Office de tourisme Epernay en Champagne

What Office de tourisme Epernay en Champagne does

The Office de Tourisme Epernay en Champagne is the official tourism office for the city of Epernay in the Champagne wine region of France, operating as a non-profit association under French law (Loi 1901), originally established in 1922. It serves a dual clientele: individual tourists seeking information and visitor services, and a network of 358 partner tourism businesses across 47 communes covering 34,000 hectares of vineyards. The organization operates a team of approximately 11 staff organized in four functional poles and runs a physical welcome center that handled 36,682 visitors in 2024, supported by a multilingual website (French, English, Dutch) with online booking functionality.

Its service portfolio includes visitor information, multilingual content and booking, and partner curation. Digital infrastructure comprises the SIT Partagé regional tourism information system shared with peer offices, geocaching applications developed with partners Legendr and Baludik, and interactive mapping tools. The organization holds state-recognized quality labels including Vignobles & Découvertes and Tourisme & Handicap, and is actively pursuing Destination d'Excellence certification with an audit scheduled for June 2026.

Revenue is generated through three principal streams: annual tiered membership and adhesion fees from partner businesses organized into categories (champagne houses, restaurants, accommodations, leisure providers), transaction fees on bookings routed through the office's reservation system, and merchandise sales (souvenirs and local products). Operating costs are supplemented by institutional support from Epernay Agglo Champagne, the City of Epernay, ADT Marne, ART Grand Est, Atout France, and European regional development programs. Strategic positioning centers on leveraging the UNESCO-listed Avenue de Champagne and 110 km of underground champagne cellars as the core experiential anchor.

Name

Office de tourisme Epernay en Champagne

Legal name

Office de Tourisme Epernay Pays de Champagne

Website

https://epernay-tourisme.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

The official tourism office for Epernay in the Champagne wine region of France, operating as a non-profit association managing visitor services and a 358-member partner network across 47 communes and 34,000 hectares of vineyards.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industry

Culinary & Wine Travel Agencies (THAKAFAH)

Keywords

• Destination tourism services
• Wine tourism promotion
• Visitor information services
• Activity booking platform
• Champagne region tourism

Headquarters

HQ city

Epernay

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Partner membership fees: As a non-profit association (Loi 1901), the tourism office collects membership fees from local tourism professionals. In 2024, 358 adherents paid cotisations adapted to their activity type. Member profiles include: 36% Champagne houses/cooperatives/producers, 23% gîtes/chambres d'hôtes, 16% leisure/artisan activities, 11% restaurants/bars, 5% hotels, 9% shops.
2. Activity and visit reservations: The office facilitates bookings for activities, visits, and experiences from partner providers. Commission or booking fees may apply on reservations made through the platform.
3. Souvenir boutique sales: The tourist office operates a boutique offering souvenirs marked with Avenue de Champagne branding, providing a revenue stream alongside visitor services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Office de Tourisme Epernay en Champagne is the official tourist office for Epernay and the 47 communes of the Champagne wine region, providing visitor reception, personalized trip planning, activity booking, and partner promotion. It connects visitors to a network of 358 local partners including Champagne houses, accommodations, restaurants, and activity providers, while organizing signature events and supporting sustainable tourism initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Visitor Reception and Information Services Free in-person visitor reception services at the main office at 7 avenue de Champagne, including personalized guidance, documentation distribution, trip planning, and activity recommendations. Open year-round for visitor services in French, English, and Dutch.
• Online Activity and Experience Booking Platform Online booking platform available in French, English, and Dutch enabling visitors to browse and reserve activities, visits, accommodations, and experiences with partner providers throughout the Champagne region. May involve commission or booking fees on reservations made through the platform.
• Souvenir Boutique (Avenue de Champagne branding) Physical boutique offering souvenirs marked with Avenue de Champagne branding, providing a revenue stream alongside visitor services at the main tourist office.
• Esprit de Champagne Shuttle Service Shuttle bus service departing from the Tourist Office or Camping d'Epernay to partner wine estates, enabling visitors to discover the Champagne region without driving concerns. Partners share Champagne secrets and recommendations at the Tourist Office.
• Signature Events (Epernay mon amour, Habits de Lumière, Vignobles en scène, Saint-Vincent festival) Organization and promotion of major tourism events including Epernay mon amour, Vignobles en scène, Habits de Lumière, and the Saint-Vincent festival, attracting visitors to the Champagne region.
• Professional Groups Service Dedicated services for group travel organizers and event planners including customized circuits, day trips, multi-day stays in Champagne, and professional event venues. Includes a Partnership Guide for tourism professionals.
• Partner Membership Program (Adhesion Network) Members pay annual cotisations adapted to their activity type and receive promotion, visibility on the destination platform, communication tools, and visitor referrals. In 2024, 358 partners participated including Champagne houses, accommodations, restaurants, activity providers, and shops.

Quantifiable outcome

• 36,682 visitors served in 2024
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Atout FrancecoreStrategic or Co-development Partner · 1 January 2009National tourism development agency managing the Vignobles & Découvertes, Destination d'Excellence, and Tourisme & Handicap labels. Provides referential frameworks, evaluation processes, and official recognition for quality tourism services. The tourism office coordinates these labels locally and supports partners in obtaining certification.
• ADT de la Marne (Agence de Développement Touristique)coreStrategic or Co-development PartnerDepartmental tourism development agency providing visitor statistics, market intelligence, and promotional support for the Marne territory. Supplies departmental indicators and supports local tourism development strategy.
• ART Grand Est (Agence Régionale du Tourisme)coreStrategic or Co-development PartnerRegional tourism agency providing marketing studies, visitor data, and regional tourism intelligence. Conducts visitor satisfaction surveys and provides benchmark data for Champagne region.
• RYDGE ConseilminorStrategic or Co-development PartnerConsulting firm providing tourism market analysis, hotel industry forecasts, and trend research for 2025. Contributes expertise on hospitality sector evolution and emerging tourism patterns.
• Association CountrysideminorStrategic or Co-development PartnerPartner for geocaching development, supporting the creation of eco-tourism exploration routes including the 7.5km geocaching loop showcasing Epernay's sustainable development initiatives.
• HOALIminorStrategic or Co-development PartnerPartner for the 'Gourde friendly' initiative, providing interactive mapping of public water points and partner commerce locations where visitors can refill water bottles, supporting eco-responsible tourism.
• Serenity Home ConciergerieminorChannel Partner/ Reseller/ DistributorConcierge service partner recommended to visitors for accommodation support, event organization, and personalized services. Listed in the professional services directory for event organizers.
• Epernay Agglo ChampagnecoreStrategic or Co-development PartnerThe inter-municipal authority covering 47 communes, collaborating on tourism strategy, outdoor tourism development, and sustainable mobility initiatives. Joint holder of Cap Cit'ergie label and co-developer of eco-tourism experiences.
• France Vélo TourismecoreStrategic or Co-development PartnerNational organization managing the Accueil Vélo label for cyclotourist services. Provides network membership (10,000+ labeled professionals), visibility on official cycling tourism platforms, and certification for bike-friendly services.
• City of EpernaycoreStrategic or Co-development PartnerThe municipality, holder of Agenda 21 certification since 2011 and Cap Cit'ergie label since 2019. Develops sustainable urban initiatives including bee paths, geocaching routes, and eco-tourism infrastructure supporting the tourism office's environmental commitments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Office de Tourisme du Pays de Reims: The official tourist office for Reims, the other major city of the Champagne wine region. Directly comparable as a French municipal DMO promoting Champagne houses, UNESCO-listed cathedral, and cave visits with the same partner-network and membership model.
• Office de Tourisme de Dijon: Tourist office for Dijon in the Burgundy wine region. Directly comparable as a French wine-region DMO promoting vineyards, gastronomy, and cultural heritage with a vetted partner network and quality-label program.
• Office de Tourisme de Troyes: Tourist office for Troyes in the Grand Est region, also organized as a non-profit association promoting partner businesses and visitor services. Comparable in scale, GTM (physical office + digital + partner network), and public-service mandate.
• Office de Tourisme de Strasbourg: Tourist office for Strasbourg, the largest DMO in the Grand Est region. Comparable as a French municipal tourism office with a partner network, trilingual services (FR/EN/DE), events portfolio, and a similar Loi 1901 association structure.

Regional players

• Comité Régional du Tourisme Grand Est: Regional tourism board for the Grand Est region. Directly comparable as an institutional tourism body providing market intelligence, marketing, and cross-promotion, and an established partner of the Epernay office.
• Visit Alsace: Destination marketing organization for Alsace, another Grand Est wine-and-gastronomy region. Comparable in promoting a distinct wine region with cycling tourism, partner businesses, and trilingual marketing toward German-speaking visitors.
• Bourgogne-Franche-Comté Tourisme: Regional tourism agency covering Burgundy-Franche-Comté. Comparable as a destination-promotion entity for a wine region, but operates at regional rather than municipal scale with a marketing and intelligence mandate rather than direct visitor services.

Broad incumbents

• Atout France: France's national tourism development agency. Operates one organizational tier above the Epernay office and administers the Vignobles & Découvertes, Destination d'Excellence, and Tourisme & Handicap labels central to the office's positioning.
• ADN Tourisme: National federation of French tourist offices. Sets professional standards, training, and quality frameworks for offices like Epernay; directly comparable as the umbrella body for the same Loi 1901 DMO model.
• Office de Tourisme et des Congrès de Bordeaux: Larger French wine-region DMO combining leisure tourism and congress/MICE activities. Comparable business model and wine-tourism focus, but operates at significantly greater scale and with a broader events/conventions mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/tourisme.epernay.champagne
• Facebookfacebook.com/tourisme.epernay.champagne
• LinkedInlinkedin.com/company/office-de-tourisme-epernay
• Instagraminstagram.com/epernaytourisme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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