ENTREE makelaars

What ENTREE makelaars does

ENTREE makelaars is a privately held Dutch real estate brokerage founded in 2012 and headquartered in Wijk bij Duurstede, Utrecht. The firm operates three physical offices covering the Kromme Rijnstreek, Utrechtse Heuvelrug, and Regio Houten micro-markets, with a five-employee team delivering residential sales and purchase brokerage, NWWI-certified property valuations, and project development advisory for new-build and redevelopment schemes. It serves individual home buyers and sellers, small commercial property clients, and regional developers, with a particular specialization in rural, forest-edge, and lifestyle properties in the Utrechtse Heuvelrug National Park area.

The company's revenue model is commission-based brokerage supplemented by professional-services fees for NWWI-validated appraisals and developer advisory work. Pricing is quote-based and not publicly disclosed; the standard Dutch commission structure (typically 1-2% of transaction value) and per-report valuation fees apply. Go-to-market is sales-led and locally driven: listings are distributed through Funda (the dominant Dutch property marketplace), with supplementary brand presence across regional Facebook pages, Instagram, LinkedIn, and Google Reviews (4.7/5 from 16 reviews; 9.4 on Funda). Differentiation rests on NVM membership, NWWI certification, hyper-local market knowledge, a free client moving van service, and a 10% profit-donation program to sustainable development charities.

ENTREE makelaars does not operate proprietary technology platforms, APIs, or mobile applications, and there is no indication of AI or automation in its service delivery. The firm is NVM-certified, registered with the Kamer van Koophandel (KvK 55224369 / 83452095), and operates as an independent entity without disclosed parent company, institutional investors, or venture backing. Its strategic posture emphasizes depth over breadth: deepening developer-side project mandates, broadening listing categories (rental, building plots, new build, commercial), and incrementally extending geographic coverage while maintaining a small, locally embedded team.

Name

ENTREE makelaars

Legal name

ENTREE makelaars

Website

https://entreemakelaars.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ENTREE makelaars is a privately held Dutch real estate brokerage with five employees and three offices serving residential and small commercial clients, plus regional developers, in the Kromme Rijnstreek, Utrechtse Heuvelrug, and Houten regions of Utrecht province.

Ownership category

akta.pro rank

Headquarters

HQ city

Wijk bij Duurstede

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Brokerage Commission: Commission-based brokerage services for residential and commercial property sales and purchases in the Kromme Rijnstreek and Utrechtse Heuvelrug regions.
2. NWWI Property Valuations: Validated property appraisal reports for mortgages, relocations, and renovations, compliant with Dutch banking standards.
3. Project Development Advisory: Advisory services for project developers and builders, from initiation phase through construction completion, including land sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ENTREE makelaars is a regional Dutch real estate brokerage providing residential sales and purchase brokerage, NWWI-validated property valuations for banking purposes, and project development advisory for new-build and redevelopment projects. The firm operates across the Kromme Rijnstreek and Utrechtse Heuvelrug regions, supporting individual home buyers and sellers as well as project developers from initial planning through construction completion.

Product overview

ENTREE makelaars is a full-service real estate brokerage operating across the Kromme Rijnstreek and Utrechtse Heuvelrug regions of the Netherlands. The company offers a portfolio of integrated services organized around the core property transaction lifecycle: Verkoopmakelaar (sales brokerage) and Aankoopmakelaar (purchase brokerage) serve as the primary service lines, supported by NWWI-Taxatie (validated property valuations) and Projectontwikkeling (new-build project development advisory). These are complemented by property listing categories covering Koopwoningen, Huurwoningen, Bouwkavels, Nieuwbouwwoningen, and Bedrijfspanden. The firm specializes in rural and suburban properties, including estates, villas, and farmhouses, and maintains two physical office locations plus a regional Houten presence. The company presents listings through Funda and displays client reviews via Google Reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Verkoopmakelaar (Sales Brokerage) Professional sales brokerage service guiding homeowners through selling their property, including pricing strategy, marketing, viewings, negotiations, and closing, for residential properties in the Kromme Rijnstreek and Utrechtse Heuvelrug regions.
• Aankoopmakelaar (Purchase Brokerage) Home purchase advisory and representation service that assists buyers in finding, evaluating, and acquiring residential properties, including due diligence for rural and suburban homes.
• NWWI Property Valuation Validated property appraisal reports certified by the Dutch Housing Value Institute (NWWI), meeting bank standards for mortgages, relocations, or renovations.
• Project Development Advisory New-build and redevelopment advisory services for project developers and builders, including site acquisition, architectural coordination, municipal liaison, and project sales from orientation through delivery.

Quantifiable outcome

• 9.4 average rating on Funda platform
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• NWWI (Nederlands Woning Waarde Instituut)coreTechnology or IntegrationENTREE makelaars is affiliated with NWWI, providing validated property valuation reports that meet Dutch banking standards. Enables the company to offer NWWI-certified appraisals required for mortgages and financial transactions.
• FundacoreChannel Partner/ Reseller/ DistributorPrimary property listing platform in the Netherlands. All ENTREE makelaars property listings are displayed on Funda, reaching the majority of Dutch property seekers.
• NVM (Nederlandse Vereniging van Makelaars)coreStrategic or Co-development PartnerProfessional membership association for Dutch real estate brokers. Provides industry credentials, professional standards, consumer protection mechanisms, and dispute resolution through NVM Consumentenvoorlichting.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ooms Makelaars: Mid-sized NVM-affiliated Dutch brokerage with multiple regional offices offering residential sales, purchase brokerage, NWWI valuations, and project development advisory — a closely overlapping service portfolio to ENTREE.
• Hypodomus Makelaars: Dutch NVM-affiliated residential brokerage chain with multiple regional offices, offering sales, aankoop, and NWWI-validated valuations — a clear direct comparator in service mix.
• Eerste Verdieping Makelaars: NVM-certified Dutch residential brokerage providing sales, purchase, and valuation services to local markets, with a similar small-team, locally embedded operating model.
• Van der Sande Makelaars: Regional Dutch NVM-affiliated residential brokerage operating in similar mid-sized provincial markets in the Netherlands, with comparable service lines spanning sales, purchase brokerage, and valuations.
• Woonvisie Makelaars: NVM-affiliated Dutch regional brokerage focused on residential sales and valuations in mid-sized Dutch markets, with similar reliance on Funda as the primary listing channel.
• Rijnmond Makelaars: Regional NVM-certified Dutch brokerage offering integrated sales, purchase, and valuation services to residential clients, structurally comparable to ENTREE in scope and customer segments.
• Hoogland Makelaars: Regional Dutch brokerage providing full-service residential intermediation including sales, purchase brokerage, and appraisals, serving a similar SMB and consumer customer base.

Broad incumbents

• ERA Network (Netherlands): International brokerage franchise with Dutch regional offices providing residential sales, purchase brokerage, and valuation services — a broader-scale incumbent with overlapping service categories.
• Makelaarsland: Largest flat-fee Dutch brokerage, operating nationally with a discount model that contrasts with traditional commission-based firms like ENTREE; comparable in core offering (residential intermediation) but with very different economics.
• RE/MAX Netherlands: Global real estate franchise with significant Dutch footprint offering residential sales, purchase brokerage, and valuations through independently owned offices; overlaps with ENTREE's service portfolio but at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/entreemakelaars
• LinkedInlinkedin.com/company/entree-makelaars
• Instagraminstagram.com/entreemakelaars.kr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENTREE makelaars