Enterprise Srl

What Enterprise Srl does

Enterprise Srl is a privately-held Italian Ho.Re.Ca. (Hotel, Restaurant, Café) beverage distributor headquartered in Trento, Trentino-Alto Adige, and operating as a subsidiary of Gruppo Birra Forst Spa. The company distributes beer, wine, spirits, and non-alcoholic beverages to venues across northern Italy, supported by eight regional offices in Trentino Alto Adige (Trento, Bolzano, Sarnonico, Fucine Ossana, Spiazzo), Lombardia (Pregnana Milanese, Ghedi), and Piemonte (Grugliasco). Beyond core beverage distribution, Enterprise designs and installs custom dispensing systems, provides consulting on beverage selection and menu optimization, and delivers staff training through the H-Demy platform. The company also holds proprietary brands including AXILÙ (prosecco from the Asolo hills) and Win (Alto Adige soft drinks), and distributes third-party portfolios from Forst, ABInBev, Hacker-Pschorr, Moosbacher, and Marzadro.

The business operates three revenue streams: wholesale beverage distribution, hardware/installation of custom dispensing systems, and professional consulting/training services. Pricing is quote-based and negotiated through a network of regional sales agents, with promotional offers communicated through monthly Carpe Diem campaigns. An e-commerce storefront at shop.enterprisesrl.it exposes a catalog of 2,213+ SKUs across beer, wine, and spirits with filtering by region, style, color, producer, and alcohol percentage, supplementing the field-sales motion. Distribution channels are direct, comprising field sales agents, regional offices, and the online catalog. There is no proprietary technology platform beyond the WooCommerce-based shop; the company is described in the source material as a traditional beverage distribution business. Enterprise Srl is incorporated as a Società a responsabilità limitata (Srl) under Italian law, registered with C.C.I.A.A. Trento, with no public listing and no disclosed external funding or third-party investment.

The company actively markets through Instagram (@enterprise_srl), Facebook, its corporate website, and industry events such as Hospitality 2026 at Riva del Garda (Padiglione C3 – Stand F03–E02). Recent product emphasis has been on expanding the no-alcohol and low-alcohol categories (Forst 0% beers, Tanqueray 0.0), pre-mixed draft cocktails (Fastdrink / POLYKEG format) addressing hospitality labor shortages, and curated craft beer via the Arte Birraia service line. The company maintains a compliance infrastructure including a whistleblowing channel managed by designated personnel, indicating operation under D.Lgs. 24/2023 regulatory requirements.

Name

Enterprise Srl

Legal name

Enterprise Srl

Website

https://enterprisesrl.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Enterprise Srl is an Italian Ho.Re.Ca. beverage distributor, headquartered in Trento and operating across Trentino Alto Adige, Lombardia, and Piemonte. A subsidiary of Gruppo Birra Forst Spa, it supplies beer, wine, spirits, and soft drinks to thousands of hospitality venues, with adjacent custom dispensing system, consulting, and training services.

Ownership category

akta.pro rank

Product category

Beverage Distribution (Ho.Re.Ca.)

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

akta.pro secondary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

Keywords

• Beverage distribution
• Horeca supply
• Draft beer systems
• Wine and spirits wholesale
• Beverage consulting

Headquarters

HQ city

Trento, Trentino-Alto Adige

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Beverage Distribution: Wholesale distribution of alcoholic and non-alcoholic beverages (beer, wine, spirits, soft drinks) to Ho.Re.Ca. establishments including hotels, restaurants, cafes, and bars across northern Italy.
2. Custom Systems (Impianti su misura): Design, installation, and maintenance of custom beverage dispensing systems (draft beer systems, bar equipment) for commercial establishments.
3. Consulting and Training: Advisory services for beverage selection, wine list optimization, and menu development for Ho.Re.Ca. clients. Training services provided through H-Demy platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Enterprise Srl is a B2B beverage distributor serving the Ho.Re.Ca. (Hotels, Restaurants, Cafés) channel across northern Italy. Its core activity is wholesale distribution of beer, wine, spirits, and non-alcoholic beverages, supported by custom beverage dispensing system installation, consulting, and staff training services. The company operates a structured logistics and commercial network through regional offices in Trentino Alto Adige, Lombardia, and Piemonte.

Product overview

Enterprise Srl is a Horeca beverage distribution company operating since over 30 years as part of the Gruppo Birra Forst Spa. The company offers a comprehensive portfolio of products and services including: (1) Core distribution of beer, wine, spirits, and non-alcoholic beverages through a structured logistics network across Trentino Alto Adige, Lombardia, and Piemonte; (2) Proprietary brands including AXILÙ prosecco from Asolo and Win soft drinks from Alto Adige; (3) Draft beer systems and Arte Birraia craft beer expertise; (4) E-commerce catalog platform with 2,213+ products; (5) Draft cocktail solutions for hospitality venues; (6) Custom installation, consulting, and training services. The company serves thousands of Horeca businesses through multiple regional branches.

Differentiator

Problem solved

Functional benefit

Products and services

• Distribuzione Ho.Re.Ca. (Horeca Beverage Distribution) Wholesale distribution of beer, wine, spirits, and non-alcoholic beverages to Ho.Re.Ca. establishments across northern Italy, backed by a structured logistics system and commercial network through regional offices and field sales agents.
• AXILÙ Asolo Prosecco Proprietary prosecco brand from the Asolo hills, distributed exclusively by Enterprise Srl, offered in multiple variants including Extra Dry (11% ABV), Brut, and Millesimato Brut.
• Win Soft Drinks Proprietary brand of fruit-based soft drinks and non-alcoholic beverages from Alto Adige, designed for hotels and public venues, suitable for breakfast, snacks, and cocktail bases.
• Draft Cocktail (Fastdrink) Pre-mixed draft cocktail solutions supplied in POLYKEG format, including Aperol Spritz (24L), Moscow Mule (16L), and Bombay Tonic (16L), aimed at streamlining cocktail service in hospitality venues.
• Impianti su Misura (Custom Installations) Design, installation, and maintenance of custom beverage dispensing systems, including draft beer installations, bar equipment, and storage solutions tailored to individual venue requirements.
• Consulenza e Formazione (Consulting and Training) Advisory services for Ho.Re.Ca. clients covering beverage selection, wine list optimization, and drink menu development, paired with staff training programs delivered through the H-Demy education platform.
• E-commerce Shop Catalog Online catalog and ordering platform at shop.enterprisesrl.it with more than 2,213 products spanning beer (keg, bottle, can), wine (keg, bottle), and spirits, with filtering by region, style, color, producer, and alcohol percentage.
• Arte Birraia (Craft Beer Selection) Curated craft beer selection service combined with premium draft beer installation expertise and beer culture advisory for Ho.Re.Ca. venues.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Gruppo Birra Forst SpacoreOthersParent company providing strategic backing, brand portfolio including Forst beer, and supply chain integration. Enterprise Srl is part of the Gruppo Birra Forst Spa organization, operating as the distribution subsidiary.
• ForstmajorOthersPremium Italian beer brand from the Forst group. Enterprise distributes Forst beer products including non-alcoholic variants, representing a key brand in their portfolio.
• ABInBevmajorOthersGlobal brewing conglomerate whose brands are distributed by Enterprise Srl, including international beer labels.
• HB (Hacker-Pschorr)minorOthersTraditional German beer brand from Munich, included in Enterprise's portfolio of international beer selections.
• MoosbacherminorOthersAustrian beer brand distributed by Enterprise Srl as part of their international beer portfolio.
• H-DemyminorImplementation/ SI/ Consulting PartnerTraining and education platform for Ho.Re.Ca. professionals, providing consulting and formation services to Enterprise Srl clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Campari Group: Campari Group is a major Italian spirits and beverage group (Aperol, Campari, Crodino) with significant HoReCa distribution through its own channels. Comparable to Enterprise's spirits distribution pillar and its draft cocktail (Aperol Spritz) offerings within the same Italian hospitality channel.
• AB InBev Italia: AB InBev Italia is the Italian operation of the global brewing conglomerate whose brands (Beck's, Corona, Budweiser, Stella Artois) Enterprise distributes. Comparable as both a supplier and a competing HoReCa distribution channel for premium beer in Italy.
• Heineken Italia: Heineken Italia is the Italian subsidiary of Heineken N.V., combining brand ownership (Heineken, Ichnusa, Moretti) with HoReCa distribution through Partesa. Comparable as a brewery-affiliated HoReCa distributor operating in Italy at much larger scale than Enterprise.
• Sanpellegrino (Nestlé Waters & Beverages): Sanpellegrino, part of Nestlé, produces and distributes premium Italian mineral water and beverages (including Chinotto, Aranciata) through HoReCa channels. Comparable to Enterprise's non-alcoholic beverage distribution pillar (Win soft drinks line) and broader HoReCa relationships.

Others

• Gruppo Birra Forst (parent): Gruppo Birra Forst Spa is the parent brewery group of Enterprise Srl, producing the Forst beer brand (Specialità, 0% alcohol-free variants). Comparable as the upstream brand owner and supply chain partner that gives Enterprise exclusive distribution rights to a major regional Italian beer brand.

Emerging players

• Distilleria Marzadro: Marzadro is a Trentino-based grappa distillery whose products are distributed by Enterprise Srl. Comparable as a regional Italian craft spirits producer reliant on HoReCa distribution channels in northern Italy where Enterprise has established logistics.
• Perlage Wines: Perlage Wines is an Italian prosecco and sparkling wine producer from the Veneto region, with growing HoReCa distribution. Comparable to Enterprise's AXILÙ proprietary prosecco brand and its wine-list curation services for Italian hospitality venues.

Direct peers

• Caffo Group: Caffo Group is an Italian spirits producer and HoReCa distributor (notably Amaretto di Amore), combining brand ownership with distribution into Italian hospitality. Comparable to Enterprise Srl's hybrid distributor/own-brand model (e.g., AXILÙ, Win) and its HoReCa customer focus.
• Partesa: Partesa is one of Italy's largest HoReCa beverage distributors, owned by Heineken Italia. Directly comparable to Enterprise Srl as a HoReCa-focused multi-beverage wholesaler with field sales, custom installations, and value-add services for Italian hospitality venues, though at significantly larger national scale.
• Dibevit: Dibevit is an Italian HoReCa beverage distributor operating across multiple Italian regions, distributing beer, wine, and spirits to hospitality operators. Directly comparable to Enterprise Srl in business model, customer segment, and product breadth, with a similar multi-regional distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EnterpriseBevande
• Instagraminstagram.com/enterprise_srl
• LinkedInlinkedin.com/company/enterprisesrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Srl