Ensina Mais Turma da Mônica - Indaiatuba

What Ensina Mais Turma da Mônica - Indaiatuba does

Ensina Mais Turma da Mônica - Indaiatuba is a franchise unit of the Ensina Mais network, a Brazilian supplementary education brand owned by the MoveEdu group (legal entity MoveEdu Inovação e Educação LTDA, CNPJ 01.633.121/0001-33) and operated under an exclusive licensing agreement with Mauricio de Sousa Produções for the use of Turma da Mônica characters. The Indaiatuba location offers after-school programs for children and adolescents ages 4 to 15 across four academic fronts: Apoio Escolar (Português and Matemática in 2h and 4h weekly configurations), Robótica (Infantil, Little Kids, and Educacional tiers), Programação (Trilha Code, Games, Apps, Youtuber, and Minecraft Educacional), and Inglês Presencial. Teaching methodology combines digital interactive content with in-person instructor mediation, supported by gamified progression.

The broader network operates as a franchise system with 100+ schools across Brazilian capitals and medium-sized cities, monetizing through tuition subscriptions (monthly billing) plus licensing royalties from franchisees. Pricing is structured in 2h, 4h, 6h, and 8h weekly packages, with 14 combo configurations enabling families to bundle Apoio + Inglês + Robótica + Programação into full contraturno programs. Free experimental classes serve as the primary acquisition funnel, supplemented by content marketing (blog, YouTube testimonials, newsletter) and direct sales via a website-based school locator.

The Indaiatuba unit employs 51–100 staff. Supporting the physical school model are two digital sub-brands: App dos Pais (iOS/Android) provides parents with real-time access to schedules, performance reports, financial information, and the Super Aluno gamification rewards program. The network has received three ABF (Associação Brasileira de Franchising) seals in 2026, including Selo de Excelência em Franchising for a consecutive year, Selo Melhores Franquias do Brasil, and Selo Melhor Microfranquia do Brasil. No public APIs, integrations, or proprietary AI/ML capabilities are disclosed; technology is described as hybrid in-person plus digital content delivery rather than model-driven.

Name

Ensina Mais Turma da Mônica - Indaiatuba

Legal name

MoveEdu Inovação e Educação LTDA

Website

https://ensinamais.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Ensina Mais Turma da Mônica - Indaiatuba is a Brazilian supplementary education franchise offering Apoio Escolar, Robótica, Programação, and Inglês courses for children aged 4–15, operated by MoveEdu under exclusive licensing of the Turma da Mônica characters from Mauricio de Sousa Produções.

Ownership category

akta.pro rank

Headquarters

HQ city

Indaiatuba, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition Fees: Weekly course fees charged to families for educational programs including school support, English, robotics and programming courses. Course loads offered in 2h, 4h, 6h, and 8h weekly combinations
2. Franchise Fees: Revenue from franchisees operating Ensina Mais schools across Brazil under licensing agreement with Mauricio de Sousa Produções

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ensina Mais Turma da Mônica operates a supplementary education franchise network in Brazil, licensed to use the Turma da Mônica characters from Mauricio de Sousa Produções. The company delivers in-person after-school courses for children and teenagers aged 4–15 across four pillars: Academic Support (Apoio Escolar) in Portuguese and Mathematics, Educational Robotics (Robótica), Programming (Programação — including games, apps, YouTube content creation, and Minecraft-based learning), and English (Inglês) with a communicative approach. Courses are offered in modular weekly hour packages (2h, 4h, 6h, 8h) and as combination packages, supported by the App dos Pais parent application and the Super Aluno gamification program.

Product overview

Ensina Mais is a supplementary education franchise network operating under license from Mauricio de Sousa Produções (Turma da Mônica characters). The platform offers a multi-product portfolio organized into four main academic areas: Apoio Escolar (Academic Support with Portuguese and Mathematics at 2h or 4h weekly), Robótica (Robotics with Infant, Little Kids, and Educacional tiers), Programação (Programming including Trilha Code, Games, Apps, Youtuber, and Minecraft Educacional), and Inglês (English with face-to-face communicative approach). The offering is structured as a platform-plus-supporting-tools model, where the 13 core courses are complemented by the App dos Pais (parent monitoring app) and Super Aluno (gamification system). Courses target children and teenagers aged 4-15 years with individualized follow-up, hybrid teaching methodology, and branded character theming.

Differentiator

Problem solved

Functional benefit

Brands

• Super Aluno: Gamification program that transforms school achievements into points, coupons, and real prizes with real-time ranking.
• App dos Pais

Products and services

• Matemática · 2h semanais (Mathematics Support — 2 weekly hours) Maintenance and reinforcement program in Mathematics with 2 weekly hours of in-person classes. Designed for students who need to consolidate school content with personalized pace and continuous follow-up. For children and teenagers in the academic support age range (approximately 6–14).
• Matemática · 4h semanais (Intensive Mathematics Support — 4 weekly hours) Intensive Mathematics reinforcement program with 4 weekly hours for students with more pronounced difficulties in the subject. Delivered in person at Ensina Mais franchise schools in Brazil.
• Português · 2h semanais (Portuguese Support — 2 weekly hours) Maintenance and reinforcement program in Portuguese with 2 weekly hours, working on reading, interpretation, grammar, and textual production in a practical and personalized way. In-person delivery at franchise schools.
• Português · 4h semanais (Intensive Portuguese Support — 4 weekly hours) Intensive Portuguese reinforcement program with 4 weekly hours, ideal for students in the literacy phase or with significant difficulties in reading, writing, and interpretation. In-person delivery at franchise schools.
• Robótica Educacional (Educational Robotics) Complete educational robotics program for children and teenagers aged 8 to 15, combining assembly, programming, electronics, and collaborative projects in a STEAM environment. Delivered in person at Ensina Mais franchise schools.
• Robótica Little Kids Playful introduction to robotics for children aged 6 to 8, using safe pieces, visual block programming, and simple projects that spark curiosity for technology. In-person delivery at franchise schools.
• Robótica Infantil (Children's Robotics) Special robotics program for children aged 4 to 6, focused on developing motor coordination, shape recognition, and playful introduction to technology concepts. In-person delivery at franchise schools.
• Trilha Code (Code Track) Complete introduction to programming trail using visual tools such as Scratch, where students learn programming logic through practical and creative projects. In-person delivery at franchise schools.
• Games (2D and 3D Game Development) Complete game development course where students learn to create 2D and 3D games using professional industry tools, from design to code. In-person delivery at franchise schools.
• Apps (Mobile App Creation) Mobile app creation course where students learn to develop functional applications, from concept to interface, using tools such as App Inventor. In-person delivery at franchise schools.
• Youtuber (Digital Content Production for YouTube) Complete course in digital content production for YouTube, covering channel planning to professional editing, including scriptwriting, recording, and audience strategy. In-person delivery at franchise schools.
• Minecraft Educacional (Educational Minecraft) Course that uses Minecraft as a learning platform, where students develop programming logic, mathematics, and teamwork in a familiar environment. In-person delivery at franchise schools.
• Inglês Presencial (In-person English) Face-to-face English program with a communicative approach, where classes are conducted with maximum exposure to the language using games, songs, and everyday situations to ensure natural fluency. In-person delivery at franchise schools.

Quantifiable outcome

• 100+ schools operating across Brazil as franchise network
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mauricio de Sousa ProduçõescoreOEM/ Whitelabel/ Licensing PartnerExclusive licensing agreement for the use of Turma da Mônica characters (Mônica, Cebolinha, Magali, and others) in educational materials, branding, and learning environment. The characters create a familiar and engaging atmosphere for Brazilian children while leveraging a beloved national brand recognized across generations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CNA Idiomas: One of Brazil's largest English-language school franchises with hundreds of units nationwide. Directly competes with Ensina Mais's Inglês Presencial course for the same parent demographic and franchisee base.
• Kumon: Global math and literacy supplemental education franchise with deep penetration across Brazilian cities. Operates a near-identical small-group, individualized-learning franchise model targeting K-12 students — the closest direct competitor in Apoio Escolar.
• Happy Code: Brazilian franchise network teaching programming, robotics, and digital skills to children and teens. Directly competes with Ensina Mais's Robótica and Programação course lines using a similar school-based franchise model.
• CodeKids: Programming and digital-creation school franchise targeting children and adolescents in Brazil. Overlaps directly with Ensina Mais's Trilha Code, Games, Apps, and Minecraft courses in both product and franchise go-to-market.
• Wizard by Pearson: Major Brazilian English-language franchise backed by Pearson, with broad national coverage and standardized methodology. Competes head-to-head with Ensina Mais's in-person English offering in tier-2 cities.
• Red Balloon: Brazilian English-language school franchise specifically designed for children and adolescents. Competes with Ensina Mais's Inglês Presencial on a kids-focused, franchise-delivered English proposition.
• SuperGeeks: Brazilian kids-and-teens coding school franchise offering game development, app creation, and programming curricula. Targets the same family demographic and competes on programming-for-kids positioning.

Others

• Yázigi Internexus: Sister brand within the same MoveEdu group, offering English-language instruction across Brazil. Not a competitor but adjacent portfolio brand — useful as a reference point for franchise scaling and group-level benchmarking.
• Microlins: Sister brand within the MoveEdu group offering vocational and computer training to broader audiences. Adjacent ecosystem player rather than a direct competitor, but illustrates the parent group's multi-brand education strategy.

Broad incumbents

• Cultura Inglesa: Long-established Brazilian English-language institution with broader course portfolio (adults, teens, kids, corporate). Overlaps with Ensina Mais's English offering but operates as a wider incumbent rather than a kids-only franchise specialist.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5Z5YzF8JQKBr1W6TdGkz_A
• Facebookfacebook.com/ensinamaisoficial
• LinkedInlinkedin.com/company/ensina-mais-indaiatuba

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ensina Mais Turma da Mônica - Indaiatuba