EQAL Visual Production AG

What EQAL Visual Production AG does

EQAL Visual Production AG is a Swiss visual production company founded in 1995 and headquartered in Zurich. The studio employs 8 people and operates as a privately held, founder/management-owned creative services firm. Its service portfolio spans film production, photography, on-air branding, corporate video, and event coverage, with work delivered through a curated bench of 15 directors and 12 directors of photography that includes internationally recognized cinematographers such as Marco Grob, Michel Comte, and Academy Award-winner John Toll. Management is led by Managing Director Lea Rindlisbacher, with Beat Hösli as Director/Head of Post-Production, André Griesel as CFO, Vanessa Obrecht as Producer, and Aline Küstahler in Post-Production.

The studio's output is project-based and spans commercial campaigns, brand films, product launches, and on-air identity packages. Recent production activity in 2024-2025 includes the Eurovision Song Contest 2025 "Manifesto" on-air package, Geberit's DuoFix4 and AquaClean "New Confidence" campaigns, Electrolux "BTS Odermatt," Appenzeller Markenspots 2025, and the chopfab "Posing Combo" launch — covering appliance, sanitary, beverage, and consumer/startup brand categories.

EQAL monetizes through custom-priced project engagements sold via a sales-led, direct client-relationship go-to-market. Pricing is not publicly disclosed. Its client base includes premium and blue-chip brands across automotive (Volvo, BMW, MINI, Ferrari), fashion and luxury (Issey Miyake, Vogue, Hennessy), FMCG and retail (Migros, Coop, Chocolat Frey, Appenzeller, Beldona), sports and lifestyle (Red Bull, Nike, NAVYBOOT), tourism (Schweiz Tourismus), finance (ZKB, Post CH AG, VISECA), and media (SRF, Stern). Geographic focus is concentrated in Switzerland with selective international brand engagements; no funding rounds, acquisitions, partnerships, or leadership changes beyond ongoing operations are disclosed in the input.

Name

EQAL Visual Production AG

Legal name

EQAL Visual Productions AG

Website

https://eqal.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

EQAL Visual Production AG is a Zurich-based, 30-year-old Swiss visual production studio offering film, photography, on-air branding, corporate video, and event coverage through a curated network of 15 directors and 12 cinematographers, serving premium brands across automotive, fashion, FMCG, finance, and tourism.

Ownership category

akta.pro rank

Product category

Commercial Film and Photography Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Commercial film production
• Brand photography services
• Corporate video production
• On-air branding services
• Visual content studio

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Commercial and Film Production: Project-based production of TV commercials, brand films, and corporate videos. Revenue is generated through fixed-price production contracts with deliverables spanning concept, filming, and postproduction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

EQAL Visual Production AG is a Zurich-based professional visual production studio offering film production and photography services. The company produces high-end TV programmes, on-air branding, commercials, brand image films, corporate videos, and event coverage, supported by an in-house postproduction team. Projects are delivered on a project-based basis from conceptualisation and budgeting through filming and postproduction, serving enterprise clients including Swiss brands and international corporations.

Product overview

EQAL Visual Productions AG is a visual production company offering a comprehensive suite of creative services. The company operates two primary divisions: Film Production Services and Photography Services. Film Production encompasses high-end TV programmes, on-air branding (including SRF channel idents), commercials, and brand image films. Photography Services cover commercial, fashion, and brand campaign photography. Since 1995, the company has worked with an extensive network of creative professionals to deliver projects from conceptualisation through to execution and completion. The portfolio demonstrates experience across luxury brands, automotive, healthcare, food & beverage, fashion, sports, and media broadcasting sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Production Services

Named customers29 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• MJZ: Internationally recognised commercial production company representing a roster of award-winning directors for global brand work. Same curated-director model and premium commercial production focus as EQAL, but at much larger scale with directors operating internationally.
• RSA Films: Long-established premium commercial and feature film production company founded by Ridley Scott. Similar tier to EQAL (premium branded commercial content) but with broader geographic presence and a larger long-form production business alongside.
• Stink Studios: Global production and creative studio network producing commercial film, branded content and experiences for major brands. Same core service offering (commercial video production for enterprise brands) as EQAL but at much larger scale and geographic reach.
• Anonymous Content: Premium commercial and content production company representing a roster of A-list directors. Comparable to EQAL in its curated-director model and premium brand work, but operating at significantly larger scale with a global talent roster.
• Publicis Productions: Production arm of Publicis Groupe offering global integrated production services for advertising, branded content and commerce. Direct adjacency to EQAL's commercial production services but accessed through a holding-company infrastructure that competes for the same enterprise brand budgets.

Direct peers

• Pantau GmbH: Switzerland-based film and image production studio producing brand films, commercials and editorial content for enterprise clients. Directly comparable to EQAL in service mix and Swiss market positioning.
• Embassy Visuals AG: Zurich-headquartered film and commercial production company serving brands and agencies with film and photo services. Closely comparable to EQAL in terms of Swiss domicile, commercial/branded video services, and similar enterprise client mix.
• Stories AG: Zurich-based creative and production studio offering commercial film, content and photography services to Swiss and international brands. Directly comparable to EQAL in scale, location and premium enterprise client focus (films, photography, branded content).
• Pumpkin Films: Swiss commercial film and photography production house working with brand clients across advertising, fashion and corporate communications. Closely comparable in service mix (commercial film + photography) and Swiss enterprise focus.
• Hooligan Studios: Swiss creative and production studio offering film, photography and content services to brand clients. Comparable to EQAL in Swiss-market focus, enterprise client base and integrated film/photography offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/EQAL_visual_productions
• LinkedInlinkedin.com/company/eqal-visual-productions-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQAL Visual Production AG