Europe Pool Supplies B.V

What Europe Pool Supplies B.V does

Europe Pool Supplies B.V. (EPS) is a Dutch private limited company founded in 2006 and headquartered in Buren (Gelderland), the Netherlands. The company designs, manufactures, and wholesales smart pool water-treatment and control systems for residential pools, whirlpools, and light-commercial/public pools, operating under the EPS, EPS ONE, EPS ALL-IN-ONE Touch, EPShydro, EPSeco, and Smartpoolcontrol brands. Its core product family centers on automatic pH and chlorine (Rx) dosing systems (EPS ONE in base, Plus, Timer, Elektrolyse, and Touch variants), complemented by salt-electrolysis and hydrolysis generators with industrial-grade titanium cells, automatic filter-backwash valves (EPS AUTOVALVE), and connected accessories.

Underlying technology includes proprietary dosing algorithms with a pH stability program and 100% anti-overdosing protection, peristaltic pumps, pH/Rx/conductivity electrodes, salt electrolysis, hydrolysis, and IoT-connected control with mobile and web app interfaces (Smartpoolcontrol, iOS and Android). The flagship EPS ALL-IN-ONE Touch integrates a 5-in-1 sampling circuit, temperature sensing, automatic backwash, cover control with geofencing, programmable relays, frost protection, and an API for home automation. The company also distributes complementary third-party brands including Davey (Regulmatic, EcoSalt2) and Pentair (Intellipool).

EPS operates a B2B wholesale model targeting professional pool builders and installers (zwembadbouwers) through a dealer registration and account system, with a WooCommerce-based e-commerce storefront and a dealer locator directing end-users to local installers. Hardware sales (control systems, dosing pumps, electrodes, valves, filters, spare parts) constitute the revenue stream; pricing is not publicly disclosed and is gated behind dealer registration. The company self-describes as 'dé groothandel voor de professionele zwembadbouwer' (the wholesaler for professional pool builders), serving the Netherlands market from its own production facilities.

Name

Europe Pool Supplies B.V

Legal name

Europe Pool Supplies B.V.

Website

https://epsbv.eu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Europe Pool Supplies B.V. is a Dutch manufacturer and wholesaler of smart pool water-treatment and control systems — including automatic dosing, salt electrolysis, and IoT-connected controllers — sold B2B to professional pool builders in the Netherlands.

Ownership category

akta.pro rank

Product category

Pool Water Treatment Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Saltwater System Service (Salt Cells & Chlorinators) (HSAIALAF), Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool water treatment
• Automated dosing systems
• Salt electrolysis equipment
• Swimming pool controls
• Pool maintenance hardware

Headquarters

HQ city

Buren (Gelderland)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: B2B wholesale of pool water treatment equipment including control systems, dosing pumps, electrodes, valves, filters, and spare parts. Products are sold through dealer/ installer network to professional pool builders who install for end customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Europe Pool Supplies B.V. (EPS) designs, manufactures, and wholesales smart pool control and water treatment equipment, including the EPS ONE family of automatic pH and chlorine dosing systems, the EPS ALL-IN-ONE Touch complete pool control platform, salt electrolysis and hydrolysis generators (EPShydro, EPSeco), automated 6-way backwash valves (EPS AUTOVALVE), and the Smartpoolcontrol mobile and web application. The company sells wholesale to professional pool builders and installers in the Netherlands, who install the equipment for residential and public pool end-customers.

Product overview

Europe Pool Supplies B.V. (EPS) is a Dutch manufacturer of smart pool control systems and water treatment equipment for residential pools, spas, and public swimming pools. The product portfolio centers on the EPS ONE family of automatic dosing and control systems (base, Plus, and Touch variants), complemented by the all-in-one EPS ALL-IN-ONE Touch platform, hydrolysis/electrolysis generators (EPShydro, EPSeco series), and compatible accessories. The company also distributes third-party brands including Davey and Pentair products. All systems are designed and produced in the Netherlands and offer integration with the Smartpoolcontrol mobile and web platform for remote pool management.

Differentiator

Problem solved

Functional benefit

Brands

• EPS ONE: Automatic dosing system for pH and chlorine (Rx) control in swimming pools, available in multiple variants including Touch, Timer, Plus, and Elektrolyse versions.
• EPS ALL-IN-ONE Touch
• Smartpoolcontrol
• EPS AUTOVALVE
• EPShydro
• Davey Regulmatic
• Pentair Intellipool

Products and services

• EPS ONE Automatic Dosing Systems Family of automatic dosing systems for pH and chlorine (Rx) regulation in residential pools, hot tubs, and public pools, including base, Plus, Touch, Timer, Elektrolyse, and Hydrolyse variants with 100% anti-overdosing protection and a proprietary pH stability program.
• EPS ALL-IN-ONE Touch Pool Control System Complete pool control system with 5-in-1 sampling circuit, water and air temperature sensors, automatic backwash, underfloor heating, lighting, cover control with geofencing, programmable auxiliary relays, frost protection, pool cooling, home automation API, and solar control, available with electrolysis up to 200m3 or hydrolysis up to 120m3.
• EPShydro and EPSeco Hydrolysis and Electrolysis Generators Second-generation hydrolysis and electrolysis generators with industrial-grade titanium cells for ecological water treatment, including EPShydro120 (up to 120m3) and EPSeco110 (up to 110m3) variants with UV-stabilized housing and automatic cell cleaning.
• EPS AUTOVALVE Backwash Valve System Electrically operated 6-way valve for automatic filter backwashing, compatible with Pentair, Praher Ocean V6, Emaux and similar valves, with an average stress-tested lifespan of 14 years.
• Smartpoolcontrol App and Web Platform Mobile and web application platform for remote pool management, available for pool owners and pool builders/administrators, with energy-saving algorithms accounting for fluctuating energy prices and solar panel production, plus automatic email notifications for alerts such as empty tank or low water level.
• Pool Equipment Components and Accessories Standalone accessories and components for pool water treatment systems, including the EPS Combilux dual-mode pH/Rx regulator, flow switch cables, DELUXE injection valves, suction lances, electric ball valves, AUTO-COMPRESSOR pneumatic backwash compressors, grounding sets, replacement cells, and pH/Rx/conductivity electrodes with hand testers and test strips.
• Distributed Third-Party Pool Control Brands (Davey, Pentair) Third-party pool control products distributed by EPS, including the Davey Regulmatic Redox-based salt control system with LED display and 2-year warranty, and the Pentair Intellipool wireless total pool control solution with IntelliFlo variable speed pump integration.

Quantifiable outcome

• Complete automation of water treatment reduces manual maintenance to once weekly

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BAYROL Poolcare: European specialist in pool water chemistry and automated dosing systems. Comparable to EPS on the chemical balancing and water testing/control side, with overlapping distribution across European professional pool channels.
• Davey Water Products: Australian manufacturer of pool and water products whose Regulmatic salt chlorination system EPS distributes. Directly comparable as a peer on electrolysis/salt chlorination technology for residential pools.
• Aseko: Czech-based specialist in automatic pool water treatment, pH/Rx dosing, and IoT-connected dosing systems. Closely comparable niche competitor to EPS in professional pool water measurement and dosing across European markets.

Broad incumbents

• Zodiac Pool Systems: Pool equipment brand (part of Fluidra) offering automation, salt chlorination, and pumps. Comparable broad incumbent competing with EPS on smart pool control and salt electrolysis product categories.
• Hayward Pool Products: Large US-headquartered pool equipment manufacturer with full lines in pumps, filters, automation (OmniHub), and saltwater chlorination. Competes with EPS on professional-grade pool automation and chemical management products globally.
• Pentair: Global pool equipment major offering pumps, filters, automation, and dosing systems (including Intellipool, which EPS distributes). Comparable as a broad incumbent in pool water treatment and control that competes with EPS across dosing, electrolysis, and smart-control categories.
• Fluidra (AstralPool): Multinational pool and wellness equipment group behind AstralPool, Zodiac, and other brands. Directly comparable as a broad incumbent offering dosing systems, automation, and pool equipment across European professional channels that compete with EPS' wholesale positioning.

Others

• Prominent (Xylem): Manufacturer of metering/dosing pumps and water treatment systems used in pool and industrial applications. Comparable as a supplier of peristaltic dosing pumps similar to those integrated into EPS ONE dosing systems.

Emerging players

• SCK Pool Automation (Sugar Valley): European specialist in IoT pool automation and dosing controllers. Comparable emerging competitor focused on smart pool control that overlaps with EPS' Smartpoolcontrol and ALL-IN-ONE Touch offering.

Regional players

• Steinbach VertriebsgmbH: Austrian/German pool equipment distributor and manufacturer with strong DACH presence in pool dosing, saltwater systems, and pool accessories. Comparable regional peer that competes with EPS' adjacent EU wholesale positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/EuropePoolSupplies
• Facebookfacebook.com/Europe-Pool-Supplies-BV-393640307398891
• LinkedInlinkedin.com/company/europe-pool-supplies-b.v

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europe Pool Supplies B.V