Entrust

Pension Administrationentrustpension.com

Entrust is a Manchester, UK-based pension services firm founded in 1994 with a team of about 9 employees. Its customer-facing application is hosted on the Divio cloud platform with SSO authentication, though no products, customers, or revenue figures are disclosed.

Company typePrivate
Founded-
Headquarters—
Headcount1–10
GTM typeB2B
OfferingServices

Entrust firmographics

Firmographics

Name: Entrust
Website: https://entrustpension.com
Company type: Private
Headcount range: 1–10 employees
Short description: Entrust is a Manchester, UK-based pension services firm founded in 1994 with a team of about 9 employees. Its customer-facing application is hosted on the Divio cloud platform with SSO authentication, though no products, customers, or revenue figures are disclosed.
Ownership category
akta.pro rank

Entrust industry classification

Industry

Product category: Pension Administration
NAICS: Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Pension Funds (52511)
akta.pro primary industry: Digital Retirement Platforms (IRA/401(k), Pension & Decumulation) (FSAGAEAF)
akta.pro secondary industries: Pensions & Retirement Benefits Administration (BPAIAKAA), Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

Keywords

Pension administration
Pension platform
Workplace pensions
Retirement services
Pension management

Entrust business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Technology or R&D, Infrastructure

Entrust product offering

Product offering

Core offering

Entrust operates an online pension platform branded as Entrust Pension, accessible at entrustpension.com. The platform is hosted on Divio's managed cloud infrastructure and uses aldryn_sso for user authentication, presenting a member-login portal as the primary user-facing interface.

Differentiator

Problem solved

Functional benefit

Products and services

Entrust Pension Platform

Companies that use Entrust

Customer profile

Ideal customer profiles1 record

Entrust technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Entrust partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

DivioTechnology or IntegrationEntrust Pension uses Divio as its cloud platform for application hosting and deployment, as evidenced by the Divio login interface present on the Entrust login page. Divio provides managed cloud infrastructure and platform services for the application's deployment lifecycle.

Entrust competitors and assessment

Company assessment

Direct peers

Smart Pension: UK workplace pension master trust with a SaaS platform for employers and members; comparable to Entrust Pension as a UK technology-led pension administration provider.
PensionBee: UK consumer-facing pension consolidation platform with a digital-first member experience; comparable to Entrust Pension as a UK-based technology-enabled pension administrator targeting individual savers and small schemes.
Penfold: UK digital workplace and personal pension provider; comparable to Entrust Pension in serving UK pension savers through a cloud-delivered platform.
NEST (National Employment Savings Trust): UK statutory workplace pension scheme administered via a digital platform; comparable to Entrust Pension as a UK pension administrator using technology to service members at scale.
The People's Pension: UK not-for-profit master trust pension scheme serving auto-enrolment; comparable to Entrust Pension as a UK pension administrator running a cloud-based platform for member servicing.

Broad incumbents

Legal & General: Major UK life and pensions provider operating workplace pensions and master trusts; comparable to Entrust Pension as a UK pension administrator and platform provider, though at vastly greater scale and as a regulated insurer.
Isio: UK pensions advisory and administration firm spun out from PwC; comparable to Entrust Pension as a UK pension administration provider serving trustee and employer clients.
Barnett Waddingham: Large UK actuarial and pensions consultancy providing scheme administration; comparable to Entrust Pension as a UK pension administration provider, albeit at materially greater scale and breadth.
XPS Pensions Group: UK-focused pensions consulting and administration firm serving trustees and employers; comparable to Entrust Pension as a UK pension administration counterpart, though at substantially larger scale.

Emerging players

Cushon: UK workplace pension and savings platform with a strong digital experience; comparable to Entrust Pension as a smaller UK-based digital pension administrator competing in the same employer market.

Market position

Customer concentration

Entrust financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Entrust leadership team

Management profile

Number of profiles

Entrust funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Entrust M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entrust

What does Entrust do?

When was Entrust founded?

Entrust was founded in -1. It employs 1 to 10 people.

Who are Entrust's main competitors?

Direct peers on record are Smart Pension, PensionBee, Penfold, NEST (National Employment Savings Trust) and The People's Pension. Broad incumbents are Legal & General, Isio, Barnett Waddingham and XPS Pensions Group. Cushon is listed as an emerging player.

Does Entrust have an API?

No public API is recorded for Entrust.

What industry is Entrust in?

Entrust's product category is Pension Administration. Its primary akta.pro industry code is FSAGAEAF, Digital Retirement Platforms (IRA/401(k), Pension & Decumulation), with a secondary code of BPAIAKAA, Pensions & Retirement Benefits Administration. Its NAICS code is 524292.