Epic Hot Tubs & Swim Spas
Epic Hot Tubs & Swim Spas is a privately-held North Carolina retailer operating five showrooms that sells hot tubs, swim spas, saunas, pools, and cold plunges to homeowners, with in-house service and delivery across NC, SC, and VA.
- Company typePrivate
- Founded-
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Epic Hot Tubs & Swim Spas does
Epic Hot Tubs & Swim Spas is a privately-held, multi-location retail dealer headquartered in Raleigh, North Carolina, specializing in outdoor aquatic and wellness equipment for residential consumers. Founded in 2021, the company operates five showroom locations across North Carolina — Raleigh, Durham, Sanford, Pineville (Charlotte), and Cornelius (North Charlotte) — and extends delivery and in-home consultation services into South Carolina and Virginia. The product portfolio spans hot tubs (Wellis Spa, Dynasty Spas, Coast Spas), swim spas (Aquex, Wellis, Dynasty), saunas (Finnleo indoor/outdoor/infrared/electric), swimming pools (Wellis Beach Club in-ground, Doughboy above-ground, Radiant semi-inground), cold plunges (Iceland, Nord Fjord), Covana automated covers, chemicals (FROG, Serena Spa), and the Wellis Smart Water Analyzer (WIS) IoT accessory. Pricing ranges from ~$3,990 for entry cold plunges to $35,000+ for premium swim spas, with mid-range hot tubs clustering around $12,000.
The business model is primarily direct-to-consumer retail, executed through no-appointment showroom visits and free in-home consultations in defined service zones (Triangle, Lake Norman, Lake Wylie, Wilmington, Southern Pines). The company maintains over 100 units in stock at any time and advertises delivery within days in local markets. Revenue is generated predominantly through one-time equipment sales, supplemented by recurring revenue from subscription water-care plans (Basic, Pro, Advanced tiers on weekly/bi-weekly/monthly cadences), accessories, chemicals, and commissions from financing partners (Wells Fargo Outdoor Solutions, Affirm up to $17,500, HFS Financial).
Post-sale differentiation rests on an in-house service department handling repairs, maintenance, and water care across major brands — a capability most pure-play retailers outsource. The company has earned Wellis Spa Dealer of the Year (2023 Southeast, 2024, 2025) and Platinum Service Center recognition, alongside Raleigh's Best Pool & Spa category wins in 2022 and 2023 and additional 2025 Outdoor Living and Pool & Spa awards. Operations are led by Owner/President Richard Horvath with a team of approximately 11 employees across sales, service, warehouse, and office functions.
Epic Hot Tubs & Swim Spas firmographics
Firmographics- Name
- Epic Hot Tubs & Swim Spas
- Legal name
- Epic Hot Tubs & Swim Spas
- Website
- https://epichottubs.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Epic Hot Tubs & Swim Spas is a privately-held North Carolina retailer operating five showrooms that sells hot tubs, swim spas, saunas, pools, and cold plunges to homeowners, with in-house service and delivery across NC, SC, and VA.
- Ownership category
- akta.pro rank
Epic Hot Tubs & Swim Spas industry classification
Industry- Product category
- Hot Tub and Swim Spa Retail
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
- akta.pro secondary industries
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Spa/Hot Tub Cleaning & Maintenance (HSAIALAG)
Keywords
Where Epic Hot Tubs & Swim Spas is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Epic Hot Tubs & Swim Spas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hot Tub Sales: One-time sale of hot tubs ranging from entry-level plug-and-play models to luxury premium units. Prices vary by size, brand, and features with in-stock models available for fast delivery.
- Swim Spa Sales: One-time sale of swim spas including above-ground, semi-inground, and fully in-ground options. Dual-zone swim spas combining hot tub and swim spa functionality available.
- Sauna Sales: Sale of indoor, outdoor, infrared, and electric heater saunas from Finnleo and other brands. Units range from compact models to luxury full-size saunas.
- Swimming Pool Sales: Sale of in-ground swim spa pools (Wellis Spa Beach Club), above ground pools (Doughboy), and semi-inground insulated pools (Radiant Pools).
- Cold Plunge Sales: Sale of cold plunge units including standalone cold plunges and combination hot/cold units. Brands include Iceland and Nord Fjord.
- Service and Maintenance: Ongoing revenue from spa repair, maintenance, cleaning, and water care services. Weekly, bi-weekly, and monthly service plans available.
- Accessories and Supplies: Sale of spa covers (custom, rolling, automatic), spa chemicals, outdoor furniture, and replacement parts. Chemicals include chlorine and non-chlorine options.
- Financing Services: Partnership with Wells Fargo, HFS Financial, and Affirm to provide financing options. Company earns through financing promotions and partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-Level Hot Tubs (Plug & Play) |
| One time/ perpetual license | Pay-as-you-go | Mid-Range Hot Tubs |
| One time/ perpetual license | Pay-as-you-go | Luxury Hot Tubs |
| One time/ perpetual license | Pay-as-you-go | Swim Spas |
| One time/ perpetual license | Pay-as-you-go | Saunas |
| One time/ perpetual license | Pay-as-you-go | Swimming Pools |
| One time/ perpetual license | Pay-as-you-go | Cold Plunges |
| Subscription | Monthly | Financing Options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Epic Hot Tubs & Swim Spas product offering
Product offeringCore offering
Epic Hot Tubs & Swim Spas is a multi-brand retail dealer selling hot tubs, swim spas, saunas, cold plunges, and swimming pools directly to residential consumers across North Carolina, South Carolina, and Virginia. The company operates five showroom locations with in-stock inventory enabling delivery within days, and provides in-house repair and water care maintenance services as a recurring revenue stream.
Product overview
Epic Hot Tubs & Swim Spas is a multi-location retail dealer offering a comprehensive portfolio of outdoor living products. The core product lines include hot tubs (Wellis Spa, Dynasty Spas, Coast Spas brands) in various sizes with hydrotherapy jets; swim spas (Aquex, Wellis, Dynasty brands) combining exercise and relaxation; cold plunge tubs (Iceland, Nord Fjord); saunas (Finnleo brand) in infrared, electric, indoor, and outdoor variants; and swimming pools (Wellis Beach Club in-ground, Doughboy above-ground, Radiant semi-inground). Add-on products include Covana automatic/rolling spa covers, water care chemicals (FROG, Serena Spa), smart water analyzers, and outdoor furniture. The company provides installation, repair, and water care maintenance services across five North Carolina showroom locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Hot Tubs
Quantifiable outcome
- Delivery times as fast as a few days in local areas - claims probably fastest delivery in the Carolinas
- +3 more outcomes
Companies that use Epic Hot Tubs & Swim Spas
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Epic Hot Tubs & Swim Spas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Epic Hot Tubs & Swim Spas partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Dynasty SpascoreMajor brand represented by Epic Hot Tubs. Dynasty Spas is a hot tub manufacturer whose products are sold through Epic's showrooms and distribution network.
- Wellis SpacorePrimary brand partner. Wellis is a European hot tub and swim spa manufacturer. Epic Hot Tubs has won Wellis Dealer of the Year multiple times (2023 Southeast, 2024, 2025) and Platinum Service Center recognition.
- FinnleocoreFinnleo is a sauna manufacturer providing indoor, outdoor, infrared, and electric heater saunas sold through Epic Hot Tubs showrooms.
- Doughboy PoolsmajorDoughboy is an above ground swimming pool manufacturer with over 70 years of experience. Epic sells Doughboy pools as an affordable pool solution for NC families.
- Radiant PoolsmajorRadiant Pools offers insulated above ground and semi-inground pools with lifetime structural warranty. Epic Hot Tubs is an authorized dealer for Radiant pools in North Carolina.
- Iceland Hot TubsmajorIceland manufactures cold plunge products including standalone cold plunges and combination hot/cold units sold by Epic Hot Tubs.
- CovanamajorCovana manufactures automatic hot tub and swim spa covers including Oasis, Evolution, and Legend models sold through Epic Hot Tubs.
- Coast SpasmajorCoast Spas is a hot tub manufacturer whose products are sold through Epic Hot Tubs showrooms.
Scale indicators7 records
Recent moves6 records
Expansion highlights3 records
Epic Hot Tubs & Swim Spas competitors and assessment
Company assessmentBroad incumbents
- Master Spas: Established manufacturer of hot tubs, swim spas, and cold plunges distributed through an authorized dealer network. Comparable to Epic as a brand supplier, multi-product portfolio, and dealer relationship model, but operates as upstream manufacturer rather than retailer.
- Jacuzzi Inc. Iconic hot tub and swim spa brand sold through independent dealers across the U.S. Comparable to Epic because it competes for the same homeowner buyer, distributes through regional showroom dealers, and offers swim spas and hot tubs at overlapping price points.
- Coast Spas: Hot tub manufacturer already represented in Epic's own line card. Comparable because it shares shelf space with Wellis and Dynasty at Epic showrooms, competing on performance features and dealer relationships for premium spa buyers.
- Marquis Spas: Mid-market hot tub manufacturer distributed through regional U.S. dealers. Comparable to Epic's portfolio positioning across price tiers (entry-level plug-and-play through luxury) and dealer-led showroom model.
Direct peers
- Caldera Spas: Premium hot tub brand owned by Watkins Wellness, distributed through independent dealers with showrooms, in-store comparison, and post-sale service support. Directly mirrors Epic's multi-brand, dealer-led approach to retailing spas in regional U.S. markets.
- Hot Spring Spas: National hot tub retailer and manufacturer (Watkins Wellness) operating company-owned and franchised showrooms. Highly comparable to Epic because both operate multi-location showroom models selling premium spas with in-house service and emphasize the dealer experience plus delivery speed.
- Hydropool: Swim spa and hot tub manufacturer with a strong authorized-dealer channel and a self-cleaning product differentiator. Highly relevant to Epic because both retailers sell swim spas as a core category, offer hot tubs and cold therapy, and emphasize dealer-side service capability.
- Bullfrog Spas: Manufacturer and dealer-network operator of premium hot tubs using modular JetPak seating. Relevant to Epic because Bullfrog competes on showroom-based dealer experience, customizable configurations, and direct-to-consumer regional dealer model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Epic Hot Tubs & Swim Spas social profiles
Digital presenceEpic Hot Tubs & Swim Spas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Epic Hot Tubs & Swim Spas leadership team
Management profileNumber of profiles
Profiles6 records
Epic Hot Tubs & Swim Spas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Epic Hot Tubs & Swim Spas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Epic Hot Tubs & Swim Spas
What does Epic Hot Tubs & Swim Spas do?
Epic Hot Tubs & Swim Spas is a multi-brand retail dealer selling hot tubs, swim spas, saunas, cold plunges, and swimming pools directly to residential consumers across North Carolina, South Carolina, and Virginia. The company operates five showroom locations with in-stock inventory enabling delivery within days, and provides in-house repair and water care maintenance services as a recurring revenue stream.
Is Epic Hot Tubs & Swim Spas a public or private company?
Epic Hot Tubs & Swim Spas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Epic Hot Tubs & Swim Spas founded?
Epic Hot Tubs & Swim Spas was founded in -1. It employs 11 to 50 people.
Where is Epic Hot Tubs & Swim Spas based?
Epic Hot Tubs & Swim Spas is headquartered in Raleigh, United States, in the North America region.
How does Epic Hot Tubs & Swim Spas make money?
Eight revenue lines are on record. Hot Tub Sales are the primary driver. The others are swim Spa Sales, sauna Sales, swimming Pool Sales, cold Plunge Sales, service and Maintenance, accessories and Supplies and financing Services.
Who are Epic Hot Tubs & Swim Spas's main competitors?
Broad incumbents on record are Master Spas, Jacuzzi Inc., Coast Spas and Marquis Spas. Direct peers are Caldera Spas, Hot Spring Spas, Hydropool and Bullfrog Spas.
Does Epic Hot Tubs & Swim Spas have an API?
No public API is recorded for Epic Hot Tubs & Swim Spas.
What industry is Epic Hot Tubs & Swim Spas in?
Epic Hot Tubs & Swim Spas's product category is Hot Tub and Swim Spa Retail. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy).