Tui Blue Ephesus
TUI Blue Ephesus is a 5-star all-inclusive family resort on the Turkish Aegean coast, operating under the TUI Group's TUI BLUE brand and offering family rooms, a 50,000 m² aquapark, multiple pools, spa, and beach facilities to international leisure travelers, primarily families and European source-market guests.
- Company typePrivate
- Founded2019
- HeadquartersSelçuk, Türkiye
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tui Blue Ephesus does
TUI Blue Ephesus is a 5-star all-inclusive family resort operated by Aqua Fantasy Aquapark Hotel & SPA on the western Turkish Aegean coast at Ephesus Beach (Pamucak), Selçuk, İzmir. The property sits on 95 decares of land and was completely renovated in 2019 under the TUI BLUE brand, carrying a TUI Group franchise that links it to TUI's global travel distribution and tour-operator network. Core product is accommodation across three room categories — Standard Room (25 m²), Family Room (32 m²) and Family Suite (37 m²) — paired with a vertically integrated aquapark (50,000 m²), a 1,000-seat buffet restaurant, three à la carte venues, four bars, multiple pool zones, a 150-meter Blue Flag beach pier, and the BLUEf!t® / Serenity SPA wellness program.
The business model is a direct-to-consumer all-inclusive stay package priced on a quote basis through the property's own multilingual website, a call center (444 32 51), and TUI's tour-operator channel. Primary customer segments are families with children (family rooms, children's buffet, mini disco, childcare, aquapark access) and a secondary adult wellness segment (BLUEf!t®, Serenity SPA), with a niche cyclist-tourism segment served through the Bicycle Friendly program. Ancillary revenue comes from chargeable minibar, laundry, telephone, and premium spa services. Sustainability credentials (ISO 14001, Travelife Gold, Blue Flag, Bicycle Friendly) are used to differentiate the property within European leisure-travel source markets.
Operating technology is conventional hospitality stack — online reservation widget, mobile app, and call-center booking — with no proprietary platforms, APIs, or AI/ML capability disclosed. The property is privately held (legal entity: Aqua Fantasy Aquapark Hotel & SPA), generates no publicly disclosed revenue, and has 21 employees listed in the available data (likely reflecting management/head office rather than the full operational workforce required to run a 1,000-seat restaurant, 50,000 m² aquapark, and multi-pool resort).
Tui Blue Ephesus firmographics
Firmographics- Name
- Tui Blue Ephesus
- Legal name
- Aqua Fantasy Aquapark Hotel & SPA
- Website
- https://ephesus.aquafantasy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TUI Blue Ephesus is a 5-star all-inclusive family resort on the Turkish Aegean coast, operating under the TUI Group's TUI BLUE brand and offering family rooms, a 50,000 m² aquapark, multiple pools, spa, and beach facilities to international leisure travelers, primarily families and European source-market guests.
- Ownership category
- akta.pro rank
Tui Blue Ephesus industry classification
Industry- Product category
- Resort Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Amusement Parks and Arcades (7131)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)
- akta.pro secondary industry
- Luxury All-Inclusive Resorts (THAGACAI)
Keywords
Where Tui Blue Ephesus is headquartered
LocationHeadquarters
- HQ city
- Selçuk
- HQ country
- Türkiye
- HQ region
- Europe
Offices1 record
Markets served
Tui Blue Ephesus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- All-Inclusive Hotel Accommodations: The hotel operates on an all-inclusive model where guests pay for accommodation that includes meals (breakfast, lunch, dinner at Tropicano Restaurant and à la carte options), beverages, access to aquapark, pools, beach facilities, entertainment, and children's activities. Additional revenue comes from chargeable services such as minibar items, laundry, telephone calls, and premium spa treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | All-Inclusive Full Board Plus |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Tui Blue Ephesus product offering
Product offeringCore offering
Tui Blue Ephesus is a 5-star all-inclusive family resort operated on the western Turkish Aegean Sea coast, offering hotel accommodations (standard rooms, family rooms, family suites), multiple on-site restaurants and bars, the Aqua Fantasy Aquapark waterpark, BLUEf!t and Serenity spa facilities, several outdoor and indoor pools, and a private beach. The property markets itself as a Bicycle Friendly Hotel and delivers full-board food, beverage, entertainment, and recreation services under a single bundled pricing model for leisure guests.
Product overview
TUI BLUE Ephesus is a 5-star family hotel complex operated by Aqua Fantasy Aquapark Hotel & SPA on the western Turkish Aegean Sea. The property was completely renovated in 2019 and offers an all-inclusive concept. The main hotel TUI BLUE Ephesus provides accommodation across three room categories: Standard Rooms (25 m²), Family Rooms (32 m²), and Family Suites (37 m²). Dining is centered on the Tropicano main buffet restaurant supplemented by three A'la Carte venues (Taverna for Turkish cuisine, Marios for Italian specialties, and Caribbean Snack Bar). The property features extensive water facilities including the separate Aqua Fantasy Aquapark (50,000 m²), multiple pools (Caribbean, Indoor, Kids Slide, Baby, Water Park Pools), and Ephesus Beach with Blue Flag certification. The BLUEf!t® wellness program centers on Serenity SPA offering massage therapies, facial and body treatments, and traditional Turkish bath rituals. Beverage service includes four bars (Thea's Coffee Shop, Caribbean Bar, Atrium Bar, Beach Bar). The property holds ISO 14001 certification and Travelife Gold Award for environmental management.
Differentiator
Problem solved
Functional benefit
Brands
- BLUEf!t: Hotel spa and wellness concept offering fitness center, sauna, jacuzzi, Turkish bath, and massage services.
Products and services
- Standard Room Accommodation
Companies that use Tui Blue Ephesus
Customer profileSegments3 records
Ideal customer profiles2 records
Tui Blue Ephesus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tui Blue Ephesus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TUI GroupcoreTUI BLUE Ephesus operates as part of the TUI BLUE hotel brand under TUI Group. The hotel leverages TUI's global distribution network, booking platforms, and brand recognition for marketing and guest acquisition. The property carries the TUI BLUE brand name and is marketed through TUI's international channels targeting European travelers.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Tui Blue Ephesus competitors and assessment
Company assessmentBroad incumbents
- Robinson Club: TUI-owned club-brand resort operator with comparable all-inclusive family beach properties; overlaps on brand parent and customer base but spans a wider (non-Turkey) footprint and slightly more upscale positioning.
- Sentido Hotels and Resorts: European all-inclusive resort brand with family-oriented properties in Turkey and the Mediterranean; comparable on distribution (European tour operators) and family positioning though broader in scope.
Direct peers
- Voyage Hotels (IC Hotels): Turkish 5-star all-inclusive family resort operator with aquapark-led properties, directly comparable on amenity mix, target customer (European families), and pricing tier.
- Limak Atlantis Deluxe Hotel & Resort: Turkish 5-star family beach resort with aquapark and all-inclusive concept serving European tour operators; comparable on product offering, geographic catchment, and customer profile.
- Delphin Hotels: Major Turkish all-inclusive family resort operator with multiple properties in Antalya region offering aquaparks and family rooms — a close functional comparable on the supply side of the Turkish all-inclusive family segment.
- Rixos Hotels (all-inclusive family resorts): Turkish-origin luxury all-inclusive resort group with comparable family-resort properties along the Aegean and Mediterranean coasts; competes directly for the same European family traveler segment.
- TUI BLUE Palm Garden: Sibling property within the TUI BLUE family-resort brand portfolio, sharing the same all-inclusive family concept, TUI distribution, and brand standards — the closest functional and operational comparable.
- TUI BLUE Tropical: Another TUI BLUE all-inclusive family resort; same brand playbook, same channel access via TUI Group, and same family-focused amenity set, making it a near-direct comparable for performance benchmarking.
Regional players
- Aqua Fantasy Aquapark: On-site sibling water park operated under the same legal entity (Aqua Fantasy Aquapark Hotel & SPA); functions as the standalone aquapark attraction that anchors hotel demand and shares the same regional catchment in Selçuk/İzmir.
- Sherwood Hotels and Resorts: Turkish all-inclusive family resort operator with aquapark properties in Belek/Antalya region; comparable on family-resort proposition and tour-operator distribution, though geographically concentrated in a different Turkish micro-region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tui Blue Ephesus social profiles
Digital presenceTui Blue Ephesus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tui Blue Ephesus leadership team
Management profileNumber of profiles
Profiles1 record
Tui Blue Ephesus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tui Blue Ephesus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tui Blue Ephesus
What does Tui Blue Ephesus do?
Tui Blue Ephesus is a 5-star all-inclusive family resort operated on the western Turkish Aegean Sea coast, offering hotel accommodations (standard rooms, family rooms, family suites), multiple on-site restaurants and bars, the Aqua Fantasy Aquapark waterpark, BLUEf!t and Serenity spa facilities, several outdoor and indoor pools, and a private beach. The property markets itself as a Bicycle Friendly Hotel and delivers full-board food, beverage, entertainment, and recreation services under a single bundled pricing model for leisure guests.
Is Tui Blue Ephesus a public or private company?
Tui Blue Ephesus is a private company. It is classified as unknown and is currently operating.
When was Tui Blue Ephesus founded?
Tui Blue Ephesus was founded in 2019. It employs 11 to 50 people.
Where is Tui Blue Ephesus based?
Tui Blue Ephesus is headquartered in Selçuk, Türkiye, in the Europe region.
How does Tui Blue Ephesus make money?
One revenue line is on record: all-Inclusive Hotel Accommodations.
Who are Tui Blue Ephesus's main competitors?
Broad incumbents on record are Robinson Club and Sentido Hotels and Resorts. Direct peers are Voyage Hotels (IC Hotels), Limak Atlantis Deluxe Hotel & Resort, Delphin Hotels, Rixos Hotels (all-inclusive family resorts), TUI BLUE Palm Garden and TUI BLUE Tropical. Regional players are Aqua Fantasy Aquapark and Sherwood Hotels and Resorts.
Does Tui Blue Ephesus have an API?
No public API is recorded for Tui Blue Ephesus.
What industry is Tui Blue Ephesus in?
Tui Blue Ephesus's product category is Resort Hotels. Its primary akta.pro industry code is THAGAKAA, Family & Kid-Friendly All-Inclusive Resorts, with a secondary code of THAGACAI, Luxury All-Inclusive Resorts. Its NAICS code is 72111 and its SIC code is 7011.