What EQuerry / Co does

EQuerry / Co (legal entity: EQuerry Consulting Ltd) is a UK-based specialist marketing agency founded in 2017 and headquartered in Cheltenham, Gloucestershire. The firm operates with a small team of approximately five employees under founder-CEO Christine Bjerkan, and is positioned exclusively in the equestrian vertical. It delivers five core service lines: Digital Marketing, Event Media & Press, Brand Activation & Design, Website Design, and Research & Data. Its client base spans equestrian federations, event venues, academic institutions, and training operations, with named relationships including the Royal Dublin Society (RDS Dublin), the Federation of Equestrian Sports and Activities (FESA), Hartpury University, and Via Nova Training, indicating cross-border activity across the UK, Ireland, and continental Europe.

The company's offering is services-led rather than product-led: there is no proprietary technology platform, SaaS product, or disclosed AI model. Service delivery relies on standard agency tooling across creative, digital, and event execution, with the Research & Data function focused on equestrian industry insight rather than algorithmic product development. Commercial mechanics are project-based and fee-for-service; the only disclosed price point is a photography starting fee of approximately £1,490, consistent with discrete project engagements rather than large enterprise retainers. The firm has not disclosed any external funding or institutional investors, indicating a bootstrapped operating model to date.

EQuerry's strategic posture is one of incremental expansion: in early 2026 it was appointed as facilitation and communications partner by FESA, and the founder is scheduled to speak at the HorseTech Summit in Sweden, both of which extend the firm's visibility within equestrian and equestrian-technology circles. The firm is also actively recruiting a Content & Campaign Executive, consistent with modest capacity buildout, and is publishing research and commentary on AI in equestrian sport, signalling exploratory interest in technology-enabled service lines without yet evidencing deployment.

Name

EQuerry / Co

Legal name

EQuerry Consulting Ltd

Website

https://equerryco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

EQuerry / Co is a UK-based specialist marketing agency founded in 2017 that serves the equestrian industry exclusively, delivering digital marketing, design, event media, and research services to federations, venues, and education providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services and Consulting: EQuerry Co generates revenue primarily through bespoke professional service engagements. Services include strategic marketing, digital marketing, brand development, event media and press, website design and development, and market research. Projects are scoped and quoted individually, with pricing per engagement or service agreement. No public pricing tiers are listed; all commercial engagements are quotation-based.
2. Digital Products (Photography Services): The company sells photography services including photo, video, and drone services for equestrian brands. Pricing for brand photography is listed starting at £1,490. Additional digital products and templates are available through an e-commerce store, with digital products being non-refundable upon access or download.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

EQuerry is a specialist equestrian marketing agency that delivers Digital Marketing & Strategic Campaigns, Event Media & Press coverage, Brand Activation & Design, Website Design & Development, Research & Data Collection, and Photography Services. The agency serves equestrian brands, events, federations, and professional athletes, combining sector-specific strategy with hands-on creative, digital, and on-the-ground event execution.

Product overview

EQuerry / Co operates as a specialist equestrian marketing agency offering five interconnected core service lines: Digital Marketing & Strategic Campaigns (balancing audience needs with business objectives across digital, content, paid media and PR), Event Media & Press (for athletes, brands and federations), Brand Activation & Design (story-driven brand development), Website Design & Development (strategy-led digital experiences), and Research & Data Collection (industry intelligence and audience insights). These services work together to deliver comprehensive marketing solutions, supported by a Client Portal platform for project management and deliverables. The agency also publishes thought leadership content (blog/articles) covering equestrian industry trends, market analysis, and marketing strategy insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing & Strategic Campaigns Strategic digital marketing services for equestrian brands, events, federations, and athletes, covering campaign planning, paid media, and social channel execution.
• Event Media & Press On-site media coverage and press support for equestrian events, including photography and editorial output for brand and event clients.
• Brand Activation & Design Brand activation and creative design services tailored for equestrian brands, athletes, and events, covering identity work and campaign creative.
• Website Design & Development Design and build of equestrian-focused websites using platforms such as Squarespace, intended for brands, events, federations, and athlete clients.
• Research & Data Collection Market research and data collection services for equ-sector clients, supporting campaign planning and audience insight.
• Photography Services

Quantifiable outcome

• 96% of equestrian consumers report being more likely to engage with content they know is human-created (EQuerry Co research)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FESA (Future of Equestrian Sport Alliance)coreStrategic or Co-development Partner · 15 January 2026EQuerry Co has been appointed as FESA's facilitation and communications partner. FESA is a welfare-focused, data-driven alliance developing governance frameworks for the future of equestrian sport. The partnership combines FESA's welfare, data, and governance frameworks with EQuerry Co's strategy, narrative development, brand positioning, and performance measurement capabilities. EQuerry's role is to translate FESA's complex welfare, data, and governance work into clear, credible narratives for global brands, institutions, and audiences.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Two Circles: Two Circles is a sports marketing agency combining data, audience, and commercial strategy for sports rights holders and brands. Its data-driven fan engagement and research-led approach mirrors EQuerry Co's positioning, though Two Circles serves multiple sports globally rather than specialising in equestrian.
• Publicis Groupe: Publicis Groupe is a global advertising and communications holding company offering creative, media, digital, and consulting services. Its scale and integrated offer make it a structural competitor for larger brand relationships in equestrian, but it lacks equestrian-specific expertise compared to EQuerry.
• Mailman Group: Mailman Group is a global sport and entertainment digital agency offering digital marketing, content, and CRM services. It shares the digital-first, content-heavy delivery model EQuerry uses for equestrian brands but operates across multiple sports and entertainment verticals.
• Octagon: Octagon is a global sports marketing, sponsorship, and athlete management agency operating across major sports. It is a broad incumbent that could credibly serve the equestrian segment EQuerry specialises in, competing for similar brand, federation, and athlete engagements but without equestrian-specific focus.
• Sportfive: Sportfive is a global sports marketing agency offering sponsorship, media rights, and brand activation services. It serves federations, brands, and events similar to EQuerry's client base but operates across multiple sports disciplines rather than focusing exclusively on equestrian.
• Wasserman: Wasserman is a major global sports marketing, sponsorship, and talent representation agency. Its athlete branding, brand consulting, and event marketing services overlap with EQuerry's offerings, though Wasserman operates across many sports rather than specialising in equestrian.
• rEvolution: rEvolution is a global sports marketing agency focused on sponsorship, media, and consulting services for brands and rights holders. Its consulting-driven, sport-specialist model is comparable to EQuerry's approach, though rEvolution serves a broader range of sports globally.
• IMG: IMG is a global sports, events, and entertainment agency offering athlete management, brand consulting, and event operations. Comparable to EQuerry in providing strategic marketing and athlete services, but at global scale with broader sport coverage rather than equestrian-only specialisation.
• WPP (parent of VMLY&R, Ogilvy): WPP is a global advertising holding company with operations spanning creative, media, and brand consulting. Through its agencies, WPP could credibly target equestrian clients with integrated marketing services, making it a capable broad incumbent rather than a direct specialist peer.
• Dentsu Sports International: Dentsu Sports International is the sports marketing arm of global advertising group Dentsu, offering sponsorship, athlete marketing, and event activation. It is a broad incumbent that could theoretically serve equestrian clients in competition with EQuerry, but operates across many sports globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/equerryconsulting
• Instagraminstagram.com/equerryco
• Pinterestpinterest.com/equerryco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQuerry / Co