Enstring — Powered by Degordian

What Enstring — Powered by Degordian does

Enstring is an HR-first professional services agency and sub-brand of Croatian digital marketing group Degordian, focused exclusively on employer branding, candidate experience, employee experience, and HR education. The firm operates with a small core team (6 direct employees) while drawing on a 200+ HR specialist network and a 500+ HR expert community cultivated through ongoing events (HR.MEETUP, HR.WEEKEND). Its service stack spans research-backed strategy engagements (EVP development, positioning, creative and communication strategy), creative production (culture and recruitment videos, campaign assets), and a tiered Employer Branding Academy (Basic, Upgraded, Master, Team, Custom). Enstring serves enterprise and mid-market clients across 9 industries and 15 countries, with named engagements spanning aviation (Croatia Control), banking (Addiko Bank, Erste Banka Srbija), pharma (JGL), sports betting (FEG, PSK), retail (Studenac), distribution (Orbico), tourism (Aminess), insurance (OIP), energy (INA Group), and payments (Nexi Croatia).

The firm's underlying technology is built around two proprietary assets developed by Degordian's HR team: Luppa, an employee satisfaction and engagement survey tool used in the research phase of engagements to measure communication, leadership, compensation, career growth, cooperation, workload, work-life balance, flexibility, and innovation; and Detangled, an online education platform that hosts the Employer Branding Academy and serves as an external HR community learning hub. A structured three-step delivery process (research, EVP/positioning, creative/communication execution) underpins engagements, supported by case-study evidence of quantifiable outcomes (e.g., a 50% rise in applicants at Croatia Control, 2,597 seasonal applications and 497,729 ad views for Studenac).

Enstring's business model is professional services-led with three primary revenue streams: project-based Employer Branding Strategy & Consulting engagements tiered at less than 20k EUR, 20-50k EUR, and more than 50k EUR; creative production typically bundled into broader engagements; and annual subscriptions for Academy courses plus custom education programs. Go-to-market is direct enterprise and mid-market field sales via the website contact form (with budget range selector), supported by community-led demand generation through HR.MEETUP, HR.WEEKEND, content marketing, and active social channels. Pricing is quote-based with no public list rates. Enstring is privately held under Degordian with no disclosed external funding.

Name

Enstring — Powered by Degordian

Legal name

Enstring

Website

https://enstring.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Enstring is an HR-first agency and sub-brand of Degordian, providing employer branding strategy, candidate experience, employee experience, and academy education to enterprise and mid-market HR departments across the EMEA region.

Ownership category

akta.pro rank

Product category

Employer Branding Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890), Technical and Trade Schools (6115)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAAAAAM

Employer Brand & Recruitment Marketing Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAEAH

Employer Brand Strategy & Talent Branding

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYEDAGAEAC

Corporate & Workforce eLearning Modules

Education/Educational Publishing & Learning Content/Digital Learning Content & eLearning Modules

Keywords

• Employer branding
• HR consultancy
• Candidate experience
• Employee experience
• Employer branding education

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Employer Branding Strategy & Consulting: Project-based consulting engagements covering employer branding strategy, EVP development, positioning, creative strategy, and communication strategy for enterprise and mid-market clients. Billed in budget tiers (less than 20k EUR, 20-50k EUR, more than 50k EUR).
2. Creative Production: Production of employer branding content including culture videos, recruitment videos, photography, motion graphics, and campaign materials. Typically delivered as part of broader employer branding engagements.
3. HR Education & Academy: Employer Branding Academy offering tiered certification courses (Basic, Upgraded, Master, Team) and custom education on employer branding topics including strategy, LinkedIn, and brand ambassadors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Enstring is an HR-first agency that sells Employer Branding strategy and creative services to enterprise and mid-market companies. Core deliverables include EVP development, employer brand positioning, creative strategy, communication strategy, candidate experience design, employee experience programs, and recruitment marketing campaigns (including video production, photography, and targeted advertising). The agency also operates the Employer Branding Academy, offering tiered courses for HR professionals seeking certification.

Product overview

Enstring is an HR-first agency and sub-brand of Degordian, offering a comprehensive suite of employer branding and HR services. The core offerings include Employer Branding (strategic consulting with research, positioning, EVP, creative and communication strategy), Candidate Experience (careers page, social media, PR, recruitment marketing), Employee Experience (onboarding, culture, values, internal communication, employee advocacy), and Education (Employer Branding Academy). Additional offerings include HR community initiatives (HR.MEETUP, HR.WEEKEND) and specialized services such as culture video production and recruitment campaigns. The agency also uses an internal tool called Luppa for employee surveys. All services are designed to help companies attract talent, retain employees, and inspire better workplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Employer Branding Strategic employer branding services including research, positioning, EVP development, creative strategy, and communication strategy to help companies attract and retain talent.
• Candidate Experience Services designed to provide a positive and engaging experience to job applicants throughout the recruitment and hiring process, including careers page optimization, social media, PR, recruitment marketing, and application process improvements.
• Employee Experience Services focused on creating a positive and engaging work environment for employees, including onboarding process, company culture development, company values, internal communication, employee advocacy, interior branding, and CSR campaigns.
• Employer Branding Academy Education program for HR professionals and anyone seeking knowledge of employer branding strategy creation, offering Basic Course (5-part video), Upgraded Course (with certification), Master Course (offline with certification), Team Course (custom for up to 8 people), and Custom Education.

Quantifiable outcome

• 50% increase in number of applicants for Croatia Control after employer branding campaign
• +6 more outcomes

Named customers11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Limeade (formerly Tinypulse): Employee engagement and listening platform that powers employee surveys and culture measurement — adjacent to Enstring's Luppa employee survey tool and broader employee experience practice.
• Smarp: Employee advocacy and social selling platform that complements employer brand activation through content distribution — complementary to Enstring's recruitment marketing and employer brand distribution work.

Direct peers

• Universum: Stockholm-based global employer branding research and strategy firm that helps employers attract and retain talent through data-driven insights, EVP development, and employer brand communications — directly comparable to Enstring's core offering.
• Brandemix: US-based employer branding agency specializing in EVP development, recruitment marketing, and culture content; a close like-for-like boutique agency comparable to Enstring in scope and target buyer.
• Treatment Studio & Academy: Stockholm-based employer branding studio and academy helping companies build EVP and creative employer brand campaigns, with a parallel education offering — closely mirrors Enstring's agency-plus-academy model.

Others

• Great Place to Work: Global employer brand certification and research organization that many of Enstring's clients (Studenac, JGL, etc.) work with; adjacent rather than directly competitive, but useful for benchmarking positioning.

Broad incumbents

• PeopleScout: Global RPO and talent solutions provider under TrueBlue that includes employer branding as part of its integrated talent acquisition engagements; overlaps with Enstring's candidate experience and EVP work.
• Radancy (formerly TMP Worldwide): Global talent acquisition and employer branding platform combining data, technology, and agency services; competes with Enstring in employer brand strategy but operates at much larger scale with broader HR-tech offerings.
• Cielo: Global RPO and talent acquisition partner that delivers employer brand research, EVP, and candidate experience services as part of broader RPO engagements; comparable to Enstring on the strategy and experience layer.
• Havas People (Havas): Global communications network with a dedicated employer branding and HR communications practice; competes with Enstring on enterprise EVP and creative employer brand campaigns but at network scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agency.enstring
• LinkedInlinkedin.com/company/enstring
• Instagraminstagram.com/enstring.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enstring — Powered by Degordian