The Hearing Center

What The Hearing Center does

The Hearing Center is the audiology and hearing healthcare division of Ear, Nose and Throat Associates, a privately held medical practice headquartered in Fort Wayne, Indiana. The practice operates 11 office locations across Indiana and Ohio, including a Surgery Center at Lutheran Hospital, and serves patients of all ages from newborns through older adults. Its clinical portfolio spans comprehensive hearing and balance evaluations, hearing aid selection and fitting, implantable hearing devices (cochlear implants and bone-anchored systems), tinnitus evaluation and management, balance testing and vestibular assessment, hearing conservation programs, and pediatric audiology services.

The underlying technology stack is clinical rather than software-based: diagnostic audiology equipment is used to identify hearing loss, dizziness, and balance disorders, while the practice distributes hearing aids from three manufacturers — Oticon (BrainHearing platform), Phonak (rechargeable and advanced sound processing), and Starkey (AI-integrated hearing aids with health tracking). Supporting infrastructure includes a ModMed-based patient portal, Radix Health online scheduling, and a Klara patient messaging widget. The firm employs 33 staff including 11 audiologists with Au.D. and M.A. credentials and CCC-A certification, hearing instrument specialists, board-certified ENT physicians, nurse practitioners, and physician assistants, enabling an integrated ENT-and-audiology continuum under one roof.

The business model is a mix of professional services (diagnostic evaluations, consultation, fitting, ongoing care) and hardware sales (hearing aids and accessories from manufacturer partners). Revenue derives from per-visit service fees, diagnostic testing, hearing aid unit sales (manufacturer-priced with patient financing available), and revenue from implantable device assessment and fitting. Distribution is entirely regional and direct-to-patient, reliant on in-person appointments scheduled by phone, online scheduling, or patient portal, with top-of-funnel demand generated by physician referrals, the entfortwayne.com website, and Facebook pages. Pricing is not publicly disclosed and services appear to be billable to insurance. The Hearing Center has no parent company, no disclosed funding, no public listing, and no subsidiaries.

Name

The Hearing Center

Legal name

Ear, Nose and Throat Associates

Website

https://enthearingcenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hearing Center is the audiology division of Ear, Nose and Throat Associates, operating 11 clinics across Indiana and Ohio. It provides hearing and balance diagnostics, hearing aids from Oticon, Phonak, and Starkey, cochlear implants, and tinnitus care to patients of all ages.

Ownership category

akta.pro rank

Product category

Hearing Care and Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Audiology services
• Hearing aid fitting
• Cochlear implants
• Balance testing
• Tinnitus management

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Audiology Services: Revenue from diagnostic audiological evaluations, hearing testing, balance testing, tinnitus management, and consultation services provided to patients.
2. Hearing Aids and Assistive Devices: Revenue from the sale, fitting, and ongoing service of hearing aids and hearing assistive technology from partnered manufacturers.
3. Implantable Hearing Devices: Revenue from assessment, fitting, and ongoing care for cochlear implants and bone-anchored hearing systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Hearing Center is a regional audiology practice providing comprehensive hearing and balance evaluations, hearing aid selection and fitting, implantable hearing devices (cochlear implants and bone-anchored systems), tinnitus evaluation and management, and vestibular assessments. It serves patients of all ages from newborns through older adults across 11 locations in Indiana and Ohio, distributing hearing aids from partner manufacturers Oticon, Phonak, and Starkey.

Product overview

The Hearing Center, operated by Ear, Nose and Throat Associates, is a healthcare audiology practice offering a unified suite of hearing and balance services rather than a software platform. The core portfolio includes comprehensive hearing and balance evaluations, hearing aid selection, fitting, and ongoing care (covering styles, financing, repair, and accessories), implantable hearing devices including cochlear implants and bone-anchored systems, tinnitus evaluation and management, pediatric through adult hearing evaluations, newborn hearing screening, hearing conservation programs, and balance testing. The practice also distributes hearing aids from three manufacturer partners: Oticon, Phonak, and Starkey. An online hearing self-test is available as a patient-facing digital touchpoint.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Hearing and Balance Evaluations Diagnostic evaluations used to identify hearing loss, dizziness, and balance disorders across all age groups, delivered by certified audiologists at clinical locations.
• Hearing Aid Selection, Fitting, and Ongoing Care Consultation, device selection, fitting, and continued maintenance and adjustment services for hearing aids to improve daily hearing clarity for patients.
• Implantable Hearing Devices Comprehensive assessment and fitting of cochlear implants and bone-anchored hearing systems for patients with severe-to-profound hearing loss.
• Tinnitus Evaluation and Management Assessment and management programs to reduce the impact of ringing, buzzing, or other phantom sounds in the ears.
• Newborn, Pediatric and Adult Hearing Evaluations Age-specific hearing testing services covering newborns through older adults, including newborn screening follow-up and pediatric developmental assessments.
• Hearing Conservation Programs Programs designed to protect hearing for individuals with occupational, school, or recreational noise exposure.
• Balance Testing and Vestibular Assessment Diagnostic testing to evaluate balance function and identify vestibular or balance disorders such as BPPV, dizziness, and vertigo.
• Oticon Hearing Aids Hearing aids distributed through the practice from manufacturer Oticon, including models with BrainHearing platform and wireless connectivity features.
• Phonak Hearing Aids Hearing aids distributed through the practice from manufacturer Phonak, including rechargeable technology and advanced sound processing solutions.
• Starkey Hearing Aids Hearing aids distributed through the practice from manufacturer Starkey, including AI-integrated hearing aids and health tracking features.
• Online Hearing Test Self-service online hearing screening tool available to prospective patients through the practice website.

Quantifiable outcome

• Patient-centered care focused on improving communication and quality of life

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• OticoncoreTechnology or IntegrationOticon is a major hearing aid manufacturer whose products are offered at The Hearing Center. The partnership provides patients access to Oticon's hearing aid technology, including its BrainHearing platform and wireless connectivity features.
• PhonakcoreTechnology or IntegrationPhonak is a leading hearing aid manufacturer whose products are offered at The Hearing Center. The partnership provides patients access to Phonak's hearing solutions including rechargeable technology and advanced sound processing.
• StarkeycoreTechnology or IntegrationStarkey is a prominent hearing aid manufacturer whose products are offered at The Hearing Center. The partnership provides patients access to Starkey's hearing technology including AI-integrated hearing aids and health tracking features.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Peers

• Hearts for Hearing:

Broad incumbents

• Connect Hearing (Sonova): Clinic-based audiology network owned by Sonova (parent of Phonak), providing hearing evaluations, hearing aid fittings, and cochlear implant services. Comparable to The Hearing Center on full-service audiology including implantable devices; operates at larger national scale and is vertically integrated with a hearing aid manufacturer.
• Beltone: Long-established hearing care brand with a national dealer/franchise network providing hearing evaluations, hearing aid fittings, and aftercare. Comparable to The Hearing Center in offering clinician-led hearing-aid dispensing and follow-up care, though Beltone is branded and proprietary to GN Hearing.
• Miracle-Ear: One of the largest branded hearing aid retail chains in North America, operating franchise and corporate clinics offering hearing tests, hearing aid fittings, and ongoing service. Directly comparable to The Hearing Center on core audiology and hearing-aid distribution services, but at significantly greater scale and with national marketing reach.

Emerging players

• Lexie Hearing: Direct-to-consumer and OTC hearing aid brand offering online screening, subscription-style hearing aids, and remote audiology support. Represents the digital/OTC disruption channel competing for entry-level hearing-aid customers who might otherwise visit The Hearing Center.
• HEAR Center / House Research Institute affiliate practices: ENT/audiology specialty practices, including cochlear implant centers, that combine physician-based otology with audiology services. Comparable to The Hearing Center on integrated cochlear implant and audiologic rehabilitation, though typically anchored to a larger academic or hospital system.
• Costco Hearing Aid Center: Retail hearing aid dispensing inside Costco warehouses, offering entry to mid-tier hearing aids at aggressive price points. Competes with The Hearing Center for price-sensitive patients seeking hearing aids without clinical differentiation, though it does not provide implantable device services or full medical-grade audiology.

Direct peers

• Audibel: U.S. hearing care provider network affiliated with Starkey, operating clinic locations offering hearing testing, hearing aid fittings, and tinnitus services. Directly comparable to The Hearing Center as a multi-location audiology practice; Audibel is also a Starkey partner, an overlap in vendor relationships.
• NuEar (Starkey affiliate): Hearing care clinic network tied to Starkey Hearing Technologies, providing hearing evaluations and hearing-aid dispensing across U.S. locations. Directly comparable to The Hearing Center as a regional/multi-location audiology practice using Starkey products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ENTFortWayne
• LinkedInlinkedin.com/company/thehearingcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hearing Center