EPIC EM

What EPIC EM does

EPIC EM (Epic Institute of Emergency Medicine (Pty) Ltd) is a South Africa-based emergency medicine training provider that delivers accredited continuing professional development (CPD) courses to healthcare practitioners, first responders, and members of the public. Founded in 2022 and operating with a lean team of approximately five employees, the company addresses training gaps across the pre-hospital and in-hospital emergency care continuum, with curriculum spanning advanced cardiac life support (ACLS), pediatric advanced life support (PALS), international trauma life support (ITLS), point-of-care ultrasound, airway management, and wilderness first aid. Its offerings are structured into three primary lines: medical professional courses delivered in-person and in blended formats, self-paced online modules covering topics such as ECG interpretation, blood gas analysis, and postpartum haemorrhage, and public-facing first aid and safety courses including Stop the Bleed, DONT PANIC, and wilderness programmes.

The company holds accreditations from the American Heart Association (AHA), Resuscitation Council of Southern Africa (RCSA), and ITLS, enabling it to issue internationally recognised certifications that satisfy HPCSA CPD requirements. Course delivery is supported by a proprietary learning management system and in-person skills workshops conducted across multiple South African provinces, including Gauteng, North West, Northern Cape, Eastern Cape, and Free State. A partnership network with CPR-ESQ, Rocket HEMS, EMS Limpopo, Hartzolah, and other emergency services organisations extends distribution and on-site delivery capacity.

EPIC EM generates revenue through individual course fees ranging from R250 for short online modules to approximately R6,000 for advanced in-person programmes, and through subscription packages under its Evolving Development brand, which bundle recurring CPD content at monthly price points between R344 and R1,169. The business operates on a direct-to-consumer model supplemented by B2B channel partnerships, distributing demand across a diversified customer base of individual practitioners, EMS operators, and corporate safety buyers.

Name

EPIC EM

Legal name

Epic Institute of Emergency Medicine (Pty) Ltd

Website

https://epicem.co.za

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EPIC EM (Epic Institute of Emergency Medicine) is a South African emergency medicine training provider delivering AHA, RCSA, and ITLS-accredited CPD courses to healthcare professionals, first responders, and the public via blended in-person and online formats.

Ownership category

akta.pro rank

Product category

Emergency Medicine Training and Education

NAICS

Educational Support Services (6117), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)

Keywords

• Emergency medicine training
• Medical professional courses
• First aid certification
• Resuscitation training
• Healthcare CPD education

Headquarters

HQ city

Germiston

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Course Sales: EPIC EM generates revenue through the sale of emergency medicine training courses. Individual courses range from R250 to R6000. They also offer subscription packages (Evolving Development programs) that bundle multiple courses over 12 months. Revenue is one-time per course or recurring through subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

EPIC EM (EPIC Institute of Emergency Medicine) is a South African emergency medicine education provider offering accredited training courses delivered via blended learning combining online pre-course work with in-person hands-on simulation. The portfolio includes Medical Professional Courses (ACLS, PALS, ITLS, ultrasound, airway management), Online Courses (ECG, blood gas, ethics), Public Courses (first aid, CPR, Stop the Bleed), and 12-month Subscription Packages bundling multiple courses with HPCSA-allocated CPD points.

Product overview

EPIC EM (EPIC Institute of Emergency Medicine) is a South African medical education provider offering a comprehensive portfolio of emergency medicine training courses. The organization operates as a platform with multiple course categories: Medical Professional Courses for advanced healthcare providers (including ACLS, PALS, ITLS, ultrasound, airway management, and neonatal care), Online Courses for self-paced learning (ethics, ECG interpretation, blood gas analysis, postpartum haemorrhage), Public Courses for non-medical audiences (first aid, wilderness first aid, CPR training, landing zone safety, Stop the Bleed), and Subscription Packages providing bundled 12-month access to multiple courses. The company holds accreditations from American Heart Association, Resuscitation Council of South Africa, International Trauma Life Support, and HPCSA for CPD points. Courses are delivered at EPICENTRE JHB (Germiston) and various regional locations across South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Cardiac Life Support (ACLS) AHA-accredited advanced cardiovascular life support course for Medical Practitioners, Dental Practitioners, Interns, Professional Nurses, and Advanced Life Support Paramedics. Requires a valid AHA BLS for Healthcare Provider Certificate.
• Advanced Cardiac Life Support Update Course Update course for providers with existing ACLS certification to refresh and maintain their skills.
• ACLS EP (Experienced Provider) AHA ACLS Experienced Provider course for clinicians proficient in BLS and ACLS skills, ECG interpretation, and ACLS pharmacology who regularly lead emergency assessment and treatment of prearrest, arrest, or postarrest patients.
• Paediatric Advanced Life Support (PALS) Advanced paediatric emergencies course providing up-to-date information on management. Accredited for 29 CPD points with HPCSA including 1 Ethics point. Approximately 16 hours of training.
• International Trauma Life Support (ITLS) Advanced ITLS Advanced course for Medical/Dental Practitioners, Interns, Professional Nurses, ALS Paramedics, and ILS Providers. Accredited for 23 CEUs including 1 Ethics CEU. Certificate endorsed by ACEP and NAEMSP.
• Ultrasound for EM One-day introduction to ultrasound basics in emergency settings covering physics, knobology, and eFAST. Taught by EMSSA-accredited Ultrasound Instructors with 8 CPD clinical points.
• DAMIT – Definitive Airway Management in Teams 2-day program for advanced providers covering physiology-based patient assessment, RSI in difficult situations, pharmacology, and team management in advanced airway. Accredited for 24 + 2 Ethics CPD points.
• Safer Airway Management Course One-day course for basic and intermediate providers covering safer airway management basics. Includes 2 hours online pre-course preparation and immersive in-person simulation. Max 8 participants per instructor.
• Neonatal Resuscitation and Critical Care Course Intensive 2-day course for advanced providers managing neonates in hospital or prehospital settings. Covers the latest neonatal resuscitation guidelines, team-based resuscitation, and neonatal transport via ambulance, helicopter, or fixed-wing aircraft.
• ANT Update Course ALS Update Course for ANT Practitioners featuring hands-on simulations, case-based discussions, and modules on bleeding obstetric patients, crashing neonate, complex paediatrics, trauma, sepsis, and critical airway. 2 full days with 28 Clinical and 2 Ethics CPD points.
• Advanced CPR for Professionals Course Comprehensive overview of high-quality BLS covering airway management, ventilation techniques, supraglottic airway devices, manual defibrillator use, reversible causes management, pharmacological interventions, and ROSC management.
• Paediatric Advanced CPR for Professionals Course One-day course covering paediatric assessment, management, escalation, BLS with airway management and supraglottic devices, manual defibrillator, reversible causes, pharmacological interventions, ROSC, and ethical considerations. 12 CPD points and 1 Ethics point.
• CPR for Professionals Course CPR refresher course for professional healthcare providers covering adult, child, and infant CPR, AED use, and latest protocols. 10 CPD points and 1 Ethics point.
• BLS and ILS Bootcamp (CPG Update) Update course for BAA or AEA registered providers covering new clinical practice guidelines. ILS Providers earn 30 Points including 2 ethics; BLS Providers earn 15 Points including 2 ethics. Uses digital resources and simulation-based teaching.
• Aviation for Healthcare Provider Course Blended learning course for healthcare providers working in fixed-wing and rotor-wing aviation environments. Covers patient management in helicopter environments with adaptable content for client needs.
• QT and Everything in Between Course on 12-lead and 15-lead ECG diagnosis building from basic approach to complex interpretations for Emergency Medical Practitioners. Includes over 100 ECG examples and focuses on OMI recognition.
• Ethics for Emergency Medicine (Online) Online ethics course exploring fundamental ethical principles in prehospital and emergency care. Covers informed consent, duty to act, end-of-life care, negligence, and social media ethics. 7 Ethics CPD points with automatic HPCSA upload.
• 18 Lead ECG Basics (Online)

Quantifiable outcome

• Courses accredited for HPCSA CPD points ranging from 4 to 102 points depending on course

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CPR-ESQcoreGTM or Marketing PartnerPartnership with CPR-ESQ for delivering comprehensive accredited first aid courses to individuals and businesses. CPR-ESQ handles first aid training delivery while EPIC EM provides accreditation and course quality oversight. Also assists with health and safety requirements including first aid, basic fire training, and SHEREP/HASREP training.
• American Heart Association (AHA)coreStrategic or Co-development PartnerAHA accreditation for resuscitation courses including BLS, ACLS, and PALS. EPIC EM serves as an authorized AHA training center providing AHA-certified courses.
• Resuscitation Council of South Africa (RCSA)coreStrategic or Co-development PartnerRCSA accreditation for resuscitation courses, ensuring courses meet South African resuscitation guidelines and standards.
• International Trauma Life Support (ITLS)coreStrategic or Co-development PartnerITLS accreditation for trauma life support courses, endorsed by American College of Emergency Physicians (ACEP) and National Association of EMS Physicians (NAEMSP).
• AOALSminorGTM or Marketing PartnerCollaboration partner in the emergency medicine education ecosystem.
• Rocket HEMSminorGTM or Marketing PartnerHelicopter Emergency Medical Service collaboration. Kimberley courses held at Rocket HEMS Base.
• EMS LimpopominorGTM or Marketing PartnerEmergency Medical Services partnership with Limpopo province organization.
• SARZAminorGTM or Marketing PartnerCollaboration partner in emergency medicine education network.
• HartzolahminorGTM or Marketing PartnerPartnership with South African emergency response organization.
• FootholdminorGTM or Marketing PartnerPartner for wilderness first aid practical training venue in Johannesburg area.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Emergency Medicine Society of South Africa (EMSSA): EMSSA is the primary professional society for emergency medicine in South Africa and runs accredited EM training events and ultrasound instructor programs. EPIC EM directly competes with EMSSA-accredited training providers for the same HPCSA-registered clinician learner base.
• Resuscitation Council of Southern Africa (RCSA): RCSA accredits resuscitation training providers and curates clinical guidelines for South Africa. EPIC EM partners with RCSA but also operates alongside RCSA-affiliated training centers that compete for the same ALS clinician market.
• CPR-ESQ: CPR-ESQ is an EPIC EM partner that delivers SETA-accredited first aid and CPR courses to South African individuals and businesses. It is a direct peer in the first aid training market and also a distribution channel for EPIC EM's accredited content.
• St John Ambulance South Africa: St John Ambulance delivers accredited first aid, CPR, and emergency response training across South Africa, including SETA-aligned courses. It directly competes with EPIC EM's public first aid and SETA First Aid Level 1 offerings for the corporate and general public segments.

Broad incumbents

• American Heart Association (AHA) Training Centers: AHA authorizes a global network of training centers (including EPIC EM) to deliver BLS, ACLS, and PALS programs. Other AHA-affiliated South African centers operate as direct competitors for the same course portfolio.
• Netcare Education: Netcare Education is the training arm of South Africa's largest private hospital group, offering emergency and critical care courses to clinicians and paramedics. It competes with EPIC EM for the same healthcare professional audience but at much larger scale and with broader portfolio coverage.
• International Trauma Life Support (ITLS): ITLS is the international body that accredits trauma life support courses delivered through partner organizations including EPIC EM. Other ITLS chapters/chapters internationally serve as comparable trauma-focused training providers.
• Mediclinic Southern Africa: Mediclinic operates private hospitals across South Africa and runs in-house clinical training programs including emergency response orientations. Its scale and captive hospital audience position it as a potential competitor and partner for emergency medicine training.

Regional players

• ER24: ER24 is one of South Africa's largest private EMS providers and offers training to its own staff and external clients. It competes with EPIC EM for paramedic and first responder training in the South African market.
• Falck South Africa: Falck is a global EMS and safety services provider with South African operations that include occupational health and first aid training. It competes with EPIC EM's public and corporate first aid course offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/epic-em

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPIC EM