EPEIOS

Name

EPEIOS

Legal name

EPEIOS

Website

https://epeios.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Smart Home Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Household Appliance Manufacturing (3352), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Soap and Cleaning Compound Manufacturing (32561)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630)

akta.pro primary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

akta.pro secondary industry

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)

Keywords

• Smart home appliances
• Kitchen appliances
• Coffee equipment
• Air purification devices
• Personal care appliances

Headquarters

HQ city

Not specified

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct E-commerce Sales: Products sold directly through EPEIOS.com global online storefront with international shipping available
2. Retail Distribution: Products sold through high-end department stores, electronics retailers, and specialty stores in Japan, South Korea, and MEA regions
3. Marketplace Sales: Products available on Amazon Japan with international shipping options
4. Crowdfunding Pre-orders: New products launched through Makuake (Japan) and Kickstarter crowdfunding platforms for market validation and pre-sales

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels11 records

Core offering

EPEIOS designs, manufactures, and sells a portfolio of smart home and kitchen appliances—including smart humidifiers, air fryer ovens, coffee makers, rice cookers, food processors, electric toothbrushes, and bath products—under its own EPEIOS, FoElem, Epicure+, Zephyr+, OKare!, Fine&Flow, and HummingBird brands. Products are sold directly through the company's online store and via retail partnerships with department stores, electronics retailers, Amazon Japan, and crowdfunding platforms. The FoElem series integrates with the EPEIOS Life App for remote control and extended functionality.

Product overview

EPEIOS is a lifestyle smart home appliance brand founded in 2020, offering a diverse portfolio of smart home and kitchen products designed to elevate daily living experiences. The product lineup includes the premium FoElem series (Heal smart humidifier, Chef smart air fryer oven, and Mocca smart coffee maker) featuring luxury design collaboration with Benoît-Pierre Emery and Damian O'Sullivan, living room products (Zephyr+ air circulators and electrolyzed-water humidifiers), kitchen appliances (Epicure+ air fryer ovens, HUG rice cookers, TINT food processors), coffee equipment (ESSENCE manual grinders, Fine&Flow kettles, cold brew makers), personal care products (OKare! electric toothbrush, bath bombs), and cleaning tools (spin scrubbers). All FoElem series products connect to the EPEIOS Life App for remote control and extended functionality. The brand focuses on design-forward, experience-driven appliances targeting consumers in Japan, South Korea, Middle East, and globally.

Differentiator

Problem solved

Functional benefit

Brands

• Fine&Flow: A sub-brand for coffee-related products including drip kettles and gooseneck kettles designed for precision coffee brewing
• FoElem
• Epicure+
• Zephyr+
• OKare!
• HummingBird

Products and services

• FoElem Heal Smart Humidifier A smart humidifier combining PTC heating element and ultrasonic technology to produce warm antimicrobial steam with up to 99.99% antimicrobial rate. Features 4-sense experience including warm mist, white noise, soft night lights, and aromatherapy. Compatible with EPEIOS Life App for remote control. For consumers seeking premium smart home comfort devices.
• FoElem Chef Smart Air Fryer Oven Smart air fryer oven inspired by traditional brick oven design featuring 6 functions (air fry, oven, bread toaster, food dryer, defrost, dough proofing), 14L capacity, 1350W power, dual heating tubes, 360° hot air circulation, and 16 preset programs. Compatible with EPEIOS Life App. For home cooks.
• FoElem Mocca Smart Coffee Maker

Quantifiable outcome

• 99.99% antimicrobial rate for Heal Smart Humidifier
• +5 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Tsubame Bussan Co., Ltd.flagshipStrategic or Co-development Partner · 23 May 2022Japan's first manufacturer specialized in metal western tableware, established in 1751 and started manufacturing in 1911. Over 110 years of craftsmanship history. Created 'The Tongs' co-branding campaign with EPEIOS for Air Fryer Oven accessories, utilizing Tsubamesanjo technology for precision-crafted kitchen tools. President: Sasage Kazuo (10th Generation).
• World Barista Champion Hidenori Izaki (井崎英典)coreStrategic or Co-development PartnerHidenori Izaki, winner of the 2014 World Barista Championship, co-developed EPEIOS Mocca Smart Coffee Maker under full engagement. He supervised the development of Essence Go and Essence Gold coffee grinders, contributing expertise in water temperature, dripping intervals, and extraction optimization. His involvement ensures professional-grade coffee quality in EPEIOS products.
• Benoît-Pierre EmerycoreStrategic or Co-development PartnerWorld-famous luxury designer serving as FoElem Series Chief Designer. Graduated from School of Decorative Arts in Paris and Royal College of Art in London. Former art director at Fondation Cartier, Paco Rabanne, and Hermès. Designed Shiseido perfume bottles and collaborated with Hermès on scarves and tableware. Created the FoElem series concept based on 'Slow Down and Feel the Change'.
• Damian O'SullivancoreStrategic or Co-development PartnerFoElem Series Designer who studied at Royal College of Art and designed bags and accessories for Hermès. Has participated in design work for major brands including Anish Kapoor, ASICS, Camper, Delvaux, Paul Smith, Rosenthal, Shiseido, and Louis Vuitton. Established Studio O'Sullivan in Brussels in 2014. Contributes to FoElem series aesthetic and functional design.
• ItalMills (ITALMILL GRINDING TECHNOLOGY SRL)coreTechnology or IntegrationItalian manufacturer founded in 1977, renowned for blending craftsmanship and innovation in coffee grinding technology. Developed custom 6-blade design with proprietary V MACINO coating for EPEIOS Essence Gold coffee grinder. Trusted by major coffee brands including Compak, Eureka, Kinu, and Mahlkönig for grinder blades and mills.
• Chanoir (French Artist 'Chat Noir')flagshipStrategic or Co-development PartnerFrench artist born in Bogotá in 1976, renowned for black cat motifs influenced by Keith Haring. Created limited-edition 'Art de Paris' designer collaboration with Fine&Flow Drip Kettle, blending artistic flair with coffee brewing functionality. Features his vibrant expressionist style on kettle and accessories.
• CocinareflagshipStrategic or Co-development PartnerPartner in the 'Art de Paris' triple collaboration (EPEIOS x Chanoir x Cocinare) for the limited-edition designer drip kettle. Contributes to product design and market positioning for the premium coffee accessory line.
• 7DcoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Middle East and Africa (MEA) markets. EPEIOS partnered with 7D to introduce products to MEA markets, strengthening regional distribution presence in Qatar and Kuwait through Astore retail locations.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Panasonic: Panasonic is a Japanese appliance incumbent with breadth across small kitchen, air care, and personal care. EPEIOS competes with Panasonic at Japanese retailers including Takashimaya and Tsutaya, where Panasonic typically anchors the premium small-appliance shelf.
• Dyson: Dyson is a global premium appliance incumbent whose humidifiers, air purifiers/treatment fans, and hair/beauty products overlap directly with EPEIOS's Zephyr+ 2-in-1 Air Circulator and FoElem Heal Humidifier. Both target design-conscious premium consumers globally.
• SharkNinja: SharkNinja is a global small-appliance incumbent spanning kitchen, cleaning, and personal care. EPEIOS's Epicure+ Air Fryer Oven and cordless scrubber compete with SharkNinja's air fryers and cleaning lines for similar value-conscious yet design-aware consumers.

Direct peers

• De'Longhi: De'Longhi is a global coffee-machine and small kitchen-appliance brand including its subsidiary Braun. EPEIOS's Mocca Smart Coffee Maker and Essence coffee grinders compete in the same prosumer coffee category.
• Balmuda: Balmuda is a Japan-based design-led small appliance brand known for premium toasters, steam ovens, humidifiers, and air purifiers, with similar retail presence at department stores. Both compete for the same prosumer Japanese consumer with design-forward, IoT-connected appliances at premium price points.
• Bruvelle: Breville is a global prosumer small kitchen/coffee appliance brand (ovens, coffee machines, grinders) with strong design focus and premium positioning. EPEIOS's Mocca, Essence grinders, Fine&Flow kettles, and Chef oven compete in overlapping categories.
• Iris Ohyama: Iris Ohyama is a major Japanese household goods and small appliance manufacturer spanning kitchen, cleaning, and air-care products. EPEIOS competes across multiple overlapping categories with broader portfolio scale.
• Coway: Coway is a Korean household appliance leader with humidifiers, air purifiers, and small kitchen items sold via direct sales and retail. EPEIOS's Korea expansion via GM Lee Jun directly contests Coway's home-market premium segment.

Emerging players

• Xiaomi Mijia: Xiaomi's Mijia ecosystem covers smart humidifiers, air purifiers, rice cookers, and small kitchen appliances with aggressive value pricing. Mijia is increasingly present in East Asia and represents a price-disrupting threat to EPEIOS's premium-but-affordable positioning.

Regional players

• Cuckoo Homes (Cuckoo Electronics): Cuckoo is a Korean home appliance specialist in rice cookers, water purifiers, and small kitchen items. EPEIOS's HUG Rice Cooker and TINT Food Processor compete in the Korean market Cuckoo dominates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/epeios_jp
• YouTubeyoutube.com/channel/UCj91YIFowqNnd8KaJkP0ydA
• LinkedInlinkedin.com/company/epeios-global
• Instagraminstagram.com/epeios_jp
• Pinterestpinterest.com/EPEIOS2022

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPEIOS