Equals One Ltd

What Equals One Ltd does

Equals One Ltd is a privately held UK recruitment advertising company founded in 2000 and headquartered in Leeds, West Yorkshire, operating with a 7-person team. The company provides a fixed-fee recruitment advertising service aimed primarily at small and medium-sized enterprises seeking a lower-cost alternative to traditional percentage-based recruitment agencies. Its core offering is a 28-day recruitment advertising campaign priced at £250, with a higher-tier fully managed service at £499 that includes CV screening and shortlisting; both tiers are designed to undercut agency fees of 15-20% of first-year salary.

The service is operationally anchored by an in-house Applicant Tracking System hosted at app.equalsone.co.uk, which lets employers view real-time applicant flow, receive automated candidate acknowledgements, and (on the managed tier) receive pre-screened CVs. Job adverts are written and posted by the Equals One team to a network of 10 premium UK job boards (including Indeed, TotalJobs, Monster, Reed, CV Library, Jobsite, and Gumtree), giving each campaign reach of up to 10 million daily UK job seekers, with adverts typically live within two hours of submission. Manual CV review by the internal team, rather than automated screening, is positioned as a core quality differentiator.

Equals One generates revenue on a transaction-fee basis through its fixed-price campaigns, supplemented by add-on screening and shortlisting services. It sells direct to employers via its website, phone, and email, supported by an organic content-marketing presence across LinkedIn, X, Facebook, and a long-running recruitment-advice blog. Its operating geography is the United Kingdom only, and it has no disclosed external investors, M&A activity, or subsidiary structure, making it a self-contained, profitable-by-implication SME operating in a niche between job boards and traditional recruitment consultancies.

Name

Equals One Ltd

Legal name

Equals One Ltd

Website

https://equalsone.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Equals One Ltd is a Leeds-based UK firm that sells fixed-fee recruitment advertising campaigns to small and medium-sized employers, distributing vacancies across 10 UK job boards via its own ATS. It charges £250-£499 per campaign as an alternative to traditional percentage-based agency fees.

Ownership category

akta.pro rank

Product category

Recruitment Advertising Services

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Fixed fee recruitment
• Recruitment advertising
• Applicant tracking
• Job board distribution
• CV screening services

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fixed-Fee Recruitment Advertising: Equals One charges fixed fees for recruitment advertising campaigns rather than percentage-based recruitment agency fees. Their standard campaign includes job advert creation, posting across multiple premium UK job boards, applicant tracking, and candidate management. This model offers cost predictability for employers compared to traditional agencies that charge 15-20% of annual salary.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Equals One Ltd sells fixed-fee recruitment advertising campaigns to UK employers, posting their job vacancies across a network of 10 premium UK job boards for a single transparent price (£250 or £499 per 28-day campaign). The service includes job advert creation, broad multi-board distribution, and candidate management through a proprietary in-house Applicant Tracking System (ATS), with optional manual CV screening and shortlisting by the Equals One team.

Product overview

Equals One Ltd operates a single-service flat fee recruitment advertising model centred on posting job vacancies across premium UK job boards for a fixed price. Their core offering consists of the Fixed Fee Recruitment Advertising Service, supported by a proprietary Applicant Tracking System (ATS) for managing applications, with optional add-ons including CV screening and candidate shortlisting. They position themselves as a cost-effective alternative to traditional percentage-based recruitment agencies, charging flat fees regardless of role salary or location.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 10 million job seekers reached per day through 10 job board partnerships
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CV LibrarycoreChannel Partner/ Reseller/ DistributorCV Library is one of the UK's largest independent job boards. Equals One partners with CV Library as part of their network of 10 premium job boards where they distribute client vacancies.
• TotalJobscoreChannel Partner/ Reseller/ DistributorTotalJobs is a major UK job board owned by the Telegraph Media Group. Equals One leverages this partnership to expand vacancy reach to job seekers across the UK.
• IndeedcoreChannel Partner/ Reseller/ DistributorIndeed is the world's largest job site. Equals One includes Indeed in their job board distribution network for maximum candidate visibility.
• MonstercoreChannel Partner/ Reseller/ DistributorMonster is a global online recruitment platform. Equals One partners with Monster as part of their multi-job-board distribution strategy.
• ReedcoreChannel Partner/ Reseller/ DistributorReed is a prominent UK recruitment platform offering job search and career resources. Equals One includes Reed in their job board network.
• JobsitecoreChannel Partner/ Reseller/ DistributorJobsite is a UK-focused job board serving the British employment market. Equals One distributes vacancies through Jobsite as part of their comprehensive job board network.
• GumtreeminorChannel Partner/ Reseller/ DistributorGumtree is a classified advertising platform in the UK with significant job listings. Equals One includes Gumtree in their job board distribution for additional reach.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Reed: One of the UK's largest recruitment platforms and a distribution partner for Equals One. Comparable as a major UK job board and recruiter offering employer job-posting services alongside full agency placement at scale.
• Indeed: World's largest job site and a core Equals One distribution partner. Comparable as the dominant global job board that offers employers direct self-serve posting and could easily extend into the flat-fee recruitment-advertising category.
• TotalJobs: A major UK job board owned by Telegraph Media Group and an Equals One distribution partner. Comparable as a UK employer-facing job-posting platform that competes in the same recruitment-advertising value pool.
• Monster: Global online recruitment platform and Equals One distribution partner. Comparable as a broad-incumbent job board offering employers paid job-posting and recruitment advertising services at UK scale.
• CV-Library: A leading UK independent job board and one of Equals One's named distribution partners. Comparable because it sells job-posting access to UK employers directly and serves as both a channel partner and a potential competitor.
• Jobsite: UK-focused job board and Equals One distribution partner. Comparable as a UK employer-facing job board with paid posting products competing for the same SME recruitment advertising spend.

Regional players

• ZipRecruiter: US-based AI-powered job matching and recruitment advertising marketplace. Comparable as the US equivalent of the flat-fee recruitment-advertising-plus-distribution model but operating in a different geography, so no direct UK overlap.

Direct peers

• BroadBean Advertising: UK-based multi-channel job advertising distribution and tracking platform serving employers and recruitment agencies. Comparable because it aggregates postings across job boards in the same way Equals One does, offering posting, tracking, and candidate analytics on a SaaS model.
• Hiring Hub: UK fixed-fee recruitment intermediary that connects employers to a network of recruitment agencies for a flat percentage of salary. Highly comparable as a direct competitor offering a transparent, fixed-cost alternative to traditional recruitment agency models for UK SMEs.

Emerging players

• JobAdder: Recruitment SaaS platform offering multi-channel job posting, ATS, and candidate management for SMB recruiters and in-house teams. Comparable because it competes for the same SME recruitment-advertising-plus-ATS workflow with a more modern software-led approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Equalsone01
• Facebookfacebook.com/equalsoneltd
• LinkedInlinkedin.com/company/equals-one-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equals One Ltd