What Deutsche Bank Easy does

Deutsche Bank Easy is a retail banking sub-brand of Deutsche Bank S.p.A., the Italian subsidiary of Deutsche Bank AG headquartered in Milan at Piazza del Calendario, 3. The sub-brand is positioned as the entry-level, mass-market banking offering of the Italian franchise, providing basic banking services to retail customers including current accounts, deposits, and ATM access. Deutsche Bank Easy branches are present across all 20 Italian regions, serving individual customers, young professionals, and families requiring standard banking services.

The broader Deutsche Bank S.p.A. platform operates a segmented distribution model alongside the Easy sub-brand, comprising Sportelli Bancari for private individuals, professionals, and businesses; Private Banking centers; dedicated Wealth Management offices; and Corporate & Investment Banking offices in Rome and Milan. A complementary ATM network extends across all major Italian provinces in 17 regions. The legal entity is registered in the Italian Register of Banks and stands as the parent of the Deutsche Bank Banking Group in Italy, with share capital of €412,153,993.80, and is subject to IVASS supervision for insurance intermediation activity.

The unit has no publicly disclosed pricing, no proprietary technology products, no app, no API, and no AI capabilities described in the source material. Revenue is not disclosed. Customer acquisition is driven by the physical branch and ATM network and the Deutsche Bank brand, with a webpage (entraincontatto.deutsche-bank.it) serving primarily as a branch/ATM locator. The product and channel evidence indicates a traditional, branch-led retail banking franchise operating under a fully licensed incumbent, with no standalone digital-native offerings.

Name

Deutsche Bank Easy

Legal name

Deutsche Bank S.p.A.

Website

https://entraincontatto.deutsche-bank.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Deutsche Bank Easy is the retail banking sub-brand of Deutsche Bank S.p.A. in Italy, offering basic banking services including current accounts, deposits, and ATM access to individual customers through branches across all 20 Italian regions.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021), Personal Credit Institutions (6141)

akta.pro primary industry

Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

akta.pro secondary industries

High-Net-Worth (HNW) Private Banking (FSABADAB), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

Keywords

• Retail banking
• Private banking
• Wealth management
• Corporate banking
• Banking services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels6 records

Marketing channels1 record

Core offering

Deutsche Bank Easy is the retail banking sub-brand of Deutsche Bank S.p.A., offering banking products and services to private individuals through a network of branches and ATMs across all 20 Italian regions. The Deutsche Bank S.p.A. parent entity also serves professionals, businesses, private banking clients, and corporate & investment banking customers.

Product overview

Deutsche Bank Easy is a sub-brand of Deutsche Bank S.p.A. operating in Italy, offering retail banking services through multiple branch types including Deutsche Bank Easy locations, Sportelli Bancari for private individuals and businesses, Private Banking for high-net-worth clients, Wealth Management for affluent customers, and Corporate & Investment Banking for institutional clients. The bank's Italian network spans branches and ATMs across all Italian regions, providing comprehensive banking services including current accounts, deposits, ATM access, and financial advisory. The product portfolio is structured as a platform-plus-segments model with Deutsche Bank Easy serving as the entry-level retail offering, complemented by specialized advisory and wealth management services for different customer segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Deutsche Bank Easy retail banking Retail banking sub-brand of Deutsche Bank S.p.A. providing banking products and services to private individuals in Italy.
• Bank branches (Sportelli Bancari)
• ATM services
• Private Banking (Privati - Private Banking segment)
• Wealth Management
• Corporate & Investment Banking
• Banking for Professionals and Businesses (Professionisti e Imprese)

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• UniCredit: Major Italian-headquartered pan-European bank with extensive retail and corporate banking operations in Italy. Comparable to Deutsche Bank Easy as a direct competitor for retail deposits, lending, and wealth management in Italy.
• BPER Banca: Italian retail and corporate bank with multi-regional branch coverage and private banking services. Overlaps with Deutsche Bank Easy on retail deposits, consumer credit, and SMB banking across Italian regions.
• Banco BPM: One of Italy's largest retail and corporate banking groups, with deep coverage in northern Italy. Directly comparable to Deutsche Bank Easy in retail banking, SME lending, and private banking within Italy.
• Credito Emiliano (Credem): Italian retail and private bank with strong regional presence and a well-developed private banking offering. Comparable to Deutsche Bank Easy across retail, wealth management, and corporate banking segments.
• Banca Monte dei Paschi di Siena: Italy's oldest bank and a major retail banking franchise with nationwide branch presence. Competes head-to-head with Deutsche Bank Easy for retail customers, SMBs, and deposits across Italian regions.
• FinecoBank: Leading Italian digital-first retail and wealth bank. Comparable to Deutsche Bank Easy on retail banking and investment products, but represents the digital-channel model against which DB Easy's branch-heavy approach must compete.
• Banca Mediolanum: Italian retail bank with a strong focus on private banking, wealth management, and affluent customers. Comparable to Deutsche Bank Easy's Private Banking and Wealth Management segments for HNW and affluent Italian clients.
• Intesa Sanpaolo: Italy's largest banking group, offering retail, private, wealth, and corporate banking across a national branch and digital network. Directly comparable to Deutsche Bank Easy on retail customer base, product breadth, and country focus.
• ING Bank Italy: European digital-first retail bank with a meaningful Italian customer base. Directly comparable to Deutsche Bank Easy on retail deposits, consumer lending, and SMB banking, but with a primarily digital distribution model.

Broad incumbents

• Deutsche Bank AG: Global parent bank of Deutsche Bank S.p.A. and the Deutsche Bank Easy sub-brand. Operates retail, commercial, investment banking, and wealth management globally, providing the broader franchise context within which Deutsche Bank Easy operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deutsche-bank-easy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutsche Bank Easy