Entourage Project
Entourage Project is a Reading-based event promoter that runs branded student nightlife experiences (GSG Fridays, WAIOLA, Freshers, Returners Fest) across six venues, primarily serving University of Reading students via ticket sales on Fatsoma.
- Company typePrivate
- Founded2006
- HeadquartersReading, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Entourage Project does
Entourage Project is a privately held, Reading-based event promotion company founded circa 2006 that operates branded student nightlife experiences across six venues in Reading town centre (Lola Lo, Gun Street Garden, Popworld, Sub89, Purple Turtle, and Reading Student's Union). The core product portfolio comprises two recurring weekly Friday event series — GSG Fridays at Gun Street Garden and WAIOLA at Lola Lo (the latter Hawaiian-themed) — supplemented by large-scale seasonal events including Reading Freshers, Reading Returners Fest (a 2-week, 30+ event, 6-venue festival for 2nd, 3rd and 4th year students), and the annual A-Levels Results Party for post-exam students. Supporting services include birthday and VIP bookings with bottle service and a student staff recruitment pipeline offering hourly pay, commission, and event access benefits.
The business operates without proprietary technology, relying on third-party platforms: Fatsoma for ticketing and event marketing (the primary transaction channel), MailChimp for email newsletters, Google Analytics and Google Ads for web analytics and retargeting, plus AWS for cloud infrastructure. The GTM is event-driven and community-led, combining weekly recurring programming with seasonal tentpole events, supported by social media presence on Instagram, Facebook, and TikTok, and a direct partnership with Reading Student's Union for student audience reach.
Revenue is generated primarily through ticket sales (transaction fees on Fatsoma) and venue co-promotion arrangements in which the company handles event programming and promotion while partner venues provide physical locations. The customer base is concentrated on University of Reading students aged 18+, with secondary use cases in birthday/VIP group bookings and student job-seekers. There is no disclosed funding, no parent company, no subsidiaries, and no M&A activity.
Entourage Project firmographics
Firmographics- Name
- Entourage Project
- Legal name
- Entourage Project
- Website
- https://entourageproject.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Entourage Project is a Reading-based event promoter that runs branded student nightlife experiences (GSG Fridays, WAIOLA, Freshers, Returners Fest) across six venues, primarily serving University of Reading students via ticket sales on Fatsoma.
- Ownership category
- akta.pro rank
Entourage Project industry classification
Industry- Product category
- Nightlife Event Promotion
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)
- akta.pro secondary industries
- Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
Keywords
Where Entourage Project is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Entourage Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel
Revenue model
- Ticket Sales: Primary revenue stream from selling tickets to events via Fatsoma event marketing platform and directly through website. Covers regular weekly events (GSG Fridays, Waiola) and large-scale seasonal events.
- Venue Partnerships: Co-promotion arrangements with venues including Lola Lo, Gun Street Garden, Popworld, Sub89, and Purple Turtle. Venues provide physical locations while Entourage Project handles event programming and promotion.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Entourage Project product offering
Product offeringCore offering
Entourage Project is a Reading, UK-based events company that has operated for 20 years, specializing in promoting and running student nightlife events across multiple venues in Reading. The company organizes recurring branded events including GSG Fridays, Waiola, Reading Returners Fest, and the Reading A Levels Results Party, and offers VIP packages to attendees.
Product overview
Entourage Project is Reading's leading events company operating for 20 years, providing a portfolio of branded event experiences. The core offerings include two recurring weekly event series: GSG FRIDAYS at Gun Street Garden featuring commercial, R&B and dance music, and WAIOLA at Lola Lo offering a Hawaiian-themed tropical experience with live music and multiple bars. The company also produces large-scale seasonal festivals including READING RETURNERS FEST (a multi-venue, multi-night festival for returning university students) and the annual A LEVELS RESULTS PARTY. Supporting services include birthday and VIP event bookings plus student staff recruitment. Ticket sales are processed through the Fatsoma platform.
Differentiator
Problem solved
Functional benefit
Brands
- GSG Fridays: Friday night event series presenting diverse musical genres including Dance Hits, R&B, Bashment, Hip Hop, Country Singalongs, Drum & Bass, Desi nights, and K-Pop.
- WAIOLA
- Reading Freshers
- Reading Returners Fest
Products and services
- GSG Fridays
Companies that use Entourage Project
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Entourage Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Entourage Project partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- FatsomacoreEvent marketing and ticketing platform partner. Handles all ticket purchases for events, stores customer data from purchases, and provides push notification capabilities through their app. Entourage Project receives customer data from Fatsoma when tickets are purchased.
- MailChimp (The Rocket Science Group)supportingEmail marketing platform used for sending newsletters, exclusive offers, and event announcements to subscribers.
- Google LLCsupportingDigital advertising partner for retargeting ads. Uses Google Analytics for website analytics and Google Ads for event promotion.
- Facebook, Inc.supportingSocial media and advertising partner for event promotion and retargeting. Facebook and Instagram used for social engagement and targeted advertising.
- Amazon Web ServicessupportingCloud infrastructure provider for business systems and data storage.
- Lola Lo (Reading)corePrimary venue partner hosting Waiola events and A-Levels Results Party. Hawaiian-themed nightclub at 126 Friar St, Reading RG1 1EP with outdoor terrace and bamboo bar.
- Gun Street GardencoreVenue partner for GSG Friday events. Located at 5-6 Gun St, Reading RG1 2JR. Hosts GSG (Gun Street Garden) Friday night events.
- Reading Student's UnioncoreOfficial partner for Reading Returners Fest 2026, providing venue access and student audience reach for returning student events.
- Popworld (Reading)supportingVenue partner included in Reading Returners Fest 2026 across 6 venues.
- Sub89 (Reading)supportingVenue partner included in Reading Returners Fest 2026 across 6 venues.
- Purple Turtle (Reading)supportingVenue partner included in Reading Returners Fest 2026 across 6 venues.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Entourage Project competitors and assessment
Company assessmentDirect peers
- See Tickets: UK and European ticketing platform serving independent promoters, festivals and venues. Comparable as a peer channel for UK live-event ticket distribution and promoter enablement.
- Skiddle: UK events ticketing and discovery platform widely used by independent promoters and venue operators in the student and nightlife segment. Comparable as a peer channel for UK event promotion and audience reach.
- Resident Advisor: Leading global platform for electronic-music events, ticketing and club promotion. Comparable as a peer in ticketed nightlife event promotion and direct-to-consumer audience building.
- DICE: Mobile-first ticketing platform for live events with strong UK nightlife and music promoter relationships. Comparable as a ticketing/discovery peer competing for the same event-promoter customer base.
- Ents24: UK-focused live events discovery and ticketing site covering concerts, clubs and festivals. Comparable as a peer discovery/ticketing destination for the same UK nightlife audience.
- Fatsoma: UK-focused event ticketing and promotion platform that powers hundreds of independent event promoters including Entourage Project. Directly comparable as the infrastructure and distribution layer for the same UK nightlife/events market Entourage serves.
Broad incumbents
- AXS: International ticketing platform owned by AEG serving venues, sports and live entertainment. Comparable as a broader incumbent alternative for ticketed event distribution in the UK market.
- Eventbrite: Global self-service ticketing and event-management platform serving consumers and organizers across categories. Comparable as a broader incumbent ticketing alternative to Fatsoma in the UK market.
- Ticketmaster UK: Dominant UK and global ticketing incumbent serving venues, promoters and consumers. Comparable as a broader platform alternative and as a competitor for large-scale event ticketing partnerships.
- Time Out: Global media and events brand with ticketing listings, editorial coverage and venue partnerships in major cities. Comparable as a broader incumbent shaping audience demand for nights out in UK cities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Entourage Project social profiles
Digital presenceEntourage Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entourage Project leadership team
Management profileNumber of profiles
Entourage Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entourage Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entourage Project
What does Entourage Project do?
Entourage Project is a Reading, UK-based events company that has operated for 20 years, specializing in promoting and running student nightlife events across multiple venues in Reading. The company organizes recurring branded events including GSG Fridays, Waiola, Reading Returners Fest, and the Reading A Levels Results Party, and offers VIP packages to attendees.
Is Entourage Project a public or private company?
Entourage Project is a private company. It is classified as unknown and is currently operating.
When was Entourage Project founded?
Entourage Project was founded in 2006. It employs 11 to 50 people.
Where is Entourage Project based?
Entourage Project is headquartered in Reading, United Kingdom, in the Europe region.
How does Entourage Project make money?
Two revenue lines are on record. Ticket Sales are the primary driver. The others are venue Partnerships.
Who are Entourage Project's main competitors?
Direct peers on record are See Tickets, Skiddle, Resident Advisor, DICE, Ents24 and Fatsoma. Broad incumbents are AXS, Eventbrite, Ticketmaster UK and Time Out.
Does Entourage Project have an API?
No public API is recorded for Entourage Project.
What industry is Entourage Project in?
Entourage Project's product category is Nightlife Event Promotion. Its primary akta.pro industry code is MPAAAGAK, Experiential Logistics & Tour Management (Roadshows), with a secondary code of THAJAFAL, Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites). Its NAICS code is 561920 and its SIC code is 7990.