En Pointe School of Ballet LLC

Name

En Pointe School of Ballet LLC

Legal name

En Pointe School of Ballet LLC

Website

https://enpointeballet.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dance Education

NAICS

Fine Arts Schools (61161), Dance Companies (711120)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

Keywords

• Classical ballet instruction
• Ballet education
• Pointe shoe fittings
• Dancewear retail
• Ballroom dance lessons

Headquarters

HQ city

West Jordan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ballet Class Tuition: Monthly tuition and class fees for ballet instruction, accepted year-round with new student enrollment
2. Boutique Retail Sales: Dancewear, pointe shoes, and accessories retail through on-site boutique specializing in ballet attire
3. Performance Fees: Digital video fees per production ($20 per family), costume fees (rentals and purchases), soloist/principal rehearsal fees
4. Venue Rentals: Wedding and party rentals, weekday studio rentals, ballroom date nights through Backyard Ballroom partnership
5. Ballroom Lessons: Ballroom dance lessons through Backyard Ballroom partnership (Monday evenings at 9PM), wedding dance private lessons

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

En Pointe School of Ballet delivers classical ballet instruction based on the Cecchetti Method for dancers ages 3 through adults, including a specialized boys/men-only program with pas de deux partnering classes. The studio produces two annual full-length theatrical story ballet performances (Nutcracker in December and a June Story Ballet), operates an on-site boutique retailing ballet attire and pointe shoes with professional fittings, and runs venue rentals and ballroom lessons through a partnership with Backyard Ballroom.

Product overview

En Pointe School of Ballet is a non-competitive, performance-based classical ballet school offering a unified portfolio of services centered around ballet education and performance. The core offering consists of classical ballet classes (Cecchetti Method) for ages 3 through adults, including specialized boys/men-only classes and 4 levels of partnering (pas de deux) classes. The school produces two major performance seasons annually: full-length theatrical story ballets in June (Sleeping Beauty, Cinderella, Swan Lake, Snow White, Coppelia) and the Nutcracker in December. A brick-and-mortar Ballet Boutique retails FR Duval pointe shoes (the studio's official shoe), dance attire, and accessories, complemented by professional pointe shoe fitting services. Additional offerings include venue rentals for events and ballroom dance lessons via partnership with Backyard Ballroom. The EPB Legacy Scholarship is a 501(c)(3) non-profit program providing need-based scholarships for students facing financial hardship.

Differentiator

Problem solved

Functional benefit

Brands

• EPB Legacy Scholarship: A 501(c)(3) non-profit scholarship program providing financial assistance to ballet students at En Pointe School of Ballet who are dealing with hardship such as parental job loss, divorce, death, or other financial difficulties.

Products and services

• Ballet Classes (Cecchetti Method) Classical ballet instruction based on the Cecchetti Method for dancers ages 3 through adults, organized by age and level, delivered as in-person studio classes (and virtual Zoom classes when needed). Includes free first trial class and placement evaluations for new students.
• Boys/Men Ballet Program Separate all-boy and men's technique classes plus 4 levels of pas de deux partnering classes, designed to provide a masculinity-affirming environment for male dancers ages 3 through adults. Has grown to include 40+ boys and men.
• Annual Ballet Performances (Nutcracker & June Story Ballet) Full-length theatrical story ballet productions presented twice yearly: the Nutcracker in December (first full production 2021) and a June Story Ballet featuring classics such as Swan Lake, Sleeping Beauty, Coppelia, Cinderella, Snow White, and the original ballet 'Through a Fairy Ring' (2012, 2014). Tickets $15-$20; digital video fees $20 per family per production.
• Ballet Birthday Parties Ballet-themed birthday party packages hosted at the West Jordan studio for children's celebrations.
• Venue Rentals Rental of studio spaces for weddings, parties, and weekday events including ballroom facilities. Weekday studio rentals and ballroom date nights offered.
• Ballroom Dance Lessons Ballroom date night classes (12-week series covering 3 styles) and wedding dance private lessons offered through partnership with Backyard Ballroom, held in the studio's ballrooms on Monday evenings at 9PM.
• En Pointe Boutique (Dancewear Retail) On-site dancewear and shoe retail store located within the West Jordan studio, specializing in ballet attire, pointe shoes, hair accessories, gifts, and conditioning tools. Operates under the En Pointe Boutique sub-brand.
• Professional Pointe Shoe Fittings Professional pointe shoe fitting service by appointment, conducted by Mrs. Rachael with 10 years of fitting experience, including guidance on ribbon and elastic sewing. Features Gaynor Minden and FR Duval Pointe Shoes.
• EPB Legacy Scholarship Program 501(c)(3) tax-exempt non-profit program providing need-based financial assistance for ballet students' tuition and costume rentals, including support for male dancers attending summer intensives, for students facing hardship such as parental job loss, divorce, or death.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Backyard BallroomcoreGTM or Marketing PartnerBackyard Ballroom rents the En Pointe venue on Monday evenings at 9:00PM to bring quality social ballroom dance classes to the West Jordan community. They offer 12-week series to learn 3 styles of ballroom. Also provides wedding dance private lessons at the studio.
• VidVictoryminorGTM or Marketing PartnerVideo production company that filmed Nutcracker performances for En Pointe Ballet.
• Tamra Hyde - Modern Expressions PhotographycoreStrategic or Co-development PartnerPrimary performance photographer for En Pointe Ballet; photographed multiple productions including Swan Lake, Cinderella, Coppelia, Sleeping Beauty, Snow White, and male dancer portraits.
• Leanna Gomez - Former Prima BallerinacoreStrategic or Co-development PartnerFormer Prima Ballerina who trained Rachael Ellis for 12 years at The Marianna School of Classical Ballet in Florida, passing on classical ballet traditions and technique.
• FR Duval Pointe ShoescoreChannel Partner/ Reseller/ DistributorOfficial pointe shoe brand for En Pointe School of Ballet. Studio carries and fits FR Duval pointe shoes; preferred brand for students. Shoes typically last a year vs 2-6 months for other brands.
• Gaynor MindenminorChannel Partner/ Reseller/ DistributorPointe shoe brand previously carried and fitted; now transitioning to FR Duval as primary brand with similar longevity and comfort but more width options.
• 501(c)(3) Nonprofit StatuscoreOthersEPB Legacy Scholarship is organized as a 501(c)(3) nonprofit to provide scholarship opportunities to ballet students facing financial hardship.
• Community SponsorsminorGTM or Marketing PartnerSponsors donated to Legacy Scholarship fund; featured in performance programs and website with logo placement. Actively seeking additional sponsors.
• Nicole PeckhamminorStrategic or Co-development PartnerWrote narration at the beginning of each act for Nutcracker performances; friend who inspired creation of the Nutcracker tradition.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Utah Metropolitan Ballet: Ogden-based ballet company with associated school offering classical ballet training and full-length productions. Comparable as a regional classical ballet peer serving a similar youth and family demographic in Utah.
• Odyssey Dance Theatre: Utah-based dance company and school offering classical and contemporary training plus full-length productions. Comparable as a regional competitor for the same family demographic in Salt Lake, though broader in style.
• Centre of Performing Arts: Multi-discipline performing arts school in Sandy, UT (adjacent to West Jordan) offering dance, music, and theater. Comparable as a regional performing-arts education competitor sharing the same suburban Salt Lake family market.
• Salt Lake Dance Center: Established Salt Lake City dance studio offering ballet and other styles with performance opportunities. Comparable as a same-metro competitor for recreational and pre-professional family enrollment.

Direct peers

• Tucson Ballet Center: Independent, mid-sized classical ballet school with a comparable suburban/U.S.-market model: Cecchetti/RAD-based instruction, performance seasons, and on-site retail. Useful as a size-comparable peer for valuation benchmarking.
• Ballet West Academy: The school of Utah's flagship professional ballet company, also based in the Salt Lake Valley. Directly comparable as a Cecchetti/RAD-style classical ballet training pathway for youth and pre-professional dancers, with similar performance-based curriculum.

Broad incumbents

• Houston Ballet Academy: Academy of a top-tier U.S. professional ballet company. Comparable as a classical ballet training program serving youth through pre-professional dancers with annual full-length productions including Nutcracker.
• San Francisco Ballet School: School of America's oldest professional ballet company. Comparable as a classical-ballet-focused training institution with structured levels, pointe work, and an annual Nutcracker tradition.
• Joffrey Academy of Dance: Official school of The Joffrey Ballet with broad classical and contemporary curriculum. Comparable as an established ballet academy with multiple levels, performance opportunities, and pointe-fitting services.
• Pacific Northwest Ballet School: School of a major professional ballet company in Seattle. Comparable as a larger classical ballet training institution with similar curriculum structure, performance seasons, and Cecchetti/RAD instruction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChgT5_t35HP_a--qMSX2BDA?view_as=subscriber
• Facebookfacebook.com/wj.utah.enpointeballet
• Instagraminstagram.com/enpointeballet
• LinkedInlinkedin.com/company/enpointeballet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about En Pointe School of Ballet LLC