Generalitat De Catalunya Departament D'ensenyament

What Generalitat De Catalunya Departament D'ensenyament does

Generalitat De Catalunya Departament d'Ensenyament is the education ministry of the regional government of Catalonia, and through Fira de Barcelona (the publicly owned venue-operator and legal entity Fira Internacional de Barcelona) is the organizer of the Saló de l'Ensenyament, Catalonia's principal annual educational-orientation fair. Now in its 35th edition (2026) and continuing into 2027, the fair operates as a five-day physical event spanning 12,000 m² across Palau 1, Palau 2 and Plaza Univers at Fira de Barcelona's Montjuïc venue. Its functional purpose is to aggregate the full range of post-compulsory educational pathways — university degrees, Formació Professional (FP) cycles, language programs, artistic and sports education — into a single venue where students aged ~15–18, accompanied by families and educators, can meet institutional representatives and access personalized counseling. The 2025 edition set a record with 109,000+ visitors and 250+ exhibitors (university, FP, language and ancillary education providers), while FP represents ~38% and universities ~40% of the exhibitor mix.

The business model combines four revenue streams: (1) exhibitor participation fees from the 250+ educational institutions occupying booth space, (2) sponsorship packages at Gold (e.g., Arenas de Barcelona, EUMed) and Bronze (e.g., CEMIQuals Servet) tiers, (3) consumer entry fees (€7 per individual ticket with discounts for school groups and Carnet Jove holders), and (4) ancillary services such as lead-retrieval tooling for exhibitors and an e-commerce/lead-generation platform. Revenue is not publicly disclosed at the fair level; the event is hosted within Fira de Barcelona's broader public-institution portfolio rather than operated as an independent commercial venture.

Distribution and go-to-market are anchored in institutional support from the Departament d'Educació and Departament de Recerca i Universitats of the Generalitat de Catalunya, which co-participate as exhibitors and provide authoritative orientation content. The marketing mix spans organic social (Instagram, Facebook, TikTok, X, YouTube) under the hashtag #saloensenyament, an earned-media/press campaign valued at €3,218,544 covering technical and daily press, radio and outdoor, and direct school-coordination channels for guided group visits. A dedicated WhatsApp consultation line is activated ~10 days before each edition. Distribution channels include the physical exhibition, an online exhibitor e-catalog at ecatalogue.firabarcelona.com, and pre-registered school group bookings. A digital sister-platform, FiraCampusVirtual, was launched during the 2020 pandemic and recorded over 20,000 virtual interactions; companion sub-brands include EspaiCiència (STEM), Salón de los Idiomas (languages), Aula de Tecnologies Multimèdia (multimedia) and a postgraduate companion event Futura.

Name

Generalitat De Catalunya Departament D'ensenyament

Legal name

Fira Internacional de Barcelona

Website

https://ensenyament.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Saló de l'Ensenyament is an annual five-day educational fair at Fira de Barcelona Montjuïc that aggregates Catalonia's universities, FP centers, language schools and education services for ~109,000 students, families and educators, organized under Generalitat de Catalunya institutional backing.

Ownership category

akta.pro rank

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

akta.pro secondary industries

Family, Kids & Education Fairs (MPAGAFAH), Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• Educational trade fair
• Education orientation services
• University exhibitions
• Vocational training fair
• Education events platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Exhibitor Fees: Revenue generated from educational institutions, universities, FP centers, and other exhibitors who pay for exhibition space at the Saló de l'Ensenyament.
2. Sponsorships: Gold and Bronze sponsorship packages sold to companies seeking visibility among students and educators.
3. Entry Fees: Visitor entry fees with individual tickets priced at 7 euros and discounts available for school groups and Carnet Jove holders.
4. Additional Services: Lead retrieval services for exhibitors, e-commerce platform for exhibitor products and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The company organizes the Saló de l'Ensenyament, an annual 5-day educational trade fair held at Fira de Barcelona's Montjuïc venue, bringing together 250+ universities, vocational training (FP) centers, language schools, and educational service providers to present post-compulsory study options to over 100,000 students, families, and educators. The event combines a 12,000 m² physical exhibition with orientation services (personalized counseling, guided tours, workshops), a digital e-catalog, and specialized zones such as Espai Ciència (STEM) and Aula de Tecnologies Multimèdia. Revenue is generated from exhibitor participation fees, sponsorships, and visitor entry tickets (€7 individual).

Product overview

Saló de l'Ensenyament is a single unified educational fair product — an annual in-person exhibition event that serves as the primary platform for academic and professional orientation in Catalonia. The event aggregates the complete range of post-compulsory education options including university degrees, vocational training (Formació Professional), language studies, artistic education, sports programs, and complementary training. The offering centers on the core 5-day trade show supplemented by orientation services (personalized counseling, guided visits, workshops, WhatsApp consultation channels) and specialized zones such as Espai Ciència (STEM/science activities), Aula de Tecnologies Multimèdia (multimedia technology demonstrations), and a simulated-business fair (Fira d'Empreses Simulades). A companion event, Futura, covers masters and postgraduate programs. A digital alternative, FiraCampusVirtual, was launched during the COVID-19 pandemic period (2020) for remote orientation.

Differentiator

Problem solved

Functional benefit

Brands

• EspaiCiència: Science and research space organized by Fundació Catalana per a la Recerca i la Innovació (FCRI) featuring STEM workshops and activities for students
• FiraCampusVirtual
• Saló de l'Ensenyament
• Salón de los Idiomas

Quantifiable outcome

• Over 18,000 people received orientation services in 2023 (56.4% women, 42.9% ESO students)
• +3 more outcomes

Named customers5 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Departament d'Educació de la Generalitat de CatalunyacoreStrategic or Co-development PartnerThe Departament d'Educació (Department of Education) is a key institutional partner providing support for the Saló de l'Ensenyament. They operate their own exhibition space at the fair, providing information about non-university educational studies, vocational training, and offering personalized orientation services. They provide touch screens for self-consultation of study options, 16 most frequent educational pathways, pre-registration information, and access exam information.
• Departament de Recerca i Universitats de la Generalitat de CatalunyacoreStrategic or Co-development PartnerThe Department of Research and Universities supports the fair by providing information about Catalan university system, access and admission processes, scholarships and financial aid. They operate the Espai Ciència initiative showcasing scientific research and innovation, and coordinate with the Fundació Catalana per a la Recerca i la Innovació (FCRI) for STEM activities.
• Fundació Catalana per a la Recerca i la Innovació (FCRI)minorStrategic or Co-development PartnerFCRI collaborates on the Espai Ciència (Science Space) initiative, organizing workshops and interactive demonstrations on scientific research and frontier technologies to foster STEM vocations among young people aged 15-18.
• Arenas de Barcelona (Gold Sponsor)minorOthersGold sponsor providing special parking rates for fair visitors (6 hours maximum for €5.12 with fair ticket).
• EUMed (Gold Sponsor)minorOthersGold sponsor of the Saló de l'Ensenyament 2026.
• CEMIQuals Servet (Bronze Sponsor)minorOthersBronze sponsor of the Saló de l'Ensenyament.
• Esport Català Universitari (ECU)minorStrategic or Co-development PartnerECU organizes university sports competitions at the fair, including the Catalonia University 3x3 Basketball Championship and pickleball activities.
• Adolescents.catminorGTM or Marketing PartnerCollaborating media partner that organizes entertainment activities at the fair including concerts, live shows, DJ workshops, and interactive experiences for young visitors.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bett Show (formerly BETT): One of the world's largest education technology trade shows held annually in London. Comparable as an education trade fair attracting tens of thousands of visitors and hundreds of exhibitors, but focused on EdTech buyers (schools, ministries) rather than student decision-makers.
• NAFSA Annual Conference & Expo: Premier international education association conference and expo focused on international student recruitment and exchange. Comparable as a high-scale education trade fair with strong institutional backing, though it serves a more international/professional audience than the Saló's school-age demographic.
• Education World Forum: Annual gathering of education ministers and policymakers. Adjacent peer because it serves the official/policy layer of the same education ecosystem the Saló de l'Ensenyament serves at the consumer/student level.

Regional players

• Salon Studyrama de l'Étudiant (Paris): Major French student orientation fair series organized by Studyrama. Highly comparable in audience (secondary students, families, educators) and content (universities, FP/ BTS, language schools), but operates in France rather than Spain.
• Salon du Lycée et de l'Étudiant (Studyrama): Subset of the Studyrama event family specifically targeting French high school students choosing post-baccalaureate paths. Highly comparable in targeting (15-18 year-olds) and orientation purpose, but operates in France.
• Salon de l'Éducation (Lyon, France): Regional French education fair comparable in audience and content focus (secondary students, post-obligatory options). Comparable in scale and format but operates in a different geography (Rhône-Alpes region).

Emerging players

• QS World Grad School Tour / QS Map Expo: Global higher education fairs and tours organized by Quacquarelli Symonds. Comparable as a student-facing education recruitment event series, though with a multi-city international format and a focus on postgraduate recruitment rather than local secondary-school orientation.
• European Education Fair (EEF): Multi-country European education fair that brings European universities to international students. Comparable as a B2C education fair serving prospective students, but with a broader international focus and a more limited single-country footprint than the Saló de l'Ensenyament.

Direct peers

• Fira de Barcelona (Saló Futura): Operates the companion postgraduate fair Futura under the same parent (Fira de Barcelona). Direct peer because it shares the same organizers, venue, exhibitor base, and brand family, but serves a different educational segment (master's and postgraduate).
• AULA - Salón Internacional del Estudiante y de la Oferta Educativa: Spain's largest educational fair organized by IFEMA in Madrid. Directly comparable in format (multi-day exhibition, universities + FP centers + language schools) and audience (Spanish secondary students seeking post-obligatory education). Competes for the same Spanish student demographic, though geographically focused on Madrid rather than Catalonia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/saloensenyament
• YouTubeyoutube.com/user/Ensenyament
• Facebookfacebook.com/saloensenyament
• Instagraminstagram.com/saloensenyament
• TikToktiktok.com/@saloensenyament
• LinkedInlinkedin.com/company/generalitat-de-catalunya-departament-d'ensenyament

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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