El Paso Child Guidance Center
- Company typePrivate
- Founded1954
- HeadquartersEl Paso, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What El Paso Child Guidance Center does
El Paso Child Guidance Center (EPCGC) is a Texas-incorporated nonprofit mental health organization founded in 1954 and headquartered at 2701 Yandell Dr. in El Paso, with a second east-side location at 9001 Cashew Dr. The Center provides trauma-informed, evidence-based mental health services to anyone ages two through adulthood, delivering therapy (using modalities including Child-Parent Psychotherapy, Parent-Child Interaction Therapy, Trauma-Focused Cognitive Behavioral Therapy, and Eye Movement Desensitization and Reprocessing), psychiatric evaluation through a partnership with Texas Tech Health Sciences Center, Targeted Case Management under a Medicaid-eligible Coordinated Care program, and Prevention & Intervention programming such as Mental Health First Aid and Capacitar International training. It serves more than 2,500 children and families annually with a sliding-scale fee model and no-cost services for victims of crime, supported by a team of 19 staff under CEO Cathy Gaytan, LCSW-S.
The organization's revenue mechanics are diversified across Medicaid billings, sliding-scale client fees, donations, fundraising events (including the 23rd Annual Roast), and grants from foundations and corporate donors such as Marathon Petroleum and Paso del Norte Health Foundation. EPCGC has been accredited by the Council on Accreditation for fourteen consecutive years and received the American Psychiatric Association Foundation Award for Advancing Minority Mental Health.
In July 2022, EPCGC became an affiliate of Aliviane, Inc., a 1970-founded behavioral health nonprofit that now provides fiscal and administrative support while EPCGC retains its name, brand, nonprofit status, and service portfolio. EPCGC also founded and anchors the West Texas Trauma-Informed Care Consortium (WTTICC), a regional initiative funded by Paso del Norte Health Foundation that delivers training, organizational certification in trauma-informed practices, and community resources across West Texas. Its competitive position rests on COA accreditation, 70+ years of community presence, specialized clinical credentials, and its convening role within the regional behavioral health ecosystem rather than on proprietary technology or scale advantages.
El Paso Child Guidance Center firmographics
Firmographics- Name
- El Paso Child Guidance Center
- Legal name
- El Paso Child Guidance Center
- Website
- https://epcgc.org
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
El Paso Child Guidance Center industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Trauma-Informed Care & Crisis Response (School-Based) (EDAKAMAF)
- akta.pro secondary industries
- Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ), Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD), Mental Health & Emotional/Trauma-Informed Childcare (anxiety, PTSD) (HSAAAIAI)
Keywords
Where El Paso Child Guidance Center is headquartered
LocationHeadquarters
- HQ city
- El Paso
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
El Paso Child Guidance Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Medicaid-funded Services: Coordinated Care program eligible for Medicaid-insured clients, providing mental health services covered by insurance
- Sliding Scale Fees: Fees based on income and family size; no client turned away due to inability to pay
- Donations and Fundraising: Donations and fundraising events including annual roast to support operations and expansion
- Grants: Grant funding from organizations such as Marathon Petroleum ($50k Thriving Communities grant) and Paso del Norte Health Foundation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sliding scale fees based on income and family size |
| Other | Pay-as-you-go | Free services for victims of crime |
| Subscription | Monthly | Medicaid-eligible Coordinated Care program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
El Paso Child Guidance Center product offering
Product offeringCore offering
El Paso Child Guidance Center delivers client-centered, trauma-informed mental health care to children, families, and adults in the El Paso region through four integrated service lines: Therapy Services (individual, family, and group psychotherapy using evidence-based modalities CPP, PCIT, TF-CBT, and EMDR), Psychiatry Services, Coordinated Care (Targeted Case Management), and Prevention & Intervention mental health education. The organization also operates the West Texas Trauma-Informed Care Consortium (WTTICC), which provides trauma-informed care training, certification, and community resources to practitioners, agencies, and businesses across West Texas.
Product overview
The El Paso Child Guidance Center provides a unified mental health service portfolio centered on trauma-informed, client-centered care. The core offerings include Therapy Services (individual, family, and group psychotherapy using evidence-based modalities like CPP, PCIT, TF-CBT, and EMDR), Psychiatry Services (in partnership with Texas Tech Health Sciences Center), Coordinated Care (targeted case management with multidisciplinary teams), and Prevention & Intervention (mental health education and workshops). The center also operates the West Texas Trauma-Informed Care Consortium (WTTICC) as a regional initiative to expand trauma-informed practices through training, certification, and community resources. All services emphasize that no client is turned away due to inability to pay, with fees based on income and family size.
Differentiator
Problem solved
Functional benefit
Products and services
- Therapy Services
- Psychiatry Services
- Coordinated Care (Targeted Case Management)
- Prevention & Intervention Services
- West Texas Trauma-Informed Care Consortium (WTTICC)
- TIC Certification Program
- Training & Workshops
- Capacitar International Training
Quantifiable outcome
- Serves 2,500+ children and families annually
- +1 more outcomes
Companies that use El Paso Child Guidance Center
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
El Paso Child Guidance Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
El Paso Child Guidance Center partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Aliviane, Inc.coreEPCGC became an affiliate of Aliviane, Inc. in July 2022. Aliviane provides fiscal and administrative support while EPCGC maintains its name, brand, nonprofit status, and array of services. The partnership expands capacity to address the growing mental health and substance use crisis in the region.
- Texas Tech Health Sciences CentercorePartnership with Texas Tech Health Sciences Center to provide psychiatric services. Under the direction of Medical Director Dr. Sara Michael, the team assesses mental and physical challenges impacting client wellness.
- Alvianae (Founding Partner)majorFounding partner of WTTICC with decades of combined services committed to El Paso.
- JPD - Juvenile Probation Department (Founding Partner)majorFounding partner of WTTICC representing juvenile justice sector.
- Region 19 (Founding Partner)majorFounding partner of WTTICC representing educational services.
- CFC (Founding Partner)majorFounding partner of WTTICC.
- Project Vida (Founding Partner)majorFounding partner of WTTICC representing community health services.
- Capacitar InternationalminorInternational network providing body-based wellness practices and Level 1 and Level 2 training/certification programs.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
El Paso Child Guidance Center competitors and assessment
Company assessmentBroad incumbents
- Childhelp: National nonprofit focused on child abuse prevention and treatment, including trauma-informed mental health services for children. Comparable in trauma-informed, child-centered mental health mission and nonprofit fundraising/grant-driven model.
- Mental Health America: National nonprofit focused on mental health advocacy, education, and community-based programs. Comparable in nonprofit orientation, prevention/intervention programs, and community education offerings like Mental Health First Aid.
- Meadows Mental Health Policy Institute: Texas-based mental health policy and advocacy organization. Comparable in Texas mental health focus and stakeholder ecosystem, though oriented toward policy rather than direct service delivery.
- Communities In Schools: National nonprofit embedding student-support coordinators inside K-12 schools. Operates a Texas network providing wraparound mental health and case management supports, overlapping EPCGC's Coordinated Care/TCM model and school-linked mental health focus.
Direct peers
- Aliviane, Inc. El Paso-based behavioral health nonprofit founded in 1970 and parent affiliate of EPCGC since July 2022. Provides substance use and mental health services across all ages, overlapping directly with EPCGC's therapy, psychiatry, and case management offerings in the same El Paso catchment.
- Southwest Key Programs: Austin-headquartered nonprofit serving youth and families across Texas, including refugee, immigrant, and at-risk populations with case management and mental health supports. Comparable in target population, Texas footprint, and trauma-informed service orientation.
- Centerstone: Large community mental health nonprofit providing outpatient therapy, psychiatry, and case management across multiple states. Comparable in service portfolio (therapy, psychiatry, targeted case management) and community-based nonprofit delivery model.
- Any Baby Can: Texas-based nonprofit providing counseling, case management, and family support services to children and families. Comparable in mission (child/family mental wellness), funding model (grants + sliding scale), and nonprofit community-based delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
El Paso Child Guidance Center social profiles
Digital presenceEl Paso Child Guidance Center compliance and trust
Trust signalCompliance2 records
El Paso Child Guidance Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Paso Child Guidance Center leadership team
Management profileNumber of profiles
Profiles14 records
El Paso Child Guidance Center subsidiaries and ownership
Company hierarchySubsidiaries1 record
El Paso Child Guidance Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Paso Child Guidance Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Paso Child Guidance Center
What does El Paso Child Guidance Center do?
El Paso Child Guidance Center delivers client-centered, trauma-informed mental health care to children, families, and adults in the El Paso region through four integrated service lines: Therapy Services (individual, family, and group psychotherapy using evidence-based modalities CPP, PCIT, TF-CBT, and EMDR), Psychiatry Services, Coordinated Care (Targeted Case Management), and Prevention & Intervention mental health education. The organization also operates the West Texas Trauma-Informed Care Consortium (WTTICC), which provides trauma-informed care training, certification, and community resources to practitioners, agencies, and businesses across West Texas.
Is El Paso Child Guidance Center a public or private company?
El Paso Child Guidance Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was El Paso Child Guidance Center founded?
El Paso Child Guidance Center was founded in 1954. It employs 11 to 50 people.
Where is El Paso Child Guidance Center based?
El Paso Child Guidance Center is headquartered in El Paso, United States, in the North America region.
How does El Paso Child Guidance Center make money?
Four revenue lines are on record. Medicaid-funded Services are the primary driver. The others are sliding Scale Fees, donations and Fundraising and grants.
Who are El Paso Child Guidance Center's main competitors?
Broad incumbents on record are Childhelp, Mental Health America, Meadows Mental Health Policy Institute and Communities In Schools. Direct peers are Aliviane, Inc., Southwest Key Programs, Centerstone and Any Baby Can.
Does El Paso Child Guidance Center have an API?
No public API is recorded for El Paso Child Guidance Center.
What industry is El Paso Child Guidance Center in?
El Paso Child Guidance Center's product category is Mental Health Services. Its primary akta.pro industry code is EDAKAMAF, Trauma-Informed Care & Crisis Response (School-Based), with a secondary code of EDAKAMAK, Family Engagement & Caregiver Support Programs (SEL/Mental Health). Its NAICS code is 621420 and its SIC code is 8300.