Collectif En Vérité

What Collectif En Vérité does

Collectif En Vérité is a French non-profit association (association loi 1901) recognized as being of general interest, founded in 2022 and headquartered in Venelles, France. It convenes more than 60 food-industry actors across the value chain — producers, industrials, distributors, restaurateurs, and consumer representatives — to advance harmonized, integral food transparency across four pillars: origin, nutritional quality, environmental impact, and fair value distribution. The collective's flagship output is the Origin'Info labeling standard, co-built starting in 2023 and adopted by French public authorities in 2024; the standard is currently deployed across 3,000+ products from major French brands including Fleury Michon, Panzani, Lesieur, Biocoop, and Carrefour.

The underlying technology is standards-based rather than software-based: the organization does not develop technology products. It builds methodologies (consumer studies, origin-impact testing with Appinio, environmental display research with BVA) and standard-setting artifacts (Origin'Info label, Nutri-Score alignment, Planet-Score, fair value distribution frameworks) that member companies and the broader market adopt. The collective is governed by a Board of Directors chaired by David Garbous with Juliette Decaudin leading development, supported by an eight-person operational team.

The business model is membership dues from adherent companies — exact fee schedules are not publicly disclosed. The €2 billion revenue figure cited on the website represents the combined turnover of member companies, not the association's own revenue. Distribution is direct: the collective onboards member brands, co-builds and deploys Origin'Info with food companies, and pursues regulatory adoption through dialogue with ministries. Beyond food, the collective has stated an ambition to extend its transparency framework into cosmetics and textile sectors and to become an international reference actor by 2035, supported by strategic alliances such as the November 2025 partnership with Yuka (75M users worldwide).

Name

Collectif En Vérité

Legal name

Association En Vérité

Website

https://en-verite.fr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Collectif En Vérité is a French non-profit association, founded in 2022, that convenes 60+ food-industry actors across the value chain to develop and advocate harmonized transparency standards covering origin, nutritional quality, environmental impact, and fair value distribution, with its Origin'Info labeling standard deployed across 3,000+ products.

Ownership category

akta.pro rank

Product category

Food Industry Advocacy

akta.pro primary industry

Food Standards, Labeling & Claims Regulation (HLAJAEAB)

akta.pro secondary industry

Label Artwork/Regulatory Review & Compliance Consulting (FDA/USDA/EFSA; format, allergens, QUID) (AFALAHAL)

Keywords

• Food transparency advocacy
• Food labeling standards
• Industry coalition building
• Food policy advocacy
• Sustainable food networks

Headquarters

HQ city

Venelles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership dues: As a Loi 1901 association recognized as being of general interest, Collectif En Vérité is funded through membership fees from its 60+ adherent companies in the food industry. No specific membership pricing is disclosed publicly.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Collectif En Vérité is a French non-profit association that convenes 60+ food-industry actors (producers, industrials, distributors, restaurateurs) around a four-pillar food transparency agenda: origin, nutritional quality, environmental impact, and fair value distribution. Its flagship operational offering is the Origin'Info labeling system, co-constructed with members and adopted by French public authorities in 2024, now deployed on 3,000+ products. The association also delivers consumer studies, policy advocacy, and media engagement to make transparency a market standard.

Differentiator

Problem solved

Functional benefit

Products and services

• Origin'Info Labeling System A standardized, consumer-tested labeling device for food packaging that displays the origin of main ingredients and place of transformation; co-built with member brands and adopted by French public authorities, deployed on 3,000+ products. Intended for food brands and producers seeking harmonized, credible origin disclosure.
• Collectif Membership (Adhésion) Membership in Collectif En Vérité's loi 1901 association for food-industry actors (producers, industrials, distributors, restaurateurs) who commit to the collective's charter on transparency across origin, nutritional quality, environmental impact, and fair value distribution. Members gain collective advocacy voice, advance notice on regulatory changes, operational tools, peer exchange, and credible third-party valorization of their commitments. 60+ adherent companies; pricing not publicly disclosed.
• Policy Advocacy and Plaidoyer Services Structured advocacy and policy-influence work on behalf of members, including direct dialogue with French ministries, parliamentarians, and administrations on food labeling, transparency, and ultra-transformation regulation. Produces joint tribunes, position papers, and coalition advocacy campaigns with Ilec, FNSEA, Mouvement Impact France, Institut Veblen, and other organizations. Available as part of the collective's member value proposition.
• Environmental Display Study Consumer research study with BVA on environmental display preferences for food packaging, generating evidence to support collective's advocacy for environmental scoring on labels. Used internally and shared with public authorities and members to inform transparency frameworks.
• Origin Purchase Intention Study (Appinio) Quantitative consumer study, conducted with Appinio, measuring how origin disclosure on packaging affects French consumer purchase intentions; demonstrated 2x to 10x multiplier effects for brands clearly displaying origin. Used to justify Origin'Info advocacy and value proposition for members.

Quantifiable outcome

• Purchase intentions multiply by 2 to 10 for brands clearly displaying origin information
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Vertigo LabcoreStrategic or Co-development Partner · 1 April 2026Environmental research and consulting firm (15+ years) joins as Partie Prenante (Stakeholder) member. Contributes expertise in LCA, carbon footprint, biodiversity diagnostics, and socio-economic impact measurement. Supports collective's environmental impact and fair value distribution work.
• BIO DE FRANCEcoreStrategic or Co-development Partner · 1 March 2026Strategic partnership announced at Salon International de l'Agriculture 2026 between RESAN/J'achète Fermier! and BIO DE FRANCE to deploy farm-based processing and fair value distribution models to organic farming sector.
• BjorgcoreStrategic or Co-development Partner · 1 December 2025Bjorg (35+ year organic/plant-based brand) joins collective to push transparency agenda, particularly around ultra-transformation. Bjorg authorizes only 41 additives vs. ~300 industry standard. Joint advocacy for clear labeling and consumer education on ultra-processed foods.
• IlecmajorGTM or Marketing Partner · 1 December 2025Joint tribune with Ilec, FNSEA, Mouvement Impact France, Institut Veblen, and others calling for strengthening origin labeling. Collective advocacy effort to make transparency a competitive advantage for French savoir-faire.
• FNSEAmajorGTM or Marketing Partner · 1 December 2025Major French agricultural union co-signed December 2025 tribune with collective calling for origin labeling reinforcement to valorize French agricultural practices.
• Mouvement Impact FrancemajorGTM or Marketing Partner · 1 December 2025Impact-focused business movement co-signed December 2025 tribune supporting origin labeling as competitive advantage for French companies.
• Institut VeblenminorGTM or Marketing Partner · 1 December 2025Economic think tank co-signed December 2025 tribune on origin labeling and French competitiveness.
• YukacoreStrategic or Co-development Partner · 1 November 2025Strategic alliance with Yuka (75M users worldwide) to fight ultra-transformation and promote food transparency. Joint work on labeling systems to identify ultra-transformed products, industrial recipe reformulation, and collective movement building with consumers, brands, distributors, and health actors.
• Institut du CommerceminorStrategic or Co-development Partner · 1 March 2025Joined the collective's Stakeholder College (Collège Parties Prenantes) in March 2025 to contribute expert perspective on retail and commerce practices.
• NudjminorStrategic or Co-development Partner · 1 February 2025Co-organized first ultra-transformation forum with Nudj and AgroParisTech on February 13, 2025 to discuss impact of ultra-processed foods on health and industry challenges.
• AgroParisTechminorStrategic or Co-development Partner · 1 February 2025Academic partner co-organizing first ultra-transformation forum with Nudj and collective on February 13, 2025.
• Government of FrancecoreStrategic or Co-development Partner · 1 January 2024Origin'Info system retained and adopted by public authorities in 2024. Collective maintains ongoing dialogue with Bercy (Ministry of Economy), Ministry of Ecological Transition, and relevant administrations for regulatory development.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• FNSEA: France's largest agricultural union, co-signatory of the Collective's December 2025 tribune on origin labeling. A coalition partner rather than peer, but represents agricultural producers in the transparency debate.

Emerging players

• WWF France: Environmental advocacy organization that co-supports environmental labeling efforts (e.g., Planet-Score). Overlaps with the Collective's environmental impact pillar but operates across broader sustainability themes.
• Yuka: Consumer-facing food scanning app with 75M users and a strategic alliance with the Collective. Although primarily a product company, it shapes consumer behavior on additive and nutritional transparency in ways that intersect with the Collective's advocacy goals.
• Greenpeace France: Advocacy NGO that campaigns on food transparency, pesticide use, and agroecology. Overlaps thematically with the Collective's transparency mission but with a more confrontational, less industry-aligned posture.
• FNH (Fondation pour la Nature et l'Homme): French sustainability foundation historically involved in environmental labeling development (Eco-Score origins). Comparable advocacy for integral food transparency but with an environmental rather than industry-led angle.

Broad incumbents

• ILEC (Institut de Liaisons et d'Études des Entreprises de Consommation): French association of consumer-goods companies that co-signed the Collective's December 2025 tribune on origin labeling. Operates in the same policy advocacy space but represents a wider corporate membership.
• ANIA (Association Nationale des Industries Alimentaires): French national federation of food industries that influences food policy and labeling regulation. Comparable advocacy role but represents the broader industry rather than specifically transparency-led brands.

Direct peers

• Nutri-Score: Public-private partnership promoting nutritional labeling in France and Europe. The Collective explicitly endorses Nutri-Score and integrates it into its multi-pillar transparency framework, making it the most direct functional peer in food labeling advocacy.
• UFC-Que Choisir: French consumer advocacy association with strong positions on food labeling, additive transparency, and origin disclosure. Closely aligned mission: equipping consumers with actionable food information.
• Foodwatch: European food transparency and consumer advocacy NGO operating in France, Germany, and the Netherlands. Shares the Collective's mission of holding food companies accountable through labeling and consumer information.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/asso_enverite
• LinkedInlinkedin.com/company/collectif-en-v-rit-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collectif En Vérité