Engineering and Trading Group (ENTRAG)

What Engineering and Trading Group (ENTRAG) does

Engineering and Trading Group (ENTRAG) is an Egyptian industrial solutions provider founded in June 1987 that operates as the exclusive local agent, distributor, and engineering services partner for 20 international manufacturers within Egypt. The company runs three business units — Process Control and Automation (PCA), Chemicals, and Test Equipment — serving Egyptian manufacturers in Oil & Gas, Refining, Petrochemicals, Chemicals, Fertilizers, Power Generation, Pharmaceuticals, and Construction Materials. Its flagship PCA relationship, signed in 1992 with Emerson Process Management, gives ENTRAG authorized distribution of Emerson's PlantWeb™ Digital Plant Architecture, DeltaV distributed control systems, control valves, regulators, measurement and analytical instruments, and asset management solutions, supplemented by a Velan agency for industrial valves. The Chemicals unit distributes specialty chemicals and additives from Arkema, Eastman, Ferro, FlexSys, Italmatch Chemicals, and Dow Corning. The Test Equipment unit covers precision measurement and electrical testing equipment from 11+ additional principals (Air Products, Algodue, Circutor, Conviron, Dynisco, Gossen Metrawatt, HF Mixing Group, Kainos, Pitco, T&R Test Equipment, te.ma) and contributes roughly 3-5% of total turnover.

ENTRAG layers in-house engineering, installation, commissioning, and lifecycle services on top of its distribution model. The Process Solutions division performs DCS configuration and programming, functional design specification, system assembly, factory acceptance testing, project management, and start-up services, and operates the Guardian Support Services program offering 24/7 technical telephone support, remote diagnostics, DeltaV software updates, hardware upgrade offers, and site health checks for installed Emerson systems. The company employs 65 qualified personnel across four Egyptian offices (Cairo headquarters, Downtown Cairo, Maadi, and Alexandria).

Revenue is generated through B2B enterprise sales under quote-based pricing, with multi-year contracts typical for process control deployments and lifecycle support. The business is structured as a private partnership owned and led by President and Managing Director Eng. Mohsen Kamel (36 years of industry experience) and Vice President & Executive Director Eng. Ola Hassan (31 years of expertise), with no external parent or institutional investor disclosed. The fundamental business model is value-added distribution with embedded engineering services — ENTRAG monetizes by providing Egyptian industrial customers localized technical access to international products that would otherwise be difficult to procure, support, or integrate domestically.

Name

Engineering and Trading Group (ENTRAG)

Legal name

Engineering and Trading Group

Website

https://entrag.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

ENTRAG is a Cairo-based industrial solutions provider founded in 1987 that serves as the exclusive Egyptian agent and distributor for 20+ international manufacturers across process control, specialty chemicals, and test equipment, serving the country's oil & gas, petrochemical, refining, fertilizer, and power sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chemicals Distribution: ENTRAG operates as sole agent and representative of worldwide chemicals manufacturers, providing chemical industrial supplies to Egyptian manufacturers. ENTRAG has partnerships with Arkema, Eastman, Ferro, FlexSys, Italmatch Chemicals, and Dow Corning for chemical product distribution.
2. Process Control and Automation Solutions: Engineering, sales, installation, and after sales services for process control applications. Includes four divisions: Valves, Instruments, Process Systems and Solutions, and Power & Water Solutions. ENTRAG represents Emerson Process Management since 1992 for control valves, regulators, systems, asset management, measurement and analytical instruments.
3. Test Equipment Sales and Technical Support: Sales and technical support of high precision test and measuring equipment and communication systems. Revenues from this division represent approximately 3-5% of ENTRAG's total turnover. Partners include Air Products, Algodue Elettronica, Circutor SA, Conviron, Dynisco, Gossen Metrawatt, HF Mixing Group, Kainos Electromediciones, Pitco, T&R Test Equipment Ltd., and te.ma.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

ENTRAG is an Egyptian industrial solutions provider operating three business units — Process Control and Automation, Chemicals, and Test Equipment — serving as sole agent and distributor in Egypt for 20 international manufacturers. The company delivers engineering, sales, installation, commissioning and after-sales services for process control applications, specialty chemical industrial supplies, and high-precision test and measuring equipment to oil & gas, refining, petrochemicals, chemicals, fertilizers and power generation customers.

Product overview

ENTRAG operates as an industrial solutions provider with three core business units: Process Control and Automation (PCA), Chemicals, and Test Equipment. The Process Control and Automation unit encompasses Emerson Process Management products and Velan valves, offering engineering, sales, installation, and after-sales services across divisions including Valves, Instruments, Process Systems and Solutions, and Power & Water Solutions. The Chemicals unit provides chemical industrial supplies through partnerships with major manufacturers like Arkema, Eastman, Ferro, FlexSys, Italmatch Chemicals, and Dow Corning. The Test Equipment unit supplies precision test and measuring equipment through partnerships with companies like Air Products, Algodue Elettronica, Circutor, Conviron, Dynisco, Gossen Metrawatt, and others. ENTRAG represents 20 international companies including Fortune 500 companies such as Emerson and Eastman Chemical Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Process Control and Automation Solutions Engineering, sales, installation, and after-sales services for process control applications serving Egyptian Oil & Gas, Petrochemicals, Chemicals, Fertilizers and Power Generation customers, spanning control valves and regulators, measurement and analytical instruments, systems and asset management, and Power & Water Solutions based on Emerson Process Management and Velan product lines.
• Chemicals Distribution Distribution of chemical industrial supplies to Egyptian manufacturers in Chemicals, Petrochemicals, Pharmaceuticals, Construction Materials, Fertilizers, Synthetic Rubber, Cement, and Paints & Inks sectors, acting as sole agent and representative of worldwide chemicals producers including Arkema, Eastman Chemical Company, Ferro, FlexSys, Italmatch Chemicals and Dow Corning.
• Test Equipment Sales and Technical Support Sales and technical support of high precision test and measuring equipment and communication systems for Egyptian industrial manufacturing, research and quality control applications, distributed through partners including Air Products, Algodue Elettronica, Circutor SA, Conviron, Dynisco, Gossen Metrawatt, HF Mixing Group, Kainos Electromediciones, Pitco, T&R Test Equipment Ltd. and te.ma.
• Process Solutions Local Services (Engineering, Installation, Commissioning and Guardian Support) System design and engineering services including DCS configuration and programming, Functional Design specification, system assembly, FAT (Factory Acceptance Test), project management, installation, commissioning and start-up, plus the Guardian Support life-cycle program offering 24/7 technical telephone support, remote diagnostic support, automatic DeltaV software updates, hardware upgrade offers, and site services such as health checks, audit trail, inspection visits and emergency service.

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• Emerson Process ManagementflagshipTechnology or Integration · 1 January 1992ENTRAG represents Emerson Process Management since 1992, establishing a specialized business unit to handle this line of business which has since enjoyed strong and continuous growth. Emerson is the global market and technology leader in process control & automation solutions with 2012 Sales of $7.9B and ~34,000 employees. ENTRAG handles Control Valves and Regulators, PlantWeb™ Digital Plant Architecture, Systems and Asset Management, Measurement and Analytical instruments, and Industry Solutions. This is a flagship partnership for ENTRAG's Process Control and Automation business unit.
• VelancoreTechnology or IntegrationENTRAG partners with Velan, a world leader in valve design with many first-to-market innovations. Velan designs and produces cast and forged steel gate, globe, check, ball, triple-offset, knife gate, and highly engineered severe service valves and steam traps. Founded in 1950 in Canada, Velan employs over 2,000 people with revenues over USD 500 Million per year and over 100,000 m² of production space across North America, Europe, and Asia.
• ArkemacoreChannel Partner/ Reseller/ DistributorFrance's leading chemicals producer, Arkema is aiming to become one of the global leaders in specialty chemicals. With 14,000 employees and 90 industrial sites in 40 countries, Arkema has revenue of €6.1 billion. ENTRAG serves as sole agent for Arkema's chemical products in Egypt.
• Eastman Chemical Company (formerly Solutia)coreChannel Partner/ Reseller/ DistributorEastman is a global specialty chemical company that produces a broad range of advanced materials, additives and functional products, specialty chemicals, and fibers. A Fortune 500 company, Eastman is focused on delivering innovative and technology-based solutions while maintaining its commitment to safety and sustainability.
• FerrocoreChannel Partner/ Reseller/ DistributorAs a leading innovator, Ferro has pioneered numerous technologies in the ceramics, electronics, glass and pigments markets. Ferro product lines include inks for digital printing on decorative tiles, metal powders for consumer electronics, organic coatings and infrared-reflective pigments.
• FlexSysminorChannel Partner/ Reseller/ DistributorFlexSys is an established world leader in shape-adaptive structures, having developed proprietary software for creation and optimization of compliant systems and successfully demonstrated the application of compliant design methods for aerospace, automotive and other applications.
• Italmatch ChemicalsminorChannel Partner/ Reseller/ DistributorItalmatch Chemicals majors in the production of phosphorus derivatives, giving it a unique strength and leading position in the international market. Products include lubricant oil additives (L.O.A.), plastic & polymers flame retardant additives (F.R.) and other various industrial applications.
• Dow CorningcoreChannel Partner/ Reseller/ DistributorDow Corning provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via Dow Corning® and XIAMETER® brands.
• Air ProductscoreChannel Partner/ Reseller/ DistributorWith over 20,000 employees and operations in more than 50 countries, Air Products serves customers across a wide range of industries from food and beverage, health and personal care to energy, transportation and semiconductors. The world's largest supplier of hydrogen and helium, Air Products has built leading global supply positions in growth markets such as semiconductor materials, refinery hydrogen, coal gasification, natural gas liquefaction, and advanced coatings and adhesives.
• Algodue ElettronicaminorChannel Partner/ Reseller/ DistributorAlgodue Elettronica is a leading company in the design, development and manufacturing of electronic solutions for energy saving since 1986. Located in northern Italy, Algodue distributes products worldwide with solutions for consumption control and energy quality monitoring.
• Circutor SAminorChannel Partner/ Reseller/ DistributorCircutor SA is one of the leading European companies focused on the design, manufacture and marketing of electrical energy efficiency equipment. Founded in 1973, Circutor serves customers in more than 100 countries and employs more than 900 people worldwide. Products range from measuring and electric control to power factor correction and harmonic filtering.
• ConvironminorChannel Partner/ Reseller/ DistributorEstablished in 1964, Conviron is a world leader in the design, manufacture and installation of controlled environment systems. As the world's largest supplier of plant growth chambers and rooms and high performance research greenhouses, Conviron serves agricultural biotechnology and life-science disciplines, as well as industrial applications including material testing, environmental simulation, and stability testing.
• DyniscocoreChannel Partner/ Reseller/ DistributorDynisco is a global leader serving the plastics, rubber & composites, industrial/oil & gas, and custom instrumentation segments. A Roper Industries company, Dynisco is known worldwide for leading-edge pressure and temperature measurement and control products for the plastics extrusion industry.
• Gossen MetrawattminorChannel Partner/ Reseller/ DistributorGossen Metrawatt is well known all over the world for successful implementation of customer-specific solutions. Offers products, system solutions and services for Electrical Measuring and Test Technology, Energy Management, Measuring Transducers, Control Technology, Power Supply Technology, and Recording Technology.
• HF Mixing GroupminorChannel Partner/ Reseller/ DistributorThe HF Mixing Group develops and produces machines and accessories for the plastics and rubber industry. Products include mixers for technical rubber goods and the tyre industry, discharge aggregates and special machines, and complete automation systems. With a history of over 150 years.
• Kainos ElectromedicionesminorChannel Partner/ Reseller/ DistributorKainos Electromediciones specializes in the manufacturing and commercialization of electric measuring devices, instruments, measurement converters and electrical test and calibration equipment. Founded as a branch of German company Gossen GmbH, Kainos became part of Metrawatt International GmbH in 1992 alongside GOSSEN-METRAWATT and CAMILLE BAUER. Based in Madrid with representatives worldwide.
• PitcominorChannel Partner/ Reseller/ DistributorPitco is a company with a long tradition in the design and manufacture of primary measuring elements, instrumentation accessories, sample systems for chemical-physical analysis of industrial fluids. Established in 1972, products include sample cooling, pressure reducing and flow control, skid mounted package instrumentation systems, valves and manifolds.
• T&R Test Equipment Ltd.minorChannel Partner/ Reseller/ DistributorT&R Test Equipment Ltd. is the UK's leading manufacturer of heavy current and high voltage electrical test equipment. Established in 1980, the company is a member of the T&R Group of companies with a distinguished reputation for quality research and development. Products include relay test equipment, primary current injection systems, micro-ohmmeters, DC cable test sets and AC flash testers.
• te.maminorChannel Partner/ Reseller/ Distributorte.ma is an industry leading company that supplies highly qualified process instrumentation, advanced equipment and technologies for the production of gauges. Established in 1954 by Mr. Angelo Vasconi, the company has over 5 decades of research in maintaining excellent quality in every single product delivered.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Emerson Process Management: Global process control & automation OEM and ENTRAG's flagship principal since 1992. Comparable because Emerson sells directly in Egypt while ENTRAG acts as its local engineering and distribution arm — competing in the same downstream projects from different positions in the value chain.
• Honeywell Process Solutions: Process automation and control systems provider with direct sales and channel partner operations across MENA. Competes with ENTRAG for engineering, supply, and lifecycle service work in refining, petrochemicals, and power generation customers in Egypt.
• ABB: Global industrial automation and process control OEM with direct presence across MENA, serving Oil & Gas, Refining, Chemicals, and Power customers comparable to ENTRAG's served verticals. ABB's local Egypt operation competes for the same process automation projects that ENTRAG staffs with Emerson equipment.
• Schneider Electric Process Automation: Global industrial automation and process control vendor with direct presence and channel partners in Egypt. Comparable go-to-market and overlapping customer base in oil & gas, chemicals, and power generation where ENTRAG also competes.
• Siemens Industrial Solutions: Industrial automation and process control portfolio (SIMATIC PCS 7, instrumentation) sold directly and via channel partners in Egypt. Competes with ENTRAG for greenfield and brownfield automation projects across ENTRAG's core Egyptian industrial verticals.
• Sonepar: World's largest B2B electrical and industrial distribution group with operations across MENA. Comparable as a multi-principal industrial distributor with technical sales and project support serving industrial customers, though at materially larger global scale than ENTRAG.

Regional players

• Elsewedy Electric: Egyptian industrial conglomerate with electrical products, cables, meters, and industrial solutions across energy and infrastructure. Comparable as an Egyptian-headquartered industrial solutions provider serving similar verticals, though broader scope and larger scale than ENTRAG.
• Mantrac (Caterpillar dealer): Egypt and broader MENA industrial equipment distributor representing a global principal (Caterpillar). Highly comparable business model: sole exclusive agent, multi-decade presence, engineering-supported distribution across industrial customers in the same geographies as ENTRAG.

Direct peers

• Eastronics: Regional distributor of test and measurement equipment serving industrial customers in the Middle East. Closely comparable as a channel-focused distributor of high-precision test and measuring instruments with engineering support, addressing similar quality-control and instrumentation buyers in the region.
• Yokogawa Middle East: Process automation and industrial instrumentation provider operating across the Middle East including Egypt, addressing the same Oil & Gas, Refining, Petrochemicals, and Power customers as ENTRAG. Closely comparable product portfolio (DCS, field instruments, valves) and channel-based go-to-market in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/engineering-and-trading-group-entrag-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engineering and Trading Group (ENTRAG)