regions. It is a direct peer because both aggregate wine tourism experiences, work with wineries, and serve international travelers seeking curated wine country experiences.
• Visit Portugal Wine: Visit Portugal promotes Portuguese wine regions and wine tourism experiences. Comparable to Enoturismo Chile as both are national-level tourism initiatives that aggregate and promote wine tourism experiences, wineries, and wine routes within their respective countries.
• Rioja Wine Tourism (Consejo Regulador DOCa Rioja): The Rioja Wine Tourism portal is operated by the DOCa Rioja regulatory body to promote winery visits and experiences in Spain's famous Rioja region. Direct peer due to its region-specific focus on wine tourism promotion, certification standards, and experience aggregation, similar to Enoturismo Chile's national focus.
• Great Wine Capitals: Great Wine Capitals is a global network of wine regions promoting wine tourism across member cities. Highly comparable to Enoturismo Chile as both are network-based organizations that aggregate wineries, promote quality standards, and market wine tourism at a regional/national level through coordinated marketing and certification.

Broad incumbents

• Viator: Viator is a global online travel experiences marketplace offering bookable tours, activities, and experiences across thousands of destinations. Comparable to Enoturismo Chile as a discovery and booking platform for tourism experiences, though Viator operates at a vastly larger scale and handles transactions directly.
• GetYourGuide: GetYourGuide is a leading global platform for booking tours, attractions, and experiences. It is a broad incumbent comparable to Enoturismo Chile in serving as a discovery layer for tourism experiences, though GetYourGuide operates globally and has integrated booking infrastructure that Enoturismo Chile lacks.
• Napa Valley Vintners: Napa Valley Vintners is a non-profit trade association representing 500+ Napa wineries. Highly comparable to Enoturismo Chile as both are non-profit associations that promote wine tourism, organize events, and serve as a collective voice for wineries, though Napa Valley Vintners operates in a more established and larger market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/chileenoturismo
• Facebookfacebook.com/EnoturismoenChile
• LinkedInlinkedin.com/company/enoturismo-chile
• Instagraminstagram.com/enoturismochile

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enoturismo Chile